Adidas Originals (often stylized as adidas Originals) is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

of a line of casual and

sportswear Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments ...

created by

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...

multinational corporation

Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

. It consists of a heritage line, specializing in

athletic shoes Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

t-shirts A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a ''crew neck'', which lacks a collar. T-shirts are generall ...

, jackets, bags,

sunglasses Sunglasses or sun glasses (informally called shades or sunnies; more names below) are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can ...

and other accessories. The clothing and the accessories are under such categories as Superstar and

Adicolor Adicolor is a brand of German sports manufacturer Adidas, which consists of several collections of the Adidas Originals clothing line, using mostly primary colors.New York City and Berlin.

History

The famous ''Trefoil'' logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the ''Performance'' logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line. Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively

retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 ...

old school feel. An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago.

Adidas Originals Worldwide

There are man
Adidas Originals
Concept Stores around the world ( Europe, South America, North America,

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

and Oceania). Adidas had plans to roll out more stores in 2008. In addition in United Kingdom some Adidas stores are located inside of JD Sports stores.

Collaborations

In 2014, Adidas Originals announced designer collections with Pharrell and Rita Ora. In 2021, Adidas Originals has launched its first

NFT A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the b ...

drop, "Into The Metaverse", in collaboration with the

Bored Ape Yacht Club Bored Ape Yacht Club, often colloquially called Bored Apes, Bored Ape or BAYC, is a non-fungible token (NFT) collection built on the Ethereum blockchain. The collection features profile pictures of cartoon apes that are procedurally generated by ...

, GMoney, and PunksComic creators. In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create

animated characters Character animation is a specialized area of the animation process, which involves bringing animated s to life. The role of a character animator is analogous to that of a film or stage actor and character animators are often said to be "actors wit ...

to try and purchase sneakers from the latest Adidas collection.

Advertising campaigns

In 2001, a large scale advertising campaign was launched, and during the campaign Adidas released an advert of a house party with people and celebrities, such as

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her campy style, she has been referred to ...

and

Jeremy Scott Jeremy Scott (born August 8, 1975) is an American fashion designer. He is the creative director of the fashion house Moschino and the sole owner of his namesake label. Since launching his brand in Paris in 1997, Scott has built a reputation as " ...

, among others. Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer. "All Originals Represent" was introduced in 2012 featuring brand ambassadors

2NE1 2NE1 (, ) was a South Korean girl group formed by YG Entertainment, which was active between 2009 and 2016. The group was composed of four members: Bom, CL, Dara, and Minzy. Known for breaking typical stereotypes of K-pop, musical experimen ...

, Nicki Minaj and

Derrick Rose Derrick Martell Rose (born October 4, 1988) is an American professional basketball player for the New York Knicks of the National Basketball Association (NBA). He played one year of college basketball for the Memphis Tigers before being drafted ...

. It focused on the creative spirit specific to unique cities around the globe. In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as

Jessica Jung Jessica Jung (born Jessica Sooyoun Jung; April 18, 1989), also known by the mononym Jessica, is a South Korean-American singer, songwriter, actress, author, fashion designer and businesswoman known for her work as a former member of South Kor ...

, Jay Park, Tian Yo, Charlene, and

Pakho Chau Pakho Chau Pak-ho (; born 12 November 1984), is a Hong Kong Cantopop singer, songwriter, and actor. He signed with Warner Music Group and officially entered the Hong Kong music industry in 2007. He left Warner Music in July 2017 and subsequent ...

. In 2018, Adidas Originals shared a new promotional film, known as ''Original Is Never Finished 2018'' featuring

A$AP Ferg Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...

Playboi Carti Jordan Terrell Carter (born September 13, 1996), known professionally as Playboi Carti, is an American rapper. Carter was initially signed to local underground label Awful Records prior to signing with ASAP Mob's AWGE Label under Interscope ...

, Kaytranada,

Adrianne Ho Adrianne Ho is a Canadian model, designer, and director. She lives in both Los Angeles and New York City, while frequently working abroad. Since 2005, she has made numerous appearances for magazines, fashion editorials and beauty campaigns. Sh ...

, Dua Lipa,

Lu Han Lu Han (Chinese: 鹿晗, born April 20, 1990), also known mononymously as Luhan, is a Chinese singer and actor. He was a member of the South Korean-Chinese boy group Exo and its sub-group Exo-M, before leaving the group in October 2014. Tha ...

, Miles Silvas, Florencia Galarza, Nick Young and

Marcelo Marcelo is a given name, the Spanish and Portuguese form of Marcellus. The Italian version of the name is Marcello, differing in having an additional "l". Marcelo may refer to: * Marcelo Costa de Andrade (born 1967), Brazilian serial killer, rapi ...

References

External links

* {{Adidas Adidas Originals