Bruno Barbosa dos Santos (born 31 August 1979
[Fábio Bernardo Magazine Nº 06, 2018 (Special Edition)](_blank)
''Bruno Santos - do estado da Poesia para as passarelas do mundo'' (p. 18 and p 62 - 66), ), better known as Bruno Santos, is a Brazilian
male supermodel,
environmental activist
The environmental movement (sometimes referred to as the ecology movement) is a social movement that aims to protect the natural world from harmful environmental practices in order to create sustainable living. In its recognition of humanity a ...
and international businessman.
A
model
A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , .
Models can be divided in ...
in a photo and
fashion show
A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter seasons. This is wh ...
s,
Bruno gained notoriety in the mid-2000s, when he appeared in advertising campaigns and fashion events for the most famous brands in the world,
such as
Guess
Guessing is the act of drawing a swift conclusion, called a guess, from data directly at hand, which is then held as probable or tentative, while the person making the guess (the guesser) admittedly lacks material for a greater degree of certaint ...
,
Versace
Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
,
GQ,
Giorgio Armani
Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...
, among others, promoting several segments for them, from
underwear
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled ...
,
fashion show
A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter seasons. This is wh ...
s,
eyewear
Eyewear is a term used to refer to all devices worn over both of a person's eyes, or occasionally a single eye, for one or more of a variety of purposes. Though historically used for vision improvement and correction, eyewear has also evolved into ...
, events, to fragrances,
becoming the male image with the greatest exposure in the world.
In 2002, he was ranked among the 10 most sought-after male models in the fashion world, and is considered one of the most respected models in the world by models.com.
In 2009, German news sit
gateo.desaid about him: "''Bruno is the epitome of pure beauty and sexual appeal. His lightly tanned complexion, dark eyes and irresistible, sensual facial look are a woman's." They are enchanted by the South, the big fashion companies like
Versace
Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
,
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...
,
Guess(company)... everything has to do with it. He has his eyes set on his career and is one of the most sought-after models in the world''"!
[gateo.de/](_blank)
''Brasilianisches Topmodel Bruno Santos zu Besuch bei viviènne models'' Not for nothing, and for being Brazilian, he earned the nickname "
Gisele Bündchen
Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...
in pants".
[polemicaparaiba.com.br/](_blank)
''SPECIAL EDITION: Revista de Fábio Bernardo revela que namoro trouxe modelo internacional para viver na Paraíba''
One of the world most known Top Models, Bruno also became notorious for being the only male model selected to carry out two campaigns simultaneously for two competing fashion houses:
Versace
Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
and
Giorgio Armani
Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...
,
in addition to, in 2003, having opened the
Ricardo Almeida
Ricardo Alves Almeida (; born November 29, 1976) is a Brazilian-American former mixed martial artist and current Brazilian Jiu-Jitsu grappler residing in Bordentown, New Jersey. Almeida is a veteran of the Ultimate Fighting Championship, PRID ...
stylist's show at
São Paulo Fashion Week
The São Paulo Fashion Week is a clothing trade show held semi-annually in São Paulo, Brazil. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York Fashion Week ...
in which, at the time, he obtained the highest male pay check in the event's history.
Biography
From a humble family (son of a self-employed trader with a public-school teacher, and having 4 more brothers, 1 of whom is a woman), Bruno studied at a public school.
In an interview for Fábio Bernardo magazine, Bruno said that "one of the reasons that led me not to miss a day of class was school lunch or breakfast, served at school after the second hour".
Upon finishing high school, Bruno passed the selection process at the
Centro Federal de Educação Tecnológica (Cefet), in
Minas Gerais
Minas Gerais () is one of the 27 federative units of Brazil, being the fourth largest state by area and the second largest in number of inhabitants with a population of 20,539,989 according to the 2022 Brazilian census, 2022 census. Located in ...
state, to take the technical course in Engineering.
To help with the family's income, he worked as a popsicle salesman and as an office boy, did odd jobs in construction, schools, restaurants, did graphic services, and also worked in a storeroom and as a math teacher.
Career
Bruno started his modelling career by chance in the year 2000.
He received a proposal, but did not give much importance.
The agent then made a new proposal, which turned out to be quite advantageous.
In an interview for a newspaper from the Uberaba city called "Jornal Cidade", Bruno said that he accepted the proposal not for the work itself, but for the opportunity to learn another language and get to know a new culture, as the expenses would all be paid for by the agency.
From 2002 to 2005, he had an intense schedule, parading in the most famous fashion events in the world, becoming the male image with the most exposure in the world.
At the end of 2005 until mid-2006, Bruno took a break from his work as a model to dedicate himself to personal and family projects,
doing only occasional work.
From the 2010s onwards, Bruno started to accept only occasional jobs.
Fashion events parades
In 2002, during that year's
Milan Fashion Week
Milan Fashion Week () is a clothing trade show held semi-annually in Milan, Italy. Upcoming autumn/winter fashions are showcased in February/March of each year, and upcoming spring/summer fashions are showcased in September/October of each year ...
, he opened and closed the shows for both Versace and Giorgio Armani.
It was the first time a male model had run campaigns simultaneously for two competing fashion houses.
At this event he also paraded for Iceberg.
In 2003, he modelled at
São Paulo Fashion Week
The São Paulo Fashion Week is a clothing trade show held semi-annually in São Paulo, Brazil. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York Fashion Week ...
, opening the fashion show by stylist
Ricardo Almeida
Ricardo Alves Almeida (; born November 29, 1976) is a Brazilian-American former mixed martial artist and current Brazilian Jiu-Jitsu grappler residing in Bordentown, New Jersey. Almeida is a veteran of the Ultimate Fighting Championship, PRID ...
, alongside
Rodrigo Santoro
Rodrigo Junqueira Reis Santoro (; born 22 August 1975) is a Brazilian actor. He is known in Brazil for his appearance on local telenovelas and internationally for his portrayal of Persian King Xerxes I of Persia, Xerxes in the film ''300 (film), ...
and receiving the highest male fee in the event's history,
in addition to closing the ZOOMP fashion show, alongside by
supermodel
A supermodel is a highly paid fashion model who has a worldwide reputation and background in ''haute couture'' and commercial modeling. The term became popular in the 1990s.
Supermodels usually work for prominent fashion designers and clothin ...
Gisele Bündchen
Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...
.
Also, in 2003, he modelled for
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...
at Milan Fashion Week.
In 2004, at
Paris Fashion Week
Paris Fashion Week (, commonly ) is a series of designer presentations held semi-annually in Paris, France, with spring/summer and autumn/winter events held each year. Dates are determined by the Fédération de la Haute Couture et de la Mode. Pa ...
, he modelled for designer
John Galliano
John Charles Galliano (born 28 November 1960) is a British fashion designer. He was the creative director of his eponymous label John Galliano and French fashion houses Givenchy and Dior. From 2014 to 2024, Galliano was the creative director ...
.
Also, in 2004, he modelled for Armani at Milan Fashion Week.
Also, in 2004, he modelled again for Armani, this time during
New York Fashion Week
New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...
.
In 2005, during Milan Fashion Week, he walked the runway for Armani.
Also, in 2005, at New York Fashion Week, he modelled for
Versace
Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury elite fashion company founded by Gianni Versace in 1978. The company produces Italian-made ready-to-wear and accessories, as well as '' haute couture'' under it ...
.
In 2006, he modelled at New York Fashion Week at Versace's fall show.
In 2008, he modelled at New York Fashion Week at
Nautica's Fall Show and
Harmonte & Blaine's Spring Show.
In 2012, he modelled at Milan Fashion Week in the fall show for
Ermanno Scervino
Ermanno Scervino is an Italian fashion house headquartered in Florence, Italy. Entrepreneur Toni Scervino and designer Ermanno Daelli founded the fashion label in 2000.
History
In 2000, Toni Scervino and Ermanno Daelli founded the fashion brand ...
.
In September 2023, he participated in the "VII Semana de la Moda" in the Spanish city of
Estepona
Estepona () is a town and municipality in the comarca of the Costa del Sol, southern Spain. It is located in the province of Málaga, part of the autonomous community of Andalusia. Its district covers an area of 137 square kilometers in a fertile ...
, parading and being honored
[malagahoy.es/](_blank)
''Estepona celebrará la "Semana de la moda" del 20 al 23 de septiembre'' in the fashion show by designer María Cano
youtube.com/
/ref> and being one of the judges at the event "IV Concurso de Jóvenes Diseñadores EDM (Estepona de Moda)".
Photos in advertising campaigns
Magazines on the cover
Interviews/Reports in Printed Newspapers and/or Magazines
Participation in TV shows
Environmental activism and encouragement of ecotourism
After reducing his schedule to fashion events, in the mid-2010s, Bruno started to dedicate a little more of his time to environmental causes. One of his first projects was to financially help the Associação dos Amigos dos Lajedos do Cariri Paraibano, which, among other things, gives lectures and classes in the region on ecotourism and environmental education.
In the microregion of Cariri Paraibano, Bruno defends the cause against the desertification that is taking place in the surroundings of Lajedo de Pai Mateus. Because of this, in this region, Bruno has a personal project of reforestation by the sea of several native trees with the objective of recovering degraded soil.
To encourage ecotourism in that region, Bruno carried out a fashion photography project at the famous Lajedo de Pai Mateus. Soon after this initiative, some companies, such as Cavalera, for example, started taking photos of their campaigns in this same location.[youtube.com/](_blank)
Entrevista com o Modelo Internacional Bruno Santos
References
External links
*
{{DEFAULTSORT:Santos, Bruno
Living people
1979 births
Brazilian male models
Models from Belo Horizonte