Branch (formerly Branch Metrics) is a software company focused on
deep linking
In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (e.g. "https://example.com/path/page"), rather than the website's home page ...
and attribution.
Branch headquarters is located in
Mountain View, California.
History
Branch Metrics was founded on April 15, 2014 by Alex Austin, Mike Molinet, Mada Seghete, and Dmitri Gaskin. In the summer of 2014, the company completed the StartX Accelerator program at Stanford University.
In September 2014, Branch announced the completion of a $3 million venture funding round led by
New Enterprise Associates
New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With over $25 billion in committed capital, NEA is one of t ...
.
In 2015 Branch won a startup competition at
Mobile World Congress
MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show dedicated to the mobile communications industry.
The event is held in L'Hospitalet de Llobregat, Spain, at the Fira de Barcelona Gran ...
.
In February 2015, the company completed a $15 million Series A funding followed by additional $35 million funding in January 2016.
In April 2017, the company raised $60 million in Series C funding from Andy Rubin’s Playground Ventures.
In September 2018, the company authorized the sale of $129 million in Series D shares, and acquired the attribution analytics platform TUNE.
In February 2022, Branch raised $300M in Series F funding at a $4B valuation, led by
New Enterprise Associates
New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With over $25 billion in committed capital, NEA is one of t ...
.
In 2022, the company acquired Android customization applications Nova Launcher and Sesame Search, as well as data platform AdLibertas. In August 2024, Branch made significant cuts to the Nova Launcher team, laying off everyone but the project's original founder Kevin Barry.
Technology
Branch has developed improved deep linking technology that directs users to a specific place within the app the first time a link is clicked, even if the app has not been installed. To do this, Branch Metrics is combining deep linking technology with matching technology.
Branch also uses tools for cohort analysis and touchpoint tracking.
[{{Cite web , date=2022-06-03 , title=Branch provides linking technology and measurement tools in the age of digital marketing , url=https://siliconangle.com/2022/06/03/branch-provides-linking-technology-and-measurement-tools-in-the-age-of-digital-marketing-awsshowcases2e3/ , access-date=2022-11-09 , website=SiliconANGLE , language=en-US]
References
Companies based in Palo Alto, California
Internet technology companies