CFVR-FM (103.7 FM, "Play 103.7") is a radio station in

Fort McMurray Fort McMurray ( ) is an urban service area in the Regional Municipality of Wood Buffalo in Alberta, Canada. It is located in northeast Alberta, in the middle of the Athabasca oil sands, surrounded by boreal forest. It has played a significa ...

Alberta Alberta is a Provinces and territories of Canada, province in Canada. It is a part of Western Canada and is one of the three Canadian Prairies, prairie provinces. Alberta is bordered by British Columbia to its west, Saskatchewan to its east, t ...

. Owned by

Harvard Media Harvard Media, formerly Harvard Broadcasting is a radio broadcasting and digital media company in Canada. It is owned by The Hill Companies of Regina. Assets Radio stations Most of the company's stations operate under standardized brands, in ...

, it broadcasts a

rhythmic adult contemporary Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic contemporary, rhythmic hits aimed towards an adult audience, often resembling a mixture of the cla ...

format.

History

The station received approval by the

CRTC The Canadian Radio-television and Telecommunications Commission (CRTC; ) is a public organization in Canada tasked with the mandate as a regulatory agency tribunal for various electronic communications, covering broadcasting and telecommunic ...

to operate at 103.7 FM in November

2006 2006 was designated as the International Year of Deserts and Desertification. Events January * January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute. * January 12 – A stampede during t ...

, and officially launched on January 14,

2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...

as ''Mix 103.7'' with a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. On January 15, 2024, the station flipped to

as ''Play 103'', with a format and branding based on its Edmonton sister station

CKPW-FM CKPW-FM (107.1 MHz, ''Play 107'') is a radio station in Edmonton, Alberta. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format. Its studios are located on the Calgary Trail, while its transmitter is located in Acheson. H ...

References

External links

*
CFVR-FM
at The History of Canadian Broadcasting by the

Canadian Communications Foundation The Canadian Communications Foundation (CCF) was a Canadian nonprofit organization which documented the history of broadcasting in Canada, particularly radio and television networks, programs and broadcasters. The organization was established in ...

* FVR FVR FVR Radio stations established in 2008 2008 establishments in Alberta {{Alberta-radio-station-stub