The Billboard Liberation Front practices

culture jamming Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It a ...

via altering billboards by changing key words to radically alter the message, often to an

anti-corporate Anti-corporate activism refers to the idea of activism that is directed against the private sector, and specifically against larger corporations. It stems from the idea that the activities and impacts of big business are detrimental to the publ ...

message. It started in San Francisco in 1977. Advertising executives informed

Jill Posener Jill Posener (born 1953) is a British photographer and playwright, known for her exploration of lesbian identity and erotica. Early life and education Posener was born in Greenwich, London, in the United Kingdom. She was educated as a s ...

, author of ''Spray it Loud'' (1982), that the executives designed billboards to attract attacks because the changes drew attention to the products. The BLF were aware of this possibility and considered invoicing advertisers including Chiat Day for the BLF's work. In 2013,

Complex Magazine Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, ''Complex'', by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular a ...

named the BLF #27 of The 50 Most Influential Street Artists of All Time.

Cooperation

The BLF cooperated with a range of other art groups, like

Guerrilla Girls Guerrilla Girls is an anonymous group of feminist, female artists devoted to fighting sexism and racism within the art world. The group formed in New York City in 1985 with the mission of bringing gender and racial inequality into focus within ...

monochrom Monochrom (stylised as monochrom) is an international art-technology-philosophy group, publishing house and film production company. It was founded in 1993, and defines itself as "an unpeculiar mixture of proto-aesthetic fringe work, pop att ...

and

Joey Skaggs Joey Skaggs (born 1945) is an American prankster who has organized numerous successful media pranks, hoaxes, and other presentations. Skaggs is one of the originators of the phenomenon known as culture jamming. Skaggs has used Kim Yung Soo, Joe ...

References

External links

Billboard Liberation Front Creative Group

Interview with Jack Napier of the Billboard Liberation Front

Interview with Jack Napier
on Bombing science
''San Francisco Chronicle''Salon.com''Adweek''''LA Weekly''
{{Culture jamming, state=collapsed Cacophony Society Culture jamming Anti-consumerist groups Graffiti in the United States 1977 establishments in California Organizations based in San Francisco Culture of San Francisco

Cooperation

See also

References

External links