''Campaign'' is a commercial

mixtape In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...

by American singer

Ty Dolla Sign Tyrone William Griffin Jr. (born April 13, 1982), known professionally as Ty Dolla Sign (stylized as Ty Dolla $ign or Ty$), is an American singer, songwriter, rapper, and record producer. Born and raised in Los Angeles, California, Griffin gai ...

. It was released on September 23, 2016, by

Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over the course of its first two decades, starting from the release of its first recor ...

. The mixtape was supported by three singles: the title track, "No Justice", and " Zaddy". The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...

and

Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, lawyer and diplomat. She was the 67th United States secretary of state in the administration of Barack Obama from 2009 to 2013, a U.S. senator represent ...

Promotion

The title track was released as the lead single on July 11, 2016, featuring a

guest appearance The term guest appearance generally denotes the appearance of a guest in an artistic or pop-culture setting. The guests themselves (referred to as guest artists, featured artists, guest stars, or guest fighters, depending on context), are disting ...

from American rapper

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...

. Fittingly, the music video premiered the night before election day (November 7, 2016). "No Justice" was released as second single on July 21, 2016. The song features a guest appearance from fellow American singer Big TC (Ty's younger brother who is still incarcerated in prison). " Zaddy" was released as the third single on August 25, 2016. The music video for the song premiered on August 30, 2016. "3 Wayz" was released as the first promotional single on September 1, 2016. The song features a guest appearance from American rapper Travis Scott. "Stealing" was released as the second promotional single on September 9, 2016.

Critical reception

''Campaign'' was met with generally positive reviews. At

Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...

, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an

average In colloquial, ordinary language, an average is a single number or value that best represents a set of data. The type of average taken as most typically representative of a list of numbers is the arithmetic mean the sum of the numbers divided by ...

score of 71, based on four reviews. Winston Cook-Wilson of ''

Pitchfork A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials. The term is also applie ...

'' said, "''Campaign'' outpaces his recent efforts like ''$ign Language'' and ''Airplane Mode'' but, still, mostly just preserve Ty's musical bottom line". Jordan Sargent of '' Spin'' said, "''Campaign''—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself". Scott Glaysher of '' XXL'' said, "''Campaign'' may not exceed the musical brilliance of '' Free TC'' but it's a close runner-up". Mick Jacobs of ''Pretty Much Amazing'' said, "As a mixtape, I understand why ''Campaign'' sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation".

Commercial performance

''Campaign'' debuted at number 28 on the US ''Billboard'' 200, with 14,000

album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...

Track listing

Charts

References

{{Ty Dolla Sign 2016 mixtape albums Ty Dolla Sign albums Albums produced by Mike Dean (record producer) Atlantic Records mixtape albums Albums produced by Allen Ritter Albums produced by D'Mile Albums produced by Mustard (record producer) Albums produced by Frank Dukes Albums produced by Hit-Boy