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American Express Company or Amex is an American
bank holding company A bank holding company is a company that controls one or more banks, but does not necessarily engage in banking itself. The compound bancorp (''banc''/''bank'' + '' corp ration') or bancorporation is often used to refer to such companies as w ...
and multinational financial services corporation that specializes in
payment cards Payment cards are part of a payment system issued by financial institutions, such as a bank, to a customer that enables its owner (the cardholder) to access the funds in the customer's designated bank accounts, or through a credit account and mak ...
. It is headquartered at
200 Vesey Street 200 Vesey Street, formerly known as Three World Financial Center and also known as the American Express Tower, is one of four towers that comprise the Brookfield Place (New York City), Brookfield Place complex in the Battery Park City, directly ...
, also known as American Express Tower, in the
Battery Park City Battery Park City is a mainly residential planned community and neighborhood on the west side of the southern tip of the island of Manhattan in New York City. It is bounded by the Hudson River on the west, the Hudson River shoreline on the nor ...
neighborhood of
Lower Manhattan Lower Manhattan, also known as Downtown Manhattan or Downtown New York City, is the southernmost part of the Boroughs of New York City, New York City borough of Manhattan. The neighborhood is History of New York City, the historical birthplace o ...
. Amex is the fourth-largest card network globally based on purchase volume, behind
China UnionPay UnionPay (), also known as China UnionPay () or by its abbreviation, CUP or UPI internationally, is a Chinese state-owned financial services corporation headquartered in Shanghai, China. It provides bank card services and a major card sch ...
, Visa, and Mastercard. 141.2 million Amex cards were in force worldwide as of December 31, 2023, with an average annual spend per card member of US$24,059. That year, Amex handled over $1.7 trillion in purchase volume on its network. Amex is the 16th largest US bank, with a total of US$270 billion in assets or 1.1% of all assets insured by the
FDIC The Federal Deposit Insurance Corporation (FDIC) is a State-owned enterprises of the United States, United States government corporation supplying deposit insurance to depositors in American commercial banks and savings banks. The FDIC was cr ...
. It is ranked 77th on the ''Fortune'' 500 and 28th on the list of the most valuable brands by ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
''. In 2023, it was ranked 63rd in the ''Forbes'' Global 2000. American Express National Bank is a
direct bank A direct bank (sometimes called a branch-less bank or virtual bank) is a bank that offers its services only via the Internet, mobile app, email, and other electronic means, often including telephone, online chat, and mobile check deposit. A direct ...
owned by Amex. Founded in 1850 as a
freight forwarding A freight forwarder or forwarding agent is a person or a company who co-ordinates and organizes the movement of shipments on behalf of a shipper (party that arranges an item for shipment) by liaising with carriers (party that transports goods) ...
company, Amex introduced financial and travel services during the early 1900s. It developed its first paper
charge card A charge card is a type of credit card that enables the cardholder to make purchases which are paid for by the card issuer, to whom the cardholder becomes indebted. The cardholder is obliged to repay the debt to the card issuer in full by the d ...
in 1958, gold card in 1966, green card in 1969, platinum card in 1984, and Centurion Card in 1999. The "Don't Leave Home Without It" advertising campaign was introduced in 1975 and renewed in 2005. In the 1980s, Amex acquired and then divested a stake in Shearson. In the 1990s, it stopped reducing
interchange fee An interchange fee is a fee paid between banks for the acceptance of card-based transactions. Usually for sales/services transactions it is a fee that a merchant's bank (the "acquiring bank") pays a customer's bank (the " issuing bank"). In a ...
s for merchants who exclusively accepted Amex cards and expanded market share through targeted marketing campaigns. Amex converted to a bank holding company during the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
. Amex began operating
airport lounge An airport lounge is a facility operated at many airports. Airport lounges offer, for selected passengers, comforts beyond those afforded in the airport terminal, such as more comfortable seating, quieter environments, and better access to custome ...
s in 2013, offering access to certain cardholders. Amex had a 9% worldwide market share by transaction volume in 2023. While American Express credit cards are accepted at 99% of U.S. merchants that accept credit cards (
Costco Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...
being a notable exception), they are much less accepted in Europe and Asia. American Express offers various types of cards including travel and dining cards, everyday spending points cards, and cash back cards. Each category has several card options with different benefits and reward structures. High-profile cards like the Green, Gold, and Platinum cards cater to frequent travelers and diners with perks tailored to these activities.


History


Early history

In 1850, American Express was started as a freight forwarding company in
Buffalo, New York Buffalo is a Administrative divisions of New York (state), city in the U.S. state of New York (state), New York and county seat of Erie County, New York, Erie County. It lies in Western New York at the eastern end of Lake Erie, at the head of ...
. It was founded as a joint-stock corporation by the merger of the cash-in-transit companies owned by
Henry Wells Henry Wells (December 12, 1805 – December 10, 1878) was an American businessman important in the history of both the American Express Company and Wells Fargo & Company. Wells worked as a freight agent before joining the express business. Hi ...
(Wells & Company), William G. Fargo (Livingston, Fargo & Company), and
John Warren Butterfield John Butterfield (November 18, 1801 – November 14, 1869) was a transportation pioneer in the mid-19th century in the American Northwest and Southwest. He founded many companies, including American Express which is still in operation today. The ...
(Wells, Butterfield & Company, the successor earlier in 1850 of Butterfield, Wasson & Company). Wells and Fargo also started Wells Fargo & Co. in 1852 when Butterfield and other directors objected to the proposal that American Express extend its operations to California. American Express initially established its headquarters in a building at the intersection of Jay Street and Hudson Street in what was later called the
Tribeca Tribeca ( ), originally written as TriBeCa, is a neighborhood in Lower Manhattan in New York City. Its name is a syllabic abbreviation of "Triangle Below Canal Street". The "triangle" (more accurately a quadrilateral) is bounded by Canal Str ...
section of Manhattan. For years it enjoyed a virtual monopoly on the movement of express shipments (goods, securities, currency, etc.) throughout New York State. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the
Financial District A financial district is usually a central area in a city where financial services firms such as banks, insurance companies, and other related finance corporations have their headquarters offices. In major cities, financial districts often host ...
of Manhattan, a location it was to retain through two buildings.In 1854, the American Express Co. purchased a lot on Vesey Street in New York City as the site for its stables. The company's first New York headquarters was an 1858 marble Italianate palazzo at 55–61 Hudson Street, which had a busy freight depot on the ground story with a spur line from the
Hudson River Railroad The New York Central Railroad was a railroad primarily operating in the Great Lakes and Mid-Atlantic regions of the United States. The railroad primarily connected greater New York and Boston in the east with Chicago and St. Louis in the Midw ...
. A stable was constructed in 1867, five blocks north at 4–8 Hubert Street. The company prospered sufficiently that headquarters were moved in 1874 from the wholesale shipping district to the budding Financial District and into rented offices in two five-story brownstone commercial buildings at 63 and 65 Broadway that were owned by the Harmony family. In 1880, American Express built a new warehouse behind the Broadway Building at 46 Trinity Place. The designer is unknown, but it has a façade of brick arches that are reminiscent of pre-skyscraper New York. American Express has long been out of this building, but it still bears a
terracotta Terracotta, also known as terra cotta or terra-cotta (; ; ), is a clay-based non-vitreous ceramic OED, "Terracotta""Terracotta" MFA Boston, "Cameo" database fired at relatively low temperatures. It is therefore a term used for earthenware obj ...
seal with the American Express Eagle. In 1890–91 the company constructed a new ten-story building by Edward H. Kendall on the site of its former headquarters on Hudson Street. By 1903, the company had assets of some $28 million, second only to the
National City Bank of New York Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...
among financial institutions in the city. To reflect this, the company purchased the Broadway buildings and site. At the end of the Wells-Fargo reign in 1914, an aggressive new president, George Chadbourne Taylor (1868–1923), who had worked his way up through the company over the previous thirty years, decided to build a new headquarters. The old buildings, dubbed by ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' as "among the ancient landmarks" of lower Broadway, were inadequate for such a rapidly expanding concern. After some delays due to the First World War, the 21-story neo-classical American Express Co. Building was constructed in 1916–17 to the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the architectural practice of
James Renwick Jr. James Renwick Jr. (November 11, 1818 – June 23, 1895) was an American architect known for designing churches and museums. He designed the Smithsonian Institution Building in Washington, D.C., and St. Patrick's Cathedral (Manhattan), St. Patric ...
The building consolidated the two lots of the former buildings with a single address:
65 Broadway 65 Broadway, formerly the American Express Building, is a building on Broadway between Morris and Rector Streets in the Financial District of Manhattan in New York City. The 21-story concrete and steel-frame structure, an office building, was ...
. This building was part of the "Express Row" section of lower Broadway at the time. The building completed the continuous masonry wall of its block-front and assisted in transforming Broadway into the "canyon" of neo-classical masonry office towers familiar to this day. American Express sold this building in 1975, but retained travel services there. The building was also the headquarters over the years of other prominent firms, including investment bankers J.& W. Seligman & Co. (1940–74), the
American Bureau of Shipping The American Bureau of Shipping (ABS) is an American maritime classification society established in 1862. Its stated mission is to promote the security of life, property, and the natural environment, primarily through the development and verific ...
, a maritime concern (1977–86), and later J.J. Kenny, and
Standard & Poor's S&P Global Ratings (previously Standard & Poor's and informally known as S&P) is an American credit rating agency (CRA) and a division of S&P Global that publishes financial research and analysis on stocks, bonds, and commodities. S&P is co ...
, the latter of which renamed the building for itself.


National expansion

American Express extended its reach nationwide by arranging affiliations with other express companies (including
Wells Fargo Wells Fargo & Company is an American multinational financial services company with a significant global presence. The company operates in 35 countries and serves over 70 million customers worldwide. It is a systemically important fi ...
– the replacement for the two former companies that merged to form American Express), railroads, and steamship companies. In 1857, American Express started its expansion in the area of financial services by launching a
money order A money order is a directive to pay a pre-specified amount of money from prepaid funds, making it a more trusted method of payment than a cheque. History Systems similar to modern money orders can be traced back centuries. Paper documents known ...
business to compete with the
United States Post Office The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal serv ...
's money orders. Sometime between 1888 and 1890, J. C. Fargo took a trip to Europe and returned frustrated and infuriated. Despite the fact that he was president of American Express and that he carried with him traditional letters of credit, he found it difficult to obtain cash anywhere except in major cities. Fargo went to
Marcellus Flemming Berry Marcellus Flemming Berry was an American inventor who devised the traveller's cheque while working for American Express American Express Company or Amex is an American bank holding company and multinational financial services corporation th ...
and asked him to create a better solution than the letter of credit. Berry introduced the American Express
Traveler's Cheque A traveller's cheque is a medium of exchange that can be used in place of the currency of a country. Each cheque is denominated in a preprinted fixed, round, amount of one of a number of major world currencies; it has two panels for a signat ...
which was launched in 1891 in denominations of $10, $20, $50, and $100. Traveler's cheques established American Express as a truly international company. In 1914, at the onset of
World War I World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, American Express in Europe was among the few companies to honor the letters of credit (issued by various banks) held by Americans in Europe, because other financial institutions refused to assist these stranded travelers. The British government appointed American Express its official agent at the beginning of World War I. They were to deliver letters, money, and relief parcels to British prisoners of war. Their employees went into camps to cash drafts for both British and French prisoners and arranged for them to receive money from home. By the end of the war they were delivering 150 tonnes of parcels per day to prisoners in six countries. In 1915, American Express established a travel division and soon established its first
travel agency A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destina ...
. Albert K. Dawson was instrumental in expanding business operations overseas, even investing in tourist relations with the
Soviet Union The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
. During World War I, Dawson was a photographer and film correspondent with the German army.


End of railroad express business

American Express was one of the monopolies that President
Theodore Roosevelt Theodore Roosevelt Jr. (October 27, 1858 – January 6, 1919), also known as Teddy or T.R., was the 26th president of the United States, serving from 1901 to 1909. Roosevelt previously was involved in New York (state), New York politics, incl ...
had the
Interstate Commerce Commission The Interstate Commerce Commission (ICC) was a regulatory agency in the United States created by the Interstate Commerce Act of 1887. The agency's original purpose was to regulate railroads (and later Trucking industry in the United States, truc ...
(ICC) investigate during his administration (1901–1909). The interest of the ICC was drawn to its strict control of the railroad express business. However, the solution did not come immediately to hand. The solution to this problem came as a coincidence to other problems during World War I. During the winter of 1917, the United States suffered a severe coal shortage and on December 26 President
Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was the 28th president of the United States, serving from 1913 to 1921. He was the only History of the Democratic Party (United States), Democrat to serve as president during the Prog ...
commandeered the railroads on behalf of the United States government to move federal troops, their supplies, and coal. Treasury Secretary
William Gibbs McAdoo William Gibbs McAdoo Jr.McAdoo is variously differentiated from family members of the same name: * Dr. William Gibbs McAdoo (1820–1894) – sometimes called "I" or "Senior" * William Gibbs McAdoo (1863–1941) – sometimes called "II" or "J ...
was assigned the task of consolidating the railway lines for the war effort. All contracts between express companies and railroads were nullified and McAdoo proposed that all existing express companies be consolidated into a single company to serve the country's needs. This ended American Express's express business and removed them from the ICC's interest. The result was that a new company called the American Railway Express Agency formed in July 1918. The new entity took custody of all the pooled equipment and property of existing express companies (the largest share of which, 40%, came from American Express, who had owned the rights to the express business over of railroad lines, and had 10,000 offices, with over 30,000 employees).


1920s–1970s

American Express executives discussed the possibility of launching a travel
charge card A charge card is a type of credit card that enables the cardholder to make purchases which are paid for by the card issuer, to whom the cardholder becomes indebted. The cardholder is obliged to repay the debt to the card issuer in full by the d ...
as early as 1946, but it was not until
Diners Club A diner is a type of restaurant found across the United States and Canada, as well as parts of Western Europe and Australia. Diners offer a wide range of cuisine, mostly American cuisine, a casual atmosphere, and, characteristically, a comb ...
launched a card in March 1950, that American Express began to seriously consider the possibility. At the end of 1957, under American Express CEO
Ralph Reed Ralph Eugene Reed Jr. (born June 24, 1961) is an American political consultant and lobbyist, best known as the first executive director of the Christian Coalition during the early 1990s. He sought the Republican nomination for Lieutenant Gov ...
the company entered the business and by the launch date of October 1, 1958, public interest had become so significant that 250,000 cards were issued prior to the official launch date. The card was launched with an annual fee of $6, $1 higher than Diners Club, to be seen as a premium product. The first cards were made of paper, with the account number and card member's name typed. In 1959, American Express became the first company to issue embossed plastic cards. In 1966, American Express introduced the Gold Card for "big-spending members". In 1977, James D. Robinson III became chairman and CEO of the company. In 1979, American Express acquired 50% of the cable subsidiary of
Warner Communications Warner Media, LLC (doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warner ...
, forming
Warner-Amex Satellite Entertainment Paramount Media Networks is the division of Paramount Global that oversees the operations of its television channels and online brands. The division was originally founded as MTV Networks in 1984, named after MTV. It would be known under this ...
, for $175 million in cash and short-term notes. It owned two-thirds of
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
,
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
, and
The Movie Channel The Movie Channel (often abbreviated as TMC) is an American pay television, premium television network owned by Showtime Networks, a division of Paramount Global operated through its Paramount Media Networks division. Not including CBS, it is t ...
. The venture was unprofitable, and, in 1985, Amex sold its 50% interest to
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Pa ...
for $450 million.


1980s and 1990s

In the 1980s, American Express embarked on an effort to become a financial services holding company and made several acquisitions, creating an investment banking arm. In mid-1981 it purchased Sanford I. Weill's
Shearson Loeb Rhoades Shearson was the name of a series of investment banking and retail brokerage firms from 1902 until 1994, named for Edward ShearsonShearson/American Express Shearson was the name of a series of investment banking and retail brokerage firms from 1902 until 1994, named for Edward ShearsonHayden, Stone & Co. merged with Shearson, Hammill & Co. in 1974, to form Shearson Hayden Stone. Shearson Hayden Stone then merged with Loeb, Rhoades, Hornblower & Co. (formerly Loeb, Rhoades & Co.) to form Shearson Loeb Rhoades in 1979. With capital totaling $250 million at the time of its acquisition, Shearson Loeb Rhoades was the second-largest
brokerage firm A broker is a person or entity that arranges transactions between a Purchasing, buyer and a sales, seller. This may be done for a commission (remuneration), commission when the deal is executed. A broker who also acts as a seller or as a buyer b ...
, behind
Merrill Lynch Merrill Lynch, Pierce, Fenner & Smith Incorporated, doing business as Merrill, and previously branded Merrill Lynch, is an American investment management and wealth management division of Bank of America. Along with BofA Securities, the investm ...
. After the purchase of Shearson, Weill was given the position of president of American Express in 1983. Weill grew increasingly unhappy with responsibilities within the company and his conflicts with CEO James D. Robinson III. Weill soon realized that he was not positioned to be named CEO and resigned in August 1985. In 1984, American Express acquired
Lehman Brothers Lehman Brothers Inc. ( ) was an American global financial services firm founded in 1850. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, and Merril ...
and added it to the Shearson family, creating Shearson Lehman/American Express. Lehman CEO and former trader Lewis Glucksman became CEO of Shearson Lehman/American Express. In 1984, Shearson/American Express acquired ''
Investors Diversified Services Ameriprise Financial, Inc. is an American diversified financial services company and bank holding company based in Minneapolis, Minnesota. It provides financial planning products and services, including wealth management, asset management, insur ...
'' (IDS), bringing with it a fleet of financial advisors and investment products. In 1988, Shearson Lehman acquired the E.F. Hutton & Co., a brokerage firm that was merged with the investment banking business. The investment banking arm was renamed Shearson Lehman Hutton, Inc. In 1983, as part of Robinson's plan to expand into international banking of wealthy clients, Amex acquired Trade Development Bank of
Geneva Geneva ( , ; ) ; ; . is the List of cities in Switzerland, second-most populous city in Switzerland and the most populous in French-speaking Romandy. Situated in the southwest of the country, where the Rhône exits Lake Geneva, it is the ca ...
from Edmond Safra for US$550 million and Safra became a member of the
board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...
of Amex. TDB executives were excluded from important company decisions and Safra unsuccessfully tried to repurchase the bank. Safra then opened a competing bank. In response, American Express launched an international smear campaign against Safra by inaccurately reporting to news and media outlets in that Safra was being investigated by the
FBI The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and Federal law enforcement in the United States, its principal federal law enforcement ag ...
for being involved in the
Iran–Contra affair The Iran–Contra affair (; ), also referred to as the Iran–Contra scandal, the Iran Initiative, or simply Iran–Contra, was a political scandal in the United States that centered on arms trafficking to Iran between 1981 and 1986, facilitat ...
, along with drug trafficking and the mafia. All of the accusations were confirmed to be false and led to the resignation of Harry L. Freeman, public relations chief of American Express, after admitting to the entire scandal. In July 1989, American Express publicly apologized to Edmond Safra and donated $8 million to the charity of his choice. In 1990, American Express sold its Swiss banking operations to Compagnie de Banque et d'Investissements, which led to the creation of Union Bancaire Privée (UBP). In 1984, Amex launched the Platinum Card, billed as an "ultra-exclusive" credit card with a $250 annual fee. It was offered by invitation only to American Express customers with at least two years of tenure, significant spending, and excellent payment history. In 1987, American Express introduced the Optima card, its first credit card product that did not have to be paid in full at the end of the month. In 1991, a group of restaurants in
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
, including some that were exclusive to Amex, stopped accepting American Express while accepting and encouraging the use of Visa and Mastercard. The rationale was due to far lower fees as compared to American Express' fees at the time (which were about 4% for each transaction versus around 1.2% for Visa and Mastercard). The revolt, known as the "Boston Fee Party" (alluding to the
Boston Tea Party The Boston Tea Party was a seminal American protest, political and Mercantilism, mercantile protest on December 16, 1773, during the American Revolution. Initiated by Sons of Liberty activists in Boston in Province of Massachusetts Bay, colo ...
), spread to over 250 restaurants across the United States, including restaurants in other cities such as
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, and
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. Visa offered to pay the Fee Party's legal bills, and
Discover Card Discover is a credit card brand issued primarily in the United States. It was introduced by Sears in 1985 and currently issued by Capital One. Discover was the first credit card that did not charge an annual fee and offered a higher-than-norm ...
was able to increase their acceptance among Boston restaurants by 375%. Kenneth Chenault, then head of Travel Related Services prior to becoming American Express CEO, cut fees to bring these restaurants back into the fold. American Express then shifted its focus from exclusivity to broadening acceptance, adding mainstream merchants like
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
to the American Express network. American Express was, at the time, known for cutting its
interchange fee An interchange fee is a fee paid between banks for the acceptance of card-based transactions. Usually for sales/services transactions it is a fee that a merchant's bank (the "acquiring bank") pays a customer's bank (the " issuing bank"). In a ...
to merchants and restaurants if they accepted only American Express and no other credit or charge cards. This prompted competitors such as Visa and Mastercard to file complaints as the tactics gave Amex exclusivity at restaurants. Capitalizing on this elitist image, American Express frequently mentioned such exclusive partnerships in its advertising. Aside from some holdouts including
Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...
, which continued exclusivity until 2011, the practice largely ended in 1991. In April 1992, American Express spun off
First Data First Data Corporation was a financial services company headquartered in Atlanta, Georgia, United States. The company's STAR Network provides nationwide domestic debit acceptance at more than 2 million retail POS, ATM, and at online outlets f ...
in an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
. In 1993, Harvey Golub became CEO of American Express. That year, American Express negotiated the sale of Shearson's retail brokerage and investment management business to
Primerica Primerica, Inc. is a multi-level marketing company that provides insurance, Investment management, investment and financial services to middle-income families in the United States and Canada. Primerica is the parent company of National Bene ...
. The Shearson business was merged with Primerica's
Smith Barney Morgan Stanley Wealth Management is an American Multinational corporation, multinational financial services corporation specializing in Broker, retail brokerage. It is the wealth & asset management division of Morgan Stanley. On January 13, 2009, ...
to create Smith Barney Shearson. In June 1994, American Express completed the spin-off of the remaining
investment banking Investment banking is an advisory-based financial service for institutional investors, corporations, governments, and similar clients. Traditionally associated with corporate finance, such a bank might assist in raising financial capital by und ...
and institutional businesses as
Lehman Brothers Lehman Brothers Inc. ( ) was an American global financial services firm founded in 1850. Before filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Goldman Sachs, Morgan Stanley, and Merril ...
, ending its foray into the brokerage business. In September 1994, the Optima True Grace card was introduced. The card was unique in that it offered a
grace period A grace period is a period immediately after the deadline for an obligation during which a late fee, or other action that would have been taken as a result of failing to meet the deadline, is waived provided that the obligation is satisfied duri ...
on all purchases whether a balance was carried on the card or not, not charging interest on new purchases immediately for cards with unpaid balances. The card was discontinued a few years later. In 1998, Amex launched the Blue credit card, targeted at young adults, in the UK after testing it in other countries. The card had a smart chip and users were encouraged to pay bills and get information via the company website. It launched in the US in 1999. A television media campaign for Blue adopted the 1979 UK
Synthpop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a music genre that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s and early 1970s ...
hit "
Cars A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one billio ...
" by
Gary Numan Gary Anthony James Webb (born 8 March 1958), known professionally as Gary Numan, is an English singer, songwriter and musician. He entered the music industry as frontman of the New wave music, new wave band Tubeway Army. After releasing two st ...
as its theme music. In 1999, American Express introduced the high-fee Centurion Card, often referred to as the "black card," which caters to an even more affluent customer segment. The card was initially available only to select users of the Platinum card. American Express created the card line amid rumors and
urban legend Urban legend (sometimes modern legend, urban myth, or simply legend) is a genre of folklore concerning stories about an unusual (usually scary) or humorous event that many people believe to be true but largely are not. These legends can be e ...
s in the 1980s that it produced an ultra-exclusive black card for elite users who could purchase anything with it.


21st century

In December 2000, American Express agreed to acquire the $226 million credit card portfolio of
Bank of Hawaii The Bank of Hawaii Corporation (; abbreviated BOH) is an American regional commercial bank headquartered in Honolulu, Hawaii. It is Hawaii's second oldest bank and its largest locally owned bank in that the majority of the voting stockholders re ...
, then a division of Pacific Century Financial Corporation In January 2006, American Express sold its Bank of Hawaii card portfolio to
Bank of America The Bank of America Corporation (Bank of America) (often abbreviated BofA or BoA) is an American multinational investment banking, investment bank and financial services holding company headquartered at the Bank of America Corporate Center in ...
(
MBNA MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006. History The former Maryland National ...
). Until 2004, Visa and Mastercard rules prohibited issuers of their cards from issuing American Express cards in the United States. This meant, as a practical matter, that U.S. banks could not issue American Express cards. These rules were struck down as a result of antitrust litigation brought by the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
. In January 2004, American Express reached a deal to have its cards issued by
MBNA MBNA Corporation was a bank holding company and parent company of wholly owned subsidiary MBNA America Bank, N.A., headquartered in Wilmington, Delaware, prior to being acquired by Bank of America in 2006. History The former Maryland National ...
. Initially decried by Mastercard executives as nothing but an "experiment", the cards were issued beginning in October 2004. An agreement was reached regarding the acquisition of MBNA by Bank of America whereby Bank of America owned the customer loans and American Express processed the transactions. American Express dismissed Bank of America from its antitrust litigation against Visa, Mastercard, and other banks. The first card from the partnership, the Bank of America Rewards American Express card, was released on June 30, 2006. In June 2005, American Express introduced ExpressPay, a
contactless payment Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication (NFC) for making sec ...
system based on wireless
RFID Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder called a tag, a radio receiver, and a transmitter. When tri ...
. In July 2005, American Express issued the American Express Travelers Cheque Card, a
stored-value card A stored-value card (SVC) or cash card is a payment card with a monetary value stored on the card itself, not in an external account maintained by a financial institution. This means no network access is required by the payment collection termi ...
that serves the same purposes as a traveler's cheque, but can be used in stores like a credit card. Amex discontinued the card in October 2007. On September 30, 2005, American Express completed the corporate spin-off of its American Express Financial Advisors unit, Ameriprise Financial, to its shareholders and RSM McGladrey acquired American Express Tax & Business Services (TBS). In 2006, the UK division of American Express joined the Product Red coalition and issued a Red Card, donating with each purchase through
The Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund to Fight AIDS, Tuberculosis and Malaria (or simply the Global Fund) is an international financing and partnership organization that aims to "attract, leverage and invest additional resources to end the epidemics of HIV/AIDS, tu ...
to help African women and children with HIV/AIDS, malaria, and other diseases. In late 2007, the company announced the Plum Card for small business owners. In March 2008, American Express acquired the Corporate Payment Services business of
General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...
, which primarily focused on providing purchasing card solutions for large global clients, for $1.1 billion in cash. The transaction added V-Payment to its product portfolio. V-Payment enables a tightly controlled, single-use card number. In March 2008,
Standard Chartered Bank Standard Chartered PLC is a British multinational bank with operations in wealth management, Wholesale banking, corporate and investment banking, and treasury services. Despite being headquartered in the United Kingdom, it does not conduct retai ...
acquired American Express Bank Ltd, the international banking subsidiary of American Express for $823 million. On November 10, 2008, during the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
, the company received
Federal Reserve System The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a series of ...
approval to convert to a
bank holding company A bank holding company is a company that controls one or more banks, but does not necessarily engage in banking itself. The compound bancorp (''banc''/''bank'' + '' corp ration') or bancorporation is often used to refer to such companies as w ...
, making it eligible for government assistance under the
Troubled Asset Relief Program The Troubled Asset Relief Program (TARP) is a program of the United States government to purchase toxic assets and equity from financial institutions to strengthen its financial sector that was passed by Congress and signed into law by U.S. Presi ...
(TARP). At that time, American Express had total consolidated assets of about $127 billion. In June 2009, $3.39 billion in TARP funds were repaid plus $74.4 million in dividend payments. In July 2009, the company ended its obligations under TARP by buying back $340 million in Treasury warrants. As part of the conversion, the company reduced or closed many business lines of credit. In 2009, American Express introduced the ZYNC charge card, a white card targeting young adults. The card was later discontinued. In November 2010, the UK division of American Express was cautioned by the
Office of Fair Trading The Office of Fair Trading (OFT) was a non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforced both consumer protection and competition law, acting as the United Kingdom's economi ...
for the use of controversial
charging order A charging order, in English law, is an order obtained from a court or judge by a judgment creditor, by which the property of the judgment debtor in any stocks or funds or shares in a limited liability company or land stands charged with the pa ...
s against those in debt. The company was one of four companies who were allegedly encouraging customers to turn their unsecured credit card debts into a form of secured debt. In November 2011,
Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...
, which gave general-purpose card exclusivity to American Express since the 1980s, began accepting cards using the Visa and Mastercard payment networks. In 2011, Amex launched the Blue Cash Preferred Card credit card. In October 2012, The
Consumer Financial Protection Bureau The Consumer Financial Protection Bureau (CFPB) is an independent agency of the United States government responsible for consumer protection in the financial sector. CFPB's jurisdiction includes banks, credit unions, securities firms, Payday lo ...
(CFPB) required three American Express subsidiaries to refund an estimated $85 million to approximately 250,000 customers for illegal card practices between 2003 and 2012. Allegations included that American Express made misleading statements regarding signup bonuses, charged unlawful late fees, discriminated against applicants due to age, and failed to report consumer complaints to regulators. Also in October 2012, American Express and
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
announced the launch of Bluebird, a
prepaid debit card A debit card, also known as a check card or bank card, is a payment card that can be used in place of cash to make purchases. The card usually consists of the bank's name, a card number, the cardholder's name, and an expiration date, on either ...
with
roadside assistance Roadside assistance, also known as breakdown coverage, is a service that assists motorists, motorcyclists, or bicyclists whose vehicles have suffered a mechanical failure that either cannot be resolved by the motorist, or has prevented them from ...
and
identity theft Identity theft, identity piracy or identity infringement occurs when someone uses another's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. ...
protection that can also be used as a substitute for a traditional transactional account whereby users can have payments deposited to the account and have insurance from the
Federal Deposit Insurance Corporation The Federal Deposit Insurance Corporation (FDIC) is a State-owned enterprises of the United States, United States government corporation supplying deposit insurance to depositors in American commercial banks and savings banks. The FDIC was cr ...
. In October 2013, Amex sold most of its publications: ''
Travel + Leisure Travel + Leisure Co. (formerly Wyndham Destinations, Inc., and Wyndham Worldwide Corporation) is an American timeshare company headquartered in Orlando, Florida. It develops, sells, and manages timeshare properties under several vacation owners ...
,'' ''
Food & Wine ''Food & Wine'' is an American monthly magazine published by Dotdash Meredith. It was founded in 1978 by Ariane and Michael Batterberry. It features recipes, cooking tips, travel information, restaurant reviews, chefs, wine pairings and sea ...
,'' ''
Executive Travel ''Executive Travel magazine'' was an American bimonthly magazine published in New York City by Time Inc. The magazine, launched in May 2002, was published 6 times a year. Geared toward upscale executives, the magazine covered relevant topics on ...
'', ''Black Ink'', and '' Departures'' magazines, to
Time Inc. Time Inc. (also referred to as Time & Life, Inc. later on, after their two onetime flagship magazine publications) was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New ...
Time restructured the publications, which are now owned by
Dotdash Meredith Dotdash Meredith (formerly The Mining Company, About.com and Dotdash) is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, hom ...
. In 2013, the company opened its first airport lounge, offering access to certain cardmembers. In March 2014, American Express announced the corporate spin-off its corporate travel business as American Express Global Business Travel and the sale of 50% of the business to an investor group led by Certares LP for $900 million. Effective in 2016 in the United States, and in 2015 in Canada, Costco ended its relationship with Amex that had provided co-branded Costco membership cards since 2004. The cards issued by Costco in the United States were an extension of an exclusive deal between Costco and American Express dating from 1999. Costco was the last major US merchant that accepted American Express cards exclusively. Costco's Canadian stores ended its exclusive deal with American Express in January 2015, in favor of one with
Capital One Capital One Financial Corporation is an American bank holding company founded on July 21, 1994, and specializing in credit cards, auto loans, banking, and savings accounts, headquartered in Tysons, Virginia, with operations primarily in the ...
and Mastercard.
Citigroup Citigroup Inc. or Citi (Style (visual arts), stylized as citi) is an American multinational investment banking, investment bank and financial services company based in New York City. The company was formed in 1998 by the merger of Citicorp, t ...
became the exclusive issuer of Costco's credit cards and Visa replaced American Express as the exclusive credit card accepted at Costco's stores in the United States. All TrueEarnings card accounts and balances held by American Express were sold to Citigroup, and new Costco Anywhere Visa cards were sent to Costco members prior to the switch date. The Costco partnership represented 8%, or $80 billion, of American Express' billed business and about 20%, or about $14 billion, of its interest-bearing credit portfolio. The impact of losing the Costco card accounts was significant; in the first quarter without Costco cards, company profit dropped 10% and revenue dropped 5% compared to the previous year. On March 1, 2017, ANZ announced that it was no longer issuing American Express cards, with them phased out entirely by August 5, 2017. In October 2017, American Express established a joint venture company, LianTong (), in China to operate its payment card brand locally. In June 2020, it obtained a local bank card clearing business license in China. In a court case '' Ohio v. American Express Co.'' (2018), merchants filed a
class action A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage Robot''), a 2002 e ...
lawsuit against American Express and claimed that charging high fees to merchants is a violation of the
Sherman Antitrust Act The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce and consequently prohibits unfair monopolies. It was passed by Congress and is named for S ...
. According to the lawsuit, American Express charges significantly higher fees than other credit card providers. In January 2017, the 2nd U.S. Circuit Court of Appeals affirmed a lower court ruling that American Express could block merchants that accept its cards from steering customers to other cards, like those offered by Visa and Mastercard. In June 2018, the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all Federal tribunals in the United States, U.S. federal court cases, and over Stat ...
affirmed the 2nd Circuit's ruling. In 2018, the Gold Card was converted to a credit card for UK residents, but remains a charge card in the US. In March 2019, American Express acquired LoungeBuddy, a provider which offers pay-per-use access to select airport lounges worldwide. Also in March 2019, Amex reduced its presence in the European Union, due to changes to the EU's banking regulations. In July 2019, Amex acquired Acompay, a digital payment automation platform. In September 2019,
Pedestrian Group Pedestrian, formerly PEDESTRIAN.TV, is a youth digital news and entertainment website based in Sydney, Australia, founded in 2005. It is a subsidiary of Nine Entertainment Pedestrian Group owns Pedestrian (the website) as well the Australian ...
acquired American Express Openair Cinemas, which facilitated outdoor showings of films at 10 locations in Australia and New Zealand and was operated by Fairfax Events. In 2020, American Express acquired
Kabbage Kabbage was an online financial technology company based in Atlanta, Georgia. The company provided unsecured loans and funding directly to small businesses and consumers through an automated lending platform. In 2020, the company was acquired b ...
. In June 2021, the company's first checking account for small businesses, Kabbage Checking, was launched. American Express also offers credit lines of $1,000 to $150,000 for small businesses, using Kabbage's automated underwriting software. In January 2023, the Kabbage brand was renamed American Express Business Blueprint. In January 2021, the
United States Department of the Treasury The Department of the Treasury (USDT) is the Treasury, national treasury and finance department of the federal government of the United States. It is one of 15 current United States federal executive departments, U.S. government departments. ...
, the
Federal Deposit Insurance Corporation The Federal Deposit Insurance Corporation (FDIC) is a State-owned enterprises of the United States, United States government corporation supplying deposit insurance to depositors in American commercial banks and savings banks. The FDIC was cr ...
, and the
Federal Reserve The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a series of ...
launched an investigation into whether the company had misled potential corporate customers and used aggressive tactics while selling American Express cards in 2015 and 2016. In October 2021, Amex launched full-service business checking for small and mid-sized businesses under the American Express brand. In March 2022, following the
Russian invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
and related sanctions, American Express suspended all operations in
Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
and
Belarus Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...
. In July 2023, Amex agreed to pay $15 million to the US Treasury to settle an investigation accusing the company of failing to govern and oversee a third-party affiliate and for violation of regulations in efforts to retain small business customers. Net income for 2023 was $8.4 billion, 14% higher than expected. Also in 2023, the company undertook a restructuring, costing up to $277 million. In June 2024, Amex acquired Tock, a restaurant reservation platform, further expanding its portfolio in dining reservations following its earlier acquisition of
Resy Resy is an American online restaurant-reservation service company founded in 2014 by Gary Vaynerchuk, Ben Leventhal, and Michael Montero. As of 2023, approximately 16,000 restaurants globally can be booked through Resy. Resy was acquired by Am ...
. In January 2025, American Express announced that it will pay about $230 million to settle U.S. criminal and civil probes into alleged deceptive practices in selling credit card and wire transfer products to small business customers. The company has agreed to pay $138.4 million, which includes about $108 million in fines, and entered a non-prosecution agreement to end criminal and civil probes by the U.S. Department of Justice.


Financial history


Amex credit card benefits and fees


Specialized cards for businesses

American Express has a specialized corporate meeting credit card. Another specialized American Express business card is the American Express Corporate Purchasing Card, which can be assigned to individual employees or departments. Reconciliation and accounting services are available to make these functions easier for the corporation.


Non-proprietary cards

Citibank Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...
,
First National Bank of Omaha First National Bank Omaha d/b/a FNBO is a bank headquartered in Omaha, Nebraska. It is a subsidiary of First National of Nebraska, Inc., a bank holding company primarily owned by the Lauritzen family. It is on the list of largest banks in the Un ...
,
USAA The United Services Automobile Association (USAA) is an American financial services company providing insurance and banking products exclusively to members of the military, veterans and their families. It was founded in 1922 in San Antonio, Texas ...
, Navy Federal Credit Union,
Synchrony Financial Synchrony Financial is an American consumer financial services company with its headquarters in Stamford, Connecticut, United States. The company offers consumer financing products, including credit, promotional financing and loyalty programs, ...
, and
US Bancorp U.S. Bancorp (stylized as us bancorp) is an American multinational financial services firm headquartered in Minneapolis, Minnesota and incorporated in Delaware. It is the 5th-largest bank in the United States as of 2025. As the largest bank i ...
issue American Express cards. Citi issues the
Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
and
Bloomingdale's Bloomingdale's Inc. is an American luxury department store chain founded in 1861 by Joseph Bloomingdale and Lyman Bloomingdale. It was acquired by Federated Department Stores in 1930, which purchased the Macy's department store chain in 1994, ...
American Express cards along with Citi-branded cards. US Bancorp issues American Express-branded cards for US Bank along with Elan Card Services, a subsidiary that issues credit cards on behalf of small to midsize banks. Some
credit unions A credit union is a member-owned nonprofit cooperative financial institution. They may offer financial services equivalent to those of commercial banks, such as share accounts (savings accounts), share draft accounts ( cheque accounts), credit ...
, including PenFed, also issue American Express cards. Until August 2023, Wells Fargo issued American Express cards under their own brand and for
Dillard's Dillard's, Inc. is an American department store chain with approximately 267 stores in 29 states and headquartered in Little Rock, Arkansas. Currently, the largest number of stores are located in Texas with 57 and Florida with 42. The company a ...
.
JPMorgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...
and
Wells Fargo Wells Fargo & Company is an American multinational financial services company with a significant global presence. The company operates in 35 countries and serves over 70 million customers worldwide. It is a systemically important fi ...
are the only
Big Four banks The Big Four (or Big 4) is the colloquial name given to the four main banks in several countries where the banking industry is dominated by just four institutions and where the phrase has thus gained relevance. Some countries include more or fe ...
in the U.S. that do not partner with American Express.


Marketing and advertising


Card design

The company logo, a gladiator or centurion, appears at the center of several cards. The figure and his pose evoke
classical antiquity Classical antiquity, also known as the classical era, classical period, classical age, or simply antiquity, is the period of cultural History of Europe, European history between the 8th century BC and the 5th century AD comprising the inter ...
, demonstrate strength and stability, and the designs on these cards, especially the Green card, bear resemblance to those on the United States
Federal Reserve Note Federal Reserve Notes are the currently issued banknotes of the United States dollar. The United States Bureau of Engraving and Printing produces the notes under the authority of the Federal Reserve Act of 1913 and issues them to the Federal Re ...
s.


Advertising campaigns


"Don't Leave Home Without Them"

In 1975, David Ogilvy of
Ogilvy & Mather Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...
developed the highly successful "Don't Leave Home Without Them"
ad campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...
for American Express Traveler's Cheques, featuring Academy Award-winning actor
Karl Malden Karl Malden (born Mladen George Sekulovich; March 22, 1912 – July 1, 2009) was an American stage, movie and television actor who first achieved acclaim in the original Broadway productions of Arthur Miller's '' All My Sons'' and Tennessee Will ...
. Malden served as the public face of American Express Travelers Cheques for 25 years. In the UK, the spokesman was
Alan Whicker Donald Alan Whicker (2 August 1921 – 12 July 2013) was a British journalist and television presenter and broadcaster. His career spanned almost 60 years, during which time he presented the documentary television programme '' Whick ...
, a television personality. After Malden's departure, and as the card assumed importance over the traveler's cheques, American Express continued to use celebrities, such as
Mel Blanc Melvin Jerome Blanc (born Blank ; May 30, 1908 – July 10, 1989) was an American voice actor and radio personality whose career spanned over 60 years. During the Golden Age of Radio, he provided character voices and vocal sound effects for come ...
and ballerina
Cynthia Gregory Cynthia Kathleen Gregory (born July 8, 1946) is an American former prima ballerina. Career Born in Los Angeles, Gregory took up dancing when she was five, with the encouragement of her parents, who hoped exercise would stem her history of childho ...
. A typical ad for the American Express Card began with a celebrity asking viewers: "Do you know me?" Although he/she gave hints to his/her identity, the star's name was never mentioned except as imprinted on an American Express Card, after which announcer Peter Thomas told viewers how to apply for it. Each ad concluded with the celebrity reminding viewers: "Don't Leave Home Without It." The "Don't Leave Home Without It" slogan was revived in 2005.


''The Adventures of Seinfeld & Superman''

American Express uses celebrities in advertising. Some notable examples include a late 1990s ad campaign with comedian
Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. As a stand-up comedian, Seinfeld specializes in observational comedy. Seinfeld gained stardom playing a semi-fictionalized version ...
, including the two 2004
webisode A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available either for download or in streaming, as opposed to first airing on broadcast or cab ...
s in a series entitled " The Adventures of Seinfeld & Superman".


"My life. My card. / Are You a Cardmember?"

In late 2004, American Express launched the "My life. My card." brand campaign, and later the "Are You a Cardmember?" brand campaign in 2007, both by Ogilvy & Mather, featuring celebrities that use American Express cards including: * Actors:
Kate Winslet Kate Elizabeth Winslet (; born 5 October 1975) is an English actress. Primarily known for her roles as headstrong and complicated women in independent films, particularly period dramas, she has received numerous accolades, including an Ac ...
,
Robert De Niro Robert Anthony De Niro ( , ; born August 17, 1943) is an American actor, director, and film producer. He is considered to be one of the greatest and most influential actors of his generation. De Niro is the recipient of List of awards and ...
,
Ken Watanabe is a Japanese actor. He is best known for playing tragic hero characters, such as General Tadamichi Kuribayashi in '' Letters from Iwo Jima'' and Lord Katsumoto Moritsugu in ''The Last Samurai'', for which he was nominated for the Academy Awa ...
, and
Tina Fey Elizabeth Stamatina "Tina" Fey (; born May 18, 1970) is an American actress, comedian, writer, and producer. Known for her comedic roles in sketch comedy, television and film, Fey has received List of awards and nominations received by Tina Fe ...
; *
Duke University Duke University is a Private university, private research university in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present-day city of Trinity, North Carolina, Trinity in 1838, the school moved to Durham in 1 ...
basketball coach
Mike Krzyzewski Michael William Krzyzewski ( , ; born February 13, 1947), nicknamed "Coach K", is an American former college basketball coach. He served as the head coach at Duke University from 1980–81 Duke Blue Devils men's basketball team, 1980 to 2021� ...
; * Fashion designers Collette Dinnigan and
Diane von Fürstenberg Diane von Fürstenberg (born Diane Simone Michele Halfin; 31 December 1946) is a Belgian fashion designer best known for her wrap dress. She initially rose to prominence in 1969 when she married into the German princely House of Fürstenberg ...
; * Comedian and talk show hostess
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American former comedian, actress, television host, writer, and producer. She began her career in stand-up comedy in the early 1980s, gaining national attention with a 1986 appearance on '' ...
; * Golfer
Tiger Woods Eldrick Tont "Tiger" Woods (born December 30, 1975) is an American professional golfer. He is tied for first in List of golfers with most PGA Tour wins, PGA Tour wins, ranks second in List of men's major championships winning golfers, men's m ...
; * Professional snowboarder
Shaun White Shaun Roger White (born September 3, 1986) is an American former professional snowboarder and skateboarder. He is a five-time Olympian and a three-time Olympic gold medalist in half-pipe snowboarding. He holds the world record for the most X ...
; * Tennis pros
Venus Williams Venus Ebony Starr Williams (born June 17, 1980) is an American inactive tennis player. She has been ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association, WTA for 11 wee ...
,
Andy Roddick Andrew Stephen Roddick (born August 30, 1982) is an American former professional tennis player. He was ranked as the world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for 13 weeks, including as the year-end No. 1 in ...
, and
Andre Agassi Andre Kirk Agassi ( ; born April 29, 1970) is an American former professional tennis player. He was ranked as the List of ATP number 1 ranked singles players, world No. 1 in men's singles by the Association of Tennis Professionals (ATP) for 101 ...
; * Surfer
Laird Hamilton Laird John Hamilton (né Zerfas; born March 2, 1964) is an American big wave surfing, big-wave surfer, co-inventor of tow-in surfing, and an occasional fashion and action-sports model and actor. He is married to Gabrielle Reece, a former professi ...
; * Manchester United manager
José Mourinho José Mário dos Santos Mourinho Félix (; born 26 January 1963) is a Portuguese professional Association football, football Manager (association football), manager and former player, who is currently the head coach of Süper Lig club Fenerba ...
; * Film directors
Martin Scorsese Martin Charles Scorsese ( , ; born November17, 1942) is an American filmmaker. One of the major figures of the New Hollywood era, he has received List of awards and nominations received by Martin Scorsese, many accolades, including an Academ ...
,
Wes Anderson Wesley Wales Anderson (born May 1, 1969) is an American filmmaker. Wes Anderson filmography, His films are known for themes of grief, loss of innocence, and dysfunctional families. Due to his films' eccentricity, distinctive visual and narrative ...
, and
M. Night Shyamalan Manoj Nelliyattu M. Night Shyamalan ( ; born August 6, 1970) is an American filmmaker. His films often employ supernatural plots and twist endings. The cumulative gross of his films exceeds $3.3 billion globally. Shyamalan has received vario ...
; * Singers
Sheryl Crow Sheryl Suzanne Crow (born February 11, 1962) is an American singer-songwriter, musician, and actress. She is noted for her Optimism, optimistic and Idealism, idealistic subject matter, and incorporation of genres including Rock music, rock, Po ...
,
Alicia Keys Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer and songwriter. A classically trained pianist, Keys began composing songs at the age of 12 and was signed by Columbia Records at 15. After d ...
and
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...


''Animals''

In 2007, a two-minute black-and-white ad, entitled "Animals" and starring
Ellen DeGeneres Ellen Lee DeGeneres ( ; born January 26, 1958) is an American former comedian, actress, television host, writer, and producer. She began her career in stand-up comedy in the early 1980s, gaining national attention with a 1986 appearance on '' ...
, won the
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
for Outstanding Commercial.


C. F. Frost

Many American Express credit card ads feature a sample American Express Card with the name "C. F. Frost" on the front. This is not a fabricated name; Charles F. Frost was an advertising executive at Ogilvy & Mather.


Cause marketing

American Express was one of the earliest users of
cause marketing Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. A similar phrase, cau ...
, to great success. A 1983 promotion advertised that for each purchase made with an American Express Card, American Express would contribute one penny to the renovation of the
Statue of Liberty The Statue of Liberty (''Liberty Enlightening the World''; ) is a colossal neoclassical sculpture on Liberty Island in New York Harbor, within New York City. The copper-clad statue, a gift to the United States from the people of French Thir ...
. The campaign generated contributions of $1.7 million to the Statue of Liberty restoration project. What would soon capture the attention of marketing departments of major corporations was that the promotion generated approximately a 28% increase in American Express card usage by consumers. In May 2007, American Express launched an initiative called the Members Project. Cardholders were invited to submit ideas for projects, and were told American Express was funding the winning project.


Sponsorship

Since 2011, American Express has a £100 million sponsorship agreement with football club Brighton & Hove Albion F.C. The agreement includes naming rights over
Falmer Stadium Falmer Stadium, currently known as the American Express Stadium for sponsorship reasons and more commonly referred to as the Amex, is a association football, football stadium in Falmer, Brighton and Hove, East Sussex, England. With a capacity o ...
, Brighton training facilities and shirt sponsorship over the kits of the men's, women's, youth and disability teams In May 2024, American Express became the official partner of
F1 Academy F1 Academy is a female-only, Formula 4-level Formula racing, single-seater racing championship founded by the Formula One Group. The championship is a One-design racing, spec series, meaning that all teams compete with an identical Tatuus F4-T4 ...
, a female-only single-seater racing series founded by
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
, for the 2024 season. The partnership deal include American Express' branding to appear on Jessica Edgar's car livery and driver suit.


Awards and recognition

In 2016, at the
Corporate Art Awards The Corporate Art Awards are the international awards for the best art projects developed by the business world. They were launched in Rome (Italy) in 2016 by pptArt under the patronage of the Italian Ministry of Culture and with the support of th ...
, American Express received the award from
pptArt The Corporate Art Awards are the international awards for the best art projects developed by the business world. They were launched in Rome (Italy) in 2016 by pptArt under the patronage of the Italian Ministry of Culture and with the support of th ...
for "the best international restoration programme: World's Monument Watch". American Express is a sponsor of "World Monuments Watch", launched in 1995 by
World Monuments Fund World Monuments Fund (WMF) is a private, international, non-profit organization dedicated to the preservation of historic architecture and cultural heritage sites around the world through fieldwork, advocacy, grantmaking, education, and training ...
.


Workplace


Offices

In April 1986, American Express moved its headquarters to the 51-story Three World Financial Center in New York City. After the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
, American Express had to leave its headquarters temporarily because it was located directly opposite the
World Trade Center World Trade Centers are the hundreds of sites recognized by the World Trade Centers Association. World Trade Center may also refer to: Buildings * World Trade Center (1973–2001), a building complex that was destroyed during the September 11 at ...
and was damaged during the fall of the towers. The company began gradually moving back into its rehabilitated building in 2002. The company maintains major offices in
Sunrise, Florida Sunrise is a city in central-western Broward County, Florida, Broward County, Florida, United States, and is a principal city of the Miami metropolitan area. The population was 97,335 at the time of the 2020 census. History Early history In ...
;
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
, Utah; and
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
, with its main
data center A data center is a building, a dedicated space within a building, or a group of buildings used to house computer systems and associated components, such as telecommunications and storage systems. Since IT operations are crucial for busines ...
s in
North Carolina North Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, South Carolina to the south, Georgia (U.S. stat ...
and Phoenix. AMEX Bank of Canada was founded in 1853, in Toronto. It has around 1,700 employees as of December 2020 in its head office at Sheppard, east of Highway 404 in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
(relocated from
Markham, Ontario Markham () is a city in Regional Municipality of York, York Region, Ontario, Canada. It is approximately northeast of Downtown Toronto. In the Canada 2021 Census, 2021 Census, Markham had a population of 338,503, which ranked it the largest in ...
, a northern suburb of Toronto where it resided from 1985 to 2015), as well as an office in
Hamilton, Ontario Hamilton is a port city in the Canadian Provinces and territories of Canada, province of Ontario. Hamilton has a 2021 Canadian census, population of 569,353 (2021), and its Census Metropolitan Area, census metropolitan area, which encompasses ...
. The company began operations as a bank on July 1, 1990, following an
order-in-council An Order in Council is a type of legislation in many countries, especially the Commonwealth realms. In the United Kingdom, this legislation is formally made in the name of the monarch by and with the advice and consent of the Privy Council ('' ...
made by the
Brian Mulroney Martin Brian Mulroney (March 20, 1939 – February 29, 2024) was a Canadian lawyer, businessman, and politician who served as the 18th prime minister of Canada from 1984 to 1993. Born in the eastern Quebec city of Baie-Comeau, Mulroney studi ...
government on November 21, 1988. This decision was not without controversy as federal banking policy at the time would not ordinarily have permitted American Express to operate as a bank. It is a member of the
Canadian Bankers Association The Canadian Bankers Association (CBA; ) is a trade association and lobby group representing Canadian banks. Its over 60 members include Canada's Big Five banks, smaller domestic banks, and Canadian subsidiaries of foreign banks. Founded in Mon ...
(CBA) and a registered member of the
Canada Deposit Insurance Corporation The Canada Deposit Insurance Corporation (CDIC; ) is a Canadian federal Crown Corporation created by Parliament in 1967 to provide deposit insurance to depositors in Canadian commercial banks and savings institutions. CDIC insures Canadians' de ...
(CDIC), the federal agency insuring deposits at all of Canada's chartered banks. American Express has several offices in the UK, including a European Service Center in the Carlton Hill area of
Brighton Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...
, England. The building was completed in 2012. It replaced American Express's former building, Amex House, a large white tower block built in 1977 and surrounded by several other smaller offices around the city. The American Express European Service Center deals with card servicing, sales, fraud and merchant servicing. Official Europe, Middle East, and Africa HQ is located in the
Belgravia Belgravia () is a district in Central London, covering parts of the areas of the City of Westminster and the Royal Borough of Kensington and Chelsea. Belgravia was known as the 'Five Fields' during the Tudor Period, and became a dangerous pla ...
district of Westminster, in
central London Central London is the innermost part of London, in England, spanning the City of London and several boroughs. Over time, a number of definitions have been used to define the scope of Central London for statistics, urban planning and local gove ...
, at Belgrave House on Buckingham Palace Road, SW1; other UK offices are based in
Sussex Sussex (Help:IPA/English, /ˈsʌsɪks/; from the Old English ''Sūþseaxe''; lit. 'South Saxons'; 'Sussex') is an area within South East England that was historically a kingdom of Sussex, kingdom and, later, a Historic counties of England, ...
at
Burgess Hill Burgess Hill () is a town and civil parish in West Sussex, England, close to the border with East Sussex, on the edge of the South Downs National Park, south of London, north of Brighton and Hove, and northeast of the county town, Chichester. ...
and
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
. In November 2009,
Brighton and Hove Brighton and Hove ( ) is a City status in the United Kingdom, city and unitary authority area, ceremonially in East Sussex, England. There are multiple villages alongside the seaside resorts of Brighton and Hove in the district. It is administe ...
City Council granted planning permission for American Express to redevelop the Amex House site. The Japan, Asia-Pacific, and Australian Headquarters are co-located in Singapore, at 16 Collyer Quay, and in
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
's
King Street Wharf King Street Wharf is a mixed-use tourism, commercial, residential, retail and maritime development on the eastern shore of Darling Harbour, an inlet of Sydney Harbour, Australia. Located on the western side of the city's central business distri ...
area. The headquarters of Latin America and
Caribbean The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
division is in
Fort Lauderdale, Florida Fort Lauderdale ( ) is a coastal city located in the U.S. state of Florida, north of Miami along the Atlantic Ocean. It is the county seat of and most populous city in Broward County, Florida, Broward County with a population of 182,760 at the ...
. American Express also has a significant presence in India. Its two centers are located at
Gurgaon Gurgaon (), officially named Gurugram (), is a satellite city of Delhi and administrative headquarters of Gurgaon district, located in the northern Indian state of Haryana. It is situated near the Delhi–Haryana border, about southwest ...
,
Haryana Haryana () is a States and union territories of India, state located in the northern part of India. It was carved out after the linguistic reorganisation of Punjab, India, Punjab on 1 November 1966. It is ranked 21st in terms of area, with les ...
( Cyber City) and
Bangalore Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...
,
Karnataka Karnataka ( ) is a States and union territories of India, state in the southwestern region of India. It was Unification of Karnataka, formed as Mysore State on 1 November 1956, with the passage of the States Reorganisation Act, 1956, States Re ...
(Bagmane capital).The Indian operations of American Express revolve around the
back office A back office in most corporations is where work that supports '' front office'' work is done. The front office is the "face" of the company and is all the resources of the company that are used to make sales and interact with customers and clien ...
customer services operations apart from the credit card business for the domestic Indian Economy, arguably the American Express campus in Gurgaon is the largest employee location by headcount for Amex and supports business continuity objectives of Amex including during
Hurricane Sandy Hurricane Sandy (unofficially referred to as Superstorm Sandy) was an extremely large and devastating tropical cyclone which ravaged the Caribbean and the coastal Mid-Atlantic (United States), Mid-Atlantic region of the United States in late ...
, the center works 24/7 and includes a co-located second building which was recently transferred to a third party service provider but does much work for Amex.


Job satisfaction

The company has consistently ranked highly on lists of best companies to work for compiled by ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'' and Mediacorp Canada Inc.


List of CEOs

#
Henry Wells Henry Wells (December 12, 1805 – December 10, 1878) was an American businessman important in the history of both the American Express Company and Wells Fargo & Company. Wells worked as a freight agent before joining the express business. Hi ...
(1850–1866) #
William Fargo William George Fargo (May 20, 1818 – August 3, 1881) was an American businessman and politician who founded Wells Fargo and Company, originally shipping, mail delivery, a stagecoach line, and banking, now Wells Fargo banking corporation, and A ...
(1866–1881) # J. C. Fargo (1881–1914) #George C. Taylor (1914–1923) #Frederick P. Small (1923–1944) #
Ralph Reed Ralph Eugene Reed Jr. (born June 24, 1961) is an American political consultant and lobbyist, best known as the first executive director of the Christian Coalition during the early 1990s. He sought the Republican nomination for Lieutenant Gov ...
(1944–1960) # Howard L. Clark Sr. (1960–1977) # James D. Robinson III (1977–1993) # Harvey Golub (1993–2001) # Kenneth Chenault (2001–2018) #
Stephen Squeri Stephen J. Squeri (born 1959) is an American business executive. He is chairman and CEO of American Express. Squeri first joined American Express in 1985, becoming chief information officer in 2005 and vice chairman in 2015, along with other upp ...
(2018–present)


See also

* 1995 " Gold Card Dress" of Lizzy Gardner *
Small Business Saturday Small Business Saturday is a marketing initiative created and promoted by American Express to encourage holiday shopping on the Saturday after Thanksgiving in the United States, during one of the busiest shopping periods of the year. This Satu ...
, a registered trademark of American Express * J.P. Morgan Reserve Card (Palladium Card) – a competitor to the Centurion Card * MasterCard, Visa and
Discover Card Discover is a credit card brand issued primarily in the United States. It was introduced by Sears in 1985 and currently issued by Capital One. Discover was the first credit card that did not charge an annual fee and offered a higher-than-norm ...
– major competitors *
Credit score in the United States A credit score is a number that provides a comparative estimate of an individual's creditworthiness based on an analysis of their credit report. It is an inexpensive and main alternative to other forms of consumer loan underwriting. Lenders, s ...
*
Banking in the United States In the United States, banking had begun by the 1780s, along with the country's founding. It has developed into a highly influential and complex system of banking and financial services. Anchored by New York City and Wall Street, it is centered ...
* American Express Community Stadium in
East Sussex East Sussex is a Ceremonial counties of England, ceremonial county in South East England. It is bordered by Kent to the north-east, West Sussex to the west, Surrey to the north-west, and the English Channel to the south. The largest settlement ...
,
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...


References


External links

* {{Authority control American Express 1850 establishments in New York (state) 1970s initial public offerings Financial services companies based in New York City Berkshire Hathaway Butterfield Overland Mail Companies based in Manhattan Companies in the Dow Jones Industrial Average Companies listed on the New York Stock Exchange Contactless smart cards Credit card issuer associations Credit cards Financial services companies established in 1850 Foreign exchange companies Multinational companies based in New York City Payment systems Publicly traded companies based in New York City Travel management Wells Fargo