CarsGuide is an

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...

and content platform based in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

, Australia. The company specializes in automotive sales and purchases, as well as car news, advice and reviews. The company was founded in 2011 as a

News Corp Australia News Corp Australia is an Australian media conglomerate and wholly owned subsidiary of News Corp. The group's interests span newspaper and magazine publishing, Internet, market research, DVD and film distribution, and film and television prod ...

company, and in 2016 merged with the Australian branch of

Cox Automotive Cox Enterprises, Inc. is an American privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major operating subsidiaries are Cox Media Group, ...

, which is ultimately owned by

Cox Enterprises Cox Enterprises, Inc. is an American private company, privately held global conglomerate (company), conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major ope ...

. In May 2020, eBay Classifieds group acquired Cox Media, the subsidiary of Cox Enterprises that runs CarsGuide.

History

In November 2011,

and a network of Australian automotive groups set out to build a destination for Australians to buy and sell cars. This gave launch to CarsGuide in late 2011. Following a rebrand in late 2014, led by MediaCom, BWM and Interbrand, the company launched a new strategy which included a location-based search and free listings for private sellers. In 2016, News Corp Australia sold their 55% share in the company, and the company signed a merger agreement with Dealer Solutions, Manheim and Sell My Car to form Cox Automotive Australia, a branch of the

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

-based company of the same name, which was completed in late 2016. In November 2017, the company launched an in-house content agency, ''Joyride,'' led by Jamie Clift, formerly of

Droga5 Droga5 is an advertising agency headquartered in New York City with offices in London, Dublin and Tokyo. It was founded in 2006 by David Droga. History David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency a ...

and

Saatchi & Saatchi Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency ...

. February 2018 saw CEO Lauren Williams leave the company. The vacant position was filled in October by Shaun Cornelius, previously of

Deloitte Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along wi ...

and

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

. In August 2022, The Market Herald agreed to acquire Gumtree, CarsGuide and Autotrader, a deal completed on 31 August 2022.

CarsGuide Car of the Year

CarsGuide also presents its annual CarsGuide Car of the Year awards, which are judged on value, safety, practicality, and driving dynamics.https://www.dailytelegraph.com.au/business/finalists-for-2013-carsguide-cars-of-the-year-all-missing-a-clutch-pedal/news-story/66a5e24d2cc5a6f8b0a173e3e5da47ae

References

External links

* {{COX News Corp Australia News Corporation subsidiaries Internet properties established in 2011 Online automotive companies Online marketplaces of Australia