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Allan Alcorn (born January 1, 1948) is an American pioneering
engineer Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build and test machines, complex systems, structures, gadgets and materials to fulfill functional objectives and requirements while considering the lim ...
and
computer scientist A computer scientist is a person who is trained in the academic study of computer science. Computer scientists typically work on the theoretical side of computation, as opposed to the hardware side on which computer engineers mainly focus (a ...
best known for creating ''
Pong ''Pong'' is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released in 1972. It was one of the earliest arcade video games; it was created by Allan Alc ...
'', one of the first video games.


Atari and ''Pong''

Alcorn grew up in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the mo ...
, and attended the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
, graduating with a
Bachelor of Science A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University ...
degree in
Electrical Engineering and Computer Science Computer Science and Engineering (CSE) is an academic program at many universities which comprises scientific and engineering aspects of computing. CSE is also a term often used in Europe to translate the name of engineering informatics academic ...
s in 1971. He worked for the pioneering video company
Ampex Ampex is an American electronics company founded in 1944 by Alexander M. Poniatoff as a spin-off of Dalmo-Victor. The name AMPEX is a portmanteau, created by its founder, which stands for Alexander M. Poniatoff Excellence.AbramsoThe Histor ...
, where he met
Ted Dabney Samuel Frederick "Ted" Dabney Jr. (May 2, 1937 – May 26, 2018) was an American electrical engineer, and the co-founder, alongside Nolan Bushnell, of Atari, Inc. He is recognized as developing the basics of video circuitry principles that w ...
and several other people that would end up being constants through the Atari, Inc.,
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor ...
, Cyan Engineering and Pizza Time Theater (now known as Chuck E. Cheese's) companies. Alcorn was the designer of the
video arcade An amusement arcade (often referred to as a video arcade, amusements or simply arcade) is a venue where people play arcade games, including arcade video games, pinball machines, electro-mechanical games, redemption games, merchandisers (such as ...
game ''
Pong ''Pong'' is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released in 1972. It was one of the earliest arcade video games; it was created by Allan Alc ...
'', creating it under the direction of
Nolan Bushnell Nolan Kay Bushnell (born February 5, 1943) is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consume ...
and Dabney. ''Pong'' was a hit in the 1970s. In addition to direct involvement with all the breakout Atari products, such as the
Atari 2600 The Atari 2600, initially branded as the Atari Video Computer System (Atari VCS) from its release until November 1982, is a home video game console developed and produced by Atari, Inc. Released in September 1977, it popularized microprocesso ...
, Alcorn was involved at some of the historic meetings of
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer, computer programmer, philanthropist, inventor, and technology entrepreneur. In 1976, with business partner Steve Jobs, he ...
and
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...
(at that time an Atari employee) presenting their
Apple I The Apple Computer 1, originally released as the Apple Computer and known later as the Apple I or Apple-1, is an 8-bit desktop computer released by the Apple Computer Company (now Apple Inc.) in 1976. It was designed by Steve Wozniak. The idea ...
prototype. Alcorn was the person who hired Steve Jobs when he applied for a job at Atari in 1974. Jobs had seen a help-wanted ad in the ''San Jose Mercury'' newspaper for Atari that said "Have fun, make money." He showed up in the lobby of the video game manufacturer wearing sandals and disheveled hair, and told the personnel director that he wouldn't leave until he was given a job. Al Alcorn, then chief engineer at Atari, was called and told, "We’ve got a hippie kid in the lobby. He says he’s not going to leave until we hire him. Should we call the cops or let him in?" Alcorn said to send him in. Despite Jobs’ startling appearance, Alcorn hired him. As Alcorn described it, "He just walked in the door and here was an eighteen-year-old kind-of a hippy kid, and he wanted a job, and I said ‘Oh, where did you go to school?’ and he says ‘Reed,’ ‘Reed, is that an engineering school?’ ‘No, it’s a literary school,’ and he'd dropped out. But then he started in with this enthusiasm for technology, and he had a spark. He was eighteen years old so he had to be cheap. And so I hired him!" Atari co-founder Nolan Bushnell noted that Jobs was "brilliant, curious, and aggressive," but soon it was apparent that Jobs could also be very difficult to work with, openly mocking other employees and making several enemies in the process. To make matters worse, he had significant body odor. Jobs adhered to a fruitarian diet, and believed (incorrectly) that it prevented body odor, so he did not shower regularly or use deodorant. Unfazed by the complaints, Alcorn resolved the problem by having Jobs work only at night.


Alcorn's work on ''Cosmos'' leaving Atari

When
Ray Kassar Raymond Edward Kassar (January 2, 1928 – December 10, 2017) was president, and later CEO, of Atari Inc. from 1978 to 1983. He had previously been executive vice-president of Burlington Industries, the world's largest textile company at the ...
replaced Bushnell as president,
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc., founded in Sunnyvale, Calif ...
became a marketing company. The old leadership took risks and pioneered new technologies. Instead of developing new technologies, Kassar preferred to push existing ideas to their fullest. Alcorn wanted to begin work on the next generation of home video-game hardware, but Kassar didn't even want to consider an alternative to the
Atari VCS The Atari 2600, initially branded as the Atari Video Computer System (Atari VCS) from its release until November 1982, is a home video game console developed and produced by Atari, Inc. Released in September 1977, it popularized microprocessor- ...
. Toward the end of 1978, Alcorn assembled a team of engineers and began designing a game console called
Cosmos The cosmos (, ) is another name for the Universe. Using the word ''cosmos'' implies viewing the universe as a complex and orderly system or entity. The cosmos, and understandings of the reasons for its existence and significance, are studied i ...
. Unlike the VCS, Cosmos did not plug into a television set. It had a
light-emitting diode display A LED display is a flat panel display that uses an array of light-emitting diodes as pixels for a video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards. In recent y ...
. Both systems played games stored on cartridges, but Cosmos's tiny cartridges had no electronics, simply a four-by-five inch
mylar BoPET (biaxially-oriented polyethylene terephthalate) is a polyester film made from stretched polyethylene terephthalate (PET) and is used for its high tensile strength, chemical and dimensional stability, transparency, reflectivity, gas and ...
transparency that cost so little to manufacture that the entire cartridges could retail for $10. Alcorn's team included two new engineers. Harry Jenkins, who had just graduated from
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is conside ...
, and Roger Hector, a project designer who had done some impressive work in the coin-op division. Both were assigned to work directly under Alcorn on the Project. Borrowing a page from Odyssey, the Cosmos used overlays to improve the look of its games. Cosmos's overlays, however, were among the most impressive technologies ever created by Atari engineers. Atari negotiated a deal with a bank for access to patents belonging to Holosonics, a bankrupt corporation that controlled most of the world's patents for holograms- a technology for creating three-dimensional images using lasers. Alcorn brought in two specialists, Steve McGrew and Ken Haynes, to develop a process for mass-producing holograms that could be used with his game. McGrew developed a process for creating holograms on mylar. In later years, Haynes expanded the technology for other uses, such as placing 3D pictures on credit cards. Alcorn used their mylar technology to create an impressive array of 3D holographic overlays for the Cosmos. One of the first games developed for the system was similar to Steve Russell's Spacewar- an outer-space dogfight in which two small ships battled. The game took place in empty space with no obstructions, but the holographic overlay created an extremely elaborate backdrop with whirling 3D asteroids. The overlay did not affect the game. The ships could not interact with the backdrop, but the visual effects were spectacular. Before beginning the project, Alcorn asked Ray Kassar for permission to create a new stand-alone game system. According to Alcorn, Kassar seemed uninterested but did not object. By the middle of 1980, Alcorn and his team had completed a working prototype. When they showed it to marketing, they were told that the department had no interest in selling anything other than the VCS. Alcorn, Jenkins, and Hector had invested too much time in Cosmos to abandon it. Other engineers advised them to simply walk away from the project, but Alcorn decided to market the unit himself. He asked for space to show Cosmos at Atari's booth during the 1980 Winter Consumer Electronics Show in the Las Vegas Convention Center. Amazingly, the marketing department said yes. By this time, Mattel and Bally had entered the market with newer, more powerful consoles, but no one seemed to care. The VCS had more games and a much larger installed base. A constant stream of buyers from toy stores and department stores flowed through the Atari booth. While they were there, several buyers stopped by the Cosmos table, where Alcorn, Hector, and Jenkins demonstrated the console themselves. The holographic overlays attracted a lot of attention. A few months later, Alcorn, Hector, and Jenkins manned a similar display at the Toy Fair in New York City. Having learned from his failure to sell Home Pong on the floor of the show, Alcorn also set up a suite for private meetings. Among the visitors to the booth was Al Nilsen, the new toy buyer for J. C. Penney. Although the response to Cosmos was not even remotely close to the VCS, several buyers decided to gamble on the system. Alcorn returned to California from the Toy Fair with orders for 250,000 units. When he told Kassar that he wanted to begin manufacturings, Kassar derailed his plans. Despite the impressive number of orders, Kassar did not want to manufacture a game system that would compete with the VCS. Cosmos was never manufactured. Alcorn and Hector long claimed that Kassar refused to manufacture the Cosmos because it represented competition for the VCS, but some of the people who tried the game console disagree. There were questions about the play value of its games. Kassar's decision to mothball Cosmos infuriated Alcorn, and he left the company. He hoped to receive the same retirement benefits that Bushnell, Williams, and Keenan were enjoying. According to Alcorn, being put "on the beach" by Manny Gerard meant receiving an expense account, a monthly check, and a company car. Alcorn's plans, however, nearly did not come to pass. According to Warner Communications, Alcorn was not entitled to the same retirement package as Bushnell and Keenan. Warner attorneys claimed that Alcorn had negotiated his severance separated from the other board members and that he was not entitled to the same bonus-pool compensation. By this time, Atari controlled 75 percent of the lucrative home video-game market and VCS sales were nearing $2 billion per year. The percent of a bonus pool that Bushnell and Keenan received represented a substantial income. The case went to court. Warner settled and Alcorn, Atari's first full-time engineer, retired "to the beach."


After Atari

After Alcorn left Atari in 1981, he consulted to many fledgling companies in
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
, especially involved in the startups of Catalyst Technologies, one of the first technology company incubators, created by Nolan Bushnell and other ex-Atari leaders. Alcorn was involved in several of the startups directly, including Cumma, a re-programmable video game cartridge/kiosk system (and precursor to the similar
Neo Geo Neo Geo is a family of video game hardware developed by SNK. On the market from 1990 to 2004, the brand originated with the release of an arcade system, the Neo Geo MVS and its home console counterpart, the Neo Geo AES. The Neo Geo MVS was ...
system), and an advisor to Etak, one of the first practical, in-car navigation systems. Alcorn later became an Apple Fellow, led and consulted to a variety of startups during the tech boom. In 1998, Alcorn co-founded Zowie Intertainment, a spinoff from Interval Research. There he developed a child's
playset Playsets, or play sets, are themed collections of similar toys designed to work together to enact some action or event. The most common toy playsets involve plastic figures, accessories, and possibly buildings or scenery, purchased together in a co ...
with a location system that allowed a PC to respond to the child's play. In 2000, Zowie Entertainment was acquired by
Lego Lego ( , ; stylized as LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of variously colored interlocki ...
. In 2011, Alcorn co-founded Hack the Future, a technology festival and
hackathon A hackathon (also known as a hack day, hackfest, datathon or codefest; a portmanteau of hacking and marathon) is an event where people engage in rapid and collaborative engineering over a relatively short period of time such as 24 or 48 hours. Th ...
for elementary school children. Alcorn was portrayed by David Denman in the 2013 biographical drama '' Jobs''.


References


External links


Hack the Future
the hackathon for kids cofounded by Alcorn {{DEFAULTSORT:Alcorn, Allan 1948 births Living people Atari people Apple Fellows Video game programmers UC Berkeley College of Engineering alumni American computer scientists American electrical engineers Academy of Interactive Arts & Sciences Pioneer Award recipients