Bob Greenlee
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Bob Greenlee (born July 6, 1941, in
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) is the executive director of the Greenlee Family Foundation. Greenlee was educated at
Iowa State University Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a Public university, public land-grant university, land-grant research university in Ames, Iowa, United States. Founded in 1858 as the Iowa Agricult ...
where he received his
B.A. A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts degree ...
in 1963 and
M.A. A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...
in 1968. Decades later, in 1997, Iowa State initiated the Greenlee School of Journalism and Mass Communication in response to a large donation. After a career in advertising, Bob, with wife Diane, moved to
Boulder, Colorado Boulder is a List of municipalities in Colorado#Home rule municipality, home rule city in Boulder County, Colorado, United States, and its county seat. With a population of 108,250 at the 2020 United States census, 2020 census, it is the most ...
in 1975 and bought radio station KADE. In 1978, the Greenlees launched and developed the very successful
KBCO KBCO (97.3 FM broadcasting, FM) is a radio station in Boulder, Colorado. It serves Boulder, the Denver metropolitan area, and Northern Colorado. Owned by iHeartMedia, it broadcasts an adult album alternative (AAA) format. Its studios are locat ...
, an FM station programming
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(AAA) format, which they sold in 1988 for $27M to Noble Broadcasting, now part of the
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conglomerate. Greenlee also co-founded what would become
CraftWorks Restaurants & Breweries SPB Hospitality is a multi-brand restaurant operator headquartered in Houston, Texas. The company owns several casual dining restaurant chain brands, including Logan's Roadhouse, Old Chicago Pizza + Taproom, J. Alexander's, Stoney River Steak Hou ...
, of which he is still a board member. He is president of Centennial Investment & Management Company, Inc., a Boulder-based venture capital and real estate firm. Greenlee was the Republican mayor of Boulder from 1998 to 1999 and city council member from 1983-1999. In 1998, he ran a narrowly unsuccessfully race as a moderate pro-choice Republican against
Mark Udall Mark Emery Udall ( ; born July 18, 1950) is an American politician who served as a United States Senator from Colorado from 2009 to 2015. A member of the Democratic Party, he previously served in the United States House of Representatives, repres ...
in 1998 for
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's 2nd Congressional District. In late December 2016, Greenlee was seriously injured when he caused a highway accident in southern Colorado involving 5 vehicles. Another driver was killed and two other people were injured. Greenlee was driving the SUV at 89 MPH that apparently started the chain reaction. Greenlee and his wife, Diane, have two children.


2016 car accident

On Wednesday, December 28, 2016, Bob Greenlee and his wife were driving on U.S. 160 westbound across La Veta Pass between Walsenburg and Alamosa in their 2003 Cadillac Escalade. A high-speed (89 MPH) unsafe passing maneuver by Greenlee set off a chain reaction involving several passenger cars and a tractor trailer truck, resulting in one fatality, two serious injuries and five less-serious injuries. Everyone involved was wearing a seat belt and no one was ejected from a vehicle. Pat (Patricia) Lucero, 70, from Monte Vista died instantly after the Toyota Camry she was driving was struck by Greenlee's vehicle, once she was already dead, the Camry hit a tractor trailer, then struck a Kia Spectra. The Greenlees' SUV also struck a BMW X5 head on, causing it to roll and land on its side. Both Greenlee and his wife suffered critical injuries and were hospitalized in two different facilities. In all, seven people were transported, by ground ambulance, to three different hospitals. The highway was closed for a few hours. Initial reports indicated speed was a contributing factor. Six weeks after the accident, a meeting between state patrol investigators and the District Attorney's office was being rescheduled and no charges had been filed. A week later, the news turned to aggressive driving and speed, as investigators reported Greenlee was "passing improperly" at 22 mph over the speed limit: 87 mph in a 65 mph zone. On Wednesday, Feb. 22, nine criminal charges were filed against Greenlee: two homicide charges - vehicular, criminally negligent - as well as vehicular assault, two counts of careless driving causing injury, reckless driving, speeding, reckless endangerment and improper passing on the left. Greenlee's court arraignment was set for Tuesday, Mar. 28 in Alamosa. The most serious of the nine charges - vehicular homicide, a Class 4 felony - could lead to a prison sentence of two to six years. In January 2018, Greenlee pleaded guilty to criminally negligent homicide and three other charges, with potential prison time of up 3 years. In late March 2018, Greenlee was sentenced in Costilla District Court to a year of home detention, a $100,000 fine, an annual charitable contribution of $100,000 for the ten-year probation term, and 200 hours of community service. Although the judge called Greenlee's role in the fatal accident "egregious… inexplicable conduct… inexcusable behavior", he felt that incarceration would essentially be a death sentence and would serve no purpose, and that the $1 million in charitable funds, to an entity selected by the prosecutor, would help the San Luis Valley community. Greenlee later appealed the sentence.


Greenlee Family Foundation

The Greenlee Family Foundation is a "private grant-making organization." Its mission is: "to encourage, preserve and promote the well-being, education, welfare and enlightenment of our fellow citizens by investing in creative people and ideas."


See also

*
List of people from Colorado This is a list of some notable people who have lived in the U.S. state of Colorado. It includes people who were born, raised, or have significant relations with the state. Coloradans have been prominent in many fields, including literature, e ...
* List of mayors of Boulder, Colorado


References


External links


1998 CNN Profile

Greenlee Family FoundationTranscript of July 21, 2008 interview
for the Maria Rogers Oral History Program, Carnegie Library for Local History {{DEFAULTSORT:Greenlee, Bob 1941 births 20th-century mayors of places in Colorado Living people Mayors of Boulder, Colorado Iowa State University alumni Colorado city council members