BreadTube

BreadTube or LeftTube is a loose and informal group of online personalities who create video content, including video essays and livestreams, from socialist, social democratic, communist, anarchist, and other left-wing perspectives. BreadTube creators generally post videos on YouTube that are discussed on other online platforms, such as Reddit.

''The New York Times'' author Kevin Roose wrote that BreadTube creators employ a method he calls "algorithmic hijacking". This method involves them choosing to focus on the same topics discussed by content creators with right-wing politics, as a means for enabling their videos to be recommended to the same audiences consuming right-wing or far-right videos, thereby exposing a wider audience to their perspectives.

Many BreadTube content creators are crowdfunded, and their channels often serve as introductions to left-wing politics for young viewers.

BreadTube creators align with collectivist modes of governance, while opposing the alt-right and far-right. Infighting is common within the BreadTube community, which has been attributed to "the community hosting a spectrum of beliefs, ranging from Social Democratic to Maoist".

Origin

The term ''BreadTube'' derives from Peter Kropotkin's ''The Conquest of Bread'', a book explaining how to achieve anarcho-communism and how an anarcho-communist society would function. Kropotkin likely adopted the "bread" reference from the female factory workers' demonstration demanding "Bread and Peace" in 1917. What began as a bread riot became the Russian Revolution and was later remembered as the first International Women's Day.

The BreadTube phenomenon itself does not have a clear origin, although many BreadTube channels started in an effort to combat anti-social justice warrior and alt-right content that gained traction in the mid-2010s. By 2018, these individual channels had formed an interconnected community. Two prominent early BreadTubers were Lindsay Ellis, who left Channel Awesome in 2015 to start her own channel in response to the Gamergate controversy, and Natalie Wynn, who started her channel ContraPoints in 2016 in response to the online dominance of the alt-right at the time. In an April 2021 interview, Wynn opined that "The alt-right, the manosphere, incels, even the so-called SJW Internet and LeftTube all have a genetic ancestor in New Atheism."

Format

BreadTube videos are often noted for their high production values and theatrical elements, running longer than many other YouTube videos. A number of these videos respond to right-wing talking points. Some sources indicate that right-wing and cyberlibertarian creators frequently adopt antagonistic stances toward political opponents, while many BreadTubers focus on analyzing and interpreting opposing arguments, sometimes incorporating elements of subversion, humor, or "seduction". Many BreadTubers aim to reach audiences beyond those who already hold left-wing viewpoints rather than solely "preaching to the choir". Their videos often do not offer a definitive conclusion; instead, viewers are encouraged to draw their own interpretations from the material presented. Because BreadTube channels frequently reference left-wing and socialist texts in their discussions, some viewers encounter these ideas for the first time through such content.

Channels

The vast majority of BreadTube content is in English, and most BreadTubers are American or British. The term is informal and often disputed, as there are no agreed-upon criteria for inclusion. According to ''The New Republic'', in 2019, the five people most commonly mentioned as examples were Natalie Wynn ( ContraPoints), Lindsay Ellis, Harry Brewis ( Hbomberguy), Abigail Thorn (Philosophy Tube), and Shaun, while Kat Blaque and Anita Sarkeesian are cited as significant influences; Ian Danskin (aka Innuendo Studios), Hasan Piker, Vaush, and Destiny have also been described as part of BreadTube. However, several of these people, including Ellis, Shaun, and Wynn have rejected the label.

Reception

According to ''The Conversation'', as of 2021, BreadTube content creators "receive tens of millions of views a month and have been increasingly referenced in media and academia as a case study in deradicalisation." According to ''The Independent'', BreadTube "commentators have been trying, quite successfully, to intervene in the right-wing recruitment narrative – lifting viewers out of the rabbit-hole, or, at least, shifting them over to a new one."

Black BreadTube content creator Kat Blaque has criticized the lack of black content creators within BreadTube and argues that black content creators are marginalized within BreadTube. BreadTube content creator Kyle Kulinski argued that infighting within BreadTube has left the community "politically impotent and ineffectual."

See also

* Alt-right pipeline

References

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2010s in Internet culture
2010s neologisms
Commentary YouTubers
Internet activists
Left-wing politics
Virtual communities