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Caterina Fake (born June 13, 1969) is an American entrepreneur and businesswoman. She co-founded the websites
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
in 2004 and Hunch in 2007. Fake has been a trustee for nonprofit organizations and was the chairwoman of
Etsy Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...
. For her role in creating Flickr, Fake was listed in ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine's
Time 100 ''Time'' 100 is a list of the top 100 most influential people, assembled by the American news magazine ''Time''. First published in 1999 as the result of a debate among American academics, politicians, and journalists, the list is now a highly ...
, and she has been recognized within
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
for her work as an
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
.


Early life and education

Fake was raised in northern
New Jersey New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
by her American father and her Filipina mother. As a child, she was not allowed to watch television, and her hobbies included reading poetry and playing classical music. She graduated from the prestigious Choate Rosemary Hall in 1986 and Vassar College in 1991 with a degree in English, after transferring from
Smith College Smith College is a Private university, private Liberal arts colleges in the United States, liberal arts Women's colleges in the United States, women's college in Northampton, Massachusetts, United States. It was chartered in 1871 by Sophia Smit ...
in 1989. Vassar College had an
intranet An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in ...
that the students could connect to from their dorm rooms, which Fake credits as being largely responsible for her eventually finding web design. After working various jobs, including as a painter's assistant, an investment banker, and at a dive shop (which Fake called her "post-college what-do-I-want-to-do period"), she was delayed in San Francisco while visiting her sister. Fake taught herself about the Internet and began creating websites and
CD-ROM A CD-ROM (, compact disc read-only memory) is a type of read-only memory consisting of a pre-pressed optical compact disc that contains computer data storage, data computers can read, but not write or erase. Some CDs, called enhanced CDs, hold b ...
s.


Career

In 1997, she took a job managing the community forums of Netscape. This experience, along with others in blogging and online communities, led her to co-found Ludicorp in Vancouver with Stewart Butterfield and Jason Classon in summer 2002. The company developed a
massively multiplayer online role-playing game A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game. As in role-playing games (RPGs), the player assumes the role of a Player charac ...
called ''Game Neverending''. The game did not launch, but Fake and Butterfield started a new product called
Flickr Flickr ( ) is an image hosting service, image and Online video platform, video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was previously a co ...
in 2004 that became one of the world's most popular photosharing websites. Flickr was acquired by
Yahoo! Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, and its a ...
in 2005 for around US$30 million. It became part of the " Web 2.0" sites, integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the most popular content. After the acquisition, Fake took a job at Yahoo, where she ran the Technology Development group, known for its Hack Yahoo program and for Brickhouse, a rapid development environment for new products. She resigned from Yahoo on June 13, 2008. Fake previously worked as the art director for ''
Salon Salon may refer to: Common meanings * Beauty salon A beauty salon or beauty parlor is an establishment that provides Cosmetics, cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, ...
'', a news and opinion website started in 1995. In 2007, she co-founded the website Hunch with entrepreneur Chris Dixon, which was acquired by
eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
for $80 million in November 2011. As of 2014, Fake's most recent project is called Findery. It launched under limited beta in February 2012 and was originally called Pinwheel. It was renamed to Findery in July 2012. The company is headquartered in San Francisco. Fake joined the board of directors of
Creative Commons Creative Commons (CC) is an American non-profit organization and international network devoted to educational access and expanding the range of creative works available for others to build upon legally and to share. The organization has release ...
in August 2008, and the Sundance Institute board of trustees in 2015. In 2014, she left
Etsy Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...
's board of directors after eight years, citing other professional and personal priorities. She was chairwoman at the time of her resignation. Fake has won various awards, including ''
Bloomberg Businessweek ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
's'' "Best Leaders" in 2005,
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
's 2005 , ''
Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...
's'' Fast 50, and '' Red Herring's'' 20 Entrepreneurs under 35. She was listed on the 2006 ''Time'' 100—''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine's list of the world's 100 most influential people—under the category "Builders and Titans" with her Flickr co-founder. She received honorary doctorates from the
Rhode Island School of Design The Rhode Island School of Design (RISD , pronounced "Riz-D") is a private art and design school in Providence, Rhode Island. The school was founded as a coeducational institution in 1877 by Helen Adelia Rowe Metcalf, who sought to increase th ...
in 2009 and from The New School in 2013. Fake was a recipient of the 2018 "Visionary Award" from the
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
Forum, which recognizes leaders in Silicon Valley businesses. Among her most recognized businesses, she was identified for her contributions to Silicon Valley as an author and
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
. Fake hosted the podcast "Should This Exist?" produced by ''Quartz''.


Personal life

Fake was married to Stewart Butterfield, her Flickr co-founder, from 2001 to 2007. They had one daughter together, Mint Butterfield, in 2007. As of 2015, Fake is in a relationship with Jaiku co-founder Jyri Engeström, and the couple have three children between them.


Notes


References


External links

* {{DEFAULTSORT:Fake, Caterina 1969 births 20th-century American businesspeople 20th-century American businesswomen 21st-century American businesspeople 21st-century American businesswomen American people of Filipino descent American corporate directors American technology chief executives American technology company founders American women chief executives Businesspeople from California Businesspeople from New York City Businesspeople from Pittsburgh American information technology businesspeople Choate Rosemary Hall alumni Living people Members of the Creative Commons board of directors Smith College alumni Vassar College alumni American women company founders American company founders