Berlin Fashion Week (''Berliner Modewoche'') is a

fashion week A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashi ...

held twice annually (in January and July) in

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitu ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...

. Since its establishment in July 2007 it has gained great international attention for its many creative young designers who are flourishing in the

fashion capital A fashion capital is a city with major influence on international fashion scene, from history, heritage, designers, trends, styles, to manufacturing innovation and retailing of fashion products, including events such as fashion weeks, fashion cou ...

of Berlin. Since July 2011, the event has taken place part in front of the

Brandenburg Gate The Brandenburg Gate (german: Brandenburger Tor ) is an 18th-century Neoclassical architecture, neoclassical monument in Berlin, built on the orders of Prussian king Frederick William II of Prussia, Frederick William II after Prussian invasion ...

Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquarte ...

is the main sponsor of the fashion week. The next Berlin Fashion Week is planned for 5 September 2022.

Young fashion

Since the Spring/Summer 2012 season, ''Mercedes-Benz Fashion Week'' features young international talents in an exclusive show in cooperation with

Elle ''Elle'' (stylized ''ELLE'') is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in French. ''Elle'' is considered the w ...

. Fashion

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

s can vie in the ''Start your Fashion Business'' competition. Another important event for young designers is the ''Designer for Tomorrow Award'', which is held every summer season. A jury, which famous designer

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was ...

belongs to, chooses a winner who will be able to present his own show in the next winter season. Another specialty is the

Berlin U-Bahn The Berlin U-Bahn (; short for , "underground railway") is a rapid transit system in Berlin, the capital and largest city of Germany, and a major part of the city's public transport system. Together with the S-Bahn, a network of suburban tra ...

fashion show, that takes place in a chartered train of the U5 line.

Fashion fairs

Different trade fairs are an essential part of the Berlin Fashion Week, such as BREAD & BUTTER, ''Premium Fair'', ''Bright Tradeshow'', ''(capsule)'', ''Show&Order'', ''PanoramaBerlin'' and ''The Gallery Berlin''. Widely publicly available are the showfloors at ''Mercedes-Benz showfloor'', ''Showfloor Berlin'', ''Lavera Showfloor'', ''GREENshowroom'' and ''Ethical Fashion Show''.

StyleNite

The StyleNite by Berlin-based designer Michael Michalsky takes place at the Berlin Fashion Show and became globally famous for its unusual performances of different art disciplines combined with state-of-the-art fashion. Musicians like

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

, HURTS, Alphaville and

Icona Pop Icona Pop ( ) is a Swedish electropop duo which formed in 2009, with electro house and indie pop music influences. Its two members, Caroline Hjelt (born 8 November 1987) and Aino Jawo (born 7 July 1986), grew up in Stockholm and create what the ...

performed at StyleNites. Michalsky also chooses non-mainstream ways when it comes to selecting the models, as he also appointed disabled models like ''Mario Galla'' (with a leg prosthesis) or models aged above 60 like ''Eveline Hall''. The famed female model

Toni Garrn Antonia Pettyfer (née Garrn; ; born 7 July 1992) is a German fashion model and actress. She rose to prominence in the fashion industry after signing an exclusive contract with Calvin Klein in 2008. In October 2020, Garrn married British actor ...

is part of every show. Lady gaga MICHALSKY StyleNite 2008.jpg,

at StyleNite, July 2008 (1st performance outside USA) MICHALSKY StyleNite 01 2012 stage.jpg, StyleNite stage in January 2012

References

External links

Official website Fashion Week Berlin

Official website Mercedes-Benz Fashion Week Berlin

Official YouTube channel of Berlin Fashion Week

Highlights of Berlin Fashion Week Spring/Summer 2014
(includes catwalk videos) {{Authority control Fashion events in Germany 2007 establishments in Germany Recurring events established in 2007 German fashion Annual events in Berlin Fashion weeks

Young fashion

Fashion fairs

StyleNite

See also

References

External links