was a Japanese video game developer and publisher headquartered in

Shibuya, Tokyo is a special ward in Tokyo, Japan. A major commercial center, Shibuya houses one of the busiest railway stations in the world, Shibuya Station. As of January 1, 2024, Shibuya Ward has an estimated population of 230,609 in 142,443 households ...

, founded in 2007 as a joint venture between

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

and

Bandai Namco Holdings (commonly known as and formerly Namco Bandai until 2015, also known as Bandai Namco Group,) is a Japanese mass media and entertainment Conglomerate (company), conglomerate founded in 2005 by the merger of Namco and Bandai. The company specia ...

. The aim of the company was to assist in helping Sony compete with

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

and

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...

. Sony hoped that the company would make up for the losses it made during quarter two of its financial year. Ken Kutaragi was announced as CEO.

held 51% of the company, and

held 49%. The company planned to use Sony's

Cell microprocessor The Cell Broadband Engine (Cell/B.E.) is a 64-bit multi-core processor and microarchitecture developed by Sony, Toshiba, and IBM—an alliance known as "STI". It combines a general-purpose PowerPC core, called the Power Processing Element (PPE), ...

, the heart of the

PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...

, for PlayStation 3 games and games for

mobile phones A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...

and

personal computers A personal computer, commonly referred to as PC or computer, is a computer designed for individual use. It is typically used for tasks such as Word processor, word processing, web browser, internet browsing, email, multimedia playback, and PC ...

. Its video game projects were '' Misato Katsuragi's Reporting Plan'' on the

and ''

Ridge Racer is a series of racing video games created by Namco and owned by Bandai Namco Entertainment. The first game, ''Ridge Racer (1993 video game), Ridge Racer'' (1993), was originally released in arcades for the Namco System 22 hardware, later ported ...

'' on the

PlayStation Vita The PlayStation Vita (PS Vita) is a handheld game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on December 17, 2011, then in other international territories on February 22, 2012, and was produced ...

Notes

References

External links

Cellius web site
Video game companies of Japan Sony Interactive Entertainment Video game development companies Japanese companies established in 2007 Video game companies established in 2007 Video game companies disestablished in 2012 Japanese companies disestablished in 2012 Former Bandai Namco Holdings subsidiaries Cell BE architecture Software companies based in Tokyo Shibuya Defunct video game companies of Japan Former joint ventures {{Japan-videogame-company-stub