Ayam Brand
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Ayam Brand (simply known as Ayam) is a multinational food company, specialising in prepared foods, including seafood, canned fish (
sardines Sardine and pilchard are common names for various species of small, oily forage fish in the herring suborder Clupeoidei. The term "sardine" was first used in English during the early 15th century; a somewhat dubious etymology says it come ...
,
mackerel Mackerel is a common name applied to a number of different species of pelagic fish, mostly from the family Scombridae. They are found in both temperate and tropical seas, mostly living along the coast or offshore in the oceanic environment. ...
,
tuna A tuna (: tunas or tuna) is a saltwater fish that belongs to the tribe Thunnini, a subgrouping of the Scombridae ( mackerel) family. The Thunnini comprise 15 species across five genera, the sizes of which vary greatly, ranging from the bul ...
) and canned vegetables, especially baked beans. Ayam's product offerings vary by country. The sole owner of Ayam Brand is a company called Ayam S.A.R.L.


History

Alfred Clouet, a
French French may refer to: * Something of, from, or related to France ** French language, which originated in France ** French people, a nation and ethnic group ** French cuisine, cooking traditions and practices Arts and media * The French (band), ...
citizen, founded Ayam Brand in 1892 in Singapore, which at that time was a
part Part, parts or PART may refer to: People *Part (surname) *Parts (surname) Arts, entertainment, and media *Part (music), a single strand or melody or harmony of music within a larger ensemble or a polyphonic musical composition *Part (bibliograph ...
of
British Malaya The term "British Malaya" (; ) loosely describes a set of states on the Malay Peninsula and the island of Singapore that were brought under British Empire, British hegemony or control between the late 18th and the mid-20th century. Unlike the ...
. The business focused on supplying food for colonial staff. They also produced building materials. At that historic era, the food brand was created to be a seal of quality, as
canned food Canning is a method of food preservation in which food is processed and sealed in an airtight container ( jars like Mason jars, and steel and tin cans). Canning provides a shelf life that typically ranges from one to five years, although unde ...
was then regarded as a luxury, inaccessible to the general public. Clouet used a rooster as the logo of the brand; it was a symbol of his home country. The brand name was generated by local traders and consumers, as they started referring to the canned sardines or salmon as Ayam Brand (''ayam'' being the Malay word for 'chicken' or 'rooster'). In 1954, the company was taken over by the Denis Frères Group of Companies.The French in Singapore (1819-today), Edition Didier Millet Pte Ltd (2011) The name of the founder can still be found in some distribution company names: A.Clouet & Co. (KL) Sdn. Bhd. For Malaysia, Clouet Trading Pte. Ltd. for Singapore or A. Clouet (Australia) Pty. Ltd. for
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
. Active in Malaya in the 19th and first half of the 20th centuries, the brand expanded out of its historical boundaries after the 1950s. Ayam Brand is a brand leader in specific Asian markets such as Malaysia, Singapore, Brunei, Thailand, Indonesia and Hong Kong for mass market products such as sardines, tuna, coconut or baked beans, while it is centred around Asian cuisine in Australia,
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
,
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
, and the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
.


References

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External links


Official website
Canned food Food and drink companies established in 1892 Food manufacturers of Singapore Singaporean brands 1892 establishments in Singapore Companies of Singapore