Brandon Maxwell
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Brandon Maxwell (born September 18, 1984) is an American
fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...
, television personality, director, and photographer. He is the founder and creative director of Brandon Maxwell, the luxury women's
ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
label.


Early life and education

Maxwell was born in
Longview, Texas Longview is a city in, and county seat of, Gregg County, Texas, United States. Longview is located in East Texas, where Interstate 20 and U.S. Highway system, U.S. highways U.S. Route 80, 80 and U.S. Route 259, 259 converge just north of the Sabi ...
. His grandmother worked at a boutique in Longview, where he often spent his time. Growing up, Maxwell would put together outfits and photograph his friends wearing them. For high school, he attended Trinity School of Texas in Longview. In 2002, he moved to
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
to study painting at
Marymount Manhattan College Marymount Manhattan College is a private college on the Upper East Side of Manhattan. As of 2020, enrollment consisted of 1,571 undergraduate students with women making up 80.1% and men 19.9% of student enrollment. Columbia University Masters ...
before graduating from St. Edward's University in
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
. Maxwell graduated with a
Bachelor of Arts A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts deg ...
degree in photocommunications. After graduating, Maxwell returned to
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
to begin working.


Career

Prior to launching his eponymous womenswear label, Maxwell entered the fashion industry as a stylist. He began assisting Deborah Afshani in 2009, followed by
Nicola Formichetti Nicola Formichetti (; born 31 May 1977) is a fashion director and fashion editor. Born in Japan, he is most widely known as the artistic director of the Italian fashion label Diesel and for being a frequent collaborator with singer-songwriter L ...
in 2010, where he was introduced to
Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
, as Nicola was her stylist at the time. In 2012, Maxwell took on the role of Lady Gaga's fashion director. Maxwell has styled for magazines such as ''
Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...
'', ''
ELLE Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...
'', '' V'', ''
Teen Vogue ''Teen Vogue'' is an American progressive online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenage girls and young women. Like ''Vogue'', it included stories about fashion and ...
'', and ''
Porter Porter may refer to: Companies * Porter Airlines, Canadian airline based in Toronto * Porter Chemical Company, a defunct U.S. toy manufacturer of chemistry sets * Porter Motor Company, defunct U.S. car manufacturer * H.K. Porter, Inc., a locom ...
''. He has done ad campaigns for
Barneys New York Barneys New York is an American brand founded in 1923 by Barney Pressman that operated full-line department stores from 1923 until 2020. Authentic Brands Group acquired Barneys' intellectual property in 2019, and has licensed the brand to Saks F ...
and
Uniqlo ( ; ) is a Japanese casual wear designer and retailer. The company is a subsidiary of Fast Retailing, Fast Retailing Co., Ltd. Clare Waight Keller is the creative director. History Men's Shop OS was founded in Ube, Yamaguchi. It was rebrand ...
. He was cited by ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' as one of the top 25 stylists of 2015. Maxwell has collaborated with photographers such as Mario Testino, Inez & Vinoodh, Paola Kudacki, Giampaolo Sgura,
Terry Richardson Terrence Richardson (born August 14, 1965) is an American former fashion and portrait photographer. He has shot advertising campaigns for Marc Jacobs, Aldo, Supreme, Sisley, Tom Ford, and Yves Saint Laurent among others, and also done work ...
, and Steven Klein. In 2015, Maxwell débuted his women's ready-to-wear label, Brandon Maxwell, in New York at Mr. Chow. With a focus on craftsmanship, the entire collection is designed in New York City. Maxwell crafted these garments by draping, rather than sketching, to ensure an ideal fit. While attending St. Edward's University, Maxwell met friend and collaborator Jessy Price. Together, Maxwell and Price photographed and directed their first commercial short film together for the Brandon Maxwell Fall/Winter 2016 campaign. The success of this project lead them to directing
Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...
's commercial for Lady Gaga's song " A-Yo" from her 2016 album, ''Joanne''. They have continued to direct campaigns for Maxwell's eponymous label that focus on highlighting the featured talent. Maxwell revealed his spring 2019 collection, inspired by his fascination with cowboy culture and picturesque landscapes of the
American Southwest The Southwestern United States, also known as the American Southwest or simply the Southwest, is a geographic and cultural list of regions of the United States, region of the United States that includes Arizona and New Mexico, along with adjacen ...
. Maxwell generated the highest earned media value during
New York Fashion Week New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events in Manhattan typically spanning seven to nine days when international Fashion design, fashion collections are shown to buyers, the pres ...
the week following his show, ahead of
Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...
and
Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched Tom Ford (brand), his eponymous brand in 2005, having previously been the creative director at Gucci and Yves Saint Laurent (brand), Yves Sai ...
. Maxwell released his Fall/Winter 2019 Collection, returning to a fundamental palette of black and white with accents of apple green and bright rose, after his more colorful previous collection. The runway show began with a number of day wear pieces and then transitioned into evening wear, finishing with a billowing silk ball gown. Maxwell dressed
Lady Gaga Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
for the 2019 MET Gala.
Michelle Obama Michelle LaVaughn Robinson Obama ( Robinson; born January 17, 1964) is an American attorney and author who served as the first lady of the United States from 2009 to 2017, being married to Barack Obama, the 44th president of the United Stat ...
,
Karlie Kloss Karlie Elizabeth Kloss (born August 3, 1992) is an American model. She was a Victoria's Secret Angel from 2013 until 2015, when she resigned to study at New York University. By 2019, Kloss had appeared on 40 international ''Vogue (magazine), V ...
,
Jennifer Lawrence Jennifer Shrader Lawrence (born August 15, 1990) is an American actress and producer. She is known for starring in both action film franchises and independent dramas, and her films have grossed over $6 billion worldwide. The List of high ...
,
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954) is an American television presenter, talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, ''The Oprah Winfrey Show' ...
,
Nicole Kidman Nicole Mary Kidman (born 20 June 1967) is an Australian and American actress and producer. Known for Nicole Kidman on screen and stage, her work in film and television productions across many genres, she has consistently ranked among the world ...
,
Jane Fonda Jane Seymour Fonda (born December 21, 1937) is an American actress and activist. Recognized as a film icon, Jane Fonda filmography, Fonda's work spans several genres and over six decades of film and television. She is the recipient of List of a ...
,
Viola Davis Viola Davis ( ; born August 11, 1965) is an American actress and film producer. List of awards and nominations received by Viola Davis, Her accolades include both the Triple Crown of Acting and EGOT. ''Time (magazine), Time'' named her one of ...
,
Queen Rania of Jordan Rania Al Abdullah (born Rania Al-Yassin, 31 August 1970) is Queen of Jordan as the wife of King Abdullah II. Rania's domestic activities include education, youth, environmental, and health initiatives. Globally, she has campaigned for educati ...
, and
Kerry Washington Kerry Marisa Washington (born January 31, 1977) SidebarCertificate of Live Birth: Isabelle Amarachi Asomugha(County of Los Angeles Department of Public Health). Gives Kerry Washington birth dateArchivedfrom the original on May 2, 2016.Note: Fil ...
, among many others, wear Maxwell's brand. The collection is sold in retail stores around the world, including Saks,
Bergdorf Goodman Bergdorf Goodman Inc. is an American luxury department store based in New York City, founded in 1899 by Herman Bergdorf. , it operates a women's store and a men's store across the street from each other on Fifth Avenue in Midtown Manhattan. ...
, Moda Operandi,
Harvey Nichols Harvey Nichols Group Limited ( trading as Harvey Nichols) is a British luxury department store chain founded in 1831 by Benjamin Harvey; it is headquartered at its flagship store in Knightsbridge, London. It sells designer fashion collections ...
,
Harrods Harrods is a Listed building, Grade II listed luxury department store on Brompton Road in Knightsbridge, London, England. It was designed by C. W. Stephens for Charles Digby Harrod, and opened in 1905; it replaced the first store on the ground ...
, and
Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...
. Maxwell was awarded the 2020 AAFA Designer of the Year Award, 2019
Council of Fashion Designers of America The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessor ...
(CFDA) Award for Womenswear, the 2019 FGI Fashion Star Award, the 2019 Texas Medal of Art Award, the 2018 Woolmark New York Semifinal Prize Award, the 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 the CFDA Swarovski Award for Womenswear, and was named a finalist for the 2016 LVMH Prize. Maxwell has appeared as a judge on the 2019 re-launch of ''
Project Runway ''Project Runway'' is an American reality television series that premiered on Bravo on December 1, 2004. The series focuses on fashion design. It was created by Eli Holzman and was hosted by Heidi Klum from 2004 to 2017. It has a varied airi ...
'' on Bravo TV. In 2021, Maxwell was named Creative Director for two "elevated" fashion brands for Walmart. In this role, Maxwell oversees four seasonal collections annually for the labels Free Assembly and Scoop.


References


External links


''Ebony''
2017.
Fall/Winter 2016 Campaign
2016. {{DEFAULTSORT:Maxwell, Brandon 1984 births Living people American fashion designers 21st-century American photographers People from Longview, Texas American music video directors St. Edward's University alumni Judges in American reality television series