American Marketing Association
   HOME

TheInfoList



Click Here for Items Related To - American Marketing Association
OR:
American Marketing Association on:   [Wikipedia]   [Google]   [Amazon]

The American Marketing Association (AMA) is a
professional association A professional association (also called a professional body, professional organization, or professional society) is a group that usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in ...
for
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha.


Organization

The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
.


History

At a 1915 convention of the Associated Advertising Clubs of the World, a group of advertising teachers established the National Association of Teachers of Advertising (NATA). Initial discussions revolved around the definition of advertising and the study of advertising. The group's name changed to the National Association of Teachers of Marketing & Advertising (NATMA) and then the National Association of Teachers of Marketing (NATM) as its focus expanded to marketing, incorporating educators from a variety of disciplines, including economics and accounting. Approximately 15 years later, a second organization, the American Marketing Society (AMS), was founded, dedicated to the science of marketing. Lewis and Owen explained that the first president, Paul Nystrom, "expressed a need to find ways of lowering the cost of marketing, a concern for criticisms against marketing, and an interest in finding 'useful tools and devices in marketing practice'". The two organizations jointly published the '' Journal of Marketing'' in 1936 and merged in 1937 to form the American Marketing Association. The association was housed at the University of Illinois in its early years and eventually moved its headquarters to Chicago as its professional staff expanded. As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the ''Journal of Marketing Research'' (1964) and acquisitions of the ''Journal of Public Policy & Marketing'' from the
University of Michigan The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...
in 1990,Thomas C. Kinnear (2011) In the Beginning: The Founding of Journal of Public Policy & Marketing. Journal of Public Policy & Marketing: Spring 2011, Vol. 30, No. 1, pp. 59-59. and the ''Journal of International Marketing'' from
Michigan State University Michigan State University (Michigan State or MSU) is a public university, public Land-grant university, land-grant research university in East Lansing, Michigan, United States. It was founded in 1855 as the Agricultural College of the State o ...
in 1997. In 2022, the AMA acquired the ''Journal of Interactive Marketing''.


See also

* List of fellows of the American Marketing Association


References


External links


www.ama.org
– AMA website for professional marketers {{Authority control Professional associations based in the United States Marketing organizations Marketing in the United States Business organizations based in Chicago