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An automotive
head-up display A head-up display, or heads-up display, also known as a HUD () or head-up guidance system (HGS), is any transparent display that presents data without requiring users to look away from their usual viewpoints. The origin of the name stems from a ...
, also known as an automotive heads-up display or auto-HUD, is a transparent display that presents data in an
automobile A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...
without requiring a driver to look away from his usual viewpoint. The origin of the name stems from a pilot being able to view information with the head positioned "up" and looking forward, instead of angled down looking at lower instruments. At this time, there are three different approaches to OEM HUDs in automobiles. The first is to treat the back of the
windshield The windshield (American English and Canadian English) or windscreen (Commonwealth English) of an aircraft, car, bus, motorbike, truck, train, boat or streetcar is the front window, which provides visibility while protecting occupants from t ...
in such a way that an image projected onto it will reflect to the driver. The second is to have a small combiner that is separate from the windshield. Combiners can be retracted. The third is to laminate a transparent display in between layers of the windshield glass.


Timeline

*1988: Nissan was the first manufacturer to offer a HUD in the JDM market with the 1988 Nissan Silvia S13. *1988:
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
began using head-up displays. Their first HUD units were installed on
Oldsmobile Cutlass Supreme The Oldsmobile Cutlass Supreme is a mid-size car produced by Oldsmobile between 1966 and 1997. It was positioned as a premium offering at the top of the Oldsmobile Cutlass, Cutlass range. It began as a trim package, developed its own roofline, ...
Indy Pace Cars and replicas. Optional HUD units were subsequently offered on the Cutlass Supreme and
Pontiac Grand Prix The Grand Prix is a line of automobiles produced by the Pontiac (automobile), Pontiac Division of General Motors from 1962 until 2002 as coupes and from 1989 through 2008 model years as four-door sedans. First introduced as a full-size car, full ...
before being more widely available. *1989–1994: Nissan offered a head-up display in the Nissan 240SX. *1991:
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
, for the Japanese market only, released a HUD system for the
Toyota Crown Majesta The is a full-size luxury sedan from Toyota. It is an upmarket variant of the Crown and serves as Toyota's flagship model in various countries. The Crown Majesta appeared after the international introduction of the Celsior/Lexus LS in lat ...
. *1998: The first High Content Reconfigurable display appeared on the Chevrolet Corvette (C5). (1999 Model Year) *1999: Cadillac DTS with night-vision via Head-up Display. (Model Year 2000) *2003:
Cadillac Cadillac Motor Car Division, or simply Cadillac (), is the luxury vehicle division (business), division of the American automobile manufacturer General Motors (GM). Its major markets are the United States, Canada and China; Cadillac models are ...
introduced a HUD system for the
Cadillac XLR The Cadillac XLR is a two-passenger roadster (automobile), roadster manufactured and marketed by Cadillac from 2003 to 2009 across a single generation. It was noted for its power retractable hardtop, Bulgari designed interior instruments, Automot ...
. *2003:
BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
was involved in large developments for automotive HUD systems for the 2003 E60
5 Series The BMW 5 Series is an executive car manufactured and marketed by BMW since 1972. It is the successor to the BMW New Class#New Class Sedans, BMW New Class sedans and is currently in its eighth generation. The car is sold as either a sedan (car), s ...
. *2012:
Pioneer Corporation , is a Japanese multinational corporation based in Tokyo, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto on January 1, 1938 in Tokyo as a radio and Loudspeaker, speaker repair shop. Its current pr ...
introduced a navigation system that projects a HUD in place of the driver's visor that presents animations of conditions ahead, a form of augmented reality (AR). These displays are becoming increasingly available in production cars, and usually offer
speedometer A speedometer or speed meter is a gauge (instrument), gauge that measures and displays the instantaneous speed of a vehicle. Now universally fitted to motor vehicles, they started to be available as options in the early 20th century, and as ...
,
tachometer A tachometer (revolution-counter, tach, rev-counter, RPM gauge) is an instrument measuring the rotation speed of a axle, shaft or disk, as in a motor or other machine. The device usually displays the revolutions per minute (RPM) on a calibrat ...
, and
navigation system A navigation system is a computing system that aids in navigation. Navigation systems may be entirely on board the vehicle or vessel that the system is controlling (for example, on the ship's bridge) or located elsewhere, making use of radio or oth ...
displays.
Night vision Night vision is the ability to see in low-light conditions, either naturally with scotopic vision or through a night-vision device. Night vision requires both sufficient spectral range and sufficient intensity range. Humans have poor night v ...
information is also displayed via HUD on certain
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
,
Honda commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has bee ...
,
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
and
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
vehicles. Other manufactures such as
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...
,
BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...
,
Citroën Citroën ()The double-dot diacritic over the 'e' is a diaeresis () indicating the two vowels are sounded separately, and not as a diphthong. is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded on 4 June 19 ...
,
Nissan is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
,
Mazda is a Japanese Multinational corporation, multinational automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. The company was founded on January 30, 1920, as Toyo Cork Kogyo Co., Ltd. ...
, Kia, Mercedes and
Volvo The Volvo Group (; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of truck ...
currently offer some form of HUD system.
Motorcycle helmet A motorcycle helmet is a type of helmet used by motorcycle riders. Motorcycle helmets contribute to motorcycle safety by protecting the rider's head in the event of an impact. They reduce the risk of head injury by 69% and the risk of death by 4 ...
HUDs are also commercially available. Add-on HUD systems also exist, projecting the display onto a glass combiner mounted on the windshield. These systems have been marketed to police agencies for use with in-vehicle computers.


Eyes-on-the-Road-Benefit

The Eyes-on-the-Road-Benefit (ERB), also known as the Head-Up-Display-Advantage, is the term given to the purported advantages provided to motorists when driving using a
head-up display A head-up display, or heads-up display, also known as a HUD () or head-up guidance system (HGS), is any transparent display that presents data without requiring users to look away from their usual viewpoints. The origin of the name stems from a ...
(HUD). This can also be referred to as a heads-up-device or heads-up design, as compared to traditional dashboard designs, which are referred to as Head-Down-Design (HDD). The benefit of Eyes-on-the-Road systems stems from increased situational awareness and elimination of the need to look away from the road whilst driving, thereby increasing reaction time to external hazards, such as pedestrians. There is some evidence to suggest that the scope of the ERB is limited to low cognitive load situations in which the driving task is not particularly complex.


Aetiology

Research into the ERB primarily utilizes
virtual reality Virtual reality (VR) is a Simulation, simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video gam ...
driving simulators to mimic real life driving scenarios while eliminating situational variability. In order to examine HUDs and HDDs, studies often compare hazard reaction time, situational awareness, and quality of driving (such as speed consistency) using both systems. The extent of the ERB on different
demographics Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examin ...
, particularly those of age and experience level, are of particular interest. The interaction between work-load and the influence of ERB are also frequently examined for research.


Exogenous saccadic gaze

Saccadic gaze is the perceptual mechanism through which the eye is inadvertently drawn to external stimulus without the individual's conscious action. An involuntary gaze is most easily drawn by movement or distinct changes in illumination in an individual's visual field. These external stimuli can be beneficial in such situations as the movement of a pedestrian about to walk out onto the road, in turn allowing the driver to take evasive action. Exogenous cues can also be irrelevant, and often dangerous, leading to distraction from goal behaviours, such as the flashing of a cellphone taking one's eyes off the road. By superimposing vital driving information onto the horizon in a driver's direct line of sight, HUDS allow important exogenous cues, like the movements of other vehicles to draw the gaze of a driver whilst they monitor vital vehicle feedback such as speed or revolution count. It is theorized that this can facilitate faster reaction times to hazards and improve situational awareness. A collaborative project betwee
Faurecia Groupe
and
Indian Institute of Science The Indian Institute of Science (IISc) is a Public university, public, Deemed university, deemed, research university for higher education and research in science, engineering, design, and management. It is located in Bengaluru, Karnataka. The ...
develope
an eye gaze and finger controlled head up display
for cars that can als
automatically estimate drivers’ cognitive load and distraction


Ideal visual field

The ideal
visual field The visual field is "that portion of space in which objects are visible at the same moment during steady fixation of the gaze in one direction"; in ophthalmology and neurology the emphasis is mostly on the structure inside the visual field and it i ...
is the area in which stimuli are most accurately, rapidly, and efficiently processed by the eye. In humans, this field is thought to be within 20 degrees above or below the vertical meridian of an individual's gaze and 60 degrees either side of the horizontal meridian. If an object is beyond these boundaries it will require eye movement to bring the stimuli out of periphery. By including feedback instruments in the primary field of vision, HUDs allow for the horizon and all associated stimuli to stay in the primary field vision where the information may still be processed and acknowledged by a motorist.


Manifestation


Reaction time

Reaction time Mental chronometry is the scientific study of processing speed or reaction time on cognitive tasks to infer the content, duration, and temporal sequencing of mental operations. Reaction time (RT; also referred to as "response time") is measured ...
, and more specifically delayed reaction, is widely cited as a key contributor to vehicular accidents. Reaction time in relation to the ERB is defined as the time it takes for a motorist to react to an external hazard or stimuli and then carry out the appropriate reaction, or evasive maneuver such as braking when a vehicle in front stops. The feedback offered by a HUD is projected onto the windshield of a vehicle with the aim of integrating outside stimuli and the instrumental feedback; thus removing the need to remove a driver's eyes from the road. Studies of reaction time to hazards in HUD vs HDD designs have found that the average reaction times for HUD are faster. This trend appears to continue across demographics, including both categories of experience level and age.


Speed maintenance and driving quality

Speed maintenance is the extent to which a driver maintains a speed and adjusts their speed to suit traffic laws and environmental conditions. The use of HUDs appears to produce better speed maintenance in drivers under experimental conditions when compared to HDDs. It is theorized that this is because having the
speedometer A speedometer or speed meter is a gauge (instrument), gauge that measures and displays the instantaneous speed of a vehicle. Now universally fitted to motor vehicles, they started to be available as options in the early 20th century, and as ...
at the eye level of the vehicle operator allows for continuous monitoring of the vehicle's speed. HUD use also appears to increase general driving quality, including staying within road markings, and increased smoothness of driving and navigation abilities. Drivers’ capacity to focus on external cues, such as road texture, road demarcations and street signs is increased by using a seamless interface where focus on the road isn't interrupted to assess speed and other information.


Limitations


Work load

The influence of ERB on drivers is not universal. There is evidence that as the complexity of driving tasks increases, the benefits of using a HUD are decreased, and in some circumstances, they are no longer statistically significant. The ERB is diminished, for example, when individuals are driving cognitively demanding vehicles, such as industrial vehicles, or when they are asked to multitask while driving. One study has shown that when placed in a cognitively demanding condition, individuals shift their focus from the road alone to focus on other tasks such as shifting gears or talking to others. Subsequently, a driver's ability to process HUD feedback requires diversion of attention, much akin to that which occurs whilst using a HDD.


Placement

There are limitations for where a HUD can be placed or projected in a vehicle before it begins to diminish the ERB and becomes more of a distraction. HUDs can be constructed so that the instrumental feedback appears to be projected out into the horizon, rather than displayed directly on the windshield. In test situations, a projected HUD which appears near the nose of the vehicle is said to result in the most rapid response times and best situational awareness on the part of the driver, as well as facilitating better driving quality. For in-glass laminated HUD, the display glass part is integrated in the windshield while the electronics shall be placed and hidden inside the vehicle body. The information is displayed directly on the windshield.


See also

* * * *


References


External links


Virtual widescreen

Jaguar is making ghost cars real
{{Car-interior Vehicle technology Automotive technologies Advanced driver assistance systems Optical devices Multimodal interaction British inventions Augmented reality