BBC Media Action, formerly known as the BBC World Service Trust, is the
BBC #REDIRECT BBC
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's international development
charity
Charity may refer to:
Giving
* Charitable organization or charity, a non-profit organization whose primary objectives are philanthropy and social well-being of persons
* Charity (practice), the practice of being benevolent, giving and sharing
* Ch ...
, funded independently by external grants and voluntary contributions. The purpose of the organisation is to use media and communication to reduce poverty, improve health and support people in understanding their rights. It works in partnership with the
BBC World Service
The BBC World Service is an international broadcasting, international broadcaster owned and operated by the BBC, with funding from the Government of the United Kingdom, British Government through the Foreign Secretary, Foreign Secretary's o ...
and other local media and development partners in over 35 developing and transitional countries around the world.
History
The charity was founded in 1999 and grew out of earlier BBC initiatives, including a charity called 'Marshall Plan of the Mind'. This was set up to encourage "high standards of journalism" in the former Soviet Union and Eastern Europe in the 1990s.
In December 2011 the name was changed to BBC Media Action.
[
In 2011 there was controversy in ]America
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territor ...
over the American government's discussion of funding the BBC World Service Trust to combat censorship in China
Censorship in the People's Republic of China (PRC) is implemented or mandated by the PRC's ruling party, the Chinese Communist Party (CCP). It is one of strictest censorship regimes in the world. The government censors content for mainly polit ...
and censorship in Iran
Censorship in Iran was ranked among the world's most extreme in 2020. Reporters Without Borders ranked Iran 173 out of 180 countries in the World Press Freedom Index, which ranks countries from 1 to 180 based on the level of freedom of the press. ...
using anti-jamming technology.
Funding
The charity is funded by external grants and voluntary contributions and works with many media, non-governmental, academic and donor organisations around the world. In November 2011, the UK government's Department for International Development
The Department for International Development (DFID) was a department of HM Government responsible for administering foreign aid from 1997 to 2020. The goal of the department was "to promote sustainable development and eliminate world poverty". D ...
(DFID) announced a five-year grant of £90 million to the charity.
In the 2015/2016 financial year the DFID grant was £14.7 million, compared to total income of £45.3 million and an expenditure of £44 million, employing an average of 832 full-time equivalent staff. The DFID grant ends on 31 March 2017.
Recognition
In 2010 the charity won a Tech Award for developing a mobile phone service for teaching English to people in Bangladesh. The same project, BBC Janala, also received a GSMA Award for education technology at the Mobile World Congress in February 2011 and a World Innovation Summit for Education (WISE) award in November 2011 in recognition of their innovative approach and positive impact on education.
In 2013, the charity's mHealth product in Bihar, India - Mobile Academy and Mobile Kunji - won an award in the Woman & Children category and a Vodafone Mobile for Good Award.
See also
* BBC Janala
* Behavior change (public health)
Behavior change, in context of public health, refers to efforts put in place to change people's personal habits and attitudes, to prevent disease. Behavior change in public health can take place at several levels and is known as social and behavior ...
References
External links
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{{BBC World Service
Media Action
Communications and media organisations based in the United Kingdom
Media Action
Organizations established in 1999
1999 establishments in the United Kingdom