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Apple Watch is a line of
smartwatch A smartwatch is a wearable computer in the form of a watch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides management and telemetry, such as long-term biomonitoring. Whil ...
es produced by Apple Inc. It incorporates
fitness tracking An activity tracker, also known as a fitness tracker, is a device or application for monitoring and tracking fitness-related metrics such as distance walked or run, calorie consumption, and in some cases heartbeat. It is a type of wearable comp ...
, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was released in April 2015, and quickly became the best-selling wearable device: 4.2 million were sold in the second quarter of
fiscal Fiscal usually refers to government finance. In this context, it may refer to: Economics * Fiscal policy, use of government expenditure to influence economic development * Fiscal policy debate * Fiscal adjustment, a reduction in the government ...
2015, and more than 100 million people were estimated to use an Apple Watch as of December 2020. Apple has introduced a new generation of the Apple Watch with improved internal components each September—each labeled by Apple as a 'Series', with certain exceptions. Each Series has been initially sold in multiple variants defined by the watch casing's material, color, and size (except for the budget watches Series 1 and SE, available only in aluminum, and the Ultra, available only in 49 mm uncolored titanium), and beginning with Series 3, by the option in the aluminum variants for LTE
cellular connectivity A cellular network or mobile network is a communication network where the link to and from end nodes is wireless. The network is distributed over land areas called "cells", each served by at least one fixed-location transceiver (typically thr ...
, which comes standard with the other materials. The band included with the watch can be selected from multiple options from Apple, and watch variants in aluminum co-branded with
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
and in stainless steel co-branded with
Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, sinc ...
are also offered, which include exclusive bands, colors, and digital watch faces carrying those companies' brandings. The Apple Watch operates primarily in conjunction with the user's iPhone for functions such as configuring the watch and syncing data with iPhone apps, but can separately connect to a Wi-Fi network for some data-reliant purposes, including basic communications and audio streaming. LTE-equipped models can connect to a mobile network, including for calling, texting, and installed
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
data use, substantially reducing the need for an iPhone after initial setup. Although the paired iPhone need not be near the watch, to make a call with the watch, the paired iPhone must still be powered on and connected to either a cellular network or a known WiFi network, with WiFi Calling on and activated. The oldest iPhone model that is compatible with any given Apple Watch depends on the version of
system software System software is software designed to provide a platform for other software. Examples of system software include operating systems (OS) like macOS, Linux, Android and Microsoft Windows, computational science software, game engines, search engin ...
installed on each device. , new Apple Watches come with
watchOS watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only d ...
9 preinstalled and require an iPhone running
iOS 16 iOS 16 is the 16th and current major release of the iOS mobile operating system developed by Apple for its iPhone line of products. It was announced at the company's Worldwide Developers Conference (WWDC) on June 6, 2022, as the successor to ...
, which is available for the
iPhone 8 The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. They along with the iPhone X make up the 11th generation of the iPhone. The iPhone 8 was released on September 22, 2017, succeeding the iPhone 7 an ...
and later.


Development

The goal of the Apple Watch was to complement an iPhone and add new functions, and to free people from their phones. Kevin Lynch was hired by the Apple to make
wearable technology Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches and smartglasses. Wearable electronic devices are often close to or on the surface of the skin, where they detec ...
for the wrist. He said: "People are carrying their phones with them and looking at the screen so much. People want that level of engagement. But how do we provide it in a way that's a little more human, a little more in the moment when you're with somebody?" Apple's development process was held under wraps until a ''Wired'' article revealed how some internal design decisions were made. Rumors as far back as 2011 speculated that Apple was developing a wearable variation of the
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes wa ...
that would curve around the user's wrist, and feature
Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer qu ...
integration. In February 2013, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' and ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported that Apple was beginning to develop an iOS-based smartwatch with a curved display. That same month, ''
Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician and m ...
'' reported that Apple's smartwatch project was "beyond the experimentation phase" with a team of about 100 designers. In July 2013, ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'' reported that Apple had begun hiring more employees to work on the smartwatch, and that it was targeting a retail release in late 2014.


Unveiling and release

In April 2014, Apple CEO
Tim Cook Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs ...
told ''The Wall Street Journal'' that the company was planning to launch new products that year, but revealed no specifics. In June 2014,
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was est ...
reported that production was expected to begin in July for an October release. During a September 2014 press event where the
iPhone 6 The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and rele ...
was also presented, the new watch product was introduced by Tim Cook. After a video focusing on the design process, Cook reappeared on stage wearing an Apple Watch. In comparison to other Apple products and competing smartwatches, marketing of the Apple Watch promoted the device as a
fashion accessory In fashion, an accessory is an item used to contribute, in a secondary manner, to an individual's outfit. Accessories are often chosen to complete an outfit and complement the wearer's look. They have the capacity to further express an individua ...
. Apple later focused on its health and fitness-oriented features, in an effort to compete with dedicated
activity tracker An activity tracker, also known as a fitness tracker, is a device or application for monitoring and tracking fitness-related metrics such as distance walked or run, calorie consumption, and in some cases heartbeat. It is a type of wearable comp ...
s. The watchOS 3 added fitness tracking for wheelchair users, social sharing in the Activity app, and a Breathe app to facilitate
mindfulness Mindfulness is the practice of purposely bringing one's attention to the present-moment experience without evaluation, a skill one develops through meditation or other training. Mindfulness derives from ''sati'', a significant element of Hind ...
. The device was not branded as "iWatch", which would have put it in line with its product lines such as iPod, iPhone, and
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc., Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, ...
. In the United States, the "iWatch" trademark is owned by OMG Electronics – who was
crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by cro ...
a device under the same name; it is owned in the
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are located primarily in Europe, Europe. The union has a total area of ...
by Irish firm Probendi. In July 2015, Probendi sued Apple Inc. for
trademark infringement Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence). Infringement may ...
, arguing that through
keyword advertising Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular ...
on the
Google search engine Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The ...
, it caused advertising for the Apple Watch to appear on search results pages when users searched for the trademarked term "iWatch".


Release

Pre-orders for the Apple Watch began on April 10, 2015, with the official release on April 24. Initially, it was not available at the
Apple Store The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell various Apple products, including Mac personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital me ...
; customers could make appointments for demonstrations and fitting, but the device was not in-stock for walk-in purchases and had to be reserved and ordered online. ''
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
'' felt that this distribution model was designed to prevent Apple Store locations from having long line-ups due to the high demand. The first ever retail store to display the Apple Watch to the public was
Colette Sidonie-Gabrielle Colette (; 28 January 1873 – 3 August 1954), known mononymously as Colette, was a French author and woman of letters. She was also a mime, actress, and journalist. Colette is best known in the English-speaking world for her ...
in Paris. Later on, selected models were available in limited quantities at luxury boutiques and authorized resellers. On June 4, 2015, Apple announced that it planned to stock Apple Watch models at its retail locations. On August 24, 2015,
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
announced that it would begin stocking Apple Watch at its retail stores by the end of September. Both
T-Mobile US T-Mobile US, Inc. is an American wireless network operator headquartered in Overland Park, Kansas and Bellevue, Washington, U.S. Its largest shareholder is a multinational telecommunications company Deutsche Telekom AG, which , holds 48.4 pe ...
and Sprint also announced plans to offer Apple Watch through their retail stores. In September 2015, Apple launched a new subset of Apple Watch, with a stainless steel body and leather band, in collaboration with
Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, sinc ...
. The following year, Apple launched another subset of Apple Watches in collaboration with
Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...
dubbed "Apple Watch Nike+". Both subsets featured cosmetic customization, but otherwise functioned like standard Apple Watches. Apple Watch went on sale in
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area, the List of countries and dependencies by population, second-most populous ...
in November 2015. The device also launched in
Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the eas ...
, the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
,
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Gui ...
, and
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring coun ...
.


Specifications


Design and materials

Each series of Apple Watch is offered in multiple variants, distinguished by the casing's material, color, and size, with special bands and digital watch faces available for certain variants co-branded with Nike and Hermès, which are also sometimes accompanied by other unique extras, like stainless steel charging pucks, premium packaging, and exclusive color basic bands. Originally at launch, the Apple Watch was marketed as one of three "collections", designating the case material. In order of increasing cost, the collections were: * Apple Watch Sport (Aluminium case) * Apple Watch (Stainless steel case) * Apple Watch Edition (Originally released as an 18kt gold casing with newer materials in later models) Starting with Series 1/Series 2, Apple dropped the "Sport" moniker from the branding (apart from the sport bands), and the Apple Watch was available with either an aluminum (lowest cost) or stainless steel case. "Apple Watch Edition" branding still exists, but now refers to watch casings made from ceramic or titanium. Apple did not explicitly market the first-generation Apple Watch as being
waterproof Waterproofing is the process of making an object or structure waterproof or water-resistant so that it remains relatively unaffected by water or resisting the ingress of water under specified conditions. Such items may be used in wet environme ...
, stating that it can withstand splashes of water (such as rain and hand washing), but does not recommend submersion ( IPX7). Apple introduced a higher level of water resistance with the release of the Apple Watch Series 2, and the device was explicitly advertised as being suitable for swimming and surfing. The Series 7 also includes an IP6X certification for dust resistance.


Size

Since the introduction of the Apple Watch, it has been available in two sizes, primarily affecting screen resolution and area. The smaller size at launch was , referring to the approximate height of the watch case; the larger size was . Starting with Series 4, the two nominal sizes changed to (smaller) and (larger). The nominal sizes changed again with the introduction of Series 7: (smaller) and (larger). The overall shape and width of the watch has not changed significantly since its release, so customizable bands and accessories are typically compatible with any Apple Watch of the same size class. Bands that fit the smaller size class (, , and watches) and larger size class (, , and watches) are generally interchangeable within the class. The casing of the watch includes a mechanism to allow the user to change the straps without special tools.


Input and sensors

For input, the Watch features a "digital
crown A crown is a traditional form of head adornment, or hat, worn by monarchs as a symbol of their power and dignity. A crown is often, by extension, a symbol of the monarch's government or items endorsed by it. The word itself is used, partic ...
" on one side which can be turned to scroll or zoom content on screen, and pressed to return to the home screen. Next to the crown (on the same side of the watch) is the Side Button, which can be used to display recently used apps and access
Apple Pay Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on these Apple devices: iPhone, Apple Watch, iPad, and Mac. It digitizes and can replace a cred ...
, which is used for contactless payment. The Watch also prominently features a
touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is ofte ...
; prior to Series 6/SE, the screen included Force Touch technology, which enabled the display to become pressure-sensitive and therefore capable of distinguishing between a tap and a press for displaying contextual menus. Force Touch has since been physically removed in Watch Series 6 and Watch SE, and has been disabled via software on Watch Series 5 and earlier on models supporting watchOS 7. Additional sensors integrated into the Watch include an accelerometer, gyroscope, and barometer, which are used to determine device orientation, user movement, and altitude. The back of all Apple Watches are equipped with a Heart Rate Monitor, which projects infrared and green light from light-emitting diodes (LEDs) onto the user's skin and photodiodes measure the varying amount of light reflected. Because blood absorbs green light and reflects red light, the amounts of each type of reflected light are compared to determine heart rate. The Watch adjusts the sampling rate and LED brightness as needed. Starting with the Series 4, Apple added electrical sensors to the Digital Crown and back, allowing the Watch to take electrocardiogram (ECG) readings; the device won FDA clearance in October 2018, becoming the first consumer device capable of taking an ECG. A blood oxygen monitor was added with the Series 6 in 2020, albeit as a "wellness" device not capable of diagnosing a medical condition. The blood oxygen monitor added red LEDs to the back, allowing the watch to determine oxygen levels by measuring blood color. The Watch SE reverted to the capabilities of the Series 3, dropping the electrical sensors and blood oxygen monitor.


Battery

Apple rates the device's battery for 18 hours of mixed usage. Apple Watch is charged by means of
inductive charging Inductive charging (also known as wireless charging or cordless charging) is a type of wireless power transfer. It uses electromagnetic induction to provide electricity to portable devices. Inductive charging is also used in vehicles, power too ...
. If the watch's battery depletes to less than 10 percent, the user is alerted and offered to enable Low Power Mode, which allows the user to continually use the watch while some features are disabled. The watch then reverts to its original mode when the battery is sufficiently charged.


Bands

Apple Watch comes with an included band (strap) to attach it to the user's wrist. The band can be easily changed to other types by holding down the connectors on the bottom of the watch and sliding the band pieces out. Third party bands are compatible with Apple Watch; Apple produces bands in a variety of materials and colours. Bands designed for the original Series 1-3 38 mm and 42 mm case sizes are compatible with the Series 4-6 40 mm and 44 mm cases, as well as the Series 7 41 mm and 45 mm cases, respectively. Starting with Apple Watch Series 5, Apple introduced the online Apple Watch Studio which allows customers to mix and match bands on purchase, eliminating the need to purchase a specific combination of case and band design, and allows for a simplification of packaging (since Apple Watch Series 4 in 2018).


Hardware


First generation

The 1st generation Apple Watch (colloquially referred to as Series 0) uses the single-core S1
system-on-chip A system on a chip or system-on-chip (SoC ; pl. ''SoCs'' ) is an integrated circuit that integrates most or all components of a computer or other electronic system. These components almost always include a central processing unit (CPU), memor ...
. It does not have a built-in GPS chip, instead relying on a paired iPhone for location services. It features a new
linear actuator A linear actuator is an actuator that creates motion in a straight line, in contrast to the circular motion of a conventional electric motor. Linear actuators are used in machine tools and industrial machinery, in computer peripherals such as ...
hardware from Apple called the "Taptic Engine", providing realistic haptic feedback when an alert or a notification is received, and is used for other purposes by certain apps. The watch is equipped with a built-in heart rate sensor, which uses both
infrared Infrared (IR), sometimes called infrared light, is electromagnetic radiation (EMR) with wavelengths longer than those of Light, visible light. It is therefore invisible to the human eye. IR is generally understood to encompass wavelengths from ...
and visible-light
LEDs A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light (cor ...
and
photodiodes A photodiode is a light-sensitive semiconductor diode. It produces current when it absorbs photons. The package of a photodiode allows light (or infrared or ultraviolet radiation, or X-rays) to reach the sensitive part of the device. The packag ...
. All versions of the first-generation Apple Watch have 8 GB of storage; the operating system allows the user to store up to 2 GB of music and 75 MB of photos. When the Apple Watch is paired with an iPhone, all music on that iPhone is also available to be controlled and accessed from the Apple Watch. Software support for the first Apple Watch ended with watchOS 4.3.2.


Second generation (Series 1 and 2)

The second generation Apple Watch has two models; the Apple Watch Series 1 and Apple Watch Series 2. The Series 1 has a variant of the dual-core Apple S2 processor with GPS removed, known as the
Apple S1P The Apple S1 is the integrated computer in the Apple Watch, and it is described as a "System in Package" (SiP) by Apple Inc. Samsung is said to be the main supplier of key components, such as the RAM and NAND flash storage, and the assembly ...
. It has a lower starting price than first generation. Archive.org link: The Series 1 was sold only in Aluminium casings. The Series 2 has the dual-core Apple S2 processor, water resistance to 50 meters, a display twice as bright, at 1000
nits The National Institutes of Technology (NITs) are the central government-owned-public technical institutes under the ownership of Ministry of Education, Government of India. They are governed by the National Institutes of Technology, Scienc ...
, and a GPS receiver. The Series 2 was sold in casings of anodized Aluminium, Stainless Steel and Ceramic. The Apple Watch Edition Series 2 is the first Apple Watch model to add the new White ceramic case color option. Both Yellow Gold and Rose Gold 18K gold case color options have been removed. The Apple Watch Nike+ Series 2 is the first Apple Watch model available as the
Nike, Inc. Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered ne ...
collaborate special option. The Apple Watch Series 1 and Apple Watch Series 2 are the final Apple Watch models available with Yellow Gold and Rose Gold aluminum case color options.They have an advertised 18 hours of battery life. The software support for both Apple Watch Series 1 and Apple Watch Series 2 ended with watchOS 6.3.


Third generation (Series 3)

The Apple Watch Series 3 features a faster processor, the dual-core S3, Bluetooth 4.2 (compared to 4.0 on older models), a built-in altimeter for measuring flights of stairs climbed, increased RAM size, and is available in a variant with LTE cellular connectivity. Siri is able to speak through the onboard speaker on Apple Watch Series 3 due to the increased processing speed of the Watch. Series 3 features LTE cellular connectivity for the first time in an Apple Watch, enabling users to make phone calls,
iMessage iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms: macOS, iOS, iPadOS, and watchOS. Core features of iMessage, available on all supported platforms, in ...
and stream
Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Appl ...
and Podcasts directly on the watch, independent of an iPhone. The LTE model contains an eSIM and shares the same mobile number as the user's iPhone. The Apple Watch Series 3 is the first Apple Watch model to add the new Gold aluminum case color option to match the color introduced with the
iPhone 8 The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. They along with the iPhone X make up the 11th generation of the iPhone. The iPhone 8 was released on September 22, 2017, succeeding the iPhone 7 an ...
in 2017. Both Yellow Gold and Rose Gold aluminum case color options have been removed. It is now available in Space Gray, Silver and Gold aluminum case color options, available in Space Black and Silver stainless steel case color options. The Apple Watch Edition Series 3 is the first and only Apple Watch model to add the new Gray ceramic case color option. It is available in White and Gray ceramic case color. The software support for the Apple Watch Series 3 ended with watchOS 8.7.1.


Fourth generation (Series 4)

The Apple Watch Series 4 is the first predominant redesign of the Apple Watch, featuring larger displays with thinner bezels and rounded corners, and a slightly rounder, thinner chassis with a redesigned ceramic back. Internally there is a new S4 64-bit dual-core processor, capable of up to double the S3's performance, upgraded 16 GB storage, and a new electrical heart sensor. The microphone was moved to the opposite side between the side button and the digital crown to improve call quality. Other changes include the digital crown incorporating haptic feedback with the Apple Haptic Engine and includes the new Apple-designed W3 wireless chip. The ECG system has received clearance from the United States
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...
, a first ever for a consumer device, and is supported by the
American Heart Association The American Heart Association (AHA) is a nonprofit organization in the United States that funds cardiovascular medical research, educates consumers on healthy living and fosters appropriate cardiac care in an effort to reduce disability and deat ...
. The Series 4 can also detect falls, and can automatically contact emergency services unless the user cancels the outgoing call. The watch received mostly positive reviews from critics. TechRadar gave it a score of 4.5/5, calling it one of the top smartwatches, while criticizing the short battery life. Digital Trends gave it a score of 5/5, calling it Apple's best product and praising the design, build quality, and software, among others, while criticizing the battery life. CNET gave it a score of 8.2/10, calling it the "best overall smartwatch around", while criticizing the battery life and lack of watch face options. T3 gave it a score of 5/5, calling it a "truly next-gen smartwatch" due to its thinner body and bigger screen compared to the Series 3, and health features. The Apple Series 4 is the first Apple Watch model to add the new Gold stainless steel color option to match the color introduced with the iPhone XS in 2018. It is now available in Space Gray, Silver and Gold aluminum case color options, available in Space Black, Silver and Gold stainless steel case color options. All the ceramic case color options have been removed until the launch of the Apple Watch Edition Series 5 in 2019.


Fifth generation (Series 5 & SE (1st gen))

The Apple Watch Series 5 was announced on September 10, 2019. Its principal improvements over its predecessor were the addition of a
compass A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with ...
and an always-on display with a low-power display driver capable of refresh rates as low as once per second. Additional new features include International Emergency Calling, enabling emergency calls in over 150 countries, a more energy-efficient S5 processor, improved ambient light sensor, and storage doubled to 32 GB. The release of the Series 5 also brought back the "Edition" model, with a ceramic model absent from the previous generation. A new titanium model was also included in two colors: natural and Space Black. At its September 2020 product introduction event, Apple also announced the Apple Watch SE, a lower-cost model. The SE incorporates the same always-on altimeter as the Series 6, but uses the previous-generation S5 processor and previous- (i.e. second) generation optical heart rate sensor; does not include ECG and blood oximeter sensors or an always-on display; and does not include UWB or 5 GHz Wi-Fi communication capabilities. The Series 5 and above (including the SE model introduced in 2020) also incorporate enhanced hardware- and software-based battery and performance management functionality. Critics generally gave it a positive review.
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
gave it a score of 4/5, concluding, "The Apple Watch continues to be one of the best smartwatches, but it remains limited by being an iPhone accessory for now."
Digital Trends Digital Trends is a Portland, Oregon-based tech news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronics products. With offices i ...
gave it a score of 4.5/5.
The Verge ''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media ...
gave it a score of 9/10. The Apple Watch Series 5 is now available in Space Gray, Silver and Gold aluminum case color options, available in Space Black, Silver and Gold stainless steel case color options. The Apple Watch Edition Series 5 is the final Apple Watch model available with White ceramic case color option. It is the first Apple Watch model to add the new Natural and Space Black titanium case color options. It is now available in White ceramic case color option, available in Natural and Space Black titanium case color options. The 1st-generation Apple Watch SE is the final Apple Watch model available with Space Gray and Gold (introduced with iPhone 8 in 2017) case color options. It is now available with Space Gray, Silver and Gold case color options.


Sixth generation (Series 6)

The Apple Watch Series 6 was announced on September 15, 2020, during an Apple Special Event and began shipping on September 18. Its principal improvement over its predecessor is the inclusion of a sensor to monitor blood oxygen saturation. Additional features include a new S6 processor that is up to 20% faster than the S4 and S5, a 2.5× brighter always-on display, and an always-on altimeter. The S6 incorporates an updated, third generation optical heart rate sensor and also enhanced telecommunication technology, including support for
ultra-wideband Ultra-wideband (UWB, ultra wideband, ultra-wide band and ultraband) is a radio technology that can use a very low energy level for short-range, high-bandwidth communications over a large portion of the radio spectrum. UWB has traditional applicati ...
(UWB) via Apple's U1 chip, and the ability to connect to 5 GHz Wi-Fi networks. The Series 6 watch was updated with faster charging hardware such that it completes charging in ~1.5 hours. Force Touch hardware was removed, consistent with the removal of all Force Touch functionality from watchOS 7. The Apple Watch Series 6 is the final Apple Watch model available with Space Gray and Gold (introduced with the
iPhone 8 The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. They along with the iPhone X make up the 11th generation of the iPhone. The iPhone 8 was released on September 22, 2017, succeeding the iPhone 7 an ...
in 2017) aluminum case color options. It is the first time adding the
Product Red Product Red, stylized as (PRODUCT) or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely E ...
and Blue aluminum case color options. It is available in Space Gray, Silver, Gold, Blue and
Product Red Product Red, stylized as (PRODUCT) or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely E ...
aluminum case color options, available in Graphite, Silver and Gold stainless steel case color options. The Gold stainless steel case color option is now in classic yellow gold and the Graphite stainless steel case color option is the new color replacing Space Black color before introduced with the
iPhone 12 Pro The iPhone 12 Pro and iPhone 12 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro Max, respe ...
in 2020. The Apple Watch Edition Series 6 is now available in Natural and Space Black titanium case color options. The ceramic case option was removed.


Seventh generation (Series 7)

The Apple Watch Series 7 was announced on September 14, 2021, during an Apple Special Event. Pre-orders opened on October 8, with earliest shipping dates starting on October 15. Enhancements relative to the prior-generation Series 6 watch include a more rounded design with a case 1 mm larger than the Series 6; a display that is 70% brighter indoors and approximately 20% larger; improved durability via a crack-resistant front crystal; IP6X certification for resistance to dust; 33% faster charging via improved internal electronics and an enhanced, USB-C based fast-charging cable; support for
BeiDou The BeiDou Navigation Satellite System (BDS; ) is a Chinese satellite navigation system. It consists of two separate satellite constellations. The first BeiDou system, officially called the BeiDou Satellite Navigation Experimental System a ...
(China's satellite navigation system); and the availability of an on-screen keyboard that can be tapped or swiped. The Series 7 is also equipped with new hardware that enables ultra-rapid, short-range wireless data transfer at 60.5 GHz, though Apple has not fully explained this new functionality. The Apple Watch Edition Series 7 is the final Apple Watch model to be available in Natural and Space Black titanium case color options. The Apple Watch Series 7 is now available in Midnight, Starlight, Blue, Green and
Product Red Product Red, stylized as (PRODUCT) or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely E ...
aluminum case color option, available in Graphite, Silver and Gold (introduced with Apple Watch Series 6 and
iPhone 12 Pro The iPhone 12 Pro and iPhone 12 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro Max, respe ...
in 2020) stainless steel case color option. Both Space Gray and Gold (introduced with iPhone 8 in 2017) aluminum case color options have been removed. The Silver aluminum case color option was removed until the launch of the Apple Watch Series 8 in 2022.


Eighth generation (Series 8, SE (2nd gen) & Ultra)

The Apple Watch Series 8, the second-generation Apple Watch SE, and Apple Watch Ultra were announced on September 7, 2022, during an Apple Special Event. Pre-orders opened on the same day, with the Series 8 and 2nd gen SE shipping on September 16, while the Ultra ships on September 23. Enhancements in the Series 8, relative to the prior-generation Series 7 watch, include a new temperature sensor and more precise accelerometers and gyroscopes capable of detecting the occurrence of a car crash. Aluminum case models are available in Midnight, Silver, Starlight and
Product Red Product Red, stylized as (PRODUCT) or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely E ...
, and the stainless steel models are available in Silver, Graphite and Gold. The Blue and Green case colors are discontinued, and the Series 8 is not available with a titanium case. The Apple Watch Ultra is the first Apple Watch model to feature a new tough and rugged titanium casing in natural finish, larger 49 mm case size, flat sapphire front crystal, and additional orange Action button located other side to both Digital Crown and Side Button. It is designed for the extreme activities like endurance sports, elite athletes, trailblazing, adventure, ocean, and water sports. The 2nd-generation Apple Watch SE is available in Midnight, Silver and Starlight case color options. The Space Gray and Gold case color options have been discontinued.


Software

Apple Watch runs
watchOS watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only d ...
, whose interface is based around a home screen with circular app icons, which can be changed to a list view in the devices settings. The OS can be navigated using the touchscreen or the crown on the side of the watch. During its debut, the first generation Apple Watch needed to be paired with an
iPhone 5 The iPhone 5 is a smartphone that was designed and marketed by Apple Inc. It is the 6th generation iPhone, succeeding both the iPhone 4 and iPhone 4S, and preceding both the iPhone 5S and 5C. It was formally unveiled as part of a press ...
or later running
iOS 8.2 iOS 8 is the eighth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 7. It was announced at the company's Worldwide Developers Conference on June 2, 2014, and was released on September 17, 2 ...
or later; this version of iOS introduced the Apple Watch app, which is used to pair the watch with an iPhone, customize settings and loaded apps, and highlight compatible apps from the App Store. The Apple Watch is capable of receiving notifications, messages, and phone calls via a paired iPhone. "Glances" allowed users to swipe between pages containing widget-like displays of information; however, this feature was replaced by a new Control Center. watchOS also supports
Handoff In cellular telecommunications, handover, or handoff, is the process of transferring an ongoing call or data session from one channel connected to the core network to another channel. In satellite communications it is the process of transf ...
to send content from Apple Watch to an iOS or macOS device, and act as a
viewfinder In photography, a viewfinder is what the photographer looks through to compose, and, in many cases, to focus the picture. Most viewfinders are separate, and suffer parallax, while the single-lens reflex camera lets the viewfinder use the main ...
for an iPhone camera,
Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer qu ...
is also available for voice commands, and is capable of responding with voice prompts on the Series 3 watches. Apple Watch also supports
Apple Pay Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on these Apple devices: iPhone, Apple Watch, iPad, and Mac. It digitizes and can replace a cred ...
, and enables its use with older iPhone models that do not contain
near-field communication Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm (1 in) or less. NFC offers a low-speed connection through a simple setup that can be u ...
(NFC) support. Apple Watch's default apps are designed to interact with their iOS counterparts, such as
Mail The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal sys ...
, Phone,
Calendar A calendar is a system of organizing days. This is done by giving names to periods of time, typically days, weeks, months and years. A date is the designation of a single and specific day within such a system. A calendar is also a phy ...
, Messages,
Maps A map is a symbolic depiction emphasizing relationships between elements of some space, such as objects, regions, or themes. Many maps are static, fixed to paper or some other durable medium, while others are dynamic or interactive. Although ...
,
Music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...
,
Photos A photograph (also known as a photo, image, or picture) is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor, such as a CCD or a CMOS chip. Most photographs are now create ...
, Reminders, Remote (which can control
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mu ...
and
Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancesto ...
), Stocks, and
Wallet A wallet is a flat case or pouch often used to carry small personal items such as paper currency, credit cards; identification documents such as driver's license, identification card, club card; photographs, transit pass, business cards and ...
. Using the Activity and Workout apps, a user can track their physical activity and send data back to the iPhone for use in its Health app and other
HealthKit Health is a health informatics mobile app, announced by Apple Inc. on June 2, 2014 at its Worldwide Developers Conference (WWDC). The app is available on iPhone and iPod Touch devices running iOS 8 or later. The application holds health data su ...
-enabled software. With watchOS 3, Reminders, Home, Find My Friends, Heart Rate, and Breathe were added to the stock apps. With the release of watchOS 4 and the Series 3 Apple Watch, iPhone 5 and
iPhone 5C The iPhone 5C (marketed as iPhone 5c) is a smartphone that was designed and marketed by Apple Inc. It is part of the sixth generation of the iPhone. The device was unveiled on September 10, 2013, and released on September 20, 2013, alon ...
support was dropped, requiring users to use an
iPhone 5S The iPhone 5S (stylized and marketed as iPhone 5s) is a smartphone that was designed and marketed by Apple Inc. It is the seventh generation of the iPhone, succeeding the iPhone 5, and unveiled in September 2013, alongside the iPhone 5C. ...
or later with iOS 11 or later to use watchOS 4. Apple Watches still running watchOS 3 or below remain compatible with the iPhone 5 and iPhone 5C. Further, watchOS 5 dropped support for the original (Series 0) Apple Watch. watchOS 6 was the final version to support the Series 1 and Series 2 Apple Watch. It dropped support for the iPhone 5S,
iPhone 6 The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and rele ...
, and iPhone 6 Plus, requiring users to use an iPhone 6S or later with iOS 13 or later. watchOS 8 was the final version to support the Apple Watch Series 3. watchOS 9 dropped support for the Apple Watch Series 3, iPhone 6S, iPhone 6S Plus, first-generation iPhone SE,
iPhone 7 The iPhone 7 and iPhone 7 Plus are smartphones that were designed, developed, and marketed by Apple Inc. They are the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Fr ...
, and iPhone 7 Plus, requiring users to use an
iPhone 8 The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. They along with the iPhone X make up the 11th generation of the iPhone. The iPhone 8 was released on September 22, 2017, succeeding the iPhone 7 an ...
or later with iOS 16 or later paired with an Apple Watch SE, Apple Watch Series 4 or later.


Version history

At
WWDC The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
2015, Tim Cook announced watchOS 2.0; described by ''
CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
'' as a "significant revamp", it included a new
software development kit A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific ...
that allows more direct access to the device's hardware, new watch faces, the ability to reply to an e-mail, and other features. WatchOS 2.0 was released in September 2015. Following the software update, some users experienced issues with lag. watchOS 3.0 was announced at WWDC 2016, with a priority on performance. Users are able to keep apps running in memory as well as receive background updates and refreshed information. Other updates include a new Dock invoked with the side button to replace the performance-laden Glances, an updated Control Center, and new reply options on Messages. Several new watch faces have also been added, including
Minnie Mouse Minnie Mouse is a cartoon character created by The Walt Disney Company. As the longtime sweetheart of Mickey Mouse, she is an anthropomorphic mouse with white gloves, a bow, polka-dotted dress, white bloomers, and low-heeled shoes occasional ...
, along with the ability to switch watch faces from the lock screen simply by swiping. A new feature called SOS allows users to hold the dock button to make a call to the local emergency line and pull up the user's Medical ID. Another feature is Activity Sharing, which allows sharing of workouts with friends and even sending their heartbeats to one another. A new app called Breathe guides users through breathing exercises throughout the day, with visuals and haptic feedback. It was made available to the public in September 2016. watchOS 3.1 was released to the public in October 2016, and watchOS 3.2 was released in March 2017. Both updates added minor improvements and bug fixes. WatchOS 4.0 was announced at WWDC 2017 and released to the public in September 2017. WatchOS 4 features a proactive Siri watch face, personalized activity coaching, and an entirely redesigned music app. It also introduces
Apple GymKit Fitness, formerly Activity, is an exercise tracking companion app announced by Apple Inc. during their September 2014 Special Event. The app is available on iPhones running iOS 8.2 or above for users with a connected Apple Watch, later expanding ...
, a technology platform to connect workouts with cardio equipment. WatchOS 4.3 was released in March 2018. It introduced support for Nightstand mode in portrait orientation. It brought back the ability for music playing on the iPhone to be controlled using the Music app on the Apple Watch and also enabled control of playback and volume on Apple's HomePod. Other new features included a new charging animation and a new app loading animation. Activity data was added to the Siri watch face, and the battery complication more accurately reports battery life. watchOS 5.0 was first shown to the public at the San Jose WWDC developer conference held by Apple. It introduced an instant watch-to-watch
walkie-talkie A walkie-talkie, more formally known as a handheld transceiver (HT), is a hand-held, portable, two-way radio transceiver. Its development during the Second World War has been variously credited to Donald Hings, radio engineer Alfred J. Gross, ...
mode, all-new Podcasts app, raise-wrist-to-speak Siri, customizable Control Center, and the ability to access the notification center and control center from apps. Other features included support for WebKit to view web pages, six new watch faces, and new workout running features. It was released to the public in September 2018. On the newest release of watchOS beta the sleep feature was shown on screen, this would eliminate the need to use third-party apps. watchOS 6.0 was released to the public in September 2019. It introduced more native iOS apps such as voice memos, calculator, and a native watchOS app store. watchOS 6.0 also introduced new features such as the noise app that allows you to measure the sound around you in decibels, menstrual tracking, and new watch faces. Other features include Siri being able to tell users what music they are listening to, activity trends, and a new UI framework for developers. watchOS 7.0 was announced on June 22, 2020, at the WWDC, and released on September 16, 2020; new functionalities include sleep tracking, additional watch faces, handwashing detection and new workouts such as dancing. watchOS 8.0 was announced on June 7, 2021, at the WWDC, and released on September 20, 2021. It replaces the Breathe app with a new Mindfulness app, and adds a Focus mode as well as a Portrait Watch Face, updates to the Messages and Home apps, Contacts and Find My apps, and a redesigned Photos app. watchOS 9.0 was released to public on September 13, 2022. It enhances the Workout display with new views of metrics like Activity rings, Heart Rate Zones, Power, and Elevation. It also support better sleep tracking and additional watch faces.


Third-party apps

In watchOS 1, third-party WatchKit applications run in the background on the iPhone as an application extension while a set of native user interface resources are installed on Apple Watch. Thus, watchOS apps must be bundled within their respective iOS app, and are synced to the watch either manually, or automatically upon installation of the phone app. With the release of watchOS 2, Apple made it mandatory for new watch apps to be developed with the watchOS 2 SDK from June 1, 2016, onwards; no third-party languages or SDKs can be used to develop apps. This allowed for developers to create native apps that are run on the watch itself, thus improving the responsiveness of third-party apps. In watchOS 5 and earlier, all watchOS apps are dependent apps – the watchOS app relies on an iOS companion app in order to function properly. In watchOS 6 or later, developers are able to create completely independent watchOS apps, and no longer require an app to be installed on the paired iPhone. This was assisted by the introduction of a separate App Store on the Apple Watch itself.


Models

As of September 2021, eight generations and eight series of Apple Watch have been released. Apple Watch models have been divided into five "collections": Apple Watch (1st generation-present), Apple Watch Sport (1st generation), Apple Watch Nike+ (Series 2-present), Apple Watch
Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, sinc ...
(1st generation-Series 5, Series 6-present), and Apple Watch Edition (1st generation-Series 3, Series 5, Series 6-present). They are differentiated by combinations of cases, bands, and exclusive watch faces; Apple Watch comes with either aluminum or stainless steel cases, and various watch bands (only stainless steel was offered for Apple Watch 1st generation); Apple Watch Sport came with aluminum cases and sport bands or woven nylon bands; Apple Watch Nike+ comes with aluminum cases and Nike sport bands or sport loops; Apple Watch
Hermès Hermès International S.A., or simply Hermès ( , ), is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Its logo, sinc ...
uses stainless steel cases and Hermès leather watch bands (also included is an exclusive Hermès orange sport band); and Apple Watch Edition came with ceramic cases and various bands (the 1st generation Apple Watch Edition used 18 karat yellow or rose gold). With the Series 5, the Edition tier was expanded with a new titanium case. Apple Watch Series 1 models were previously only available with aluminum cases and sport bands. As of Series 3, each Apple Watch model in aluminum, the least expensive casing, is available either with or without LTE
cellular connectivity A cellular network or mobile network is a communication network where the link to and from end nodes is wireless. The network is distributed over land areas called "cells", each served by at least one fixed-location transceiver (typically thr ...
, while the models with the other casing materials available (stainless steel and sometimes ceramic and titanium) always include it. Each model through Series 3 comes in a 38- or 42-millimeter body, with the larger size having a slightly larger screen and battery. The Series 4 was updated to 40- and 44-millimeter models, respectively. The Series 7 has been updated to 41- and 45-millimeter models. Each model has various color and band options. Featured Apple-made bands include colored sport bands, sport loop, woven nylon band, classic buckle, modern buckle, leather loop, Milanese loop, and a link bracelet.


Comparison of models


Support


Specifications


Collections and materials

* 1st generation only: Apple Watch was sold as "Apple Watch Sport" (Aluminum body) and "Apple Watch" (Stainless steel body). Later generations sold both body materials as "Apple Watch".


Reception

Following the announcement, initial impressions from technology and watch industry observers were varied; the watch was praised by some for its "design, potential capabilities and eventual usefulness", while others offered criticism of these same aspects. Venture capitalist
Marc Andreessen Marc Lowell Andreessen ( ; born July 9, 1971) is an American entrepreneur, investor, and software engineer. He is the co-author of Mosaic, the first widely used web browser; co-founder of Netscape; and co-founder and general partner of Silico ...
said he "can't wait" to try it, and
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...
' biographer
Walter Isaacson Walter Seff Isaacson (born May 20, 1952) is an American author, journalist, and professor. He has been the President and CEO of the Aspen Institute, a nonpartisan policy studies organization based in Washington, D.C., the chair and CEO of CNN ...
described it as "extremely cool" and an example of future technology that is "much more embedded into our lives". Evan Dashevsky of ''
PC Magazine ''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and have continued to the presen ...
'' said it offered nothing new in terms of functionality compared to the
Moto 360 Motorola Moto is a range of Android mobile devices manufactured by Motorola Mobility, a subsidiary of Lenovo. The Moto brand is also used and marketed for certain public-safety products from Motorola Solutions and by Motorola brand licensees on ce ...
, except the customizable vibration notifications. In November 2014, Apple Watch was listed by ''Time'' as one of the 25 Best Inventions of 2014. Initial reviews for the device have been generally positive with some caveats. Reviewers praised the watch's potential ability to integrate into everyday life and the overall design of the product, but noted issues of speed and price. Many reviewers described the watch as functional and convenient, while also noting failure to offer as much potential functionality as preceding smartphones. Farhad Manjoo of ''The New York Times'' mentioned the device's steep learning curve, stating it took him "three long, often confusing and frustrating days" to become accustomed to watchOS 1, but loved it thereafter. Some reviewers also compared it to competing products, such as
Android Wear Wear OS (also known simply as Wear and formerly Android Wear) is a version of Google's Android operating system designed for smartwatches and other wearables. By pairing with mobile phones running Android version 6.0 "Marshmallow" or newer, or ...
devices, and claimed "The Smartwatch Finally Makes Sense". Reviewers had mixed opinions on battery life though, with Geoffrey Fowler of ''The Wall Street Journal'' saying "the battery lives up to its all-day billing, but sometimes just barely," and others compared it to the Samsung Gear 2, which "strolls through three days of moderate usage." Tim Bradshaw of the ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'' used several applications over a period of days. He concluded that there is no "killer application" so far besides telling the time, which is the basic function of a wristwatch anyhow. When using the Apple Watch, some users have reported issues using the heart monitoring feature due to permanent skin conditions, including
tattoos A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several tattooing ...
. The Watch uses
photoplethysmography A photoplethysmogram (PPG) is an optically obtained plethysmogram that can be used to detect blood volume changes in the microvascular bed of tissue. A PPG is often obtained by using a pulse oximeter which illuminates the skin and measures cha ...
technology (PPG) that utilizes the green LED lights to measure heart rates. To gauge a user's heart rate, the watch flashes green light from the LEDs at the skin and records the amount of this light that is absorbed by the red pigment of the blood. Under certain circumstances, the skin may not allow for the light absorption to be read properly and thus provide inaccurate results. Some users have complained that the logo and text on the back of the Apple Watch Sport model, primarily the space gray version, can be easily worn off.


Sales

Financial analysts offered early sales estimates from a few million to as many as 5 million in the first year. ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
''s Tim Bajarin summarized the breadth of reactions, writing that "there is not enough information yet to determine how this product will fare when it finally reaches the market next year". Owing to the inadequacy of materials, the Apple Watch's delivery was delayed from its initial pre-order release date of April 10, 2015. As a result, only 22 percent of the pre-ordered Apple Watches were dispatched in the United States during the weekend after the release date. It is estimated Apple received almost one million Apple Watch pre-orders in the United States during the initial six hours of the pre-order period on April 10, 2015, after which it sold out and further orders would start delivering in June. A report later on by an analyst stated that Apple Watch was already a $10 billion business during its first year. Apple has not disclosed any sales figures for the Apple Watch. An estimate by IDC states Apple shipped over 12 million units in 2015. In late 2016, a veteran of the Swiss watch industry said Apple sold about 20 million watches and had a market share of about 50 percent. Analysts estimate Apple sold 18 million watches in 2017, 31 million in 2019, and 34 million in 2020. In 2021, analysts estimated there were 100 million units in use.


Controversies

In December 2019, Joseph Wiesel, a
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...
cardiologist, sued Apple over allegations that the Apple Watch violates a patented method for detecting atrial fibrillation. Wiesel stated he had shared details of the patent with Apple in September 2017; the company refused to negotiate. Following Apple's announcement of the Series 7, an independent software development company filed a lawsuit against Apple alleging inappropriate copying of the software keyboard functionality from an app that Apple had previously rejected from its App Store.;


See also

*
List of iOS and iPadOS devices Apple Inc. has developed four Unix-like operating systems, namely iOS, iPadOS, tvOS, and watchOS. Devices using these systems include the iPhone, iPod Touch, and iPad, which are mobile devices; the Apple TV, which is a digital media pl ...


Notes


References


External links

* – official site {{Apple hardware since 1998 Apple Watch Wearable devices Computer-related introductions in 2015