typeface
A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font.
There are thousands o ...
American Type Founders
American Type Founders (ATF) Co. was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States. De Vinne, Theodore Low, ''The Practice of Typography,'' Century Com ...
(ATF). The face exhibits an exuberant graphic stroke emulating the look of handwritten written letters with an ink brush.
Lowercase
Letter case is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowercase (or more formally ''minuscule'') in the written representation of certain languages. The writing ...
letters are deliberately irregular to further affect the look of handwritten text. The typeface was introduced in 1942 and saw near immediate success with advertisers, retailers, and in posters. Its popularity continued through the 1950s, and waned as influence of the
International Typographic Style
The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. The Internati ...
grew in the 1960s. The typeface has regained considerable popularity for its nostalgic association with the post WW2 era.
Along with Dom Casual and
Mistral
Mistral may refer to:
* Mistral (wind) in southern France and Sardinia
Automobiles
* Maserati Mistral, a Maserati grand tourer produced from 1963 until 1970
* Nissan Mistral, or Terrano II, a Nissan 4×4 produced from 1993 until 2006
* Microp ...
, it is one of the best-known casual script typefaces.
Reception
Brush Script was named #3 in "Least Favorite" nomination in 2007 designers' survey, conducted by Anthony Cahalan. "Least Favorite" is defined as "misused or overused", "ugly", "boring, dated, impractical or clichéd", "dislike or blind hatred".
Brush Script was rated #5 in "The 8 Worst Fonts In The World" list in
Simon Garfield
Simon Frank Garfield (born 19 March 1960) is a British journalist and non-fiction author.
Biography
Garfield was born in London in 1960.Just My Type''.
See also
*
Mistral
Mistral may refer to:
* Mistral (wind) in southern France and Sardinia
Automobiles
* Maserati Mistral, a Maserati grand tourer produced from 1963 until 1970
* Nissan Mistral, or Terrano II, a Nissan 4×4 produced from 1993 until 2006
* Microp ...