Carlos Fernando Flores Labra
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Carlos Fernando Flores Labra (born January 9, 1943) is a
Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...
an engineer, philosopher, entrepreneur and politician. He is a former cabinet minister of president
Salvador Allende Salvador Guillermo Allende Gossens (26 June 1908 – 11 September 1973) was a Chilean socialist politician who served as the 28th president of Chile from 1970 until Death of Salvador Allende, his death in 1973 Chilean coup d'état, 1973. As a ...
and was senator for the Arica and Parinacota and
Tarapacá San Lorenzo de Tarapacá, also known simply as Tarapacá, is a town in the region of the same name in Chile. History The town has likely been inhabited since the 12th century, when it formed part of the Inca trail. When Spanish explorer Diego ...
regions between 2001 and 2009. On March 31, 2010, he was designated President of Chile's National Innovation Council for Competitiveness by President
Sebastián Piñera Miguel Juan Sebastián Piñera Echenique (; 1 December 1949 – 6 February 2024) was a Chilean businessman and politician who served as President of Chile from 2010 to 2014 and again from 2018 to 2022. The son of a Christian Democratic Party (C ...
.


Biography

Flores was born in
Talca Talca () is a city and commune in Chile located about south of Santiago, and is the capital of both Talca Province and Maule Region (7th Region of Chile). As of the 2012 census, the city had a population of 201,142. The city is an important ...
,
Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...
. He became finance minister in the government of Chilean president
Salvador Allende Salvador Guillermo Allende Gossens (26 June 1908 – 11 September 1973) was a Chilean socialist politician who served as the 28th president of Chile from 1970 until Death of Salvador Allende, his death in 1973 Chilean coup d'état, 1973. As a ...
and then spent three years as a
political prisoner A political prisoner is someone imprisoned for their political activity. The political offense is not always the official reason for the prisoner's detention. There is no internationally recognized legal definition of the concept, although ...
(from September 11, 1973 to 1976) after the military coup of General
Augusto Pinochet Augusto José Ramón Pinochet Ugarte (25 November 1915 – 10 December 2006) was a Chilean military officer and politician who was the dictator of Military dictatorship of Chile, Chile from 1973 to 1990. From 1973 to 1981, he was the leader ...
. Subsequently, forced into exile after negotiations on his behalf by
Amnesty International Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom. The organization says that it has more than ten million members a ...
, he moved with his family to
Palo Alto Palo Alto ( ; Spanish language, Spanish for ) is a charter city in northwestern Santa Clara County, California, United States, in the San Francisco Bay Area, named after a Sequoia sempervirens, coastal redwood tree known as El Palo Alto. Th ...
, California, and worked as a researcher in the Computer Science department at
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
. Flores "had spent his prison years reading philosophy books smuggled in by friends and family, and emerged steeped in phenomenology, the study of the structures of experience and consciousness." While at Stanford Flores met and began a long collaboration with
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American computer scientist. He is a professor at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificia ...
. He subsequently obtained his PhD at
UC Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a public land-grant research university in Berkeley, California, United States. Founded in 1868 and named after the Anglo-Irish philosopher George Berkele ...
under the guidance of
Hubert Dreyfus Hubert Lederer Dreyfus ( ; October 15, 1929 – April 22, 2017) was an American philosopher and a professor of philosophy at the University of California, Berkeley. His main interests included phenomenology, existentialism and the philosophy of ...
,
Stuart Dreyfus A native of Terre Haute, Indiana, Stuart E. Dreyfus is professor emeritus at University of California, Berkeley in the Industrial Engineering and Operations Research Department. While at the Rand Corporation he was a programmer of the JOHNNIAC com ...
,
John Searle John Rogers Searle (; born July 31, 1932) is an American philosopher widely noted for contributions to the philosophy of language, philosophy of mind, and social philosophy. He began teaching at UC Berkeley in 1959 and was Willis S. and Mario ...
and Ann Markussen. At Berkeley he developed his work on philosophy, coaching and
workflow Workflow is a generic term for orchestrated and repeatable patterns of activity, enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. It can be depicted as a seque ...
technology, influenced by
Martin Heidegger Martin Heidegger (; 26 September 1889 – 26 May 1976) was a German philosopher known for contributions to Phenomenology (philosophy), phenomenology, hermeneutics, and existentialism. His work covers a range of topics including metaphysics, art ...
,
Humberto Maturana Humberto Maturana Romesín (September 14, 1928 – May 6, 2021) was a Chilean biologist and philosopher. Some name him a second-order cybernetics theoretician alongside the likes of Heinz von Foerster, Gordon Pask, Herbert Brün and Ern ...
, John Austin and others. Flores's thesis was titled ''Management and Communication in the Office of the Future.'' Winograd has said that when he met Flores, "his life changed." Conversations with Flores helped to convince Winograd that the AI research of the time (
symbolic AI Symbolic may refer to: * Symbol, something that represents an idea, a process, or a physical entity Mathematics, logic, and computing * Symbolic computation, a scientific area concerned with computing with mathematical formulas * Symbolic dynamic ...
, or
GOFAI In the philosophy of artificial intelligence, GOFAI ("Good old fashioned artificial intelligence") is classical symbolic AI, as opposed to other approaches, such as neural networks, situated robotics, narrow symbolic AI or neuro-symbolic AI. Th ...
) was based in a faulty understanding of the nature of cognition. Winograd's own pathbreaking earlier research was included within the scope of this critique. These conversations between Winograd and Flores led to work on a manuscript that would become their co-authored book, ''Understanding Computers and Cognition: A New Foundation For Design''.


Projects and companies founded

Flores has founded several companies including "Hermenet" (in partnership with
Werner Erhard Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) is an American lecturer known for founding est (offered from 1971 to 1984). In 1985, he replaced the est Training with a newly designed program, the Forum. Since 1991, the Forum ...
); "Logonet", a design, logistics, and manufacturing company; "Business Design Associates", a management consulting company) an
Action Technologies
a software company, where he introduced new distinctions in
workflow Workflow is a generic term for orchestrated and repeatable patterns of activity, enabled by the systematic organization of resources into processes that transform materials, provide services, or process information. It can be depicted as a seque ...
analysis, groupware, software design and business process analysis that he developed in association with
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American computer scientist. He is a professor at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificia ...
. He has also founded an Internet-based movement called
Atina Chile
'. His newest project i
Pluralistic Networks
, a professional development company dedicated to teaching skills and sensibilities enabling people to work together with others while navigating turbulent historical times.


Politics

Flores was
Finance Minister A ministry of finance is a ministry or other government agency in charge of government finance, fiscal policy, and financial regulation. It is headed by a finance minister, an executive or cabinet position . A ministry of finance's portfoli ...
of president
Salvador Allende Salvador Guillermo Allende Gossens (26 June 1908 – 11 September 1973) was a Chilean socialist politician who served as the 28th president of Chile from 1970 until Death of Salvador Allende, his death in 1973 Chilean coup d'état, 1973. As a ...
in the early 1970s and later the Secretary General of the Government and, during the Coup, he was alongside the President in
La Moneda Palace Palacio de La Moneda (, ''Palace of the Mint''), or simply La Moneda, is the seat of the president of the Republic of Chile. It also houses the offices of three cabinet ministers: Interior, General Secretariat of the Presidency, and General S ...
. After the coup d'état he was imprisoned, subjected to prolonged, systematic psychological torture and later driven to exile by the military regime of
Augusto Pinochet Augusto José Ramón Pinochet Ugarte (25 November 1915 – 10 December 2006) was a Chilean military officer and politician who was the dictator of Military dictatorship of Chile, Chile from 1973 to 1990. From 1973 to 1981, he was the leader ...
. Prior to being appointed Finance Minister by Allende, Flores was responsible for launching and overseeing
Project Cybersyn Project Cybersyn was a Chilean project from 1971 to 1973 during the presidency of Salvador Allende aimed at constructing a distributed decision support system to aid in the management of the national economy. The project consisted of 4 modul ...
, "one of the most ambitious applications of cybernetics in history." In 2001 Flores was elected senator for the
Tarapacá Region The Tarapacá Region (, ) is one of Chile's 16 first-order Administrative divisions of Chile, administrative divisions. It comprises two provinces, Iquique Province, Iquique and Tamarugal Province, Tamarugal. It borders the Chilean Arica y Par ...
, as a member of the center-left Party for Democracy (PPD), a constituent party of the governing coalition ''
Concertación The Concertación, officially the Concertación de Partidos por la Democracia (; ), was a coalition of center-left political parties in Chile, founded in 1988. Presidential candidates under its banner won every election from when military rul ...
''. On March 31, 2010 he was designated President of Chile's National Innovation Council for Competitiveness by President Piñera, position that he held until September 2013. In this role he was responsible to produce a report that he entitled ''Surfing into the Future''.


Influence on modern coaching industry

Flores exerted a significant influence on the development of the modern coaching industry by collaborating with or influencing several individuals who would become prominent leaders in the coach training industry. In the mid-1970's Flores was hired by
Werner Erhard Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) is an American lecturer known for founding est (offered from 1971 to 1984). In 1985, he replaced the est Training with a newly designed program, the Forum. Since 1991, the Forum ...
to offer workshops for his office staff. Shortly after, Flores began offering, through his companies Hermenet, Inc. and Logonet, Inc., a workshop called "Communication for Action." This workshop was based partially on his interpretation of the theory of
Speech Acts Speech is the use of the human voice as a medium for language. Spoken language combines vowel and consonant sounds to form units of meaning like words, which belong to a language's lexicon. There are many different intentional speech acts, suc ...
by
J.L. Austin JL or Jl may refer to: Companies, groups, organizations * Japan Airlines (IATA airline designator JL) * JL Audio, a manufacturer of consumer audio products * Jefferson Lines, an intercity bus company in the Midwestern United States * Jonos, Ltd ...
and
John Searle John Rogers Searle (; born July 31, 1932) is an American philosopher widely noted for contributions to the philosophy of language, philosophy of mind, and social philosophy. He began teaching at UC Berkeley in 1959 and was Willis S. and Mario ...
. For Austin and Searle, the theory of Speech Acts was just that, a theory; they did not pursue its practical implications. Flores transformed the theory of Speech Acts into a set of practices for refining how people take care of concerns, commitments, and relationships in conversation.As Flores expresses this in his book with
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American computer scientist. He is a professor at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificia ...
, ''Understanding Computers and Cognition'': "there exists a domain for education in communicative competence: the fundamental relationships between language and successful action. People’s conscious knowledge of their participation in the network of commitments can be reinforced and developed, improving their capacity to act in the domain of language." Thus, "This training in 'communication for action' reveals for people how their language acts participate in a network of human commitments." As Hubert Dreyfus put it, Flores's work enabled people to "awaken from the sleep of thinking that they were exchanging information about the world, and take responsibility for the kind of being-with-others they were making for themselves ... By developing their sensitivity to their constituting roles, business people, among others, became more entrepreneurial, more flexible, and more innovative. This was Flores’s version of the authenticity Heidegger describes in Division II of ''Being and Time''." In her study of the emergence of professional coaching, Dr. Vikki Brock identifies the collaboration between
Werner Erhard Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) is an American lecturer known for founding est (offered from 1971 to 1984). In 1985, he replaced the est Training with a newly designed program, the Forum. Since 1991, the Forum ...
and Fernando Flores as a convergence point that gave rise to a specific and distinct coaching lineage. However, after a brief association Flores and Erhard parted ways. Flores continued to develop his distinctive theory and practice of coaching and consulting. His 1997 book, ''
Disclosing New Worlds ''Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity'' (1997) is a book co-authored by Fernando Flores, Hubert Dreyfus and Charles Spinosa (a consultant philosopher specializing in commercial innovati ...
'' (with Charles Spinosa and
Hubert Dreyfus Hubert Lederer Dreyfus ( ; October 15, 1929 – April 22, 2017) was an American philosopher and a professor of philosophy at the University of California, Berkeley. His main interests included phenomenology, existentialism and the philosophy of ...
) captures some of the later developments in his approach.


Publications

* ''Building Trust: In Business, Politics, Relationships, and Life'', (author) * ''Understanding Computers and Cognition : A New Foundation for Design'' (with
Terry Winograd Terry Allen Winograd (born February 24, 1946) is an American computer scientist. He is a professor at Stanford University, and co-director of the Stanford Human–Computer Interaction Group. He is known within the philosophy of mind and artificia ...
), (co-author) * ''Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity'', (co-author, with Charles Spinosa and
Hubert Dreyfus Hubert Lederer Dreyfus ( ; October 15, 1929 – April 22, 2017) was an American philosopher and a professor of philosophy at the University of California, Berkeley. His main interests included phenomenology, existentialism and the philosophy of ...
) *''Conversations For Action and Collected Essays: Instilling a Culture of Commitment in Working Relationships'' * ''Beyond Calculation: The Next Fifty Years'', a special issue of the
Communications of the ACM ''Communications of the ACM'' (''CACM'') is the monthly journal of the Association for Computing Machinery (ACM). History It was established in 1958, with Saul Rosen as its first managing editor. It is sent to all ACM members. Articles are i ...
journal, (contributor) * ''Entrepreneurship and the wired life : Work in the wake of careers'' (with John Gray), Demos (2000)


See also

* Language/action perspective *
Project Cybersyn Project Cybersyn was a Chilean project from 1971 to 1973 during the presidency of Salvador Allende aimed at constructing a distributed decision support system to aid in the management of the national economy. The project consisted of 4 modul ...


References


External links


Fast Company article on Flores — "The Power of Words"Center for Quality of Management Journal article — "Using the Methods of Fernando Flores"Stanford University article on Flores
{{DEFAULTSORT:Flores, Fernando 1943 births Living people Ministers of economy of Chile Communication theorists Members of the MAPU Obrero Campesino Party for Democracy (Chile) politicians People from Talca Candidates for President of Chile Chilean exiles Senators of the LI Legislative Period of the National Congress of Chile Senators of the LII Legislative Period of the National Congress of Chile