Buy Nothing Day is a minor event of protest
against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S.
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden ...
, concurrent to
Black Friday; elsewhere, it is held the following day, which is the last Saturday in November.
["][Buy Nothing Day]
"''Adbusters.org'' Buy Nothing Day was founded in
Vancouver
Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. Th ...
by artist Ted Dave and subsequently promoted by ''
Adbusters'' based in Canada.
The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of overconsumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "
Black Friday", which is one of the ten busiest shopping days in the United States. In 2000, some advertisements by ''Adbusters'' promoting Buy Nothing Day were denied advertising time by almost all major television networks except for
CNN.
Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, Norway, Finland.
Activities

Various gatherings and forms of protest have been used on Buy Nothing Day to draw attention to
overconsumption:
* Free, non-commercial street parties
*
Sit-in
A sit-in or sit-down is a form of direct action that involves one or more people occupying an area for a protest, often to promote political, social, or economic change. The protestors gather conspicuously in a space or building, refusing to m ...
* Buy Nothing Day hike: Rather than celebrating consumerism by shopping, participants celebrate the Earth and nature.
* Buy Nothing Coat Exchange: Coats are collected throughout the month of November from anyone who wants to donate and brought to various locations within each state. On the day after Thanksgiving, many opt out of shopping on Black Friday to donate or volunteer. Anyone who needs a winter coat is welcome to exchange one or just take one. Originating in
Providence, Rhode Island
Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay ...
, similar winter coat exchanges take place on Buy Nothing Day in
Kentucky
Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virgini ...
,
Utah
Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to its ...
, and
Oregon
Oregon () is a state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idah ...
.
Buy Nothing Christmas
Buy Nothing Christmas started unofficially in 1968, when Ellie Clark and her family decided to publicly disregard the commercial aspects of the Christmas holiday.
Contemporarily, a movement was created to extend
Adbusters' Buy Nothing Day into the entire Christmas season.
Buy Nothing Christmas first became official in 2001 when a small group of Canadian
Mennonite
Mennonites are groups of Anabaptist Christian church communities of denominations. The name is derived from the founder of the movement, Menno Simons (1496–1561) of Friesland. Through his writings about Reformed Christianity during the Ra ...
s created a website and gave the movement a name. Adbusters in 2011 renamed the event Occupy Xmas, a reference to the
Occupy movement.
Buy Nothing Day was first joined with Adbusters' Buy Nothing Christmas campaign. Shortly after, Lauren Bercovitch, the production manager at Adbusters Media Foundation, publicly embraced the principles of Occupy Xmas, advocating "something as simple as buying locally—going out and putting money into your local economy—or making your Christmas presents".
Previously, the central message of Occupy Xmas and Occupy Christmas differed in that Occupy Xmas called for a "Buy Nothing Christmas" and Occupy Christmas called for support of local economy, artists, and craftspeople in holiday shopping. The union of these ideologies calls for a Buy Nothing Day to kick off a season of supporting local economy and family.
See also
*
Anti-consumerism
*
Advent Conspiracy
*
Car-Free Days
*
Circular Monday, a grassroots movement, database and shopping day for circular consumption
*
Culture jamming
Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It a ...
*
Super Saturday (Panic Saturday)
*
Giving Tuesday
*
Singles' Day
*
Earth Overshoot Day
Earth Overshoot Day (EOD) is the calculated illustrative calendar date on which humanity's resource consumption for the year exceeds Earth’s capacity to regenerate those resources that year. The term " overshoot" represents the level by which h ...
*
Festivus
*''
Homo consumericus''
*
Kashless.org
Kashless.org was a Seattle, Washington-based web marketplace where everything was free.
Kashless provided a platform to find and redistribute any used or unwanted items, with the goal of reducing users' carbon footprint by consuming less. Another ...
*''
The Story of Stuff'' (2007 film)
References
External links
The Buy Nothing Day- thematic page (2019) by Adbusters Media Foundation
BND UK information and support for UK campaigners
{{Thanksgiving, state=collapsed
Criticism of the commercialization of Christmas
Consumer boycotts
November observances
Friday observances
Observances based on the date of Thanksgiving (United States)
Recurring events established in 1992
Unofficial observances
Waste minimisation
1992 establishments in Canada
Retailing by time of year