Compete.com was a
web traffic
Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...
analysis service. The company was founded in 2000, and ceased operations in December 2016.
Services
Compete.com provided two categories of information:
*Site Analytics, a free service, where the user can enter any domain name and receive unique visitors and Compete Rank for the entered site.
*Search Analytics, a paid service that shows the user which keywords are sending traffic to the user's website and its competitors.
Compete Toolbar
The Compete Toolbar allowed users to view the Compete Trust Scores and the US Internet ranks of websites they visit. This was done by sending the
URLs that users visit to Compete.com. Compete.com then sent back the trust scores and internet ranks from its
database
In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and a ...
to the users.
Additionally, users of the Compete Toolbar had the option of participating in Community Share. By participating in Community Share, users were assigned a user number, and that number will be submitted along with the URLs of the websites that these users visit. This information was used to roughly determine how many users visit each website.
Although no
personally identifiable information
Personal data, also known as personal information or personally identifiable information (PII), is any information related to an identifiable person.
The abbreviation PII is widely used in the United States, but the phrase it abbreviates has fou ...
was submitted to Compete.com, the server received the originating
IP address
An Internet Protocol address (IP address) is a numerical label such as that is assigned to a device connected to a computer network that uses the Internet Protocol for communication. IP addresses serve two main functions: network interface i ...
.
History
Compete.com was launched in 2000 by
Bill Gross, an entrepreneur who started the search engine
GoTo.com (later Overture). In March 2008, London market research company
TNS purchased Compete.com for $150 million. The Compete.com service ceased activity on December 31, 2016.
See also
*
Alexa.com
*
Quantcast.com
References
External links
*(now closed)
{{Portalbar, Companies
American companies established in 2000
Companies based in Atlanta
Research and analysis firms of the United States
Market research companies of the United States
Defunct online companies of the United States
Internet properties established in 2000
Digital marketing companies of the United States
Defunct research and analysis firms
Internet properties disestablished in 2016
Companies disestablished in 2016
2016 disestablishments in Georgia (U.S. state)
Privately held companies based in Georgia (U.S. state)