Block programming (also known as a strand in British broadcasting) is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.

Overview

Block programming involves scheduling a series of related shows which are likely to attract and hold a given audience for a long period of time. Notable examples of overt block programming were NBC's Thursday evening "

Must See TV Must See TV was an American advertising slogan that was used by NBC to brand its primetime blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured some of its most popular sitcoms and drama series ...

" lineup, which included two hours of sitcoms and one hour of '' ER'', All TV's " Jeepney TV sa All TV" lineup, which consisting the replay of selected Filipino drama series produced by ABS-CBN Studios, a simulcast of

ABS-CBN ABS-CBN is a leading Philippine media and content company. It serves as the flagship media brand of ABS-CBN Corporation, a subsidiary of Lopez Holdings Corporation. Once the country's largest free-to-air television network, ABS-CBN has since ...

's daily morning talk show '' Magandang Buhay'', and a simulcast of ABS-CBN News' afternoon newscast '' TV Patrol Express'', and

Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...

's " T4" program which often ran sitcoms back-to-back for an hour or more.

Rerun A rerun or repeat is a rebroadcast of an episode of a radio or television program. The two types of reruns are those that occur during a hiatus and those that occur when a program is syndicated. Variations In the United Kingdom, the word "repe ...

s on

cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...

are often assembled into similar blocks to fill several hours of generally little-watched daytime periods. A particularly long program block, especially one that does not air on a regular schedule, is known as a

marathon The marathon is a long-distance foot race with a distance of kilometres ( 26 mi 385 yd), usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There ...

. Block programming in radio also refers to programming content that appeals to various demographics in time blocks, usually corresponding to the top or bottom of the hour or the quarter-hour periods. For example, various musical genres might be featured, such as a country music hour, a three-hour afternoon block of jazz, or a four-hour Saturday night '70s disco show. Generally speaking, block programming is anathema to modern competitive commercial radio, which traditionally uses uniform formats, other than a handful of speciality shows in off-peak hours such as weekends (for instance, the infamous beaver hours in Canadian radio). The general rationale for not using block programming is that listeners expect a certain type of music when they tune into a radio station and breaking from that format will turn those listeners away from the station; likewise, a station that airs its programming in hodgepodge blocks will have difficulty building listener loyalty, as listeners' music will only be on for a few hours of the day. This argument for homogenized radio was also a driving force behind the effective death of

freeform radio Free-form, or free-form radio, is a radio station Radio programming, programming Radio format, format in which the disc jockey is given wide or total control over what music to play, regardless of music genre or commercial interests. Freeform ra ...

in the late 20th century. The case of

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

is indicative of the decline of block programming: prior to the 1980s, it was not uncommon to mix various blocks of talk programming together on one station, but this has declined dramatically in the late 1990s and beyond. A listener to a conservative talk radio station will have little interest in a

progressive talk radio Progressive talk radio is a talk radio format devoted to expressing Left-wing politics, left-leaning viewpoints of news and issues as opposed to conservative talk radio. In the United States, the format has included radio syndication, syndicated ...

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

or hot talk block, which reaches a different demographic; stations that have attempted the block strategy have historically been unsuccessful. Block programming of this nature is alive and well on outlets like

public radio Public broadcasting (or public service broadcasting) is radio, television, and other electronic media outlets whose primary mission is public service with a commitment to avoiding political and commercial influence. Public broadcasters receive ...

(such as NPR, the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

, or CBC) and in multicultural radio serving broad ethnic and cultural audiences, although even in this realm the idea of block programming is declining due to competition for donations. Some programming blocks have become so popular that they have been transformed to full-fledged 24-hour channels. Current channels which started as program blocks include Disney Jr. (which is still a program block on

Disney Channel Disney Channel is an American pay television television channel, channel that serves as the flagship (broadcasting), flagship property of Disney Branded Television, a unit of the Disney Entertainment business segment of the Walt Disney Company ...

); the Nick Jr. Channel (based on the Nick Jr. block that still airs on

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

);

Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...

(which was once a program block on

Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...

); PBS Kids (which is still a program block on PBS) and MeTV Toons (which was once a programming block on MeTV). In addition, TV Land airs older shows that were once aired on sister channel Nickelodeon's

Nick at Nite Nick at Nite (stylized as nick@nite since 2009) is an American nighttime programming block on Nickelodeon. List of programs broadcast by Nick at Nite, The block's programming broadcasts from prime time to Late-night television, late night, with ...

program block.

Adult Swim Adult Swim (stylized as dult swimand s is an American adult-oriented television programming block that airs on Cartoon Network which broadcasts during the evening, prime time, and Late-night television, late-night Dayparting, dayparts. T ...

is also a Cartoon Network programming block. However, since the 2010s, new programming blocks have become rare due to airing programming in a regular format or with little or no brand reference within the programming block.SOAPnet Will Go Dark to Make Way for Disney Junior
, ''Entertainment Weekly'', May 26, 2010

References

{{DEFAULTSORT:Block Programming Broadcasting

Overview

See also

References