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In October 2019, American video game developer
Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...
punished Ng Wai Chung () (known as Blitzchung), a
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
player of the online video game ''
Hearthstone ''Hearthstone'' is a 2014 Online game, online digital collectible card game, digital collectible card video game produced by Blizzard Entertainment, released under the free-to-play model. Originally subtitled ''Heroes of Warcraft'', ''Hearthsto ...
'', for voicing his support of the
2019–2020 Hong Kong protests The 2019–2020 Hong Kong protests (also known by other names) were a series of demonstrations against the Hong Kong government's introduction of a bill to amend the Fugitive Offenders Ordinance in regard to extradition. It was the largest ...
during an official streaming event. Blizzard also terminated their contract with the two livestream presenters who were interviewing Blitzchung. The public's response, which included a
boycott A boycott is an act of nonviolent resistance, nonviolent, voluntary abstention from a product, person, organisation, or country as an expression of protest. It is usually for Morality, moral, society, social, politics, political, or Environmenta ...
and a letter from
United States Congress The United States Congress is the legislature, legislative branch of the federal government of the United States. It is a Bicameralism, bicameral legislature, including a Lower house, lower body, the United States House of Representatives, ...
representatives to
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...
, prompted Blizzard to reduce the punishment, but not to eliminate it.


Events


Banning of Ng Wai Chung

On October 6, 2019, during the '' Hearthstone Grandmasters'' streaming event in
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
, Ng Wai Chung, a professional ''Hearthstone'' player and resident of
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
known as "Blitzchung", was being interviewed following his match, during which he donned a mask similar to those worn by protesters in the
2019–2020 Hong Kong protests The 2019–2020 Hong Kong protests (also known by other names) were a series of demonstrations against the Hong Kong government's introduction of a bill to amend the Fugitive Offenders Ordinance in regard to extradition. It was the largest ...
and said " Liberate Hong Kong, the revolution of our times". The stream was cut off shortly after. The following day, on October 7, Blizzard announced that Blitzchung had been banned from the current tournament, would forfeit any prize money (approximately by that point), and would be banned from other ''Grandmaster'' tournaments for one year. The company cited a rule that prohibits ''Grandmasters'' players from offending the public, making political speech or impugning Blizzard's image. Blizzard later said that while they respect its players'
freedom of speech Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or legal sanction. The rights, right to freedom of expression has been r ...
, they are still bound by competition rules. Blitzchung, in an interview afterwards, stated that he had performed the protest because his effort towards the social movement over the preceding months sometimes interfered with his preparation for the tournament.


Stream caster contract terminations

Blizzard additionally terminated the contract with the two stream casters that had been conducting the interview, "Virtual" and "Mr. Yee"; they believed the two had been encouraging Blitzchung to express his message, and thus also running afoul of the rule. Virtual stated to ''
PC Gamer ''PC Gamer'' is a magazine and website founded in the United Kingdom in 1993 devoted to PC gaming and published monthly by Future plc. The magazine has several regional editions, with the UK and US editions becoming the best selling PC games m ...
'' that he and Mr. Yee only knew moments before the interview that Blitzchung would be wearing a mask, and when Blitzchung started his statement related to the protest, the casters ducked their heads under their desk, so that it was evident that Blitzchung was only speaking for himself. Virtual stated that he had yet to be told why he had been fired from Blizzard's Taiwan offices. In a follow up interview, Blizzard president J. Allen Brack said that the two casters will not be rehired because the two casters allowed Blitzchung to express political message instead of focusing on the game.


Public response


Initial reaction

Due to the political nature of this event, the official mainland Chinese sources were against Blitzchung's protests; on the other side, most other sources were encouraging his action. Since Blitzchung's actions, which the
Chinese government The government of the People's Republic of China is based on a system of people's congress within the parameters of a Unitary state, unitary communist state, in which the ruling Chinese Communist Party (CCP) enacts its policies through people's ...
considers to be against China's national dignity, a
Sina Weibo Weibo (), or Sina Weibo (), is a Chinese microblogging ( weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily ...
social media post on Blizzard's official ''Hearthstone'' channel, run by the company's Chinese publishing partner
NetEase NetEase, Inc. () is a Chinese Internet technology company founded by Ding Lei in June 1997. It provides online services with content, community, communications, and commerce. The company develops and operates online PC and mobile games, adverti ...
, publicly condemned his action. Some other commentators felt that Blizzard acted out of caution for its business interests with China, both Chinese government (who had censored support for the Hong Kong protests) and the Chinese technology giant
Tencent Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimed ...
, a partial owner of
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes three operating units: Activision, Blizzard Entertainment and King (company), King. Founded in July 2 ...
. Others spoke out against Blizzard's actions, which appeared to be endorsing the Chinese government position. Some criticized the weight and impact of Blitzchung's ban as an unfair treatment when compared to lesser penalties that Blizzard had placed on
Overwatch League The Overwatch League (OWL) was a professional esports league for the video game ''Overwatch'', produced by its developer, Blizzard Entertainment. From 2018 to 2023, the Overwatch League followed the model of other traditional North American prof ...
professional players for vulgar statements and gestures on camera. United States Senators
Ron Wyden Ronald Lee Wyden ( ; born May 3, 1949) is an American politician serving as the Seniority in the United States Senate, senior United States Senate, United States senator from Oregon, a seat he has held since 1996 United States Senate special el ...
and
Marco Rubio Marco Antonio Rubio (; born May 28, 1971) is an American politician, lawyer, and diplomat serving since 2025 as the 72nd United States Secretary of State, United States secretary of state. A member of the Republican Party (United States) , Rep ...
spoke against the ban and co-signed a letter with Representatives
Alexandria Ocasio-Cortez Alexandria Ocasio-Cortez (born October 13, 1989), also known as AOC, is an American politician and activist who has served since 2019 as the United States House of Representatives, US representative for New York's 14th congressional distric ...
, Mike Gallagher, and
Tom Malinowski Tomasz "Tom" Pobóg Malinowski (; born September 23, 1965) is an American politician and former diplomat who served as the U.S. representative from New Jersey's 7th congressional district from 2019 to 2023. A Democrat, he served as Assistant S ...
sent to Activision Blizzard CEO Bobby Kotick, requesting a full reversal of the ban on Blitzchung. The letter said that, given Activision Blizzard's stature in the gaming community, its decision "could have a chilling effect on gamers who seek to use their platform to promote human rights and basic freedoms" and that the company must decide whether to "promote American Values - Like freedom of speech and
thought In their most common sense, the terms thought and thinking refer to cognitive processes that can happen independently of sensory stimulation. Their most paradigmatic forms are judging, reasoning, concept formation, problem solving, and de ...
- or give in to
Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...
's demands".


#BoycottBlizzard

Several long-term players of Blizzard's games discussed a boycott of Blizzard to encourage Blizzard to revoke the ban on Blitzchung. On
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, the
hashtag A hashtag is a metadata tag operator that is prefaced by the hash symbol, ''#''. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enable ...
#BoycottBlizzard trended worldwide, with notable participation of former Blizzard employee and ''
World of Warcraft ''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
'' team lead Mark Kern, who showed he was canceling his subscription to his own game. Some of Blizzard's employees, in protest, shrouded parts of a company monument and staged a
walkout In labor disputes, a walkout is a labor strike, the act of employees collectively leaving the workplace and withholding labor as an act of protest. A walkout can also mean the act of leaving a place of work, school, a meeting, a company, or an ...
using umbrellas as had been done in the
2014 Hong Kong protests A series of sit-in street protests, often called the Umbrella Revolution and sometimes used interchangeably with Umbrella Movement, or Occupy Movement, occurred in Hong Kong from 26 September to 15 December 2014. The protests began after th ...
. One longtime Blizzard employee stated, "The action Blizzard took against the player was pretty appalling but not surprising." Both Brian Kibler and Nathan Zamora, casters for ''Hearthstone'', dropped out of announcing for the ''Hearthstone Grandmasters'' at the November 2019
BlizzCon BlizzCon is an annual gaming convention held by Blizzard Entertainment to promote its major franchises including '' Warcraft'', '' StarCraft'', '' Diablo'', ''Hearthstone'', ''Heroes of the Storm,'' and '' Overwatch''. The first BlizzCon was h ...
due to the incident. In his resignation, Kibler stated that his appearance would tacitly endorse the decision.
Mitsubishi Motors is a Japanese Multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Minato, Tokyo, Japan.
withdrew its esports sponsorship several days after the ban.


Overwatch character symbolism

Supporters of the Hong Kong protest began to post fan art of Blizzard's own ''
Overwatch ''Overwatch'' (abbreviated as OW) is a multimedia franchise centered on a series of multiplayer first-person shooter (FPS) video games developed by Blizzard Entertainment. ''Overwatch (video game), Overwatch'' was released in 2016 with a success ...
'' character, Mei, a Chinese woman, as a sign of support for Blitzchung and the protests following the ban. Business Insider ran a headline stating "Furious fans are hitting back at Blizzard by using one of its characters in anti-China memes after the gaming company punished a pro gamer for defending the Hong Kong protests."


Continued protests

On October 9, at the end of a Hearthstone ''Collegiate Champs'' match following Blitzchung's ban, players of the losing team,
American University The American University (AU or American) is a Private university, private University charter#Federal, federally chartered research university in Washington, D.C., United States. Its main campus spans 90-acres (36 ha) on Ward Circle, in the Spri ...
, held up a sign that said "Free Hong Kong, Boycott Blizz" on their player camera before the broadcast quickly cut away. Player cameras were resultingly removed from the event's coverage and replaced by images of the game's leading characters. Additionally, player interviews were said to be discontinued for the rest of the competition. The Blizzard
subreddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...
went private amidst all other subreddits dedicated to Blizzard properties showing anger toward the company's actions. AccessNow.org, a human rights advocacy group, also urged Blizzard to reverse the ban.


Blizzard's response

Five days after the incident, Blizzard president J. Allen Brack wrote that, after reviewing the situation, Blizzard felt the penalties applied were not appropriate, though they were still concerned about how Blitzchung and the casters took the discussion away from the game and into political discourse. Brack stated they will reinstate Blitzchung's winnings, reduce his ban from ''Grandmasters'' to six months, and reduce the casters' bans to six months. Brack asserted that "our relationships in China had no influence on our decision". Blizzard also formally banned the American University team for six months, applying the same reasoning as with Blitzchung's reduced ban. In later interviews, Brack asserted that Blizzard will not wholly remove the bans, citing the importance of keeping its broadcast focus "on the games" while reiterating "it's not about the content of Blitzchung's message". Protests continued at the 2019
BlizzCon BlizzCon is an annual gaming convention held by Blizzard Entertainment to promote its major franchises including '' Warcraft'', '' StarCraft'', '' Diablo'', ''Hearthstone'', ''Heroes of the Storm,'' and '' Overwatch''. The first BlizzCon was h ...
convention on November 1–2, 2019. Brack led off the opening ceremonies by accepting accountability for the initial ban against Blitzchung, stating, "We didn't live up to the high standards we set for ourselves and we failed in our purpose". It was noted that Brack was careful not to mention "Hong Kong" specifically in his apology, but promised to improve and let Blizzard's actions speak louder than their words.
Fight for the Future Fight for the Future (often abbreviated fightfortheftr or FFTF) is a nonprofit advocacy organization, advocacy group in the area of digital rights founded in 2011. The group aims to promote causes related to copyright legislation, as well as ...
planned to arrange an "umbrella protest" at the event to demonstrate their disapproval of Blizzard's actions.


Aftermath

When the Australian developer Immutable, makers of the online digital card game ''Gods Unchained'', offered to cover Blitzchung's lost winnings and invite him to their upcoming tournament, their game servers were subject to a
denial-of-service attack In computing, a denial-of-service attack (DoS attack) is a cyberattack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host co ...
. After the ban was announced, several high-ranking Hearthstone casters (namely Admirable, Sottle, Raven, and Darroch Brown) threatened to discontinue service until the ban was lifted.
Epic Games Epic Games, Inc. is an American Video game developer, video game and software development, software developer and video game publisher, publisher based in Cary, North Carolina. The company was founded by Tim Sweeney (game developer), Tim Sween ...
, which is 40% owned by Tencent, said through a spokesperson that "Epic supports everyone's right to express their views on politics and human rights. We wouldn't ban or punish a ''
Fortnite ''Fortnite'' is an online video game and game platform developed by Epic Games and released in 2017. It is available in seven distinct game mode versions that otherwise share the same general gameplay and game engine: '' Fortnite Battle Roy ...
'' player or content creator for speaking on these topics", a message also shared by its CEO Tim Sweeney on Twitter. Lee Shi Tian, a Hong Kong professional '' Magic: The Gathering'' player, expressed support for the protests at a major championship a few weeks later, and was not penalized by
Wizards of the Coast Wizards of the Coast LLC (WotC or Wizards) is an American game Publishing, publisher, most of which are based on fantasy and List of science fiction themes, science-fiction themes, and formerly an operator of retail game stores. In 1999, toy ...
.
Riot Games Riot Games, Inc. is an American video game developer, publisher, and esports tournament organizer based in Los Angeles. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on to develop ...
, which is wholly owned by Chinese company Tencent, had been accused of censoring the words "Hong Kong" in the team name " Hong Kong Attitude" as the initialism "HKA" during the ''League of Legends'' World Championship in the week following Blizzard's ban, but Riot identified instances where both names were used interchangeably and asserted that there were no restrictions on the phrase "Hong Kong". Riot asked casters and players to avoid discussing politics on streams in light of the situation.


See also

* Chinese censorship abroad


References


Further reading

* * * {{Portal bar, Video games, Hong Kong, Politics 2019–2020 Hong Kong protests 2019 in esports Blizzard Entertainment Hearthstone competitions Video game controversies Year of birth missing (living people) October 2019 in Asia 2019 controversies Controversies in Hong Kong Censorship in Hong Kong 2019 in Taiwan Controversies in Taiwan