Bread Ahead is a chain of

bakeries A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, Pastry, pastries, and pies. Some retail bakeries are also categorized as Coffeehouse, cafés, servi ...

that also provide baking classes in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, United Kingdom. It was founded in 2013 by Matthew Jones in London's

Borough Market Borough Market is a wholesale and retail market hall in Southwark, London, England. It is one of the largest and oldest food markets in London, with a market on the site dating back to at least the 12th century. The present buildings were built ...

. Under Jones' guidance as founder and head baker, it has specialised in

doughnut A doughnut or donut () is a type of pastry made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and fran ...

s, using British sourced ingredients from traders in Borough Market and

Chelmsford Chelmsford () is a city in the City of Chelmsford district in the county of Essex, England. It is the county town of Essex and one of three cities in the county, along with Colchester and Southend-on-Sea. It is located north-east of London ...

Essex Essex ( ) is a Ceremonial counties of England, ceremonial county in the East of England, and one of the home counties. It is bordered by Cambridgeshire and Suffolk to the north, the North Sea to the east, Kent across the Thames Estuary to the ...

. It also sells

sourdough Sourdough is a type of bread that uses the fermentation by naturally occurring yeast and lactobacillus bacteria to raise the dough. In addition to leavening the bread, the fermentation process produces lactic acid, which gives the bread its dis ...

breads, cakes, pizza, coffees and pastries.

Locations

As of June 2023, there are seven outlets in London, one in Saudi Arabia and one in Dubai. During the months between September 2021 and February 2022 Bread Ahead had a temporary residency at the Southwark Cathedral Cafe. Bread Ahead Vanilla Doughnuts

Baking school

In 2014, Bread Ahead set up a bakery school to teach customers. During the lockdown in 2019/20 they moved the baking classes online. The live baking workshops ran every day at 2pm on their Instagram account, where viewers could tune in for a live baking lesson.

Matthew Jones

Matthew Jones founded Bread Ahead Bakery and Baking School, after having spent 15 years working in Michelin-starred restaurants. In 2017 Jones published Baking School: The Bread Ahead Cookbook, and in 2021 Jones published the book Bread Ahead: The Expert Home Baker: A Masterclass in Classic Baking.

References

External links

Official website
{{portal bar, Companies, Food, United Kingdom Bakery cafés Restaurant franchises Restaurant chains in the United Kingdom British companies established in 2013 Retail companies established in 2013 Restaurants established in 2013 Bakeries of the United Kingdom Companies based in the London Borough of Southwark Food manufacturers based in London Privately held companies based in London Doughnut shops 2013 establishments in England