Bruce Cooil (born 1953) is The Dean Samuel B. and Evelyn R. Richmond Emeritus Professor of Management at

Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private university, private research university in Nashville, Tennessee, United States. Founded in 1873, it was named in honor of shipping and railroad magnate Cornelius Vanderbilt, who provide ...

in the

Owen Graduate School of Management The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen offers six degrees: a standard 2-year Master of Business Administr ...

. His main areas of research are statistical modelling and its application to decrease mortality and morbidity rates due to coronary heart disease and what can be done to improve the healthcare of impoverished regions like Mozambique.

Life and work

Cooil was born in

Honolulu Honolulu ( ; ) is the List of capitals in the United States, capital and most populous city of the U.S. state of Hawaii, located in the Pacific Ocean. It is the county seat of the Consolidated city-county, consolidated City and County of Honol ...

Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...

, in 1953. Cooil received his BSc in Mathematics at

Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...

in 1975, MSc in Statistics at Stanford University in 1976, and PhD in Statistics at the

University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...

in 1982 before joining Vanderbilt University's faculty in 1982. In addition to Cooil's statistical modeling research in healthcare, his statistical modeling research in business marketing focuses on customer loyalty issues where he received a number of awards for his findings in the fallacy of the Net Promoter customer loyalty metric, and in predicting changes in existing customer spending habits more accurately through the use of customer perception questions. Also in the field of statistics, he created the concept of proportional reduction in loss, a general framework for developing and evaluating measures of the reliability of particular ways of making observations which are possibly subject to errors of all types. Cooil has won the annual Dean's Award for Teaching Excellence six times.

Selected works

References

External links

* {{DEFAULTSORT:Cooil, Bruce Vanderbilt University faculty American statisticians Stanford University alumni University of Pennsylvania alumni 1953 births Living people People from Honolulu Mathematicians from Hawaii