BloomNation is an American online floral marketplace with about 3,500

florist Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related s ...

s delivering to nearly 5,000 cities across the country. As an “

Etsy Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...

-type” site for flowers, customers connect directly with local florists whose flower arrangements are highlighted in the marketplace. The florists upload their own real photos of their floral design as no stock catalog images are allowed. In the marketplace, customers can browse flower arrangements and reviews from participating florists all in one place.

History

BloomNation is headquartered in

Santa Monica, California Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United Sta ...

and was founded by Farbod Shoraka, Gregg Weisstein and David Daneshgar in 2011. The original concept of a marketplace for florists was developed by Farbod after hearing the struggles of his aunt, who is a local florist. The business plan was developed at the University of Chicago,

Booth School of Business The University of Chicago Booth School of Business (branded as Chicago Booth) is the Postgraduate education, graduate business school of the University of Chicago, a private university, private research university in Chicago, Illinois. Founded in ...

where Shoraka, Weisstein and Daneshgar won the university's New Venture Challenge. Initial seed funding was obtained when Daneshgar, a former

World Series of Poker The World Series of Poker (WSOP) is a series of poker tournaments held annually in Paradise, Nevada, and since 2004, sponsored by Eldorado Resorts, Caesars Entertainment. It dates its origins to 1970, when Benny Binion invited seven of the best ...

champion, won a two-day poker tournament in Los Angeles. This gave the company enough funding to create a beta version of the marketplace and establish proof of concept. While no longer an option, BloomNation was the first national floral website to accept bitcoin. In 2023, BloomNation expanded its services to Canada. In 2024, BloomNation expanded its services to include full support in Spanish, encompassing marketing, sales implementation, and customer success. That same year, the company launched BloomNation POS 2.0, an upgraded point-of-sale system designed to help florists streamline daily operations and reduce operational costs. In 2025, BloomNation introduced a range of new partnerships aimed at wholesalers, growers, suppliers, and affiliates, further broadening its network within the floral industry.

Funding

BloomNation raised $1.65 million in seed funding. The round was led by Chris Dixon at Andreessen Horowitz and included participation from

Spark Capital Spark Capital Partners, LLC is a multi-stage venture capital firm based in the U.S. with operations in San Francisco, New York, and Boston. Spark is a generalist VC firm with a portfolio that spans verticals such as consumer internet, enterpris ...

, Chicago Ventures and

CrunchFund J. Michael Arrington (born March 13, 1970) is the American founder and former co-editor of TechCrunch, a blog covering the Silicon Valley technology start-up communities and the wider technology field in America and elsewhere. Magazines such as ...

. In October 2014, BloomNation raised an additional $5.55 million series A round from Ronny Conway, Andreessen Horowitz, Spark Capital, Chicago Ventures and Crunchfund. The additional resources will help the company expand its curated network of florists, introduce a wedding/event service and launch a mobile app.

References

{{reflist Florist companies 2011 establishments in California Companies based in Los Angeles