Callaway Golf
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Callaway, legally Topgolf Callaway Brands Corp., is an American global
sports equipment Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since th ...
manufacturing company that designs, manufactures, markets and sells
golf equipment Golf equipment encompasses the various items that are used to play the sport of golf. Types of equipment include the golf ball, golf clubs, golf divot tool, golf ball marker and devices that aid in the sport. Equipment Balls Originally, gol ...
, more specifically
clubs Club may refer to: Arts, entertainment, and media * Club (magazine), ''Club'' (magazine) * Club, a ''Yie Ar Kung-Fu'' character * Clubs (suit), a suit of playing cards * Club music * "Club", by Kelsea Ballerini from the album ''kelsea'' Brands a ...
and balls, also including accessories such as
bag A bag, also known regionally as a sack, is a common tool in the form of a floppy container, typically made of cloth, leather, bamboo, paper, or plastic. The use of bags predates recorded history, with the earliest bags being lengths of animal s ...
s,
glove A glove is a garment covering the hand, with separate sheaths or openings for each finger including the thumb. Gloves protect and comfort hands against cold or heat, damage by friction, abrasion or chemicals, and disease; or in turn to provide a ...
s, and
cap A cap is a flat headgear, usually with a visor. Caps have crowns that fit very close to the head. They made their first appearance as early as 3200 BC. The origin of the word "cap" comes from the Old French word "chapeau" which means "head co ...
s. In 2021, the company purchased Topgolf, and thus also operates a chain of golf-related amusement and events centers. The company sells its products through golf retailers and sporting goods retailers, through mass merchants, directly online, and through its pre-owned and trade-in services. Callaway markets its products in more than 70 countries worldwide. The company, based in
Carlsbad, California Carlsbad is a beach city in the North County area of San Diego County, California, United States. The city is north of downtown San Diego and south of downtown Los Angeles. As of the 2020 United States census, 2020 census, the population of ...
, is the world's largest manufacturer of golf clubs. In past years, Callaway marketed products under the "Toulon Design" and "Odyssey" putter brands, acquired in 1997, as well as "Top Flite", "Strata", and "Ben Hogan" brands picked up following the bankruptcy of Spalding's former golf division in 2003.


History

Callaway Golf Company was founded by former Burlington Industries textile president, Ely Callaway Jr. in 1982. Callaway was raised in
LaGrange, Georgia LaGrange is a city in and the county seat of Troup County, Georgia, United States. The population of the city was estimated to be 30,858 in 2020 by the U.S. Census Bureau. It is the principal city of the LaGrange, Georgia Micropolitan Statist ...
, and was a graduate of
Emory University Emory University is a private university, private research university in Atlanta, Georgia, United States. It was founded in 1836 as Emory College by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory. Its main campu ...
. He had previously been successful in the textile and wine industries, and was also an avid golfer. Among his favorite club brands was Hickory Sticks USA, which was known for producing clubs with hickory shafts and steel cores. At that time, Hickory Sticks was owned by Richard Parente, Dick De La Cruz, and Tony Manzoni. When Hickory Sticks started running low on funds, they began seeking investors and approached Callaway, who had just sold his vineyards for a $9 million profit. In 1982, he bought half of Hickory Sticks USA and the company was renamed "Callaway Hickory Stick USA." In 1983, he became the company's president and moved its headquarters to
Carlsbad, California Carlsbad is a beach city in the North County area of San Diego County, California, United States. The city is north of downtown San Diego and south of downtown Los Angeles. As of the 2020 United States census, 2020 census, the population of ...
where he could be found selling clubs out of his
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
. In 1984, Callaway bought the rest of the company for another $400,000. The company's name was changed to its present name in 1988. In 1985, the company hired Bruce Parker as head of sales, who later became the company's Chief Merchant and, through his tenure with Callaway Golf as head of sales, was responsible for sales in excess of $3.0 billion. He was involved in all major decisions during the company's growth. In 1986, Callaway hired a billiard cue designer, Richard C. Helmstetter, as a consultant. Helmstetter was named chief club designer that same year and introduced computer-controlled manufacturing machines. With his help and that of Glenn Schmidt, the company's master tool maker, the company developed the original Big Bertha driver using large-volume (190cc) steel clubhead. The Big Bertha driver grew to 290 cc in 1997. In 1996, the company hired Roger Cleveland as chief club designer and in 2002, launched the Callaway Golf Forged Wedges, constructed from
carbon steel Carbon steel is a steel with carbon content from about 0.05 up to 2.1 percent by weight. The definition of carbon steel from the American Iron and Steel Institute (AISI) states: * no minimum content is specified or required for chromium, cobalt ...
with modified U-grooved faces. In 1996, Callaway announced development of a new golf ball, under the leadership of Chuck Yash, the former head of Taylormade Golf. Callaway Golf spent three years developing the ball and a state-of-the-art production facility. The company invested $170 million in research and development, and construction of the production facility. Callaway Golf Company engineers, recruited from Du Pont and
Boeing The Boeing Company, or simply Boeing (), is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and missiles worldwide. The company also provides leasing and product support s ...
, used aerodynamic computer programs (first used by Boeing and General Electric) to evaluate more than 300 dimple patterns and more than 1,000 variations of ball cores, boundary layers, and cover materials to create the new Rule 35 ball. They settled on only two versions of the Rule 35 ball—choosing to develop a "complete-performance" ball rather than separate balls developed for spin, control, distance, and durability. Ely Callaway explained the company's product development objectives as follows: "We have combined all of the performance benefits into one ball so players no longer need to sacrifice control for distance, or feel, or durability. Each Rule 35 ball contains a unique synergy of distance, control, spin, feel and durability characteristics. This eliminates confusion and guesswork in trying to identify the golf ball that is right for each individual golfer." In 1997, Odyssey Sports was acquired, expanding Callaway's line of putters. This led to introduction of the Odyssey White Hot putter line in 2000. Ely Callaway resigned as CEO and president in 1996, remaining as chairman of the board. Donald H. Dye was named CEO and president. Callaway also continued as president and CEO of Callaway Golf Ball Company. In 1998 he again became president and CEO of Callaway Golf Company, but died of pancreatic cancer on July 5, 2001. Ron Drapeau assumed his positions. In 2003, Drapeau announced the company's intention to purchase Top-Flite Golf and its Ben Hogan Golf division soon after Top-Flite Golf filed for
Chapter 11 Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
bankruptcy. Due to competition from
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
, the acquisition cost Callaway Golf $169 million. On November 8, 2004, Callaway Golf named chairman and chief executive William C. Baker president and COO, replacing Patrice Hutin. In August 2005, George Fellows was named president and CEO of Callaway Golf. He retained this position until June 2011. In 2012, Oliver "Chip" Gordon Brewer III was named CEO of Callaway. Callaway sold the Top-Flite brand to
Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized in all caps as DICK'S Sporting Goods) is an American chain of sporting goods stores founded in 1948 by Richard "Dick" Stack. It is the largest sporting goods retailer in the United States and is listed ...
, citing declining sales, and the Ben Hogan brand to
Perry Ellis International Perry Ellis International is an American clothing, fashion, cosmetics and beauty company that includes a portfolio of brands distributed through multiple channels worldwide. The company focuses primarily on sportswear and casual clothing for nic ...
, with Callaway retaining several trademarks, including Apex and Edge. In 2017, Callaway acquired OGIO, a US-based bag and apparel brand, and TravisMathew, a California-based lifestyle and golf apparel brand. In 2019, Callaway acquired German outdoor apparel company
Jack Wolfskin Jack Wolfskin is a German producer of outdoor wear and equipment headquartered in Idstein, Germany. Founded in 1981, it has now become one of the biggest suppliers and most successful franchisers of outdoor products including sports equipment, ...
. On October 27, 2020, Callaway announced it will acquire Topgolf Entertainment Group for $2 billion. On August 24, 2022, Callaway Golf Company announced plans to change its corporate name to Topgolf Callaway Brands Corp. Effective September 7, 2022, Topgolf Callaway Brands Corp. changed its ticker symbol on the New York Stock Exchange from "ELY" to "MODG". Topgolf Callaway announced on September 4, 2024, that it would split into two separate companies. Callaway would sell golf equipment and clothing, and Topgolf would continue with dining and entertainment venues with a golf theme. The split is set to occur in the second half of 2025. While the two companies will become separate entities, Callaway will retain a 19.9% ownership stake in Topgolf. Following the split, Topgolf will be debt-free and will hold a cash balance of $200 million.


Financial

In February 1992, Callaway Golf went public on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
with a market capitalization of $250 million. By late 1997, it reached a market capitalization of over $3.0 billion.


Endorsements

Callaway has maintained endorsement deals with many
professional golfer A professional golfer is somebody who receives payments or financial rewards in the sport of golf that are directly related to their skill or reputation. A person who earns money by teaching or playing golf is traditionally considered a "golf pr ...
s who play on the world's leading
tours Tours ( ; ) is the largest city in the region of Centre-Val de Loire, France. It is the Prefectures in France, prefecture of the Departments of France, department of Indre-et-Loire. The Communes of France, commune of Tours had 136,463 inhabita ...
, including Xander Schauffele, Sam Burns, Chris Kirk, Akshay Bhatia, Min Woo Lee, Danny Willett and
Francesco Molinari Francesco Molinari (born 8 November 1982) is an Italian professional golfer. He won the 2018 Open Championship, his first and only major victory, and the first major won by an Italian professional golfer. The Open Championship win capped a suc ...
. They have also had commercial relationships with some of the legends of the sport including
Arnold Palmer Arnold Daniel Palmer (September 10, 1929 – September 25, 2016) was an American professional golfer who is widely regarded as one of the greatest and most charismatic players in the sport's history. Since embarking on a professional career in ...
and
Annika Sörenstam Annika Charlotta Sörenstam (; born 9 October 1970) is a Swedish professional golfer regarded as one of the best female golfers in history. Before stepping away from competitive golf at the end of the 2008 season, she had won 96 international p ...
, and celebrities such as
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
and
Stephen Curry Wardell Stephen Curry II ( ; born March 14, 1988) is an American professional basketball player and point guard for the Golden State Warriors of the National Basketball Association (NBA). Nicknamed "Chef Curry", he is widely regarded as the ...
. After being endorsed by Callaway late in his career,
Seve Ballesteros Severiano Ballesteros Sota (; 9 April 1957 – 7 May 2011) was a Spanish professional golfer, a World No. 1 who was one of the sport's leading figures from the mid-1970s to the mid-1990s. A member of a gifted golfing family, he won 90 inte ...
expressed his gratitude to Ely Callaway by giving him a vintage Rolex, one he had worn since he first signed with the watchmaker.
Masaki Aiba (born December 24, 1982) is a Japanese singer, actor, television personality, radio host and dancer. He is a member of the boy band Arashi. Aiba began his career in the entertainment industry when he joined the Japanese talent agency Johnny & ...
, one of the members of the Japanese group
Arashi is a Japanese boy band consisting of five members formed under the Johnny & Associates talent agency. The members are Satoshi Ohno, Sho Sakurai, Masaki Aiba, Kazunari Ninomiya, and Jun Matsumoto. Arashi officially formed on September 15, 199 ...
, was appointed as brand ambassador for Callaway Golf Company Japan in September 2024. He also opened an Instagram page called ''Aiba Masaki with Callaway Golf'' in which he shares his passion for the game, hoping "to convey its charm to those interested but that have never played, as well as to those who love it".


Locations


Manufacturing

* Chicopee, MA - Golf Ball Operations


Awards

On December 8, 2005, Callaway Golf received the 2005 Torch Award for Marketplace Ethics, from the San Diego Better Business Bureau.


References


External links

* * {{Authority control, state=expanded 1982 establishments in California 1992 initial public offerings American companies established in 1982 Clothing companies established in 1982 Manufacturing companies established in 1982 Clothing brands of the United States Companies based in Carlsbad, California Companies listed on the New York Stock Exchange Golf equipment manufacturers Golf in the United States Manufacturing companies based in California Sporting goods manufacturers of the United States Sportswear brands Callaway family