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Arun Sundararajan ( Tamil: அருண் சுந்தர்ராஜன்) (born in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and No ...
) is the NEC Faculty Fellow, Professor of Technology, Operations, and Statistics and a Doctoral Coordinator at the
Stern School of Business The New York University Leonard N. Stern School of Business (commonly referred to as NYU Stern, The Stern School of Business, or simply Stern) is the business school of New York University, a private research university based in New York Cit ...
,
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, t ...
. For 2010–12, he is the Distinguished Academic Fellow at the Center for IT and the Networked Economy,
Indian School of Business The Indian School of Business (ISB) is a private business school established in India in 2001. It has two parallel campuses in India, in Hyderabad (Telangana) and Mohali (Punjab). It offers certificates in various post-graduate management pro ...
. Sundararajan is an expert on the economics of digital goods and network effects. He also conducts research about
network science Network science is an academic field which studies complex networks such as telecommunication networks, computer networks, biological networks, cognitive and semantic networks, and social networks, considering distinct elements or actors repre ...
and the socioeconomic transformation of India.


Life and work

Arun Sundararajan graduated from the
Indian Institute of Technology Madras Indian Institute of Technology Madras (IIT Madras) is a public technical university located in Chennai, Tamil Nadu, India. As one of the Indian Institutes of Technology (IITs), it is recognized as an Institute of National Importance and has bee ...
in 1993 with a BTech in
electrical engineering Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
. He subsequently attended the
University of Rochester The University of Rochester (U of R, UR, or U of Rochester) is a private research university in Rochester, New York. The university grants undergraduate and graduate degrees, including doctoral and professional degrees. The University o ...
where he received an M. Phil in
operations research Operations research ( en-GB, operational research) (U.S. Air Force Specialty Code: Operations Analysis), often shortened to the initialism OR, is a discipline that deals with the development and application of analytical methods to improve deci ...
and a PhD in
business administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of manageme ...
. After he earned his doctorate, he joined the faculty at
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, t ...
, where his work focuses on the transformation of business and society by information technologies, and the Indian economy. Sundararajan's scholarly research analyzes what makes the economics of IT products and industries unique. He asserts that there are three technological invariants—digitization, exponential growth, and modularity—that have characterized and distinguished information technologies since the 1960s, and that these invariants lead to the ubiquity of information goods, digital piracy and network effects in IT industries. His research papers illustrate how these distinctive economics of information technologies warrant new pricing strategies, careful digital rights management, and a deeper understanding of network structure and dynamics. Sundararajan periodically writes and speaks about transformation through information technologies and business with a frequent focus on privacy and on India. He has been elected to the editorial boards of the prestigious journals Management Science and Information Systems Research (where he is currently a Senior Editor). He co-founded the NYU Summer Workshop on the Economics of Information Technology and the Workshop on Information in Networks. He received a 2010 Google-WPP Marketing Research Award,Professors Anindya Ghose and Arun Sundararajan Granted Prestigious Google & WPP Marketing Research Awards
/ref> the Best Paper award at the 2008 INFORMS Conference on Information Systems and Technology, and the Best Overall Paper award at the 2004 International Conference on Information Systems.


See also

*
Digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted wor ...
* Network effects *
Price discrimination Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. Price discrimination is distinguished from product different ...
*
Sharing economy In capitalism, the sharing economy is a socio-economic system built around the sharing of resources. It often involves a way of purchasing goods and services that differs from the traditional business model of companies hiring employees to produce ...


Bibliography

Patent: * Book: *


References


External links


Arun Sundararajan's personal web page

NYU Stern Faculty Page

Center for IT and the Networked Economy, Indian School of Business
* * * * {{DEFAULTSORT:Sundararajan, Arun Living people New York University Stern School of Business faculty University of Rochester alumni 21st-century American economists Information systems researchers Indian emigrants to the United States Scientists from Chennai Year of birth missing (living people) IIT Madras alumni