Beechworth Bakery
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Beechworth Bakery is a company owned chain of bakeries located in destination towns in regional Victoria and NSW. Beechworth is located in Northeast
Victoria Victoria most commonly refers to: * Queen Victoria (1819–1901), Queen of the United Kingdom and Empress of India * Victoria (state), a state of Australia * Victoria, British Columbia, Canada, a provincial capital * Victoria, Seychelles, the capi ...
, Australia, north of Melbourne and from the twin cities of
Albury Albury (; ) is a major regional city that is located in the Murray River, Murray region of New South Wales, Australia. It is part of the twin city of Albury–Wodonga, Albury-Wodonga and is located on the Hume Highway and the northern side of ...
and
Wodonga Wodonga (pronounced ; ) is a city on the Victorian side of the border with New South Wales, north-east of Melbourne, Australia. It is part of the twin city of Albury-Wodonga and is located wholly within the boundaries of the City of Wodonga L ...
which are situated either side of the Victoria – New South Wales border. Beechworth Bakery was established by Tom O'Toole in 1984 when he bought the ''Ideal Café'' and turned it into a bakery. It has since expanded to have outlets in eight other towns in country
Victoria Victoria most commonly refers to: * Queen Victoria (1819–1901), Queen of the United Kingdom and Empress of India * Victoria (state), a state of Australia * Victoria, British Columbia, Canada, a provincial capital * Victoria, Seychelles, the capi ...
and one just over the border in
New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...
Ballarat Ballarat ( ) () is a city in the Central Highlands of Victoria, Australia. At the 2021 census, Ballarat had a population of 111,973, making it the third-largest urban inland city in Australia and the third-largest city in Victoria. Within mo ...
,
Bendigo Bendigo ( ) is an Australian city in north-central Victoria. The city is located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2022, Bendigo has a popula ...
,
Echuca Echuca ( ) is a town on the banks of the Murray River and Campaspe River in Victoria (state), Victoria, Australia. The border town of Moama is adjacent on the northern side of the Murray River in New South Wales. Echuca is the administrative cen ...
,
Healesville Healesville is a town in Victoria, Australia, 64 km north-east from Melbourne's central business district, located within the Shire of Yarra Ranges local government area. Healesville recorded a population of 7,589 in the 2021 census. H ...
,
Albury Albury (; ) is a major regional city that is located in the Murray River, Murray region of New South Wales, Australia. It is part of the twin city of Albury–Wodonga, Albury-Wodonga and is located on the Hume Highway and the northern side of ...
,
Yackandandah Yackandandah is a town in northeast Victoria, Australia. It is near the regional cities of Wodonga and Albury, and is close to the tourist town of Beechworth. At the , Yackandandah had a population of 2,008. History The indigenous people of ...
and
Bright Bright may refer to: Common meanings *Bright, an adjective meaning giving off or reflecting illumination; see Brightness *Bright, an adjective meaning someone with intelligence People * Bright (surname) * Bright (given name) *Bright, the stage na ...
.


Staff training

The Beechworth Bakery uses a technique of training for their employees that is a combination of on-the-job training as well as classroom training. The bakery at times will send their staff away to learn in a practical environment without interruptions with the use of outside companies to train staff in specific skills, including customer service, communications, management skills, computers and much more. Beechworth Bakery has been asked about the added cost of training for employees and if in fact it pays in the long run. Their answer is: "A well-trained employee who might leave some day is better than an untrained employee who might stay." Their goal is to have all customers leave with a smile on their face. To maintain this high standard, training for all staff members is provided to meet the Beechworth Bakery Customer Service Standard, which is provided by Productivity Increase Group through their seminars and quality control classes. Beechworth Bakery's vision of customer service and satisfaction is based on three rules. "Rule 1: Take care of the customer. Rule 2: Take care of the customer. Rule 3: Take care of the customer."


Community involvement

A collaboration between Beechworth Bakery and the
Learning Disabilities Learning disability, learning disorder, or learning difficulty (British English) is a condition in the brain that causes difficulties comprehending or processing information and can be caused by several different factors. Given the "difficulty ...
/
Dyslexia Dyslexia (), previously known as word blindness, is a learning disability that affects either reading or writing. Different people are affected to different degrees. Problems may include difficulties in spelling words, reading quickly, wri ...
project run by Dr Everarda Cunningham at
Swinburne University The Swinburne University of Technology (or simply Swinburne) is a public research university in Melbourne, Australia. It is the modern descendant of the Eastern Suburbs Technical College established in 1908, renamed Swinburne Technical College ...
's Lilydale campus saw the creation of an award to recognize achievements of individuals with learning disabilities. This project has developed innovative ways of assisting students who are experiencing learning disabilities through teacher programs designed to provide practical support in the classroom. In 2014, a multi-day bike ride in support of fundraising for the
State Emergency Service The State Emergency Service (SES) is the name used by a number of separate civil defence organisations in Australia that provide assistance during and after major incidents. Specifically, the services deal with floods, storms and tsunamis, b ...
(SES) was sponsored by the Beechworth Bakery, with most stages starting and finishing at its outlets.


References

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External links


Official website
Food and drink companies of Australia Retail companies of Australia Beechworth 1984 establishments in Australia