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''Colors'' is a mixtape by American rapper
YoungBoy Never Broke Again Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again (also known as NBA YoungBoy or simply YoungBoy), is an American rapper. Between 2015 and 2017, he released eight independent mixtapes and steadi ...
. It was released through
Never Broke Again Never Broke Again (also known as Never Broke Again, LLC), often abbreviated as NBA, is a record label imprint from Baton Rouge, Louisiana, founded by American rapper Kentrell "YoungBoy Never Broke Again" Gaulden, Rodrick "OG3Three" Jeanpierre an ...
and
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...
on January 21, 2022. The mixtape features a sole guest appearance from
Quando Rondo Tyquian Terrel Bowman (born March 23, 1999), professionally known by his stage name Quando Rondo, is an American rapper, singer and songwriter. He was signed to YoungBoy's Never Broke Again record label and Atlantic Records. He initially gained ...
. The deluxe edition was released on the same day, containing an additional guest appearance from
Internet Money Internet Money Records, often credited as Internet Money, is an American record label and record producer collective. It was founded by American record producer Taz Taylor, who serves as the chief executive officer (CEO). The producer collecti ...
. Producer Cheese mixed, mastered, and engineered every track on the standard edition of the mixtape, with Lawrence Rivers also engineering "Gangsta", which features Quando Rondo. For the deluxe edition, "Flossin", his Internet Money collaboration, was mixed by Jeremie Inhaber and Francisco Salcido, mastered by Inhaber, and engineered by Mark Dorflinger. ''Colors'' was preceded by its lead single "
Bring the Hook "Bring the Hook" is a song by American rapper YoungBoy Never Broke Again, released on January 12, 2022 as the lead single from his mixtape ''Colors'' (2022). It was produced by Karltin Bankz, Lastwordbeats, LondnBlue, D-Roc, and Jason Goldberg. Th ...
". Commercially, ''Colors'' debuted at number two on the US ''Billboard'' 200 chart, earning 80,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to tradit ...
s in its first week, becoming YoungBoy's eighth top-ten album on the chart.


Release and promotion

On January 5, 2022, YoungBoy released the promotional single, "
Fish Scale A fish scale is a small rigid plate that grows out of the skin of a fish. The skin of most jawed fishes is covered with these protective scales, which can also provide effective camouflage through the use of reflection and colouration, as w ...
", alongside the official music video, in anticipation of the then-upcoming mixtape. Exactly one week later, on January 12, 2022, he officially announced ''Colors'' and its release date. Alongside the announcement, he released the lead single, "
Bring the Hook "Bring the Hook" is a song by American rapper YoungBoy Never Broke Again, released on January 12, 2022 as the lead single from his mixtape ''Colors'' (2022). It was produced by Karltin Bankz, Lastwordbeats, LondnBlue, D-Roc, and Jason Goldberg. Th ...
", alongside the official music video. The single "Flossin", a collaboration with American record label and record producer collective
Internet Money Internet Money Records, often credited as Internet Money, is an American record label and record producer collective. It was founded by American record producer Taz Taylor, who serves as the chief executive officer (CEO). The producer collecti ...
, was released on January 21, 2022, the same day as the mixtape, and is included on its deluxe edition.


Other songs

Before the release of ''Colors'', YoungBoy released a few songs from the mixtape with music videos to his
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
channel, which were not officially released. The first visual was for "Emo Rockstar", which was released on December 22, 2021. He then released the music video for "Emo Love" on January 7, 2022. The visual for "Foolish Figure" was released two days later, on January 9, 2022. The final unofficial song with a music video was "Know Like I Know", which was released on January 18, 2022.


Critical reception

''Colors'' received generally positive reviews from critics. Writing for ''
AllMusic AllMusic (previously known as All-Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the dat ...
'', Paul Simpson felt that "the release allows YoungBoy to show off his range, from aggressive trap to more pop-leaning melodic tracks." Concluding his review, he notes "While staying true to YoungBoy's style, this is one of his more accessible releases." Paul A. Thompson from ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
'' began his review by stating that "YoungBoy continues to push himself to vocal extremes—in addition to that familiar growl and effusive harmonizing." He notes that ''Colors'' is stiched together by "YoungBoy’s willingness to lay bare the most tortured parts of his psyche." Concluding his review, he states "meaningfully synthesize (or even thoughtfully arrange) its disparate parts, a generous listener might find the volatility of YoungBoy’s emotions from one song to the next an interesting thread on its own." Anthony Malone from ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' notes that ''Colors'' "sees YoungBoy more conflicted than ever, saying one thing but acting the opposite." He continues to write that "Cuts such as “2Hoo,” “DC Marvel” and “Expensive Taste” are filled with shallow romanticism and descriptions of a sex life that’s better suited on the down-low," and "On “Dis & That,” YoungBoy sounds like he’s on autopilot and falling back on production that’s stale and repetitive." He concludes his review by writing: "''Colors'' suffer from an overabundance of songs that inflates the project, ruining what could be a more digestible project if the fat was trimmed."


Commercial performance

''Colors'' debuted at number two on the US ''Billboard'' 200 chart, earning 80,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to tradit ...
s (including under 2,000 in pure sales) in its first week, according to
MRC Data Luminate (formerly Nielsen SoundScan, Nielsen Music Products, and MRC Data) is a provider of music sales data. Established by Mike Fine and Mike Shalett in 1991, data is collected weekly and made available every Sunday (for albums sales) and eve ...
. This became YoungBoy's eighth top-10 album on the chart. YoungBoy also became the fastest rapper in history to chart 20 albums on the ''Billboard'' 200, accomplishing this feat under four and a half years after first appearing on the chart. ''Colors'' has sold 500,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to tradit ...
s so far.


Track listing


Charts


Weekly charts


Year-end charts


Certifications


References

{{Authority control 2022 mixtape albums YoungBoy Never Broke Again albums Atlantic Records albums Albums produced by Taz Taylor (record producer) Albums produced by OG Parker Pop-rap albums Emo rap albums