Cloudinary is a

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

company providing cloud media management services for websites and apps. The company is headquartered in

San Jose, California San Jose, officially the City of San José ( ; ), is a cultural, commercial, and political center within Silicon Valley and the San Francisco Bay Area. With a city population of 997,368 and a metropolitan area population of 1.95 million, it is ...

with offices in

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

, and

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

History

Cloudinary was founded in 2011 in Israel by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO). Cloudinary grew organically, building a profitable SaaS service, without venture capital funding. In 2015, the company received a strategic investment from

Bessemer Venture Partners Bessemer Venture Partners (BVP) is an American venture capital and private equity firm headquartered in San Francisco. Outside the United States, it has offices in India, Israel, Hong Kong, and the United Kingdom. In 2024, Venture Capital Journa ...

(BVP), which was BVP's 100th investment in cloud companies. In 2014, Cloudinary announced fully integrated

image processing An image or picture is a visual representation. An image can be two-dimensional, such as a drawing, painting, or photograph, or three-dimensional, such as a carving or sculpture. Images may be displayed through other media, including a pr ...

add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others. In 2015, Cloudinary opened its U.S. headquarters in

Palo Alto, California Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...

, and added video management to its services. In 2019, the company moved to

Santa Clara, California Santa Clara ( ; Spanish language, Spanish for "Clare of Assisi, Saint Clare") is a city in Santa Clara County, California. The city's population was 127,647 at the 2020 United States census, 2020 census, making it the List of cities and towns i ...

, and launched tools for responsive image breakpoint generation.

References

{{reflist Software companies based in California Companies based in Santa Clara, California Software companies of the United States 2011 establishments in the United States 2011 establishments in California Software companies established in 2011