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C!ty’super, stylised in logos as "c!ty'super" (the company name is City Super Limited), is a retail chain in
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
,
People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
and
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
. Positioned as a mega lifestyle specialty store, its core format of upmarket
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
s sell primarily fresh
produce In American English, produce generally refers to wikt:fresh, fresh List of culinary fruits, fruits and Vegetable, vegetables intended to be Eating, eaten by humans, although other food products such as Dairy product, dairy products or Nut (foo ...
and
groceries A grocery store (American English, AE), grocery shop or grocer's shop (British English, BE) or simply grocery is a retail store that primarily retails a general range of food Product (business), products, which may be Fresh food, fresh or Food p ...
. The Company also operate
LOG-ON
which offers stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates a food court business calle
cookedDeli
City’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across
Greater China In ethnogeography, "Greater China" is a loosely-defined term that refers to the region sharing cultural and economic ties with the Chinese people, often used by international enterprises or organisations in unofficial usage. The notion contains ...
. As of June 2018, the Company has 23 stores in Hong Kong, 10 in
Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
and 8 in Taiwan under the 3 brands.


Cultural impact

city’super specialises i
imported produce and goods
and holds regular thematic promotional events to popularise its imported goods such a
Taiwan FairSake FairCheese FairSeafood
& Sparling Fair. The chain has been called "elitist" with its premium and unique selection of specialist produce. Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.


Ownership

city’super is majority owned by Fenix Group, with Wharf Group being the other key shareholder. It was acquired by
China Resources China Resources Holdings Company Limited (), or simply China Resources, is a Chinese State-owned enterprise, state-owned Conglomerate (company), conglomerate that owns a variety of businesses in Hong Kong and Mainland China. Some of its subsidiar ...
in 2021. CHINA RESOURCES-LED GROUP BUYING HONG KONG SUPERMARKET CHAIN FOR $300M
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References


External links


city'super Hong Kong
{{Supermarkets in Taiwan Retail companies established in 1996 Supermarkets of Hong Kong Supermarkets of Taiwan Supermarkets of China 1986 establishments in Hong Kong