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Better Home & Finance Holding Company
doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Better or Better.com, headquartered in New York City, provides
mortgage origination In consumer lending, mortgage origination, a specialized subset of loan origination, is the process by which a lender works with a borrower to complete a mortgage transaction, resulting in a mortgage loan. A mortgage loan is a loan in which p ...
and related services such as
title insurance Title insurance is a form of indemnity insurance, predominantly found in the United States and Canada, that insures against financial loss from defects in title to real property and from the invalidity or unenforceability of mortgage loans. Unlik ...
and
home insurance Home insurance, also commonly called homeowner's insurance (often abbreviated in the US real estate industry as HOI), is a type of property insurance that covers a private residence. It is an insurance policy that combines various personal insur ...
online in the United States and United Kingdom. Better processes,
underwrites Underwriting (UW) services are provided by some large financial institutions, such as banks, insurance companies and investment houses, whereby they guarantee payment in case of damage or financial loss and accept the financial risk for liability ...
and closes mortgages for lenders such as
Citibank Citibank, N.A. ("N. A." stands for "National bank (United States), National Association"; stylized as citibank) is the primary U.S. banking subsidiary of Citigroup, a financial services multinational corporation, multinational corporation. Ci ...
and
American Express American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Expr ...
and then sells them to secondary investors, including
Fannie Mae The Federal National Mortgage Association (FNMA), commonly known as Fannie Mae, is a United States government-sponsored enterprise (GSE) and, since 1968, a publicly traded company. Founded in 1938 during the Great Depression as part of the New ...
and
Wells Fargo Wells Fargo & Company is an American multinational financial services company with a significant global presence. The company operates in 35 countries and serves over 70 million customers worldwide. It is a systemically important fi ...
. The company secures
lead generation In marketing, lead generation () is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is intereste ...
from
personal finance Personal finance is the financial management that an individual or a family unit performs to budget, save, and spend monetary resources in a controlled manner, taking into account various financial risks and future life events. When planni ...
companies such as
American Express American Express Company or Amex is an American bank holding company and multinational financial services corporation that specializes in payment card industry, payment cards. It is headquartered at 200 Vesey Street, also known as American Expr ...
,
Credit Karma Credit Karma is an American multinational personal finance company founded in 2007. It has been a brand of Intuit since December 2020. It is best known as a free credit and financial management platform, but its features also include monitori ...
, and
NerdWallet NerdWallet is an American personal finance company, founded in 2009 by Tim Chen and Jacob Gibson. It has a website and app that earns money by promoting financial products to its users. History NerdWallet was founded in August 2009 by Tim Chen ...
. In 2024, the company funded $3.6 billion in loans. The average loan size was $306,000, and the average customer had an age of 43, FICO score of 754, and household income of $192,000.


History

In February 2014, Vishal Garg founded the company after he and his wife had a negative experience obtaining a mortgage to buy their first home. In 2016, the company launched Better Mortgage and was approved to be a
Fannie Mae The Federal National Mortgage Association (FNMA), commonly known as Fannie Mae, is a United States government-sponsored enterprise (GSE) and, since 1968, a publicly traded company. Founded in 1938 during the Great Depression as part of the New ...
seller/servicer. The number of people from traditionally
underrepresented group An underrepresented group describes a subset of a population that holds a smaller percentage within a significant subgroup than the subset holds in the general population. Specific characteristics of an underrepresented group vary depending on the ...
s buying homes through Better's mortgage lending platform increased significantly in 2019, a development that ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' suggested was linked to the company's digital processes and minimal reliance on human brokers. In July 2021, Better acquired Trussle, a UK digital mortgage broker, for $9 million. In May 2025, it was sold to OneDome. In September 2021, Better acquired Property Partner, a London-based
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
platform. In May 2022, Harit Talwar was hired as
chairperson The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a Board of directors, board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by ...
. In February 2023, the company announced a deal with
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
whereby Amazon employees are able to pledge their stock as collateral for a loan to cover the
down payment In accounting, a down payment (also called a deposit in British English) is an initial up-front partial payment for the purchase of expensive goods or services such as a car or a house. It is usually paid in cash or equivalent at the time of fin ...
on a house purchase, albeit at a slightly higher interest rate. In August 2023, the company became a
public company A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...
via a merger with a
special-purpose acquisition company A special-purpose acquisition company (SPAC; ), also known as a blank check company or a blind-pool stock offering, is a shell corporation listed on a stock exchange with the purpose of acquiring (or merging with) a private company, thus taking ...
that included an investment from
SoftBank Vision Fund The SoftBank Vision Fund is a venture capital fund founded in 2017. It is managed by SoftBank Investment Advisers, a subsidiary of the SoftBank Group. With over $100 billion in capital, it is the world's largest technology-focused investment ...
; shares plummeted immediately after the merger. In June 2022, a former senior executive at Better filed a lawsuit alleging that the company misled investors in its filings. After an investigation by the
U.S. Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
found no issues the Plaintiff voluntarily dismissed the case.


Controversies


Layoffs

In December 2021, Garg laid off 900 employees by
videoconference Videotelephony (also known as videoconferencing or video calling) is the use of audio signal, audio and video for simultaneous two-way communication. Today, videotelephony is widespread. There are many terms to refer to videotelephony. ''Vide ...
and locked their electronic devices from accessing company material. Garg also made comments to employees that were deemed "unruly", telling employees that he "hired the wrong people" and referring to employees as "slow," "dumb," and "embarrassing". After much criticism, Garg took approximately a month off, returning in January 2022. The company was also criticized for adding 1,000 workers in India during the same year. On March 8, 2022, the company announced that an additional 3,000 people, or approximately one-third of employees, were laid off. Some employees learned of their layoff when they received severance pay, before Better.com told them they were to be laid off. The company instituted another round of layoffs in April 2023; in this round, affected employees received individual calls, a
severance package A severance package is pay and benefits that employees may be entitled to receive when they leave employment at a company unwilfully. In addition to their remaining regular pay, it may include some of the following: * Any additional payment based ...
that included a minimum of 60 days compensation, up to three months of health coverage through
COBRA COBRA or Cobra, often stylized as CoBrA, was a European avant-garde art group active from 1948 to 1951. The name was coined in 1948 by Christian Dotremont from the initials of the members' home countries' capital cities: Copenhagen (Co), Brussels ...
, and assistance in their job searches. In June 2022, three senior executives left the company. In August 2022, a list of 250 or more US-based employees who were about to be terminated in another round of layoffs was leaked internally, leading to the termination of the employees who leaked the information. The company was accused of circumventing the
Worker Adjustment and Retraining Notification Act of 1988 The Worker Adjustment and Retraining Notification Act of 1988 (the "WARN Act") is a U.S. labor law that protects employees, their families, and communities by requiring most employers with 100 or more employees to provide notification 60 calen ...
by laying people off in groups of 249 employees, under the 250 minimum that triggers the act. In June 2023, more employees were laid off, bringing total layoffs since 2021 to 4,000. The in-house real estate broker team was eliminated. The company had 150 agents as of 2021 and received 20% of agents' commissions in exchange for
lead generation In marketing, lead generation () is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is intereste ...
.


Awards and recognition

The company has received the following awards and recognition: * Ranked 1st on the Top Startups List for 2021 and 2020 by
LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
* Ranked 1st on the list of Best Small and Medium Workplaces in New York by ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'' * Ranked 15th on the Disruptor 50 2020 list by
CNBC CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
* Listed on the FinTech 50 for 2020 by
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
* Recipient of the 2025 Digital Mortgage Innovation Award by Fintech Breakthrough Awards * Best Online Mortgage Lender for Robust Online Lending by Forbes in 2024 * Best Mortgage Lender for Affordability by the Wall Street Journal in 2023


References


External links

* {{Official website, https://better.com/ 2014 establishments in New York City 2023 mergers and acquisitions American companies established in 2014 Companies based in New York City Companies listed on the Nasdaq Online financial services companies of the United States Real estate companies established in 2014 Real estate services companies of the United States