Axminster Carpets
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Axminster Carpets Ltd is an
Axminster Axminster is a market town and civil parishes in England, civil parish on the eastern border of the county of Devon in England. It is from the county town of Exeter. The town is built on a hill overlooking the River Axe, Devon, River Axe which ...
, Devon based English manufacturer of carpets, particularly the same-named
Axminster carpet A carpet is a textile floor covering typically consisting of an upper layer of pile attached to a backing. The pile was traditionally made from wool, but since the 20th century synthetic fibres such as polypropylene, nylon, and polyester have ...
s.


Background

Whilst visiting
Cheapside Cheapside is a street in the City of London, the historic and modern financial centre of London, England, which forms part of the A40 road, A40 London to Fishguard road. It links St Martin's Le Grand with Poultry, London, Poultry. Near its eas ...
Market,
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, Devon-based
weaver Weaver or Weavers may refer to: Activities * A person who engages in weaving fabric Animals * Various birds of the family Ploceidae * Crevice weaver spider family * Orb-weaver spider family * Weever (or weever-fish) Arts and entertainmen ...
Thomas Whitty Thomas Whitty (1713–1792) was an English carpet manufacturer who founded Axminster Carpets in 1755. Whitty was impressed by a large Turkish carpet he saw at Cheapside Market in London, and upon his return to Axminster he used his skills as a wea ...
was impressed by a large
Turkish carpet Anatolian rug or Turkish carpet ( Turkish: ''Türk Halısı'') is a term of convenience, commonly used today to denote rugs and carpets woven in Anatolia and its adjacent regions. Geographically, its area of production can be compared to the terr ...
he saw. On his return to Axminster, he used his skills to work out how to produce a product of similar quality. After several months work he completed his first carpet on
midsummer's day Midsummer is a celebration of the season of summer, taking place on or near the date of the summer solstice in the Northern Hemisphere; the longest day of the year. The name "midsummer" mainly refers to summer solstice festivals of European or ...
1755. Whitty's carpets, looking much like horizontal-
tapestries Tapestry is a form of textile art which was traditionally woven by hand on a loom. Normally it is used to create images rather than patterns. Tapestry is relatively fragile, and difficult to make, so most historical pieces are intended to han ...
, became the benchmark for wealthy aristocrats to have in their country homes and town houses, between 1755 and 1835. The company produced Axminster carpets for: the music room of the
Royal Pavilion The Royal Pavilion (also known as the Brighton Pavilion) and surrounding gardens is a Grade I listed former royal residence located in Brighton, England. Beginning in 1787, it was built in three stages as a seaside retreat for George, Prince o ...
,
Brighton Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...
;
Chatsworth House Chatsworth House is a stately home in the Derbyshire Dales, north-east of Bakewell and west of Chesterfield, Derbyshire, Chesterfield, England. The seat of the Duke of Devonshire, it has belonged to the House of Cavendish, Cavendish family si ...
;
Powderham Castle Powderham Castle is a fortified manor house in Exminster, Devon, south of Exeter and mile (0.4 km) north-east of the village of Kenton, where the main public entrance gates are located. It is a Grade I listed building. The park and gar ...
;
Saltram House Saltram House is a listed building, grade I listed George II of Great Britain, George II era house in Plympton, Devon, England. It was deemed by the architectural critic Nikolaus Pevsner to be "the most impressive country house in Devon". ...
; and
Warwick Castle Warwick Castle is a medieval castle developed from a wooden fort, originally built by William I of England, William the Conqueror during 1068. Warwick is the county town of Warwickshire, England, situated on a meander of the River Avon, Warwic ...
.
King George III George III (George William Frederick; 4 June 173829 January 1820) was King of Great Britain and King of Ireland, Ireland from 25 October 1760 until his death in 1820. The Acts of Union 1800 unified Kingdom of Great Britain, Great Britain and ...
and Queen
Charlotte of Mecklenburg-Strelitz Charlotte of Mecklenburg-Strelitz (Sophia Charlotte; 19 May 1744 – 17 November 1818) was List of British royal consorts, Queen of Great Britain and Ireland as the wife of King George III from their marriage on 8 September 1761 until her ...
purchased Axminster carpets and also visited the factory. In 1800, the company made a carpet for
Mahmud II Mahmud II (, ; 20 July 1785 – 1 July 1839) was the sultan of the Ottoman Empire from 1808 until his death in 1839. Often described as the "Peter the Great of Turkey", Mahmud instituted extensive administrative, military, and fiscal reforms ...
, the
Sultan of the Ottoman Empire The sultans of the Ottoman Empire (), who were all members of the Ottoman dynasty (House of Osman), ruled over the Boundaries between the continents, transcontinental empire from its perceived inception in 1299 to Dissolution of the Ottoman Em ...
, known today as the most famous Axminster Carpet of all. Depicting a blazing sun, moon and a whole constellation of stars, it cost £1000 (). Carried out of the factory by thirty men from the local Congregational Church, it was initially placed in the Topkapi Palace. It was then moved to the Defterdar Palace, where it became the property of Esma Sultan, the daughter of Sultan Mustapha III.


Decline

In 1828, a disastrous fire destroyed the
weaving Weaving is a method of textile production in which two distinct sets of yarns or threads are interlaced at right angles to form a fabric or cloth. Other methods are knitting, crocheting, felting, and braiding or plaiting. The longitudinal ...
loom A loom is a device used to weaving, weave cloth and tapestry. The basic purpose of any loom is to hold the Warp (weaving), warp threads under tension (mechanics), tension to facilitate the interweaving of the weft threads. The precise shape of ...
s. In 1835 the company owner, Samuel Rampson Whitty, the founder's grandson, was declared bankrupt. Blackmores of
Wilton, Wiltshire Wilton is a town and Civil parishes in England, civil parish in Wiltshire, England. Lying about west of the city of Salisbury, and until 1889 the county town of Wiltshire, it has a rich heritage dating back to the Anglo-Saxons. The parish had ...
, near
Salisbury Salisbury ( , ) is a city status in the United Kingdom, cathedral city and civil parish in Wiltshire, England with a population of 41,820, at the confluence of the rivers River Avon, Hampshire, Avon, River Nadder, Nadder and River Bourne, Wi ...
, bought the remaining stock and looms and extended their business to include hand-knotted carpets, which were still called Axminsters. In July 2012, Axminster Heritage Ltd bought the now
Grade II listed In the United Kingdom, a listed building is a structure of particular architectural or historic interest deserving of special protection. Such buildings are placed on one of the four statutory lists maintained by Historic England in England, H ...
former original carpet factory in which Thomas Whitty founded the company and wove the first carpets. It now houses the town's heritage centre, incorporating the town museum and the
tourist information centre A visitor center or centre (see American and British English spelling differences), visitor information center or tourist information centre is a physical location that provides information to tourists. Types A visitor center may be a Civic ce ...
.


Refoundation

In 1929,
Kidderminster Kidderminster is a market town and civil parish in Worcestershire, England, south-west of Birmingham and north of Worcester, England, Worcester. Located north of the River Stour, Worcestershire, River Stour and east of the River Severn, in th ...
-resident Scottish-born carpet manufacturer Harry Dutfield founded a new carpet company with his former schoolfriend Stephen Quayle. However, as the depression hit, the company became beset by Union problems. Setting off for the 1935
London Motor Show London is the capital and largest city of both England and the United Kingdom, with a population of in . Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thame ...
to buy his first
Jaguar The jaguar (''Panthera onca'') is a large felidae, cat species and the only extant taxon, living member of the genus ''Panthera'' that is native to the Americas. With a body length of up to and a weight of up to , it is the biggest cat spe ...
car, Dutfield met a vicar on the train from the
West Country The West Country is a loosely defined area within southwest England, usually taken to include the counties of Cornwall, Devon, Dorset, Somerset and Bristol, with some considering it to extend to all or parts of Wiltshire, Gloucestershire and ...
, who told him that carpets had not been made in the town of Axminster since the 1828 fire. Returning home, Dutfield formulated a
business plan A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on ...
to move his company to Axminster and relaunch Axminster Carpets Ltd. He persuaded the Southern Railway to extend its station at , and from 1937 lease him land on which to build a suitable factory. At the outbreak of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Dutfield converted the factory to produce stirrup pumps and later aircraft parts, while Dutfield himself was an officer in the
Home Guard Home guard is a title given to various military organizations at various times, with the implication of an emergency or reserve force raised for local defense. The term "home guard" was first officially used in the American Civil War, starting ...
. After hostilities ceased, and with severe shortages of raw materials, keen fisherman Dutfield bought a woollen mill at
Buckfast Buckfast is a small village near Buckfastleigh in Teignbridge district, Devon, England, on the bank of the River Dart. It is the home of Buckfast Abbey, an active Benedictine monastery, which gave its name to Buckfast Tonic Wine, originally m ...
, near Buckfastleigh, which came with
salmon Salmon (; : salmon) are any of several list of commercially important fish species, commercially important species of euryhaline ray-finned fish from the genera ''Salmo'' and ''Oncorhynchus'' of the family (biology), family Salmonidae, native ...
fishing Fishing is the activity of trying to catch fish. Fish are often caught as wildlife from the natural environment (Freshwater ecosystem, freshwater or Marine ecosystem, marine), but may also be caught from Fish stocking, stocked Body of water, ...
rights on the
River Dart The River Dart is a river in Devon, England, that source (river), rises high on Dartmoor and flows for to the sea at Dartmouth, Devon, Dartmouth. Name Most hydronyms in England derive from the Common Brittonic, Brythonic language (from which ...
. This enabled Dutfield to establish the company on its original basis, being the complete "from fleece to floor" carpet maker. After handing over day-to-day running of the company to his son Simon, Dutfield semi-retired from the company to pursue his hobby of fishing. Awarded an MBE for his services to British exports, Dutfield died at his home in Axminster on 21 May 1999.


Present

Today, Axminster Carpets is the only manufacturer to purchase, wash, card, spin and dye its own yarn before weaving the carpet itself. To celebrate 250 years of carpet weaving in Axminster, in 2005 a commemorative rug was produced. Paraded by the company's weavers through the town, it was then blessed by the
Bishop of Exeter The Bishop of Exeter is the Ordinary (officer), ordinary of the Church of England Diocese of Exeter in the Province of Canterbury. The current bishop is Mike Harrison (bishop), Mike Harrison, since 2024. From the first bishop until the sixteent ...
and presented to the
Earl of Devon Earl of Devon is a title that has been created several times in the Peerage of England. It was possessed first (after the Norman Conquest of 1066) by the Redvers family (''alias'' de Reviers, Revieres, etc.), and later by the Courtenay famil ...
. The carpet is now in
Clarence House Clarence House is a royal residence on The Mall in the City of Westminster, London. It was built in 1825–1827, adjacent to St James's Palace, for the royal Duke of Clarence, the future King William IV. The four-storey house is faced in ...
, the then home of
King Charles III Charles III (Charles Philip Arthur George; born 14 November 1948) is King of the United Kingdom and the 14 other Commonwealth realms. Charles was born at Buckingham Palace during the reign of his maternal grandfather, King George VI, and ...
. Also in 2012, Axminster was awarded a Royal Warrant for the supply of goods and services to the Royal Household. The modern Axminster-type power loom is capable of weaving high quality carpets with many varying colours and patterns, and is manufactured all over the world. Due to their hard-wearing and durable nature, Axminster carpets are most frequently used in country homes, luxury hotels, global airlines and train carriages. Every Wetherspoon pub has a bespoke designed carpet manufactured by Axminster. On 19 February 2020 it was announced that the company had gone into administration. However it was bought out of administration in March 2020 by a group of investors including the former owners.


References


Further reading

*


External links


Company website
{{British Royal Warrant holders Manufacturing companies established in 1755 1755 establishments in Great Britain British companies disestablished in 1835 Manufacturing companies established in 1937 Companies based in Devon Textile manufacturers of England Carpet manufacturing companies British royal warrant holders British shadow factories Companies that have entered administration in the United Kingdom 1755 establishments in England 1937 establishments in England Axminster British companies established in 1755 British companies established in 1937 1835 disestablishments in England