A bCODE is an identifier that can be sent to a

mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...

/device and used as a ticket/voucher/identification or other type of token. The bCODE is an

SMS Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, t ...

message that can be read electronically from the screen of a

mobile device A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. ...

. Bcodes can be sent by

text message Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktop computer, des ...

, and as they are just a standard SMS they can be received on over 99% of all devices. Bcodes have many uses such as

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

loyalty program A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty progr ...

s, promotions, ticketing and more.

History

bCODE was developed by an

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

n company from 2003 to 2005.

bCODE Technology

A bCODE is a simple SMS text message that looks something like this: This text message is read from the screen of a mobile phone/device and decoded into a unique token ID. This ID can then be used to supply the consumer with their own unique experience.

References

{{Reflist

External links

bCODE
Barcodes Encodings Automatic identification and data capture Access control