Alvin Lustig (February 8, 1915 - December 5, 1955) was an American book designer,

graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...

and

typeface A typeface (or font family) is the design of lettering that can include variations in size, weight (e.g. bold), slope (e.g. italic), width (e.g. condensed), and so on. Each of these variations of the typeface is a font. There are thousands o ...

designer. Lustig has been honored by the

American Institute of Graphic Arts The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity ...

and the

Art Directors Club Hall of Fame The Art Directors Club Hall of Fame was established in 1971, by the Art Directors Club of New York, a professional organization in the design and creative industries. The Art Directors Club selects its honorees from those "who have made significant ...

for his significant contributions to American design.

Biography

He was born on February 8, 1915, to Harry Lustig and Jeanette Schamus in

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

. Lustig studied design at

Los Angeles City College Los Angeles City College (LACC) is a public community college in East Hollywood, Los Angeles, California. A part of the Los Angeles Community College District, it is located on Vermont Avenue south of Santa Monica Boulevard on the former campu ...

Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred ...

, and independently with architect

Frank Lloyd Wright Frank Lloyd Wright (June 8, 1867 – April 9, 1959) was an American architect, designer, writer, and educator. He designed more than 1,000 structures over a creative period of 70 years. Wright played a key role in the architectural movements o ...

at his

Taliesin Taliesin ( , ; 6th century AD) was an early Brittonic poet of Sub-Roman Britain whose work has possibly survived in a Middle Welsh manuscript, the ''Book of Taliesin''. Taliesin was a renowned bard who is believed to have sung at the court ...

studio and French painter

Jean Charlot Louis Henri Jean Charlot (February 8, 1898 – March 20, 1979) was a French-born American painter and illustrator, active mainly in Mexico and the United States. Life Charlot was born in Paris. His father, Henri, owned an import-export business ...

. He began his career designing book jackets in 1937 in Los Angeles, California. In 1944 he became Director of Visual Research for Look Magazine. He also designed for

Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...

, and Girl Scouts of the United States. He appeared in Maya Deren's

At Land ''At Land'' (1944) is a 15-minute silent experimental film written, directed by, and starring Maya Deren. It has a dream-like narrative in which a woman, played by Deren, is washed up on a beach and goes on a strange journey encountering other pe ...

(1944), a 15-minute silent experimental film. In addition to his many contributions to graphic design, Lustig was an accomplished interior and architectural designer. In 1949, he designed what has become known as the "Lustig Chair" for Paramount Furniture in Beverly Hills, CA. His original design continues to inspire modern interiors and replications of the chair are still in production. Lustig's interior design work also influenced younger designers like Paul Tuttle.

Josef Albers Josef Albers (; ; March 19, 1888March 25, 1976) was a German-born artist and educator. The first living artist to be given a solo show at MoMA and at the Metropolitan Museum of Art in New York, he taught at the Bauhaus and Black Mountain College ...

invited him to teach at

Black Mountain College Black Mountain College was a private liberal arts college in Black Mountain, North Carolina. It was founded in 1933 by John Andrew Rice, Theodore Dreier, and several others. The college was ideologically organized around John Dewey's educational ...

in 1945, and at

Yale Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wor ...

in 1951.

New Directions

Lustig maintained a successful professional relationship with

New Directions Publishing New Directions Publishing Corp. is an independent book publishing company that was founded in 1936 by James Laughlin and incorporated in 1964. Its offices are located at 80 Eighth Avenue in New York City. History New Directions was born in 19 ...

for almost a decade, producing some of his most iconic and innovative work for the independent publishing company. He designed more than seventy dust jackets for the New Classics literary series from 1945 until his death in 1955. His abstract designs incorporated a

modern Modern may refer to: History *Modern history ** Early Modern period ** Late Modern period *** 18th century *** 19th century *** 20th century ** Contemporary history * Moderns, a faction of Freemasonry that existed in the 18th century Philosophy ...

design sensibility with a groundbreaking approach to typeface design and the unconventional dust jacket became a hallmark of New Directions publications. His artwork was featured on the covers of classic works of modernist literature, including the works of

James Joyce James Augustine Aloysius Joyce (2 February 1882 – 13 January 1941) was an Irish novelist, poet, and literary critic. He contributed to the Modernism, modernist avant-garde movement and is regarded as one of the most influential and important ...

Gertrude Stein Gertrude Stein (February 3, 1874 – July 27, 1946) was an American novelist, poet, playwright, and art collector. Born in Pittsburgh, Pennsylvania, in the Allegheny West neighborhood and raised in Oakland, California, Stein moved to Paris ...

William Carlos Williams William Carlos Williams (September 17, 1883 – March 4, 1963) was an American poet, writer, and physician closely associated with modernism and imagism. In addition to his writing, Williams had a long career as a physician practicing both pedia ...

, and

Ezra Pound Ezra Weston Loomis Pound (30 October 1885 – 1 November 1972) was an expatriate American poet and critic, a major figure in the early modernist poetry movement, and a Fascism, fascist collaborator in Italy during World War II. His works ...

. Several

Tennessee Williams Thomas Lanier Williams III (March 26, 1911 – February 25, 1983), known by his pen name Tennessee Williams, was an American playwright and screenwriter. Along with contemporaries Eugene O'Neill and Arthur Miller, he is considered among the thr ...

plays were published by New Directions during this period and Lustig's art was included on the first edition covers of these works, including

A Streetcar Named Desire ''A Streetcar Named Desire'' is a play written by Tennessee Williams and first performed on Broadway on December 3, 1947. The play dramatizes the experiences of Blanche DuBois, a former Southern belle who, after encountering a series of per ...

and

Cat on a Hot Tin Roof ''Cat on a Hot Tin Roof'' is a three-act play written by Tennessee Williams. An adaptation of his 1952 short story "Three Players of a Summer Game", the play was written by him between 1953 and 1955. One of Williams's more famous works and his p ...

Death

Lustig developed diabetes as a teenager. As a result of diabetes by 1954 he was virtually blind. He developed Kimmelstiel-Wilson syndrome, an incurable kidney disease connected to diabetes. Lustig died at the age of 40 of diabetes-related complications on December 4, 1955. Elaine Lustig Cohen, Lustig's wife and fellow graphic designer, took over his New York City design firm after his death on December 5, 1955. She was awarded an AIGA Medal in 2011 for her contributions to American graphic design.

Legacy

Lustig was inducted into the

in 1986. In 1993, the

awarded Lustig a posthumous AIGA Medal. AIGA awards designers whose work has had "significant impact on the practice of graphic design in the United States." In 2013, New Directions announced that they will be reissuing a selection of their classic titles with the original Lustig cover designs. In May 2013, New Directions will begin selling a series of postcards and other stationery featuring the artwork of Alvin Lustig. The collective works of Alvin Lustig and Elaine Lustig Cohen were showcased in a special exhibit at the AIGA National Design Center in New York City from December 2010 to February 2013. The exhibit, titled ''The Lustigs: A Cover Story'', was the first to show the work of Alvin and Elaine Lustig together in the same collection.

References

External links

The Alvin Lustig Archive

The Alvin Lustig Collection, Rochester Institute of Technology

AIGA , Alvin Lustig

The Architecture and Interiors of Alvin Lustig
{{DEFAULTSORT:Lustig, Alvin AIGA medalists American graphic designers Book designers Blind people from the United States People from Denver Artists from New York City 1915 births 1955 deaths