Cheez Doodles are a cheese puff produced by Wise Foods. Originally developed and manufactured in 1964 by King Kone Corp. of

the Bronx The Bronx ( ) is the northernmost of the five Boroughs of New York City, boroughs of New York City, coextensive with Bronx County, in the U.S. state of New York (state), New York. It shares a land border with Westchester County, New York, West ...

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

, it became the prevalent cheese puff snack on the East Coast.

Description

Cheez Doodles are a cheese-flavored baked cheese puff made of

extruded Extrusion is a process used to create objects of a fixed cross-sectional profile by pushing material through a die of the desired cross-section. Its two main advantages over other manufacturing processes are its ability to create very complex ...

cornmeal Maize meal is a meal (coarse flour) ground from dried maize. It is a common staple food and is ground to coarse, medium, and fine consistencies, but it is not as fine as wheat flour can be.Herbst, Sharon, ''Food Lover's Companion'', Third Editi ...

and are similar to

Frito-Lay Frito-Lay, Inc. (; ) is an American food company that manufactures, markets, and sells snack foods. It began in the early 1930s as two companies, Fritos, the Frito Company and Lay's, H.W. Lay & Company, that merged in 1961. Frito-Lay itself merg ...

's Cheetos and Herr Foods Cheese Curls. The snack was created by Morrie Yohai and is produced by Pennsylvania-based snack foods producer Wise Foods.

History

Originally developed and manufactured by King Kone Corp. of the Bronx, Cheez Doodles were developed by the company's owner and operator, Morrie Yohai (1920–2010). King Kone had been founded in the 1920s and manufactured ice cream cones, cheese crackers, popcorn, and Melba toast. In the early 1960s, the company had a machine which could be used to produce three-inch lengths of extruded cornmeal. These were then baked with orange cheddar cheese powder and other flavorings to produce a new snack food. According to Yohai, the name "Cheez Doodles" came to him while he and other employees were sitting around a table sampling alternatives for the cheese flavoring of the new snack. In the mid-1960s, the company (by then known as Old London Foods) was acquired by Borden and assigned to its Wise potato chip division. In 1997, KKR & Co. acquired a majority interest in Borden; in 2002, Palladium Equity Partners purchased Wise Foods. Today, Wise Foods is owned by

Arca Continental Arca Continental is a Mexican multinational company that produces, distributes and markets beverages under The Coca-Cola Company brand, as well as snacks under the Bokados brand in Mexico, Inalecsa in Ecuador and Wise and Deep River in the United ...

, the second-largest

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

bottler in Central and North America, who bought Wise in 2012. Cheez Doodles remain one of the strongest brands marketed by Wise with of the product produced in 2010.

Varieties

Cheez Doodles are produced in many varieties. Varieties available were: * Cheez Doodles Baked Puffs – original variety * Cheez Doodles Baked Puffs White Cheddar – white cheddar puffed rather than yellow cheddar * Cheez Doodles Baked Puffs Hot & Honey – honey and cheddar flavored * Cheez Doodles Baked Puffs Honey BBQ – honey barbecue sauce flavored * Cheez Doodles Baked Puffs Extra Cheesy – additional yellow cheddar cheese flavoring * Cheez Doodles Extra Crunchy – hard, crunchy fried variety * Cheez Doodles Baked Puffed Balls – spherical puff variety * Cheez Doodles Baked Puffed Balls

Jalapeño The jalapeño ( , , ) is a medium-sized chili pepper Fruit, pod type cultivar of the species ''Capsicum annuum''. A mature jalapeño chili is long and wide, and hangs down from the plant. The pungency of jalapeño peppers varies, but is usual ...

Poppers – spherical puffs with yellow cheddar with jalapeño flavoring

In popular culture

In the comic strip ''

Big Nate ''Big Nate'' (stylized as ''big NATE'' in the List of Big Nate collections, comic collections and ''BiG NATE'' in the Big Nate#Book series, books) is an American comic strip written and illustrated by Lincoln Peirce, syndicated since January ...

'', Cheez Doodles are protagonist Nate Wright's favorite snack food. Cheez Doodles are prominently featured in

George R. R. Martin George Raymond Richard Martin (born George Raymond Martin; September 20, 1948) also known by the initials G.R.R.M. is an American author, television writer, and television producer. He is best known as the author of the unfinished series of Hi ...

's short story, '' The Pear-shaped Man''.

References

External links

Official website

Cheese Doodles day 5th of March (Scandinavia)
{{Big Nate Brand name snack foods Products introduced in 1948 American snack foods