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''Colors'' (stylised as ''COLORS'') was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", it was published worldwide in multiple bilingual editions. Every issue of the magazine took a single theme and covers it from an international perspective. It was produced at the
Fabrica research centre Fabrica (est. 1994) is a communications research centre in Treviso, Italy financed by the Benetton Group. It produces ''Colors'' magazine amongst other projects. The centre aims to combine culture with industry and offers young people the opport ...
in Treviso, Italy.


History

Tibor Kalman Tibor George Kalman (; July 6, 1949 – May 2, 1999) was an American graphic designer of Hungarian origin, well known for his work as editor-in-chief of ''Colors'' magazine. Early life Kalman was born on July 6, 1949, in Budapest, to parents ...
,
Oliviero Toscani Oliviero Toscani (28 February 1942 – 13 January 2025) was an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton from 1982 to 2000. Early life and career Toscani was born ...
and Karrie Jacobs created the magazine in 1991, and it was produced at Kalman's design studio, M&Co, in New York City until 1993, when the magazine operations moved to Rome, followed by Paris in 1995, and then Treviso, Italy, in 1997. Since the early 1990s, ''Colors'' has maintained a global, humanistic outlook in its coverage of issues from AIDS to shopping; from 2001 onward, it became totally serious, and the only element that remains from its inception is the use of photo-journalism. From Issue 81 in 2011, ''Colors'' has been published in the form of guides to major issues for its ongoing ''Survival Guides'' series.


Awards and recognition

The complete series of ''Colors'' issues was included in the ''25/25'' exhibition at the
Design Museum The Design Museum in Kensington, London, England, exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all fund ...
, London (29 March - 22 June 2007), which featured the 25 most influential design objects of the past 25 years. '' Good Magazine,'' an American bi-monthly cultural and lifestyle publication, included the first thirteen issues under Kalman’s editorship in the ranking of the 51 best magazines of all time. ''
La Vanguardia ' (; , ) is a Spanish daily newspaper founded in 1881. It is printed in Spanish and, since 3 May 2011, also in Catalan. It has its headquarters in Barcelona and is Catalonia's leading newspaper. Despite being mostly distributed in Catalonia, ...
'', a Spanish daily, described it as one of the trendiest cultural magazines on the world scene. ''Colors'' was featured within ''Inside the Great Magazines'', a Canadian documentary trilogy exploring the evolution of magazines from their European origins to their current popularity and the powerful influence they have on our social, political and cultural identities. Issue 76 of ''Colors'' won first prize in the Arts and Entertainment Stories category of the 2010
World Press Photo World Press Photo Foundation is an independent, non-profit organization based in Amsterdam, Netherlands. Founded in 1955, the organization holds the annual World Press Photo Contest for press photography. Since 2011, World Press Photo has orga ...
Competition (with the reportage ''Rainbowland'' by Kitra Cahana) and also gained a Merit at the 89th Art Director’s Club Awards. Issue 79 was awarded the Silver Prize in the Editorial Design category at the 90th Art Director’s Club Awards.


Music

The Colors Music compilations ''Nordic'', ''Cumbia'', ''Ottomanic'', ''Rio Funk'' and ''Inner Asian Pop'' were produced in co-operation with
Irma Records Irma Records is an Italian record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes ...
, a Sony Music international label.


Books

''Colors'' published the books ''1000 Extraordinary Objects'', ''1000 Signs'' and ''Colors Extraordinary Records'' with
Taschen Taschen is a luxury art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany. As of January 2017, Taschen is co-managed by Benedikt Taschen and his eldest daughter, Marlene Taschen. History The company began as Tasch ...
, and the books ''Hunger'' and ''Yellow Pages'' with Skira Editore. ''Faces'' and ''Violence'' were both published as part of the ColorsNotebook series by
Birkhäuser Birkhäuser was a Swiss publisher founded in 1879 by Emil Birkhäuser. It was acquired by Springer Science+Business Media in 1985. Today it is an imprint used by two companies in unrelated fields: * Springer continues to publish science (parti ...
. ''Colors'' also produced ''Africa Mon Amour'', a 22-page guide to the 53 countries of Africa, as a supplement to the Autumn 2010 issue of the American '' Good Magazine''.


Exhibitions

''Colors'' has held exhibitions in Florence, Rome, Naples, London, Istanbul, Madrid, Barcelona, Maastricht, Budapest, San Francisco, Luxembourg, Santiago, Mexico City, Bogotá, Shanghai and Sydney.


Documentaries

''Colors'' documentaries focus on major diversity-based themes. In collaboration with RSI Swiss Television, ''Colors'' produced a trilogy of documentaries that explore the most forbidding places in the world: ''Aral, Fishing in an Invisible Sea''; ''Solitude at the End of the World''; and ''Hunters Since the Beginning of Time''. ''Aral, Fishing in an Invisible Sea'' portrays the life of the last men left fishing the Aral Sea and won the Best Italian Documentary Prize at the
Turin Film Festival The Torino Film Festival (also called the Turin Film Festival, TFF) is an international film festival held annually in Turin, Italy. Held every November, it is the second largest film festival in Italy, following the Venice Film Festival. It was f ...
2004. ''Solitude at the End of the World'', set in Tierra del Fuego, Patagonia, won the Special Jury Prize at the Festival de Cine Independente de Buenos Aires 2006; and ''Hunters Since the Beginning of Time'', a portrait of whale hunters along the coast of the Bering Sea, was awarded the Best Documentary Prize at FICCO Festival de Cine Contemporaneo de Mexico 2008. ''Colors'' also produced the documentary ''Rocinha, Daylight of a Favela'', about slum outside Rio de Janeiro populated by hundreds of thousands of people trying to lead normal lives. ''Rocinha'' later became a book of short stories by young writers, published by
Mondadori Arnoldo Mondadori Editore () is the biggest publishing company in Italy. History The company was founded in 1907 in Ostiglia by 18-year-old Arnoldo Mondadori who began his publishing career with the publication of the magazine ''Luce!''. In 19 ...
.


See also

*
List of magazines in Italy In Italy there are many magazines. In the late 1920s there were nearly one hundred literary magazines. Following the end of World War II the number of weekly magazines significantly expanded. From 1970 feminist magazines began to increase in numbe ...


References


External links

* {{DEFAULTSORT:Colors 1991 establishments in Italy Benetton Group Defunct English-language magazines Defunct Italian-language magazines Magazines established in 1991 Defunct magazines published in Paris Magazines published in Rome Mass media in Treviso Quarterly magazines published in Italy Defunct Spanish-language magazines Magazines disestablished in 2014 Defunct magazines published in Italy