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BerkShares is a
local currency In economics, a local currency is a currency that can be spent in a particular geographical locality at participating organisations. A regional currency is a form of local currency encompassing a larger geographical area, while a community curren ...
that circulates in
The Berkshires The Berkshires () are highlands located in western Massachusetts and northwestern Connecticut in the United States. Generally, "Berkshires" may refer to the range of hills in Massachusetts that lie between the Housatonic and Connecticut River ...
region of
Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...
. It was launched on September 29, 2006 by BerkShares Inc., with research and development assistance from the Schumacher Center for a New Economics. The BerkShares website lists around 400 businesses in Berkshire County that accept the currency. Since launch, over 10 million BerkShares have been issued from participating branch offices of local banks (as of February 2020, nine branches of three different banks). The bills were designed by John Isaacs and were printed by Excelsior Printing on special paper with incorporated security features from Crane & Co. BerkShares are pegged with an exchange rate to the
US dollar The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
, but the Schumacher Center has discussed the possibility of pegging its value to a basket of local goods in order to insulate the local economy against volatility in the
US economy The United States has a highly developed mixed economy. It is the world's largest economy by nominal GDP and second largest by purchasing power parity (PPP). As of 2025, it has the world's seventh highest nominal GDP per capita and ninth ...
.


Use

BerkShares are a local currency designed and issued for the Berkshire region of Massachusetts. As of 2013 according to the BerkShares website, residents purchased BerkShares at 95 cents (USD) per BerkShare from one of sixteen branches of four local participating banks. Businesses then accept BerkShares at full dollar value, differentiating the business as one supporting the BerkShares values of local economy,
ecology Ecology () is the natural science of the relationships among living organisms and their Natural environment, environment. Ecology considers organisms at the individual, population, community (ecology), community, ecosystem, and biosphere lev ...
,
sustainability Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...
, and community, and creating a five percent discount incentive for those using the currency. BerkShares can then be used by accepting businesses to purchase goods and services from other participating businesses, make change, pay salaries, or support local
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
s, increasing the local economic multiplier effect and keeping value recirculating in the region. If businesses have an excess of BerkShares, they may also be returned to a participating bank at the equivalent rate of 95 cents per BerkShare (i.e., charging no exchange fee). Over 400 locally-owned businesses currently accept BerkShares for donations. Four participating banks provide BerkShares with 16
brick-and-mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...
offices where residents can exchange dollars for BerkShares and receive more information on the project. Number of exchange points and businesses involved is steadily decreasing. As of 2024 there is six offices of two banks and just over 300 businesses accepting payments in BerkShares. The six bank offices exchange US Dollars for BerkShares at 1:1 rate. Businesses can convert BerkShares back to US Dollars at the same rate with 1,5 % fee. Individuals can convert maximum of $5 equivalent with $0.5 fee. Membership in BerkShares costs 25 BerkShares or $25 annually.


Denominations

BerkShares are printed in 1, 5, 10, 20, and 50 BerkShare denominations, and feature images of local people. *The 1 BerkShare note uses a portrait of a
Mahican The Mohicans ( or ) are an Eastern Algonquian Native American tribe that historically spoke an Algonquian language. As part of the Eastern Algonquian family of tribes, they are related to the neighboring Lenape, whose indigenous territory was ...
, the original inhabitants of the area. *The 5 BerkShare note uses a portrait of
W. E. B. Du Bois William Edward Burghardt Du Bois ( ; February 23, 1868 – August 27, 1963) was an American sociologist, socialist, historian, and Pan-Africanist civil rights activist. Born in Great Barrington, Massachusetts, Du Bois grew up in a relativel ...
, a civil rights leader born in Great Barrington. *The 10 BerkShare note uses a portrait of Robyn Van En, co-founder of the community supported agriculture movement at Indian Line Farm in South Egremont, Massachusetts, died in 1997. *The 20 BerkShare note uses a portrait of
Herman Melville Herman Melville (Name change, born Melvill; August 1, 1819 – September 28, 1891) was an American novelist, short story writer, and poet of the American Renaissance (literature), American Renaissance period. Among his best-known works ar ...
, the author of ''
Moby-Dick ''Moby-Dick; or, The Whale'' is an 1851 Epic (genre), epic novel by American writer Herman Melville. The book is centered on the sailor Ishmael (Moby-Dick), Ishmael's narrative of the maniacal quest of Captain Ahab, Ahab, captain of the whaler ...
'', written in
Pittsfield, Massachusetts Pittsfield is the most populous city and the county seat of Berkshire County, Massachusetts, United States. It is the principal city of the Pittsfield, Massachusetts Metropolitan Statistical Area which encompasses all of Berkshire County. Pittsfi ...
. *The 50 BerkShare note uses a portrait of
Norman Rockwell Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was an American painter and illustrator. His works have a broad popular appeal in the United States for their reflection of Culture of the United States, the country's culture. Roc ...
, a painter who lived in
Stockbridge, Massachusetts Stockbridge is a town in Berkshire County in Western Massachusetts, United States. It is part of the Pittsfield, Massachusetts, Metropolitan Statistical Area. The population was 2,018 at the 2020 census. A year-round resort area, Stockbridg ...


Purpose

The BerkShares program seeks to foster collaboration among producers, retail businesses, non-profit organizations, service providers and consumers. It is an attempt to strengthen the local economy. The program also seeks to increase public awareness of the importance of local economies and to foster optimism for the prospect of gaining local economic self-sufficiency.


Emulation and media attention

A number of other local currency initiatives, such as th
Dáanaa
Totnes pound, and Lewes pound, have been developed and built upon the BerkShares model. The BerkShares currency has attracted international media attention. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
''
PBS News Hour
ABC World News, CBS,
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
,
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
,
NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
,
CNBC CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
,
Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...
, French Television TF1, NTV Russia,
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
,
Associated Press The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
, and
Yahoo News Yahoo News (stylized as Yahoo! News) is a news website that originated as an internet-based news aggregator by Yahoo. The site was created by Yahoo software engineer Brad Clawsie in August 1996. Articles originally came from news services such ...
have all carried prominent stories on BerkShares. BerkShares were featured on the History Channel program Ten things you didn't know , in addition to a 2016 episode of the podcast Stuff You Should Know entitled ''Can you live without a bank account?''


Taxation

When someone pays for goods or services with local money, the income to the business is taxable. Similar to gift cards, the applicable
tax A tax is a mandatory financial charge or levy imposed on an individual or legal entity by a governmental organization to support government spending and public expenditures collectively or to regulate and reduce negative externalities. Tax co ...
is taken at the time of purchase and paid to the
IRS The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
at the time of redemption by the merchant.


See also

* List of community currencies in the United States


References


Further reading

* * * *{{Cite news , url=https://www.pbs.org/newshour/businessdesk/2013/09/how-to-print-dollars-in-your-own-backyard-and-keep-them-away-from-wal-mart.html , publisher=PBS , title=How to Print Dollars in Your Own Backyard and Keep Them Away from Wal-Mart , first=Paul , last=Solman , date=September 5, 2013 , access-date=September 6, 2013 , archive-date=January 22, 2014 , archive-url=https://web.archive.org/web/20140122005243/http://www.pbs.org/newshour/businessdesk/2013/09/how-to-print-dollars-in-your-own-backyard-and-keep-them-away-from-wal-mart.html , url-status=dead


External links


The website of the Berkshares, Inc. the issuing organization of Berkshares
Local currencies of the United States Berkshire County, Massachusetts Economy of Massachusetts Currencies introduced in 2006