Automotive industry in the United States
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In the United States, the
automotive industry The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, selling, Maintenance, repairing, and Custom car, modification of motor ve ...
began in the 1890s and, as a result of the size of the domestic market and the use of mass production, rapidly evolved into the largest in the world. The United States was the first country in the world to have a mass market for vehicle production and sales and is a pioneer of the automotive industry and mass market production process. During the 20th century, global competitors emerged, especially in the second half of the century primarily across European and Asian markets, such as Germany, France, Italy, Japan and South Korea. The U.S. is currently second among the largest manufacturers in the world by volume. By value, the U.S. was the world's largest importer and fourth-largest exporter of cars in 2023. American manufacturers produce approximately 10 million units annually. Notable exceptions were 5.7 million automobiles manufactured in 2009 (due to
crisis A crisis (: crises; : critical) is any event or period that will lead to an unstable and dangerous situation affecting an individual, group, or all of society. Crises are negative changes in the human or environmental affairs, especially when ...
), and more recently 8.8 million units in 2020 due to the global COVID-19 pandemic. Production peaked during the 1970s and early 2000s at 13–15 million units.Ward's: ''World Motor Vehicle Data 2007''. Wards Communications, Southfield MI 2007, Starting with Duryea in 1895, at least 1,900 different companies have been formed, producing over 3,000 makes of American automobiles. World War I (1917–1918) and the
Great Depression in the United States In the United States, the Great Depression began with the Wall Street Crash of October 1929 and then spread worldwide. The nadir came in 1931–1933, and recovery came in 1940. The stock market crash marked the beginning of a decade of high u ...
(1929–1939) combined to drastically reduce the number of both major and minor producers. During World War II, all the auto companies switched to making military equipment and weapons. By the end of the 1950s the remaining smaller producers disappeared or merged into amalgamated corporations. The industry was dominated by three large companies:
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
, Ford, and
Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
, all based in
Metro Detroit Metro Detroit is a major metropolitan area in the U.S. state of Michigan, consisting of the city of Detroit and over 200 municipalities in the Southeast Michigan, surrounding area. There are varied definitions of the area, including the officia ...
. Those " Big Three" continued to prosper, and the U.S. produced three-quarters of all automobiles in the world by 1950, 8.0 million out of 10.6 million produced. In 1908, 1 percent of U.S. households owned at least one automobile, while 50 percent did in 1948 and 75 percent did in 1960. Imports from abroad were a minor factor before the 1960s. Beginning in the 1970s, a combination of high oil prices and increased competition from foreign auto manufacturers severely affected the US companies. In the ensuing years, the US companies periodically bounced back, but by 2008 the industry was in turmoil due to the aforementioned
crisis A crisis (: crises; : critical) is any event or period that will lead to an unstable and dangerous situation affecting an individual, group, or all of society. Crises are negative changes in the human or environmental affairs, especially when ...
. As a result, General Motors and Chrysler filed for bankruptcy reorganization and were bailed out with loans and investments from the federal government. June 2014 seasonally adjusted annualized sales were the biggest in history, with 16.98 million vehicles and toppled the previous record of July 2006. Chrysler later merged into Fiat as Fiat Chrysler and is today a part of the multinational
Stellantis Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...
group. American electric automaker Tesla emerged onto the scene in 2009 and has since grown to be one of the world's most valuable companies, producing around 1/4th of the world's fully-electric passenger cars. Prior to the 1980s, most manufacturing facilities were owned by the Big Three (GM, Ford, Chrysler) and AMC. Their U.S. market share has dropped steadily as numerous foreign-owned car companies have built factories in the U.S. As of 2012,
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
had 31,000 U.S. employees, compared to Ford's 80,000 and Chrysler's 71,100.


History

The
Oldsmobile Curved Dash The gasoline-powered Oldsmobile Model R, also known as the Curved Dash Oldsmobile, is credited as being the first mass-produced automobile, meaning that it was built on an assembly line using interchangeable parts. It was introduced by the Olds ...
and the
Ford Model T The Ford Model T is an automobile that was produced by the Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first mass-affordable automobile, which made car travel available to middle-class Americans. Th ...
, both American cars, are considered the first mass-produced and mass-affordable cars, respectively. American automotive company
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
held the title of the world's best-selling automaker from 1931 to 2008. The United States was the second-largest manufacturer of motor vehicles in 2023 and is home to Tesla, the world's most valuable car company. The United States is the world's second-largest automobile market by sales, having been overtaken by China in 2010.


Production

The development of self-powered vehicles was accompanied by numerous technologies and components giving rise to numerous supplier firms and associated industries. Various types of energy sources were employed by early automobiles including steam, electric, and gasoline. Thousands of entrepreneurs were involved in developing, assembling, and marketing of early automobiles on a small and local scale. Increasing sales facilitated production on a larger scale in factories with broader market distribution. Ransom E. Olds and Thomas B. Jeffery began mass production of their automobiles.
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automob ...
focused on producing an automobile that many middle class Americans could afford. A patent filed by George B. Selden on 8 May 1879 covered not only his engine but its use in a four-wheeled car. Selden filed a series of amendments to his application which stretched out the legal process, resulting in a delay of 16 years before the patent was granted on 5 November 1895. Selden licensed his patent to most major American automakers, collecting a fee on each car they produced and creating the Association of Licensed Automobile Manufacturers. The Ford Motor Company fought this patent in court, and eventually won on appeal. Henry Ford testified that the patent did more to hinder than encourage development of autos in the United States. Originally purchased by wealthy individuals, by 1916 cars began selling at $875. Soon, the market widened with the mechanical betterment of the cars, the reduction in prices, as well as the introduction of installment sales and payment plans. During the period from 1917 to 1926, the annual rate of increase in sales was considerably less than from 1903 to 1916. In the years 1918, 1919, 1921, and 1924 there were absolute declines in automotive production. The automotive industry caused a massive shift in the industrial revolution because it accelerated growth by a rate never before seen in the U.S. economy. The combined efforts of innovation and industrialization allowed the automotive industry to take off during this period and it proved to be the backbone of United States manufacturing during the 20th century.


American road system

The practicality of the automobile was initially limited because of the lack of suitable roads. Travel between cities was mostly done by railroad, waterways, or carriages. Roads were mostly dirt and hard to travel, particularly in bad weather. The League of American Wheelmen maintained and improved roads as it was viewed as a local responsibility with limited government assistance. During this time, there was an increase in production of automobiles coupled with a swell of auto dealerships, marking their growth in popularity.


State involvement

State governments began to use the corvee system to maintain roads, an implementation of required physical labor on a public project on the local citizens. Part of their motivation was the needs of farmers in rural areas attempting to transport their goods across rough, barely functioning roads. The other reason was the weight of the wartime vehicles. The materials involved altered during World War I to accommodate the heavier trucks on the road and were responsible for widespread shift to
macadam Macadam is a type of road construction pioneered by Scottish engineer John Loudon McAdam , in which crushed stone is placed in shallow, convex layers and compacted thoroughly. A binding layer of stone dust (crushed stone from the original mat ...
highways and roadways. However, rural roads were still a problem for military vehicles, so four wheel drive was developed by automobile manufacturers to assist in powering through. As the prevalence of automobiles grew, it became clear funding would need to improve as well, and the addition of government financing reflected that change.


Federal involvement

The Federal Aid Road Act of 1916 allocated $75 million for building roads. It was also responsible for approving a refocusing of military vehicles to road maintenance equipment. It was followed by the Federal Aid Highway Act of 1921, which provided additional funding for road construction. By 1924, there were 31,000 miles of paved road in the U.S.


International trade


The Big Three automakers

About 3,000 automobile companies have existed in the United States. In the early 1900s, the U.S. saw the rise of the Big Three automakers, Ford, GM, and Chrysler. The industry became centered around Detroit, in Michigan, and adjacent states and in nearby Ontario, Canada. Historian John Rae summarizes the explanations provided by historians: a central geographic location, water access, and an established industrial base with many skilled engineers. The key factor was that Detroit was the base for highly talented entrepreneurs who saw the potential of the automobile: Henry Ford, Ransom E. Olds, Roy D. Chapin, Henry Joy, William C. Durant, Howard E. Coffin, John Dodge and Horace Dodge, and Benjamin Briscoe and Frank Briscoe. From 1900 to 1915 these men transformed the fledgling industry into an international business.
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American Technological and industrial history of the United States, industrialist and business magnate. As the founder of the Ford Motor Company, he is credited as a pioneer in making automob ...
began building cars in 1896 and started his own company in 1903. The
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
improved mass-production with the first conveyor belt-based assembly line in 1913, producing the Model T, which had been introduced in 1908. These assembly lines significantly reduced costs. The first models were priced at $850, but by 1924 had dropped to $290. The Model T sold extremely well and Ford became the largest automobile company in the U.S. By the time it was retired in 1927, more than 15 million Model Ts had been sold. Ford introduced the Model A in 1927, after a six-month production stoppage to convert from the Model T, and produced it to 1931. While the Model A was successful, Ford lost ground to GM and eventually Chrysler, as auto buyers looked to more upscale cars and newer styling. Ford was a pioneer in establishing foreign manufacturing facilities, with production facilities created in England in 1911, and Germany and Australia in 1925. Ford purchased the luxury Lincoln automaker in 1922 and established the Mercury division in 1939.
General Motors Corporation General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, ...
(GM), the company that soon became the world's largest automaker, was founded in 1908 by William Durant. Durant had previously been a carriage maker, and had taken control of
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
in 1904. In 1908, the company initially acquired
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
,
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
and
Oakland Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, with a population of 440,646 in 2020. A major West Coast port, Oakland is ...
(later to become Pontiac). In 1909, GM acquired
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
, along with a number of other car companies and parts suppliers. Durant was interested in acquiring Ford, but after initial merger talks, Henry Ford decided to keep his company independent. In 1910, Durant lost control of GM after over-extending the company with its acquisitions. A group of banks took over control of GM and ousted Durant. Durant and Louis Chevrolet founded
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
in 1913 and it quickly became very successful. Durant began acquiring stock in GM and by 1915 had majority control. Chevrolet was acquired by GM in 1917 and Durant was back in charge of GM. In 1921, Durant was again forced out of the company. During the late 1920s, General Motors overtook Ford to become the largest automaker. Under the leadership of Alfred P. Sloan, General Motors instituted decentralized management and separate divisions for each price class. They introduced annual model changes. GM became an innovator in technology under the leadership of Charles F. Kettering. GM followed Ford by expanding overseas, including purchasing England's
Vauxhall Motors Vauxhall Motors Limited , ;Company No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. is a British Automoti ...
in 1925, Germany's
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
in 1929, and Australia's
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
in 1931. GM established GMAC, now
Ally Financial Ally Financial Inc. (known as GMAC until 2010) is an American bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online bank ...
, in 1919 to provide credit for buyers of its cars.
Walter Chrysler Walter Percy Chrysler (April 2, 1875 – August 18, 1940) was an American industrial pioneer in the automotive industry, automotive industry executive, and the founder and namesake of American Chrysler, Chrysler Corporation. Childhood Chrysler ...
was formerly president of
Buick Buick () is a division (business), division of the Automotive industry in the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American automobil ...
and an executive of GM. After leaving GM in 1920, he took control of the Maxwell Motor Company, revitalized the company and, in 1925, reorganized it into Chrysler Corporation. In 1927, he acquired
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
. The acquisition of Dodge gave Chrysler the manufacturing facilities and dealer network that it needed to significantly expand production and sales. In 1928, Chrysler introduced the
Plymouth Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...
and DeSoto brands. Chrysler overtook Ford to become the second largest auto maker by the 1930s, following similar strategies as General Motors. General Motors wanted automobiles to be not just utilitarian devices, which Ford emphasized, but status symbols that were highly visible indicators of an individual's wealth. Through offering different makes and models, they offered different levels in social status, meeting the demands of consumers needing to display wealth. Ford and General Motors each had their own impact on social status and the type of market they were targeting. Henry Ford focused on delivering one inexpensive, efficient product for the masses. Ford's offer was one car, one color, for one price. He manufactured a product for the masses, and provided a $5 daily wage so that there was a local market to buy this product. By contrast, General Motors offered a product that catered to those looking to gain status by having that sense of individualism and offering different make, models, and quality.


Great Depression and World War II

The 1930s saw the demise of many auto makers due to the economic effects of the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
, stiff competition from the Big Three, and/or mismanagement. Luxury car makers were particularly affected by the economy, with companies like Stutz Motor Company, Pierce-Arrow Motor Car Company, Peerless Motor Company, Cunningham, and the Marmon Motor Car Company going out of business. The 1930s also saw several companies with innovative engineering, such as the Doble Steam Motors Corporation (advanced steam engines) and Franklin Automobile Company (air-cooled aluminium engines) going out of business. Errett Lobban Cord, who controlled the Auburn Automobile Company (which also sold the Cord) and the
Duesenberg Duesenberg Automobile & Motors Company, Inc. was an American race car, racing and luxury car, luxury automobile manufacturer founded in Indianapolis, Indiana, by brothers Fred Duesenberg, Fred and August Duesenberg in 1920. The company is kn ...
Motor Company, was under investigation by the
Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
and the
Internal Revenue Service The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
. His auto empire collapsed in 1937 and production ceased. Major technological innovations were introduced or were widely adopted during the 1930s, such as synchromesh manual transmissions, semi-automatic transmissions,
automatic transmission An automatic transmission (AT) or automatic gearbox is a multi-speed transmission (mechanics), transmission used in motor vehicles that does not require any input from the driver to change forward gears under normal driving conditions. The 1904 ...
s, hydraulic brakes, independent front suspension, and overhead-valve engines. The Cord 810 used front-wheel drive, had hidden headlights, and was offered with a supercharger. Exterior styling designs were more flowing, as shown most noticeably on the Auburn Speedster and the Cord 810/812. Radical air-streamed design was introduced on the Chrysler Airflow, a sales flop, and the Lincoln-Zephyr (both of which used unit-body construction).
Packard Packard (formerly the Packard Motor Car Company) was an American luxury automobile company located in Detroit, Michigan. The first Packard automobiles were produced in 1899, and the last Packards were built in South Bend, Indiana, in 1958. One ...
introduced their "Air Cool-ditioned" car in 1940. After the United States entered
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
in December 1941, all auto plants were converted to war production, including jeeps, trucks, tanks, and aircraft engines. All passenger automobile production ceased by February 1942. The industry received $10 billion in war-related orders by that month, compared to $4 billion before the
attack on Pearl Harbor The attack on Pearl HarborAlso known as the Battle of Pearl Harbor was a surprise military strike by the Empire of Japan on the United States Pacific Fleet at Naval Station Pearl Harbor, its naval base at Pearl Harbor on Oahu, Territory of ...
. All factories were enlarged and converted, many new ones such as Ford's Willow Run and Chrysler's Detroit Arsenal Tank Plant were built, and hundreds of thousands more workers were hired. Many workers were new arrivals from Appalachia. The most distinctive new product was the
Jeep Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Co ...
, with Willys making 352,000 and Ford another 295,000. The industry produced an astonishing amount of material, including 5.9 million weapons, 2.8 million tanks and trucks, and 27,000 aircraft. This production was a major factor in the victory of the allies. Experts anticipated that Detroit would learn advanced engineering methods from the aviation industry that would result in great improvements for postwar civilian automobiles.


Unionization of the auto manufacturers workforce

Due to the difficult working conditions in the auto production plants, auto workers began to seek representation to help improve conditions and ensure fair pay. The United Automobile Workers union won recognition from GM and Chrysler in 1937, and Ford in 1941. In 1950, the automakers granted workers a company-paid pension to those 65 years old and with 30 years seniority. In the mid-1950s, the automakers agreed to set up a trust fund for unemployed auto workers. In 1973, the automakers agreed to offer pensions to any worker with 30 years seniority, regardless of age. By then the automakers had also agreed to cover the entire health insurance bill for its employees, survivors, and retirees.


Decline of the independent automakers

The only major auto companies to survive the Great Depression were
General Motors Corporation General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, ...
,
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
, Chrysler Corporation, Hudson Motor Car Company, Nash-Kelvinator Corporation, Packard Motor Car Company, Studebaker Corporation, and Crosley Motors. The former three companies, known as the Big Three, enjoyed significant advantages over the smaller independent auto companies due to their financial strength, which gave them a big edge in marketing, production, and technological innovation. Most of the Big Three's competitors ended production by the 1960s, and their last major domestic competitor- American Motors Corporation, was acquired in 1987. Crosley Motors ceased auto production in 1952. Packard and Studebaker merged in 1954, but ended production of Packard-branded cars in 1958 and ceased all auto production in 1966.
Kaiser-Frazer Corporation The Kaiser-Frazer Corporation (1947–1953 as Kaiser-Frazer) was an American automobile company. It was founded jointly by industrialist Henry J. Kaiser and automobile executive Joseph W. Frazer.Willys-Overland Motors (maker of the
Jeep Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Co ...
) in 1953. Production of passenger cars was discontinued in 1955. In 1970, the company was sold to
American Motors Corporation American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the mergers and acquisitions, merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 19 ...
. In 1954, Nash-Kelvinator and Hudson merged to form
American Motors Corporation American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the mergers and acquisitions, merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 19 ...
(AMC). The company introduced numerous product and marketing innovations, but its small size made it difficult to compete with the Big Three and struggled financially. The French auto maker
Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...
took control of AMC in the early 1980s, but financial difficulties continued and AMC was purchased by Chrysler Corporation in 1987. Periodically, other entrepreneurs would found automobile companies, but most would soon fail and none achieved major sales success. Some of the best known included
Preston Tucker Preston Thomas Tucker (21 September 1903 – 26 December 1956) was an American automobile entrepreneur who developed the innovative Tucker 48 sedan, initially nicknamed the "Tucker Torpedo", an automobile which introduced many features that ...
's 1948 sedan, Earl Muntz's Muntz Car Company, Malcolm Bricklin's Bricklin SV-1, the modern Stutz Blackhawk, Clénet Coachworks, Zimmer,
Excalibur Excalibur is the mythical sword of King Arthur that may possess magical powers or be associated with the rightful sovereignty of Britain. Its first reliably datable appearance is found in Geoffrey of Monmouth's ''Historia Regum Britanniae''. E ...
, and
John DeLorean John Zachary DeLorean ( ; January 6, 1925 – March 19, 2005) was an American engineer, inventor, and executive in the U.S. automobile industry. He is widely known as founder of the DeLorean Motor Company, as well as for his work at General Motor ...
's DeLorean.


Post-war years

Initial auto production after World War II was slowed by the retooling process, shortages of materials, and labor unrest. However, the American auto industry reflected the post-war prosperity of the late-1940s and the 1950s. Cars grew in overall size, as well as engine size during the 1950s. The Overhead valve V-8 engine developed by GM in the late-1940s proved to be very successful and helped ignite the horsepower race, the second salvo of which was Chrysler's 1951 Hemi engine. Longer, lower, and wider tended to be the general trend. Exterior styling was influenced by jets and rockets as the space-age dawned. Rear fins were popular and continued to grow larger, and front bumpers and taillights were sometimes designed in the shape of rockets. Chrome plating was very popular, as was two-tone paint. The most extreme version of these styling trends were found in the 1959 Cadillac Eldorado and Chrysler Corporation's 1957 Imperial. The
Chevrolet Corvette The Chevrolet Corvette is a line of American two-door, two-seater sports cars manufactured and marketed by General Motors under the Chevrolet marque since 1953. Throughout eight generations, indicated sequentially as C1 to C8, the Corvette is not ...
and the
Ford Thunderbird The Ford Thunderbird is a personal luxury car manufactured and marketed by Ford Motor Company for model years 1955 to 2005, with a hiatus from 1998 to 2001. Ultimately gaining a broadly used colloquial nickname, the ''T-Bird'', Ford Introduce ...
, introduced in 1953 and 1955 respectively, were designed to capture the sports car market. The Thunderbird grew in size in 1958 and evolved into a
personal luxury car Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and ma ...
. The 1950s were also noted for perhaps one of the biggest miscues in auto marketing with the Ford Edsel, which was the result of unpopular styling and being introduced during an economic recession. The introduction of the
Interstate Highway System The Dwight D. Eisenhower National System of Interstate and Defense Highways, commonly known as the Interstate Highway System, or the Eisenhower Interstate System, is a network of controlled-access highways that forms part of the National Hi ...
and the suburbanization of America made automobiles more necessary and helped change the landscape and culture in the United States. Individuals began to see the automobile as an extension of themselves.


1960s

Big changes were taking place in automobile development in the 1960s, with the Big Three dominating the industry. Meanwhile, with the passage of the $33 billion
Federal Aid Highway Act of 1956 The Federal-Aid Highway Act of 1956, also known as the National Interstate and Defense Highways Act, was enacted on June 29, 1956, when President Dwight D. Eisenhower signed the bill into law. With an original authorization of $25 billion (e ...
, a network of regional and interstate roads continued to enhance transportation. As urban areas became more congested, more families migrated to the suburbs. Between 1960 and 1970, 70 percent of the population's growth occurred in the suburbs. Imported vehicles grew during the 1950s and 1960s – from a very low base. In 1966, the ''Big Three'' (GM, Ford, Chrysler) had market share of 89.6% (44.5% in 2014). From 1966 to 1969, net imports increased at an average annual rate of 84%. The
Volkswagen Beetle The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape. Its pr ...
was the biggest seller. The compact
Nash Rambler The Nash Rambler is a compact, front-engine, rear-drive automobile manufactured and marketed by the Nash Motors division of Nash-Kelvinator Corporation for model years 1950-1954 — as a sedan, wagon, and notably, a fixed-profile converti ...
had been around since 1950, and
American Motors Corporation American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the mergers and acquisitions, merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 19 ...
(AMC) expanded into a range of smaller cars than were offered by the Big Three. By 1960, Rambler was the third most popular brand of automobile in the United States, behind Ford and Chevrolet. In response to this the domestic auto makers developed compact-sized cars, such as the Ford Falcon,
Chevrolet Corvair The Chevrolet Corvair is a Rear-engine design, rear-engined, Chevrolet Turbo-Air 6 engine, air-cooled compact car manufactured and marketed by Chevrolet over two generations between 1960 and 1969. A response to the Volkswagen Beetle, it was of ...
, Studebaker Lark, and Plymouth Valiant. The four-seat 1958 Ford Thunderbird (second generation) was arguably the first
personal luxury car Personal luxury car is a North American car classification describing somewhat sporty, sophisticated mass-market coupés that emphasized comfort over performance. The North American manufacturers most often combined engineering, design, and ma ...
, which became a large market segment. Pony cars were introduced with the
Ford Mustang The Ford Mustang is a series of American Car, automobiles manufactured by Ford Motor Company, Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its Ford Mustang (seventh ...
in 1964. This car combined sporty looks with a long hood, small rear deck, and a small rear seat. The car proved highly successful and imitators soon arose, including the Chevrolet Camaro,
Pontiac Firebird The Pontiac Firebird is an American automobile built and produced by Pontiac (automobile), Pontiac from the 1967 to 2002 model years. Designed as a pony car to compete with the Ford Mustang, it was introduced on February 23, 1967, five months a ...
,
Plymouth Barracuda The Plymouth Barracuda is a two-door pony car that was manufactured by Chrysler Corporation from 1964 through 1974 model years. The first-generation Barracuda was based on the Chrysler A platform, Chrysler A-body and was offered from 1964 unti ...
(actually introduced two weeks prior to the Mustang),
AMC Javelin The AMC Javelin is an American front-engine, rear-wheel-drive, two-door hardtop automobile manufactured by American Motors Corporation (AMC) across two generations, 1968 through 1970 and 1971 through 1974 model years. The car was positioned an ...
, and the two-seat AMX, as well as the "luxury" version of the Mustang, the
Mercury Cougar The Mercury Cougar is a series of automobiles that was sold by Mercury (automobile), Mercury from 1967 to 2002. The model line is a diverse series of vehicles; though the Cougar nameplate is most commonly associated with two-door coupes, at va ...
.
Muscle car A muscle car is an American-made two-door sports coupe with a powerful engine, marketed for its performance. In 1949, General Motors introduced its 88 with the company's OHV Rocket V8 engine, which was previously available only in its lux ...
s were introduced in 1964 with the Pontiac GTO. These combined an intermediate-sized body with a large high-output engine. Competitors were quickly introduced, including the Chevrolet Chevelle SS, Dodge R/T (
Coronet In British heraldry, a coronet is a type of crown that is a mark of rank of non-reigning members of the royal family and peers. In other languages, this distinction is not made, and usually the same word for ''crown'' is used irrespective of ra ...
and Charger), Plymouth Road Runner/GTX,
Ford Torino The Ford Torino is an automobile that was produced by Ford Motor Company, Ford for the North American market between 1968 and 1976. It was a competitor in the mid-size car, intermediate market segment and essentially a twin to the Mercury Monte ...
, and AMC's compact SC/Rambler. Muscle cars reached their peak in the late-1960s, but soon fell out of favor due to high insurance premiums along with the combination of emission controls and high gas prices in the early 1970s. While the personal luxury, pony, and muscle cars got most of the attention, the full sized cars formed the bulk of auto sales in the 1960s, helped by low oil prices. The styling excesses and technological gimmicks (such as the retractable hardtop and the pushbutton automatic transmission) of the 1950s were de-emphasized. The rear fins were downsized and largely gone by the mid-1960s, as was the excessive chrome.


Federal regulation of the auto industry

Safety and environmental issues during the 1960s led to stricter government regulation of the auto industry, spurred in part by
Ralph Nader Ralph Nader (; born February 27, 1934) is an American lawyer and political activist involved in consumer protection, environmentalism, and government reform causes. He is a Perennial candidate, perennial presidential candidate. His 1965 book '' ...
and his book: '' Unsafe at Any Speed: The Designed-in Dangers of the American Automobile''. This resulted in higher costs and eventually to weaker performance for cars in the 1970s, a period known as the '' Malaise Era'' of auto design during which American cars suffered from very poor performance. Seat lap belts were mandated by many states effective in 1962. Under the National Traffic and Motor Vehicle Safety Act of 1966, Federal Motor Vehicle Safety Standards required shoulder belts for front passengers, front head restraints, energy-absorbing steering columns, ignition-key warning systems, anti-theft steering column/transmission locks, side marker lights and padded interiors starting in 1968. Beginning in 1972, bumpers were required to be reinforced to meet 5-mph impact standards, a decision that was revised in 1982. With the Clean Air Act of 1963 and the Vehicle Air Pollution and Control Act of 1965, emission controls began being instituted in 1968. The use of leaded gasoline began being curtailed in the early 1970s, which resulted in lower-compression engines being used, and thus reducing horsepower and performance.
Catalytic converter A catalytic converter part is an vehicle emissions control, exhaust emission control device which converts toxic gases and pollutants in exhaust gas from an internal combustion engine into less-toxic pollutants by catalysis, catalyzing a redox ...
s began being widely used by the mid-1970s. During his first term as EPA Administrator,
William Ruckelshaus William Doyle Ruckelshaus (July 24, 1932 – November 27, 2019) was an American attorney and government official. Ruckelshaus served in the Indiana House of Representatives from 1966 to 1968, and was the United States Assistant Attorney General ...
spent 60% of his time on the automobile industry, whose emissions were to be reduced 90% under the 1970 Clean Air Act after senators became frustrated at the industry's failure to cut emissions under previous, weaker air laws.


1970s

As bold and confident as the Big Three automakers were in the 1950s and 1960s, the American auto makers in the 1970s and 1980s stumbled badly, going from one engineering, manufacturing, or marketing disaster to another, and this time is often referred to as the '' Malaise era'' of American auto design. By 1969, imports had increased their share of the U.S. auto market with smaller, inexpensive vehicles.
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
sold over 500,000 vehicles, followed by
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
with over 100,000. In 1986 South Korea entered the American market. In response to this, the domestic auto makers introduced new compact and sub-compact cars, such as the Ford Pinto and Maverick, the
Chevrolet Vega The Chevrolet Vega is a Subcompact car, subcompact automobile manufactured and marketed by General Motors, GM's Chevrolet division from 1970 until 1977. Available in two-door hatchback, notchback, station wagon, wagon, and sedan delivery body st ...
, and the AMC Gremlin,
Hornet Hornets (insects in the genus ''Vespa'') are the largest of the Eusociality, eusocial wasps, and are similar in appearance to yellowjackets, their close relatives. Some species can reach up to in length. They are distinguished from other Vespi ...
and Pacer. (Chrysler had to make do with importing the Dodge Colt from
Mitsubishi Motors is a Japanese Multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Minato, Tokyo, Japan.
and the Plymouth Cricket from their affiliated
Rootes Group The Rootes Group was a British automobile manufacturer and, separately, a major motor distributors and dealers business. From headquarters in the West End of London, the manufacturer was based in the English Midlands, Midlands and the distribu ...
.) However, design and manufacturing problems plagued a number of these cars, leading to unfavorable consumer perceptions. GM had a string of miscues starting with the
Chevrolet Vega The Chevrolet Vega is a Subcompact car, subcompact automobile manufactured and marketed by General Motors, GM's Chevrolet division from 1970 until 1977. Available in two-door hatchback, notchback, station wagon, wagon, and sedan delivery body st ...
, which developed a reputation for rapidly rusting and having major problems with the aluminium engine. The problems with Ford's Pinto became nationally famous and Ford's reputation was harmed after media accusations that its fuel system was prone to fire when the car was struck from behind. It was also alleged that Ford knew about this vulnerability but did not design any safeguards in order to save a few dollars per vehicle and that the company rationalized that the cost of lawsuits would be less than the cost of redesigning the car. Historical analysis of the facts do not support the "death trap" reputation attached to the Pinto but the damage to Ford's reputation had been done. Auto sales were hurt by the
1973 oil crisis In October 1973, the Organization of Arab Petroleum Exporting Countries (OAPEC) announced that it was implementing a total oil embargo against countries that had supported Israel at any point during the 1973 Yom Kippur War, which began after Eg ...
Arab embargo as the price of gasoline soared. Small fuel-efficient cars from foreign automakers took a sharply higher share of the U.S. auto sales market. Under the Energy Policy and Conservation Act the federal government initiated fuel efficiency standards (known as Corporate Average Fuel Economy, or CAFE) in 1975, effective as of 1978 for passenger cars, and as of 1979 for light trucks. For passenger cars, the initial standard was 18 miles per gallon (mpg), and increased to 27.5 mpg by 1985. General Motors began responding first to the high gas prices by downsizing most of their models by 1977, and lowering their performance. In 1979, the second oil price spike occurred, precipitated by political events in Iran, resulting in the 1979 energy crisis. By 1980, the economy slid into turmoil, with high inflation, high unemployment, and high interest rates. The automakers suffered large operating losses. Chrysler was hurt most severely and in 1979 received a bailout from the federal government in the form of $1.5 billion in loan guarantees. One quick fix was a Detroit-built version of their then-new French ( Simca) economy car, the
Horizon The horizon is the apparent curve that separates the surface of a celestial body from its sky when viewed from the perspective of an observer on or near the surface of the relevant body. This curve divides all viewing directions based on whethe ...
. As a result of its financial difficulties, Chrysler sold its British and French subsidiaries,
Rootes Group The Rootes Group was a British automobile manufacturer and, separately, a major motor distributors and dealers business. From headquarters in the West End of London, the manufacturer was based in the English Midlands, Midlands and the distribu ...
and Simca to the French automaker
Groupe PSA Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhal ...
for $1. Cadillac damaged their reputation when the four-cylinder Cadillac Cimarron was introduced in 1981 (a gussied-up Chevrolet Cavalier at twice the price) and the "V8-6-4" engine did not work as advertised. GM's reputation was also damaged when it revealed in 1977 that they were installing
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
engines in
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
s, and lawsuits from aggrieved Oldsmobile owners followed. Likewise litigation ensued when a trio of
diesel engine The diesel engine, named after the German engineer Rudolf Diesel, is an internal combustion engine in which Combustion, ignition of diesel fuel is caused by the elevated temperature of the air in the cylinder due to Mechanics, mechanical Compr ...
s, designed from gasoline engines and used in GM cars from 1978 to 1985 suffered major problems. Class action lawsuits and efforts from the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
resulted in buybacks of the cars from GM. Chrysler also suffered damage to its reputation when its compact cars, the Plymouth Volaré and Dodge Aspen, were developed quickly and suffered from massive recalls and poor quality.


1980s

In 1981, Japanese automakers entered into the " voluntary export restraint" limiting the number of autos that they could export to the U.S. to 1.68 million per year. One side effect of this quota was that Japanese car companies opened new divisions through which they began developing luxury cars that had higher profit margins, such as with
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
's
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
,
Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...
's
Acura Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, M ...
, and
Nissan is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
's Infiniti. Another consequence was that the Japanese car makers began opening auto production plants in the U.S. The three largest Japanese auto manufacturers all opened production facilities by 1985. These facilities were opened primarily in the southern states because of financial incentives offered by state governments, access to the nation via the interstate highways, the availability of a large pool of cheaper labor, and the weakness of unions. The Southern states passed right-to-work laws and the UAW failed in its repeated union-organizing efforts at these plants. The Big Three began investing in and/or developing joint manufacturing facilities with several of the Japanese automakers. Ford invested in
Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...
as well as setting up a joint facility with them called AutoAlliance International. Chrysler bought stock in
Mitsubishi Motors is a Japanese Multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Minato, Tokyo, Japan.
and established a joint facility with them called Diamond-Star Motors. GM invested in
Suzuki is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka Prefecture, Shizuoka. It manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs and a va ...
and
Isuzu , commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
, and set up a joint manufacturing facility with
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
, called NUMMI (New United Motor Manufacturing, Inc.). Despite the financial and marketing upheavals during the 1970s and 1980s, these decades led to technological innovations and/or widespread use of such improvements as
disc brake A disc brake is a type of brake that uses the #Calipers, calipers to squeeze pairs of #Brake pads, pads against a disc (sometimes called a rakerotor) to create friction. There are two basic types of brake pad friction mechanisms: abrasive f ...
s,
fuel injection Fuel injection is the introduction of fuel in an internal combustion engine, most commonly automotive engines, by the means of a fuel injector. This article focuses on fuel injection in reciprocating piston and Wankel rotary engines. All c ...
, electronic
engine control unit An engine control unit (ECU), also called an engine control module (ECM), is a device that controls various subsystems of an internal combustion engine. Systems commonly controlled by an ECU include the fuel injection and ignition systems. The ...
s, and
electronic ignition Ignition systems are used by heat engines to initiate combustion by igniting the fuel-air mixture. In a spark ignition versions of the internal combustion engine (such as petrol engines), the ignition system creates a spark to ignite the fuel-air ...
.
Front-wheel drive Front-wheel drive (FWD) is a form of internal combustion engine, engine and transmission (mechanics), transmission layout used in motor vehicles, in which the engine drives the front wheels only. Most modern front-wheel-drive vehicles feature ...
became the standard drive system by the late 1980s. By the mid-1980s, oil prices had fallen sharply, helping lead to the revitalization of the American auto industry. Under the leadership of Lee Iacocca, Chrysler Corporation mounted a comeback after its flirtation with bankruptcy in 1979. The minivan was introduced in the 1984 model year by Chrysler with the Plymouth Voyager and Dodge Caravan, and proved very popular. These vehicles were built on a passenger-car chassis and seated up to seven people as well as being able to hold bulky loads. Chrysler introduced their " K-cars" in the 1980s, which came with front-wheel drive and fuel-efficient OHC engines. In 1987, Chrysler bought
American Motors Corporation American Motors Corporation (AMC; commonly referred to as American Motors) was an American automobile manufacturing company formed by the mergers and acquisitions, merger of Nash-Kelvinator Corporation and Hudson Motor Car Company on May 1, 19 ...
, which produced the
Jeep Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Co ...
. This proved to be excellent timing to take advantage of the sport utility vehicle boom. Ford began a comeback after losses of $3.3 billion in the early 1980s. In 1985, the company introduced the very successful, aerodynamic Taurus. General Motors, under the leadership of Roger Smith, was not as successful as its competitors in turning itself around, and its market share fell significantly. While Ford and Chrysler were cutting production costs, GM was investing heavily in new technology. The company's attempts at overhauling its management structure and using increased technology for manufacturing production were not successful. Several large acquisitions (
Electronic Data Systems Electronic Data Systems (EDS) Corporation was an American multinational corporation, multinational information technology equipment and services company headquartered in Plano, Texas, which was founded in 1962 by Ross Perot. The company was a s ...
and
Hughes Aircraft Company The Hughes Aircraft Company was a major American aerospace and defense contractor founded on February 14, 1934 by Howard Hughes in Glendale, California, as a division of the Hughes Tool Company. The company produced the Hughes H-4 Hercules air ...
) diverted management attention away from their main industry. Ford and Chrysler joined in the acquisition and diversification trend, with Ford buying
Jaguar Cars Jaguar (, ) is the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational corporation, multinational automaker, car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that ...
,
Aston Martin Aston Martin Lagonda Global Holdings PLC () is a British manufacturer of Luxury car, luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Headed from 1947 by David Brown (entrepreneur ...
, The Associates (a finance company), and First Nationwide Financial Corp, a savings and loan company. Chrysler purchased
Lamborghini Automobili Lamborghini S.p.A. ( , ), usually referred to as Lamborghini or colloquially Lambo, is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its su ...
, an interest in
Maserati Maserati S.p.A. () is an Italian luxury vehicle manufacturer. Established on 1 December 1914 in Bologna, Italy, the company's headquarters are now in Modena, and its emblem is a trident. The company has been owned by Stellantis since 2021. Ma ...
, and
Gulfstream Aerospace Gulfstream Aerospace Corporation is an American aircraft company and a subsidiary of General Dynamics. Gulfstream designs, develops, manufactures, markets, and services business jet aircraft. Gulfstream has produced more than 2,000 aircraft sinc ...
jets. GM started the
Saturn Saturn is the sixth planet from the Sun and the second largest in the Solar System, after Jupiter. It is a gas giant, with an average radius of about 9 times that of Earth. It has an eighth the average density of Earth, but is over 95 tim ...
brand in the late 1980s as a way to retake sales from imported cars. While Saturn initially succeeded, GM later neglected to provide it much support. Around this time GM began development on the General Motors EV1 electric car, which debuted in 1996.


1990s

The 1990s began the decade in a recession, which resulted in weak auto sales and operating losses. The
Invasion of Kuwait The Iraqi invasion of Kuwait, codenamed Project 17, began on 2 August 1990 and marked the beginning of the Gulf War. After defeating the Kuwait, State of Kuwait on 4 August 1990, Ba'athist Iraq, Iraq went on to militarily occupy the country fo ...
by
Iraq Iraq, officially the Republic of Iraq, is a country in West Asia. It is bordered by Saudi Arabia to Iraq–Saudi Arabia border, the south, Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq border, the east, the Persian Gulf and ...
caused a temporary jump in oil prices. The automakers recovered fairly quickly. In the mid-1990s, light truck sales, which included sport utility vehicles,
pickup truck A pickup truck or pickup is a Truck_classification#Table_of_US_GVWR_classifications, light or medium duty truck that has an enclosed cabin (truck), cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (th ...
s and minivans, began to rise sharply. Due to the Corporate Average Fuel Economy standards differentiating between passenger cars and light trucks, the automakers were able to sell large and heavy vehicles without fear of the CAFE fines. Low oil prices gave incentives for consumers to buy these gas-guzzling vehicles. The American automakers sold combined, and even separately, millions of pickup trucks and body-on-frame SUVs during this period. Imports such as the Toyota 4Runner, Land Cruiser, Tacoma, and Nissan Pathfinder and Frontier were also popular during this time period. The automakers also continued their trend of purchasing or investing in foreign automakers. GM purchased a controlling interest in Saab in 1990,
Isuzu , commonly known as Isuzu (, ), is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines ...
in 1998 and
Daewoo Motors Daewoo Motors ( ) was a South Korean Automotive industry, automotive company established in 1937 as "National Motors". The company changed its name several times until 1982 when it became "Daewoo Motors" following its acquisition by the Daewoo, ...
in 2001, and invested in
Subaru is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest aut ...
in 1999 and
Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
in 2000, and also purchased the
Hummer Hummer (stylized in all caps) is an American brand of Pickup truck, pickups launched in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a model under GMC (automob ...
name from
AM General AM General is an American heavy vehicle and contract manufacturer, contract automotive manufacturer based in South Bend, Indiana. It is best known for the civilian Hummer H1, Hummer and the military Humvee that are assembled in Mishawaka, Indiana. ...
in 1998. Ford purchased a 33.4% controlling-interest in
Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...
in 1996 and acquired
Volvo Cars Volvo Car AB, trading as Volvo Cars (, styled VOLVO in the company's logo) is a Sweden, Swedish multinational manufacturer of luxury vehicles. Volvo is headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and ...
in 1999 followed by
Land Rover Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR builds Land Rovers in Brazil ...
in May 2000. GM and Ford also established joint ventures with Chinese auto companies during this period. GM's joint ventures are with Shanghai GM, SAIC-GM-Wuling Automobile, and FAW-GM Light Duty Commercial Vehicle Co Ltd. Ford's joint ventures are with Chang'an Ford and Jiangling Ford. While the American automakers were investing in or buying foreign competitors, the foreign automakers continued to establish more production facilities in the United States. In the 1990s,
BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
and
Daimler-Benz Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...
opened SUV factories in
Spartanburg County, South Carolina Spartanburg County is a county located on the northwestern border of the U.S. state of South Carolina. As of the 2020 census, the population was 327,997, making it the fifth-most populous county in South Carolina. Its county seat is Spartan ...
, and Tuscaloosa County, Alabama, respectively. In the 2000s, assembly plants were opened by
Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...
in Lincoln, Alabama,
Nissan is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
in Canton, Mississippi, Hyundai in
Montgomery, Alabama Montgomery is the List of capitals in the United States, capital city of the U.S. state of Alabama. Named for Continental Army major general Richard Montgomery, it stands beside the Alabama River on the Gulf Coastal Plain. The population was 2 ...
, and Kia in West Point, Georgia.
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
opened an engine plant in
Huntsville, Alabama Huntsville is the List of municipalities in Alabama, most populous city in the U.S. state of Alabama. The population of the city is estimated to be 241,114 in 2024, making it the List of United States cities by population, 100th-most populous ...
, in 2003, along with a truck assembly plant in
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
,
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
, and is building an assembly plant in Blue Springs, Mississippi.
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
has announced a new plant for
Chattanooga, Tennessee Chattanooga ( ) is a city in Hamilton County, Tennessee, United States, and its county seat. It is located along the Tennessee River and borders Georgia (U.S. state), Georgia to the south. With a population of 181,099 in 2020, it is Tennessee ...
. Several of the Japanese auto manufacturers expanded or opened additional plants during this period. For example, while new, the Alabama Daimler-Benz and Honda plants have expanded several times since their original construction. The opening of Daimler-Benz plant in the 1990s had a cascade effect. It created a hub of new sub-assembly suppliers in the Alabama area. This hub of sub-assemblies suppliers helped in attracting several new assembly plants into Alabama plus new plants in nearby Mississippi, Georgia and Tennessee. In 1998, Chrysler and the German automaker
Daimler-Benz Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...
entered into a "merger of equals" although in reality it turned out be an acquisition by Daimler-Benz. Thus the Big Three American-owned automakers turned into the Big Two automakers. However, a culture clash emerged between the two divisions, and there was an exodus of engineering and manufacturing management from the Chrysler division. The Chrysler division struggled financially, with only a brief recovery when the Chrysler 300 was introduced. In 2007, Daimler-Benz sold the company to a private equity firm,
Cerberus Capital Management Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies.Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Qua ...
, thus again making it American-owned.


2000s

The 2000s began with a recession in early 2001 and the effects of the
September 11 attacks The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
, significantly affecting auto industry sales and profitability. The stock market decline affected the pension fund levels of the automakers, requiring significant contributions to the funds by the automakers (with GM financing these contributions by raising debt). In 2001, Chrysler discontinued their
Plymouth Plymouth ( ) is a port city status in the United Kingdom, city and unitary authority in Devon, South West England. It is located on Devon's south coast between the rivers River Plym, Plym and River Tamar, Tamar, about southwest of Exeter and ...
brand, and in 2004 GM ended their
Oldsmobile Oldsmobile (formally the Oldsmobile Division of General Motors) was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produc ...
division. In 2005, oil prices began rising and peaked in 2008. With the American automakers heavily dependent upon the gas-guzzling light truck sales for their profits, their sales fell sharply. Additionally, the finance subsidiaries of the Big Three became of increasing importance to their overall profitability (and their eventual downfall). GMAC (now
Ally Financial Ally Financial Inc. (known as GMAC until 2010) is an American bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online bank ...
), began making home mortgage loans, especially
subprime In finance, subprime lending (also referred to as near-prime, subpar, non-prime, and second-chance lending) is the provision of loans to people in the United States who may have difficulty maintaining the repayment schedule. Historically, subpr ...
loans. With the subsequent collapse of the sub-prime mortgage industry, GM suffered heavy losses. The Automotive industry crisis of 2008–10 happened when the Big Three were in weak financial condition and the beginning of an economic recession, and the financial crisis resulted in the automakers looking to the federal government for help. Ford was in the best position, as under new CEO Alan Mulally they had fortuitously raised $23 billion in cash in 2006 by mortgaging most of their assets. Chrysler, purchased in 2007 by a private equity firm, had weak financial backing, was the most heavily dependent on light truck sales, and had few new products in their pipeline. General Motors was highly leveraged, also heavily dependent on light truck sales, and burdened by high health care costs. The CEOs of the Big Three requested government aid in November 2008, but sentiment in Congress was against the automakers, especially after it was revealed that they had flown to Washington, D.C., on their private corporate jets. In December 2008, President Bush gave $17.4 billion to GM and Chrysler from the
Troubled Asset Relief Program The Troubled Asset Relief Program (TARP) is a program of the United States government to purchase toxic assets and equity from financial institutions to strengthen its financial sector that was passed by Congress and signed into law by U.S. Presi ...
as temporary relief for their cash flow problems. Several months later, President Obama formed the Presidential Task Force on the Auto Industry to decide how to handle GM and Chrysler. Chrysler received a total of $12.5 billion in TARP funds and entered Chapter 11 bankruptcy in April 2009. Automaker
Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
was given management control and a 20% ownership stake (adjusted to 35% under certain conditions), the U.S. and Canadian governments were given a 10% holding, and the remaining ownership was given to a Voluntary Employee Beneficiary Association (VEBA), which was a trust fund established to administer employee health care benefits. The Automotive Task Force requested that GM CEO Rick Wagoner resign, and he was replaced by another long-time GM executive, Frederick Henderson. GM received a total of $49.5 billion in TARP funds and entered Chapter 11 bankruptcy in June 2009. The U.S. and Canadian governments received a 72.5% ownership stake, a VEBA received 17.5%, and the unsecured creditors received 10%. As part of the bailout GM and Chrysler closed numerous production plants and eliminated hundreds of dealerships and thousands of jobs. They also required a number of major labor union concessions. GM sold off the Saab division and eliminated the Pontiac,
Hummer Hummer (stylized in all caps) is an American brand of Pickup truck, pickups launched in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a model under GMC (automob ...
, and
Saturn Corporation The Saturn Corporation, also known as Saturn LLC, was an American automobile manufacturer, a registered trademark established on January 7, 1985, as a subsidiary of General Motors. The company was an attempt by GM to compete directly with Automot ...
brands. In addition to the $62 billion that the automakers received from TARP, their financing arms,
Ally Financial Ally Financial Inc. (known as GMAC until 2010) is an American bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online bank ...
and TD Auto Finance received an additional $17.8 billion. In addition to the funding from the United States government, the Canadian government provided $10.8 billion to GM and $2.9 billion to Chrysler as incentives to maintain production facilities in Canada. Ford did not request any government assistance, but as part of their downsizing decided in 2009 to sell
Volvo Cars Volvo Car AB, trading as Volvo Cars (, styled VOLVO in the company's logo) is a Sweden, Swedish multinational manufacturer of luxury vehicles. Volvo is headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and ...
, which was acquired by Chinese Geely in the summer of 2010, and phased out their Mercury division in 2011. (Ford had previously sold
Aston Martin Aston Martin Lagonda Global Holdings PLC () is a British manufacturer of Luxury car, luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Headed from 1947 by David Brown (entrepreneur ...
in 2007, and
Land Rover Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR builds Land Rovers in Brazil ...
and
Jaguar Cars Jaguar (, ) is the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational corporation, multinational automaker, car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that ...
in early-June 2008 and its controlling-interest in
Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...
in November 2008). Under the Advanced Technology Vehicles Manufacturing Loan Program Ford borrowed $5.9 billion to help their vehicles meet higher mileage requirements.


2010s

Ford went through 2012 having recovered to the point of having 80,000 total U.S. employees, supplying their 3,300 dealerships. In comparison, Chrysler had 71,100 U.S. employees supplying their 2,328 dealerships during that year. Data for the beginning of 2014 put the four companies of GM, Ford, Toyota, and Chrysler, in that order, at the top as having the most U.S. car sales. In terms of specific types of vehicles, the new decade has meant Chrysler having an emphasis on its Ram trucks and the Jeep Cherokee SUV, both of which had "hefty sales" for 2014 according to a news report. In 2014, Fiat, now named Fiat Chrysler, established full control of ownership of Chrysler and its divisions (
Dodge Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above P ...
,
Jeep Jeep is an American automobile brand, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with other assets, from its previous owner, American Motors Co ...
and
Ram Trucks Ram Trucks (stylized as RAM) is an American brand of light to mid-weight pickup heavy duty trucks and other commercial vehicles, and a division of Stellantis North America (previously Chrysler Group LLC). It was established in a spin-off o ...
) In 2017, it is reported that auto makers spent more on incentives, US$3,830 per vehicle sold, than labour, which is estimated to be less than US$2,500 per vehicle. In 2017,
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
sold its European brands,
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
and
Vauxhall Vauxhall ( , ) is an area of South London, within the London Borough of Lambeth. Named after a medieval manor called Fox Hall, it became well known for the Vauxhall Pleasure Gardens. From the Victorian period until the mid-20th century, Va ...
, to
Groupe PSA Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhal ...
due to low profits. It also announced the closure of the
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
plant in Australia, making Holden an import brand. In 2019,
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
closed 5 plants. It also pulled out of
Uzbekistan , image_flag = Flag of Uzbekistan.svg , image_coat = Emblem of Uzbekistan.svg , symbol_type = Emblem of Uzbekistan, Emblem , national_anthem = "State Anthem of Uzbekistan, State Anthem of the Republ ...
. Near the end of the decade, it became clear that the market now has a preference for crossover SUVs over passenger cars. In 2016, Fiat Chrysler announced that it would be discontinuing the
Dodge Dart The Dodge Dart is a line of passenger cars produced by Dodge from the 1959 to 1976 model years in North America, with production extended to later years in various other markets. The production Dodge Dart was introduced as a lower-priced full-si ...
and Chrysler 200 sedans. CEO Sergio Marchionne said that, even though they were good cars, they were the least financially rewarding investments the company has made recently. Ford, in 2018, announced that it will be discontinuing all of its passenger cars save for the
Ford Mustang The Ford Mustang is a series of American Car, automobiles manufactured by Ford Motor Company, Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its Ford Mustang (seventh ...
, and the Ford Focus would come back as a crossover-hatchback vehicle known as the Ford Focus Active. Ford later cancelled plans of selling the Ford Focus Active in the United States and Canada as a result of the Trump Administration imposing tariffs on all Chinese built vehicles due to China's human rights violations, leading to a China-United States Trade War as the Ford Focus Active for the US and Canadian markets would be imported from the
Changan Ford Changan Ford (; full name Changan Ford Automobile Co., Ltd.) is a Chinese automotive manufacturing company headquartered in Chongqing. It is a 50/50 joint venture between local Changan Automobile and US-based Ford Motor Company. The company's pri ...
factory in Harbin, Heilongjiang Province, China.
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
followed by saying it would not follow Ford, however, backtracked on that and announced that it would be discontinuing most of its passenger cars by 2022.


2020s

In 2020,
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
announced the end of
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. Founded in Adelaide, it was an automobile manufacturer, importer, and exporter that sold cars under its own marque in Australia. It was ...
and that it planned to leave
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
by 2021. General Motors also announced its exit from the Thai market and plans to sell their Rayong plant. In August 2021, Ford announced that it would be shutting down its India production as it was not able to have sufficient demand to justify running 2 plants. In January 2021, Fiat Chrysler (FCA) merged with
Groupe PSA Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhal ...
hence making FCA's North American operations (including Dodge, Chrysler, Jeep and Ram) part of a brand new parent entity named
Stellantis Stellantis N.V. is a multinational automaker formed in 2021 through the Mergers and acquisitions, merger of the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group, PSA (Peugeot S.A.) Group. The company's hea ...
, which is headquartered in
The Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
. On January 28, 2021,
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
announced that it will become 100% all-electric by 2035 in order to become compliant with the Biden Administration's tougher automotive emission standards and electric vehicle goals due to worsening climate change and air pollution. By 2021, the only non-SUV, truck, or van that Ford produced was the Mustang pony car, while GM only produced the Malibu midsized sedan, the Camaro pony car and the luxury Cadillac CT4 and CT5 The late 2010s and early 2020s also saw the rise of electric-only brand Tesla, which became the most valuable automaker in the world by market capitalization in January 2020, and produced over half a million cars in 2020. The decade has also seen the rise of electric cars in general, and in 2020 roughly 2 percent of all new cars sold were fully electric. According to the Infrastructure Investment and Jobs Act, by 2026, all new passenger vehicles sold must be equipped with systems that do not allow the vehicle to turn on if blood alcohol content level is above the amount permissible by law. The legislation is not clear what form this detection would take, the wording states that the monitoring would be "passive" which will possibly require the use of cameras in order to properly track and monitor driver behavior. Proponents of this change state that it will reduce drunk driving deaths on the road while opponents argue that it is a violation of privacy of drivers and that drivers could experience technical difficulties while on the road. In December 2021, the Biden administration imposed Executive Order 14057, which is a nationwide federal government mandate that will ban new fossil fuel vehicles from all 50 US States, Washington, D.C., and all US Territories by 2035 to push the transition to electric vehicles. The order will ban new car sales of fossil-fuel-powered government-owned vehicles by 2027, new fossil-fuel-powered buses by 2030, and both new fossil-fuel-powered privately owned vehicles and new fossil-fuel-powered commercial-owned vehicles by 2035. The US Environmental Protection Agency also unveiled stringent automotive emissions and fuel economy requirements for internal combustion engine-powered vehicles that will become mandatory on all new US-market ICE-powered vehicles starting for the 2023 model year. The standards will also get tougher and more stringent for the 2026, 2029, and 2032 model years. The new regulations will also require at least 20% of all-new vehicles sold in the United States to be 100% all-electric vehicles by 2026, followed by requiring at least 60% of all-new vehicles sold in the United States to be 100% all-electric vehicles by 2030, and finally followed by requiring 100% of all-new vehicles sold in the United States to be 100% all-electric vehicles by 2035. On April 12, 2023, the US Environmental Protection Agency Administrator Michael Regan proposed tougher automotive emissions standards wherein that 67 percent of all new light-duty highway vehicles sold nationwide must have no tailpipe greenhouse gas emissions by 2032 in order to reduce the probability of severe climate change and its consequences. In 2024, Volkswagen announced they would make a joint venture with electric car maker Rivian. Rivian is a competitor of Tesla. In 2024, plants from the United States produced 10.4 million vehicles, half of them were European or Asian brands, including Toyota, Honda, BMW and Mercedes. Some of those vehicles are exported to Canada and Mexico. In 2014, 4 million finished cars were produced; this number declined to 1.7 million finished cars in 2024. In 2025, some taxes are considered. Half of all vehicles sold in the United States are imported and 60 percent of parts of vehicles assembled in the United States. Those taxes would make auto companies and suppliers to set up shop in the United States.Trump Announces 25% Tariffs on Imported Cars and Car Parts, Ana SwansonJack Ewing, Tony Romm, NYT, March 26 and 31 2025


See also

*
Automotive industry The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, selling, Maintenance, repairing, and Custom car, modification of motor ve ...
* Big Three automobile manufacturers * 1950s American automobile culture * American automobile industry in the 1950s * Canada–United States Automotive Products Agreement * Effects of the 2008–10 automotive industry crisis on the United States * Good Roads Movement * History of Chrysler * History of Ford Motor Company *
History of General Motors The history of General Motors (GM), one of the world's largest automotive industry, car and truck manufacturers, dates back more than a century and involves a vast scope of industrial activity around the world, mostly focused on motorized transpor ...
*
List of automobile manufacturers of the United States Automobile manufacturers of the United States include: Current manufacturers Big Three The currently active brands from the "Big Three (automobile manufacturers)#United States, Big Three" manufacturers (Ford, General Motors and Stellantis) ar ...
* List of defunct automobile manufacturers of the United States * List of automobiles manufactured in the United States * Passenger vehicles in the United States * 2008–2010 automotive industry crisis


Negative effects

* Effects of the car on societies *
Air pollution Air pollution is the presence of substances in the Atmosphere of Earth, air that are harmful to humans, other living beings or the environment. Pollutants can be Gas, gases like Ground-level ozone, ozone or nitrogen oxides or small particles li ...
* Automobile dependency *
Automobile safety Automotive safety is the study and practice of automotive design, construction, equipment and regulation to minimize the occurrence and consequences of traffic collisions involving motor vehicles. Road traffic safety more broadly includes roadw ...
*
Car costs A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one bill ...
* Car-free movement * Compact City *
Congestion pricing Congestion pricing or congestion charges is a system of surcharging users of public goods that are subject to congestion through excess demand, such as through higher peak charges for use of bus services, electricity, metros, railways, tel ...
* Environmental impact of transport *
Externalities of automobiles The externalities of automobiles, similar to other economic externalities, represent the measurable costs imposed on those who do not own the vehicle, in contrast to the costs borne by the vehicle owner. These externalities include factors such ...
* Freeway and expressway revolts * Jaywalking * Motor vehicle fatality rate in U.S. by year *
New Urbanism New Urbanism is an urban design movement that promotes environmentally friendly habits by creating Walkability, walkable neighbourhoods containing a wide range of housing and job types. It arose in the United States in the early 1980s, and has ...
* Roadway noise *
Traffic collision A traffic collision, also known as a motor vehicle collision, or car crash, occurs when a vehicle collides with another vehicle, pedestrian, animal, road debris, or other moving or stationary obstruction, such as a tree, pole or building. Tr ...
*
Traffic congestion Traffic congestion is a condition in transport that is characterized by slower speeds, longer trip times, and increased vehicular queueing. Traffic congestion on urban road networks has increased substantially since the 1950s, resulting in m ...
*
Urban decay Urban decay (also known as urban rot, urban death or urban blight) is the sociological process by which a previously functioning city, or part of a city, falls into disrepair and decrepitude. There is no single process that leads to urban decay. ...
*
Urban sprawl Urban sprawl (also known as suburban sprawl or urban encroachment) is defined as "the spreading of urban developments (such as houses and shopping centers) on undeveloped land near a city". Urban sprawl has been described as the unrestricted ...


Notes


References

* * * * * * Mechler, Katharine (2007) General Motors: Innovations in American Social Class Structure * Peterson, J. S. (1987). Auto Work. American automobile workers, 1900-1933 (). Albany: State University of New York Press. * Rae, John B. "Why Michigan?" Michigan History (1996) 89#2 pp 6–13
online pp 1–9
* Hugill, P. J. (1982). Good Roads and the Automobile in the United States 1880–1929. Geographical Review, 72 (3), 327–349. * Brungardt, A. O. Book Review:The Automobile Industry: Its Economic and Commercial Development. Ralph C. Epstein. Journal of Business of the University of Chicago, 1, 390–392. * Heitmann, John. The Automobile and American Life. Jefferson, NC: McFarland, 2009


Further reading

* Berry, Steven, James Levinsohn, and Ariel Pakes. "Voluntary export restraints on automobiles: Evaluating a trade policy." ''American Economic Review'' 89.3 (1999): 400–43
online
* Brown, George. "The U.S. Automobile Industry: Will It Survive Increasing International Competition" (U.S. Army War College, 1991
online
* Chandler, Alfred D. ed. ''Giant enterprise: Ford, General Motors, and the automobile industry; sources and readings'' (1964
online
includes primary sources. * Crandall, Robert W. "The effects of US trade protection for autos and steel." ''Brookings Papers on Economic Activity 1987'' (1987): 271–28
online
* Feenstra, Robert C. "Voluntary export restraint in US autos, 1980–81: quality, employment, and welfare effects." in ''The structure and evolution of recent US trade policy'' (U of Chicago Press, 1984) pp. 35–66. * Goldberg, Penny Koujianou. "Trade policies in the US automobile industry." in ''Japan and the World Economy'' 6.2 (1994): 175–208. * Gustin, Lawrence R. "Sights and Sounds of Automotive History" ''Automotive History Review'' (2010+, Issue 52, pp 4–8. Guide to video and sound archives for clips of pioneers such as Henry Ford, Billy Durant, and Ransom Olds. * Halberstam, David. '' The Reckoning'' (1986) detailed reporting on decline of the auto industry
online
als

* Hyde, Charles K. ''Arsenal of Democracy: The American Automobile Industry in World War II'' (2013
excerpt
* Ingrassia, Paul, and Joseph B. White. ''Comeback: the fall and rise of the American automobile industry'' (1994
online
* Jeal, M. "Mass confusion: The beginnings of the volume-production of motorcars." ''Automotive History Review'' 54 (2012): 34–47. * Katz, Harry C. ''Shifting gears : changing labor relations in the U.S. automobile industry'' (1985
online
* Kennedy, Edward D. ''The automobile industry; the coming of age of capitalism's favorite child'' (1941
online
* May, George S. ed. ''The Automobile industry, 1920–1980'' (1989
online
* Minchin, Timothy J. ''America's Other Automakers: A History of the Foreign-Owned Automotive Sector in the United States'' (University of Georgia Press, 2021) * Rae, John B. ''The American automobile industry'' (1984), short scholarly surve
online
* Rae, John B. ''The road and the car in American life'' (1971
online
* Rao, Hayagreeva. "Institutional activism in the early American automobile industry." ''Journal of Business Venturing'' 19.3 (2004): 359–384. * Rubenstein, James M. ''The Changing U.S. Auto Industry: A Geographical Analysis'' (Routledge, 1992) * Seltzer, Lawrence H. ''A financial history of the American automobile industry; a study of the ways in which the leading American producers of automobiles have met their capital requirements'' (1928; reprinted 1973
online
* Smitka, Michael. "Foreign policy and the US automotive industry: by virtue of necessity?." ''Business and Economic History'' 28.2 (1999): 277–28
online
* White, Lawrence. ''The Automobile Industry since 1945'' (Harvard UP, 1971
online
* Wilkins, Mira, and Frank Ernest Hill. ''American business abroad: Ford on six continents'' (Cambridge UP, 2011). * Yates, Brock W. ''The decline and fall of the American automobile industry'' (1983
online


Companies

* Cray, Ed. ''Chrome Colossus: General Motors and Its Time'' (1980
online
detailed popular history. * Drucker, Peter F. ''Concept of the corporation'' (1946, reprinted in 1964
online
based on General Motors * Farber, David. ''Sloan Rules: Alfred P. Sloan and the Triumph of General Motors'' (U of CHicago Press, 2002) * Hyde, Charles K. ''Riding the Roller Coaster: A History of the Chrysler Corporation'' (Wayne State UP, 2003). * Hyde, Charles K. ''The Dodge Brothers: The Men, the Motor Cars, and the Legacy'' (Wayne State UP, 2005). * Hyde, Charles K. ''Storied Independent Automakers: Nash, Hudson, and American Motors'' (Wayne State UP, 2009). * Langworth, Richard M. ''The complete history of General Motors, 1908–1986'' (1986
online
* Nevins, Allan. ''Ford: the Times, the Man, the Company'' (vol 1 1954
online
* Nevins, Allan, and Frank Hill. ''Ford: Expansion and Challenge 1915–1933'' (vol 2, 1957
online
* Nevins, Allan. ''Ford: Decline and rebirth, 1933–1962'' (vol 3, 1963
online
* Pound, Arthur. ''The turning wheel: The story of General Motors through twenty-five years, 1908–1933'' (1934
online free
* Sloan, Alfred P. ''My Years with General Motors'' (1964
online
* Tedlow, Richard S. "The Struggle for Dominance in the Automobile Market: the Early Years of Ford and General Motors" ''Business and Economic History'' 1988 17: 49–62. Ford stressed low price based on efficient factories but GM did better in oligopolistic competition by including investment in manufacturing, marketing, and management


External links


The Automotive Industry in the United States from the U.S. Dept. of Commerce

Automotive SPA.gov

United Automobile Workers
{{Authority control Automotive industry Industries (economics) History of the automobile