In
applied statistics
Statistics (from German: ', "description of a state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a scientific, industrial, or socia ...
, (e.g., applied to the
social science
Social science (often rendered in the plural as the social sciences) is one of the branches of science, devoted to the study of societies and the relationships among members within those societies. The term was formerly used to refer to the ...
s and
psychometrics
Psychometrics is a field of study within psychology concerned with the theory and technique of measurement. Psychometrics generally covers specialized fields within psychology and education devoted to testing, measurement, assessment, and rela ...
), common-method variance (CMV) is the spurious "variance that is attributable to the
measurement
Measurement is the quantification of attributes of an object or event, which can be used to compare with other objects or events.
In other words, measurement is a process of determining how large or small a physical quantity is as compared to ...
method rather than to the
constructs the measures are assumed to represent"
or equivalently as "systematic error variance shared among variables measured with and introduced as a function of the same method and/or source".
For example, an electronic survey method might influence results for those who might be unfamiliar with an electronic survey interface differently than for those who might be familiar. If measures are affected by CMV or common-method bias, the intercorrelations among them can be inflated or deflated depending upon several factors. Although it is sometimes assumed that CMV affects all variables, evidence suggests that whether or not the correlation between two variables is affected by CMV is a function of both the method and the particular constructs being measured.
Remedies
Ex ante remedies
Several
ex ante
The term (sometimes written or ) is a New Latin phrase meaning "before the event".
In economics, ''ex-ante'' or notional demand refers to the desire for goods and services that is not backed by the ability to pay for those goods and servi ...
remedies exist that help to avoid or minimize possible common method variance. Important remedies have been compiled and discussed by Chang et al. (2010), Lindell & Whitney (2001) and Podsakoff et al. (2003).
Ex post remedies
Using simulated data sets, Richardson et al. (2009) investigate three
ex post
References
Notes
References
Further reading
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External links
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{{Latin phrases
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techniques to test for common method variance: the correlational marker technique, the
confirmatory factor analysis
In statistics, confirmatory factor analysis (CFA) is a special form of factor analysis, most commonly used in social science research.Kline, R. B. (2010). ''Principles and practice of structural equation modeling (3rd ed.).'' New York, New York: Gu ...
(CFA) marker technique, and the unmeasured latent method construct (ULMC) technique. Only the CFA marker technique turns out to provide some value, whereas the commonly used Harman test does not turn out to provide such value.
A comprehensive example of this technique has been demonstrated by Williams et al. (2010).
Kock (2015) discusses a full collinearity test that is successful in the identification of common method bias with a model that nevertheless passes standard convergent and discriminant validity assessment criteria based on a CFA.
References
Latent variable models
Statistical deviation and dispersion
Psychometrics
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