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''Average Is Over: Powering America Beyond the Age of the Great Stagnation'' is a 2013 book by American economist
Tyler Cowen Tyler Cowen (; born January 21, 1962) is an American economist, columnist, blogger, and podcaster. He is a professor at George Mason University, where he holds the Holbert L. Harris chair in the economics department. Cowen writes the "Economic ...
laying out his vision for the future trajectory of the global economy. It is a sequel to Cowen's 2011 pamphlet '' The Great Stagnation'', which argued that America had exhausted many of the
low-hanging fruit The following terms are in everyday use in financial regions, such as commercial business and the management of large organisations such as corporations. Noun phrases Verb phrases See also * Buzzwords * Corporate communication * Corpor ...
(such as cheap land and easily achievable improvements in education) that had powered its growth in the 19th and early 20th century.


Themes

Cowen forecasts that modern economies are delaminating into two groups: a small minority of highly educated people who are capable of working collaboratively with automated systems will become a wealthy aristocracy; the vast majority will earn little or nothing, surviving on low-priced goods created by the first group, living in
shantytown A shanty town, squatter area, squatter settlement, or squatter camp is a settlement of improvised buildings known as shanties or shacks, typically made of materials such as mud and wood, or from cheap building materials such as corrugated iron s ...
s, working with highly automated production systems. He claims that this future is foreshadowed by the recent evolution of chess from a game played by brilliant iconoclasts into
freestyle chess Chess960, also known as Fischer Random Chess, is a chess variant that randomizes the starting position of the pieces on the back rank. It was introduced by former world chess champion Bobby Fischer in 1996 to reduce the emphasis on opening pr ...
, a team sport that relies on the creative use of advanced chess-playing software. The author celebrates the arrival of functional
online education Distance education, also known as distance learning, is the education of students who may not always be physically present at school, or where the learner and the teacher are separated in both time and distance; today, it usually involves online ...
, mostly because it allows a much broader audience to keep up with rapid change at a price that everyone can afford and which leverages the same sort of self-teaching that drives
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
players to ever-greater achievements. Cowen sees the future role of educators as motivators rather than professors, closer to a gym membership, with (online)
personal trainer A personal trainer is an individual who creates and delivers safe and effective exercise programs for healthy individuals and groups, or those with medical clearance to exercise. They motivate clients by collaborating to set goals, providing m ...
s. He cites
Williamsburg, Brooklyn Williamsburg is a neighborhood in the New York City borough of Brooklyn, bordered by Greenpoint to the north; Bedford–Stuyvesant to the south; Bushwick and East Williamsburg to the east; and the East River to the west. It was an independe ...
as a place full of young threshold earners, members of the second group. In the final chapter, "A New Social Contract?," Cowen writes, "We will move from a society based on the pretense that everyone is given an okay standard of living to a society in which people are expected to fend for themselves much more than they do now."


Reception


Interviews and discussions

Technology writer and critic
Andrew Keen Andrew Keen (born c. 1960Saracevic, Alan T. (15 October 2006)Debate 2.0 / Weighing the merits of the new Webocracy.''San Francisco Chronicle'' ("Age: 46")) is a British-American entrepreneur and author. He is particularly known for his view th ...
interviewed Cowen for his ''Keen On'' series for ''
TechCrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...
'' in September 2013. Cowen appeared on a ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
''
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.
Diane Coyle Dame Diane Coyle (born 12 February 1961) is a British economist. Since March 2018, she has been the Bennett Professor of Public Policy at the University of Cambridge, co-directing the Bennett Institute. Coyle's early career as an economist wa ...
also participated, discussing her own book, and the authors talked about each other's publications as well. The host was Cardiff Garcia. Cowen appeared on
National Public Radio National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
in September 2013 to discuss the book. Cowen discussed the themes of the book in a video interview by Nia-Malika Henderson for the ''On Background'' series of ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'. 99u published some advice from Cowen for its readers that was based on insights in the book.


Reviews

The book was reviewed favorably by Philip Delves Broughton in ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
''. Broughton noted that Cowen had not investigated high finance in his book and could have done so, but was otherwise favorably impressed by Cowen's themes.
Matthew Yglesias Matthew Yglesias (; born May 18, 1981) is an American blogger and journalist who writes about economics and politics. Yglesias has written columns and articles for publications such as ''The American Prospect'', ''The Atlantic'', and ''Slate''. I ...
gave the book a mixed but largely positive review on his ''
Slate Slate is a fine-grained, foliated, homogeneous, metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade, regional metamorphism. It is the finest-grained foliated metamorphic ro ...
'' blog, ''Moneybox''. He writes that he expects the book "will set the intellectual agenda in much the way that its predecessor 'The Great Stagnatio''ndid" but that its "somewhat cryptic tone" requires "explication." He notes that ''Average Is Over'' apparently contradicts Cowen's previous book, The Great Stagnation – whereas that book argued (to quote Yglesias) "that the median household in rich countries had suffered stagnant living standards thanks to a slowdown in technological progress," ''Average Is Over'' argues that "the median household in rich countries will suffer stagnant living standards thanks to a speedup in technological progress." Yglesias proposes that the contradiction is resolved because "read in conjunction it's clear that in neither period was the stagnation actually caused by the pace of technological change ... scratch the surface and you'll see that Cowen actually thinks there's a policy reform agenda that, if implemented in a timely fashion, would channel much more of the gains of future automation and computerization to the median household." Yglesias then says that the policy reforms favored by Cowen constitute "in general a very solid forward-thinking 21st century egalitarian agenda." But he explains why Cowen "doubts the political system will deliver any of these solutions," and also notes that Cowen argues that "these somewhat bleak trends he forecasts aren't really all that bad if you look at them in the right light." He concludes by explaining why he disagrees with Cowen on both of these points. Robert Heritt reviewed the book for ''
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. Founded in 2008, the website is owned by IAC Inc. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief ...
'', calling it a "lively and worryingly prophetic read." The book also received a (gated) review from Brenda Jubin on
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. Jubin wrote: "The future Cowen paints is pretty bleak for the majority of Americans." She concluded by writing: "This is not a future I want to see. We can only hope that, as often happens, trends are disrupted." ''
The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' gave the book a mixed review, observing that Cowen's predictions about the use of technology for surveillance, rising unemployment, and demands for lower taxes were in line with current trends, but arguing that Cowen was too sanguine about the potential for inter-generational conflict or the appeal of demagogues in a democracy where the majority will become poorer. Other reviewers of the book included Teresa Hartnett for
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of ...
(a negative review), Michael Barone for the ''
Washington Examiner The ''Washington Examiner'' is an American Conservatism in the United States, conservative news magazine based in Washington, D.C., consisting of a website and a weekly printed magazine. It is owned by Philip Anschutz through MediaDC, a subsidiar ...
'', and others.


See also

* '' Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy'', a book by
Andrew McAfee Andrew Paul McAfee (born ) is a principal research scientist at MIT and cofounder and codirector of the MIT Initiative on the Digital Economy at the MIT Sloan School of Management. He studies how digital technologies are changing the world. E ...
and
Erik Brynjolfsson Erik Brynjolfsson is an American academic, author and inventor. He is the Jerry Yang and Akiko Yamazaki Professor and a Senior Fellow at Stanford University where he directs the Digital Economy Lab at the Stanford Institute for Human-Centered AI ...
that Cowen references and claims that his book builds upon. McAfee described the relation between his books (with Brynjolfsson) and Cowen's books in a blog post on his website. * ''
The Singularity Is Near ''The Singularity Is Near: When Humans Transcend Biology'' is a 2005 non-fiction book about artificial intelligence and the future of humanity by inventor and futurist Ray Kurzweil. A sequel book, '' The Singularity Is Nearer'', was released on J ...
'', a book by innovator and technology trend analyst
Ray Kurzweil Raymond Kurzweil ( ; born February 12, 1948) is an American computer scientist, author, entrepreneur, futurist, and inventor. He is involved in fields such as optical character recognition (OCR), speech synthesis, text-to-speech synthesis, spee ...
that Cowen references and claims to build upon. Cowen also critiques Kurzweil's claims that humans and machines will become physically integrated. * '' The End of Men: And the Rise of Women'', a book by
Hanna Rosin Hanna Rosin (born 1970) is an American writer and podcaster. She is the host of Radio Atlantic and a Senior Editor at ''The Atlantic''. Previously she was the editorial director for audio for ''New York Magazine'' Formerly, she was the co-host o ...
.


References

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