Carisma Automotive is a UK-based automotive shop which specializes in customized interiors, paint, tyres, and other accessories, founded in 1996. Its founder and head is Jamie Shaw, who claimed he was a former employee of

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

. From 2005 to 2007, the company was featured on ''

Pimp My Ride UK ''Pimp My Ride UK'' is a British reality television series presented by rapper Lady Leshurr. The programme initially ran on MTV UK from 2005 to 2007 and was revived as a show for MTV's YouTube channel in 2022. The show is an adaption of the Amer ...

'', the UK version of MTV's ''

Pimp My Ride ''Pimp My Ride'' is a staged American television series produced by MTV and hosted by rapper Xzibit, which ran for six seasons on MTV from 2004 to 2007. In each episode, a car in poor condition is both restored and customized. The work on th ...

'' television series, where Carisma Automotive served as the British equivalent to the original series'

West Coast Customs West Coast Customs (abbreviated by the company as WCC) is an automobile repair shop focusing on the Custom car, customization of vehicles. It was started by co-founders Ryan Friedlinghaus and Quinton Dodson circa 1994. According to Friedlinghaus ...

. On ''

'', cars were gutted, given high end new interiors, paint jobs, lightweight rims, and outfitted with various electronic accessories. The car was also usually given special features to suit the owner. For example, one owner received a complete digital photo editing and printing system built into the seats of her car.

External links

Carisma Automotive Official SiteMTV Pimp My Ride UK
Auto parts suppliers of the United Kingdom Retail companies established in 1996