Bubble Yum is a brand of

bubble gum Bubble gum (or bubblegum) is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Composition In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. However, ...

marketed by

The Hershey Company The Hershey Company, often called just Hershey or Hershey's, is an American multinational corporation, multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. T ...

. It was first sold by Life Savers in test markets in the Western U.S. in 1974. National distribution began in 1976.

History

In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of

spider Spiders (order (biology), order Araneae) are air-breathing arthropods that have eight limbs, chelicerae with fangs generally able to inject venom, and spinnerets that extrude spider silk, silk. They are the largest order of arachnids and ran ...

eggs. The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

''), to dispel the rumor and restore public confidence. Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...

bought Life Savers in 1981, and

acquired the Bubble Yum brand in 2000.

Mascot

Bubble Yum's official

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...

is Floyd D. Duck, an

anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to ...

punk-style

duck Duck is the common name for numerous species of waterfowl in the family (biology), family Anatidae. Ducks are generally smaller and shorter-necked than swans and goose, geese, which are members of the same family. Divided among several subfam ...

character.

References

External links

* {{Hershey The Hershey Company brands Brand name confectionery Chewing gum Products introduced in 1974 Urban legends