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Autodesk Media and Entertainment is a division of
Autodesk Autodesk, Inc. is an American multinational software corporation that provides software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquarte ...
which offers animation and visual effects products, and was formed by the combination of multiple acquisitions. In 2018, the company began operating as a single operating segment and reporting unit.


History


Discreet Logic

Montreal-based Discreet Logic was founded in 1991 by former Softimage Company sales director Richard Szalwinski, to commercialize the 2D compositor Eddie, licensed from Australian production company
Animal Logic Animal Logic (also known as Animal Logic VFX) is an Australian visual effects and computer animation digital studio based at Disney Studios in Sydney, New South Wales in Australia, Vancouver in Canada, and Rideback Ranch in Los Angeles, Califo ...
. Eddie was associated with Australian software engineer Bruno Nicoletti, who later founded
visual effects Visual effects (sometimes abbreviated as VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action fo ...
software company The Foundry, in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, England. In 1992, Discreet Logic entered into a European distribution agreement with Softimage, and shifted its focus on Flame, one of the first software-only image compositing products, developed by Australian Gary Tregaskis. Flame, which was originally named Flash, was first shown at NAB in 1992, ran on the
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
platform, and became the company's
flagship product A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companie ...
. In July 1995, Discreet Logic's
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
raised about US$40 million. On May 26, 1995, the company acquired the assets of Brughetti Corporation for about CDN$1 million, and in October acquired Computer-und Serviceverwaltungs AG, located in
Innsbruck Innsbruck (; ) is the capital of Tyrol (federal state), Tyrol and the List of cities and towns in Austria, fifth-largest city in Austria. On the Inn (river), River Inn, at its junction with the Wipptal, Wipp Valley, which provides access to the ...
, Austria and some software from Innovative Medientechnik-und Planungs-GmbH in
Geltendorf Geltendorf () is a municipality in the district of Landsberg in Bavaria, Germany. World heritage site It is home to one or more prehistoric pile-dwelling (or stilt house) settlements that are part of the Prehistoric Pile dwellings around the A ...
, Germany. After a 2-for-1
stock split A stock split or stock divide increases the number of shares in a company. For example, after a 2-for-1 split, each investor will own double the number of shares, and each share will be worth half as much. A stock split causes a decrease of mar ...
on October 16, 1995, a secondary offering in December 1995 raised an additional $28 million. On April 15, Discreet invested $2.5 million in privately held Essential Communications Corporation.


Kinetix

Autodesk originally created a
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
multimedia unit in 1996 under the name Kinetix to publish
3D Studio Max Autodesk 3ds Max, formerly 3D Studio and 3D Studio Max, is a professional 3D computer graphics program for making 3D animations, models, games and images. It is developed and produced by Autodesk Media and Entertainment. It has modeling capab ...
, a product developed by The
Yost Group Gary Yost (born 1959) is an American filmmaker, musician and software designer, best known for leading the team that created Autodesk 3ds Max. Antic Software Yost created the Antic Software publishing unit for Antic Magazine in 1984 after Ja ...
. In August 1998, Autodesk announced plans to acquire Discreet Logic and its intent to combine that operation with Kinetix. At the time, it was its largest acquisition, valued at about $410 million by the time it closed in March 1999 (down from an estimated $520 million when announced). The new business unit was named the Discreet division. The combined Discreet-branded product catalog then encompassed all the Discreet Logic products, including Flame, Flint, Fire, Smoke, Effect, Edit, and Kinetix's product, including
3D Studio Max Autodesk 3ds Max, formerly 3D Studio and 3D Studio Max, is a professional 3D computer graphics program for making 3D animations, models, games and images. It is developed and produced by Autodesk Media and Entertainment. It has modeling capab ...
, Lightscape, Character Studio.


Media and Entertainment

In March 2005, Autodesk renamed its business unit Autodesk Media and Entertainment and discontinued the Discreet brand (still headquartered in Montreal). Through the years, Autodesk augmented its entertainment division with many other acquisitions. One of the most significant was in October 2005, when Autodesk acquired Toronto-based
Alias Systems Corporation Alias Systems Corporation (formerly Alias Research, Alias, Wavefront), headquartered in Toronto, Ontario, Canada, was a software company that produced high-end 3D computer graphics, 3D graphics software. Alias was eventually bought by Autodesk. ...
for an estimated $182 million from Accel-KKR, and merged its animation business into its entertainment division. Alias had been part of SGI until 2004. In 2008, it acquired technology of the former Softimage Company from
Avid Technology Avid Technology, Inc. is a global technology company headquartered in Burlington, Massachusetts, and was founded in August 1987 by Bill Warner. It develops software, SaaS, and hardware products used in media and entertainment. History Avid wa ...
. In 2011, Autodesk acquired image tools and utilities that use
cloud computing Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...
called
Pixlr Pixlr is a group of SaaS creative tools including Pixlr.com, Designs.ai and Vectr.com. Pixlr.com is a cloud-based set of image editing tools and utilities, including AI image generation and enhancements. The Pixlr suite targets users who requi ...
.


Industry usage

By 2011, these products were used in films that won the
Academy Award for Best Visual Effects The Academy Award for Best Visual Effects is presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) for the best achievement in visual effects. It has been handed to four members of the team directly responsible for creatin ...
for 16 consecutive years. Much of ''
Avatar Avatar (, ; ) is a concept within Hinduism that in Sanskrit literally means . It signifies the material appearance or incarnation of a powerful deity, or spirit on Earth. The relative verb to "alight, to make one's appearance" is sometimes u ...
s visual effects were created with Autodesk media and entertainment software. Autodesk software enabled ''Avatar'' director
James Cameron James Francis Cameron (born August 16, 1954) is a Canadian filmmaker, who resides in New Zealand. He is a major figure in the post-New Hollywood era and often uses novel technologies with a Classical Hollywood cinema, classical filmmaking styl ...
to aim a camera at actors wearing motion-capture suits in a studio and see them as characters in the fictional world of Pandora in the film. Autodesk software also played a role in the visual effects of ''
Alice in Wonderland ''Alice's Adventures in Wonderland'' (also known as ''Alice in Wonderland'') is an 1865 English Children's literature, children's novel by Lewis Carroll, a mathematics university don, don at the University of Oxford. It details the story of a ...
'', '' The Curious Case of Benjamin Button'', ''
Harry Potter and the Deathly Hallows – Part 1 ''Harry Potter and the Deathly Hallows – Part 1'' is a 2010 fantasy film directed by David Yates from a screenplay by Steve Kloves. The film is the first of two cinematic parts based on the 2007 novel ''Harry Potter and the Deathly Hallo ...
'', ''
Inception ''Inception'' is a 2010 science fiction action heist film written and directed by Christopher Nolan, who also produced it with Emma Thomas, his wife. The film stars Leonardo DiCaprio as a professional thief who steals information by inf ...
'', ''
Iron Man 2 ''Iron Man 2'' is a 2010 American superhero film based on the Marvel Comics character Iron Man. Produced by Marvel Studios and distributed by Paramount Pictures, it is the sequel to ''Iron Man'' (2008) and the third film in the Marvel Cinem ...
'', ''King Kong'', ''Gladiator'', ''
Titanic RMS ''Titanic'' was a British ocean liner that sank in the early hours of 15 April 1912 as a result of striking an iceberg on her maiden voyage from Southampton, England, to New York City, United States. Of the estimated 2,224 passengers a ...
'', ''Life of Pi'', ''Hugo'', '' The Adventures of Tintin: The Secret of the Unicorn'' and other films. In November 2010,
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', ' ...
announced that Autodesk's 3D gaming technology was used in '' Assassin's Creed: Brotherhood''.


Products

The division's products include
Maya Maya may refer to: Ethnic groups * Maya peoples, of southern Mexico and northern Central America ** Maya civilization, the historical civilization of the Maya peoples ** Mayan languages, the languages of the Maya peoples * Maya (East Africa), a p ...
,
3ds Max Autodesk 3ds Max, formerly 3D Studio and 3D Studio Max, is a professional 3D computer graphics program for making 3D animations, models, games and images. It is developed and produced by Autodesk Media and Entertainment. It has modeling capab ...
(the new name of 3D Studio Max),
Mudbox Mudbox is a proprietary computer-based 3D sculpting and painting tool. developed by Autodesk, Mudbox was created by Skymatter, founded by Tibor Madjar, David Cardwell and Andrew Camenisch, former artists of Weta Digital, where the tool was f ...
,
MotionBuilder MotionBuilder is a 3D character animation software produced by Autodesk. It is used for virtual cinematography, motion capture, and traditional keyframe animation. It was originally named Filmbox when it was first created by Canadian company Kayd ...
the game middleware
Kynapse Kynapse is the artificial intelligence middleware product, developed by Kynogon, which was bought by Autodesk in 2008 and called ''Autodesk Kynapse''. In 2011, it has been re-engineered and rebranded ''Autodesk Navigation''. Since the discontinu ...
, and the creative finishing products Flame, Flare, Lustre, Smoke, Stingray game engine (discontinued, but still supported until end of subscription).


Historical

* Discreet Frost, introduced in 1996, a SGI-based template-based on-air graphics system for news, weather and sports * Matchmover, now bundled with 3ds Max, Maya and Softimage, Retimer and VTour. All acquired from RealViz * Media Cleaner, a video-encoder for the Mac, and Edit, acquired from
Media 100 Media 100 is a manufacturer of video editing software and non-linear editing systems designed for professional cutting and editing. The editing systems can be used with AJA Video Systems, Blackmagic or matrox hardware or as software-only solution ...
in 2001 * Lightscape, real-time radiosity software for
Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
acquired in December 1997 by Discreet, was incorporated in 3ds Max in 2003. * Discreet Plasma, released in 2002, a simplified version of 3ds Max for Adobe Flash authoring * Discreet GMax, a simplified version of 3ds Max customized for game modders * Autodesk Toxik, introduced in 2007, compositing software that allowed users to coordinate work on a production. The software could only be bought for a minimum of 3 PCs, underlining its focus on collaborative, database-driven workflow. With its collaborative functions and databases removed, and renamed "Composite", it is now bundled with Maya 3ds Max, and Softimage. *
Autodesk Softimage Autodesk Softimage is a discontinued 3D computer graphics application, for producing 3D computer graphics, 3D modeling, and computer animation. Now owned by Autodesk and formerly titled Softimage XSI (stylized as Softimage, XSI), the software has ...
, acquired by Autodesk from
Avid Technology Avid Technology, Inc. is a global technology company headquartered in Burlington, Massachusetts, and was founded in August 1987 by Bill Warner. It develops software, SaaS, and hardware products used in media and entertainment. History Avid wa ...
in October 2008, was a 3D computer graphics application that was discontinued after the release of Autodesk Softimage 2015 on April 14, 2014. Softimage was used in the film, video game, and
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
industries for creating computer generated characters, objects, and environments *
Combustion Combustion, or burning, is a high-temperature exothermic redox chemical reaction between a fuel (the reductant) and an oxidant, usually atmospheric oxygen, that produces oxidized, often gaseous products, in a mixture termed as smoke. Combustion ...
- acquired in 1997 as Illuminaire Paint and Composition from Denim Software running on Windows NT and Mac OS. Rebranded as paint* and effect* and integrated into a suite with edit*. Finally unified as Combustion, a desktop shot compositor and motion graphics application for Mac OS and Windows. Shared some technologies and user interface elements with discreet systems-based products (Flame, Smoke). * SketchBook Pro * Autodesk Smoke - non-linear video editing software that integrates with Flame. When sold as a turnkey system, e.g. with an IBM Linux workstation, 2004 pricing started at US$68,000. A version for Mac
OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...
was announced in 2009, initially priced at US$14,995.


Creative finishing

;IFF Inferno, Flame, and Flint (collectively known as IFF) is a series of
compositing Compositing is the process or technique of combining visual elements from separate sources into single images, often to create the illusion that all those elements are parts of the same scene. Live action, Live-action shooting for compositing ...
and
visual effects Visual effects (sometimes abbreviated as VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action fo ...
applications originally created for
MIPS architecture MIPS (Microprocessor without Interlocked Pipelined Stages) is a family of reduced instruction set computer (RISC) instruction set architectures (ISA)Price, Charles (September 1995). ''MIPS IV Instruction Set'' (Revision 3.2), MIPS Technologies ...
computers from
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
(SGI), running
Irix IRIX (, ) is a discontinued operating system developed by Silicon Graphics (SGI) to run on the company's proprietary MIPS architecture, MIPS workstations and servers. It is based on UNIX System V with Berkeley Software Distribution, BSD extensio ...
. Flame was first released in January 1993; by mid-1995, it had become a market leader in visual effects software, with a price around US$175,000, or US$450,000 with a Silicon Graphics workstation. Time with the software was typically rented at a post-production house with an operator. The Flame software is licensed in a variety of forms, including Flint, a lower-priced version of Flame with fewer functions, and Inferno, introduced in 1995, a version intended for the film market, with a price of about US$225,000 without hardware. Traditionally Inferno ran on the
SGI Onyx Onyx is a series of visualization systems designed and manufactured by SGI, introduced in 1993 and offered in two models, deskside and rackmount, codenamed Eveready and Terminator respectively. Onyx's basic system architecture is based on the ...
series, while Flame and Flint ran on SGI Indigo² and
Octane Octane is a hydrocarbon and also an alkane with the chemical formula C8H18, and the condensed structural formula CH3(CH2)6CH3. Octane has many structural isomers that differ by the location of branching in the carbon chain. One of these isomers ...
workstations. Flame/Inferno were implemented on
Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...
in 2006. Autodesk said the use of more powerful hardware allowed complex 3D composites to be rendered more than 20 times faster than on the previous SGI workstations. The first movie to use Flame was ''Super Mario Bros.''; the software was then still in
beta Beta (, ; uppercase , lowercase , or cursive ; or ) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Ancient Greek, beta represented the voiced bilabial plosive . In Modern Greek, it represe ...
. The software also saw use on PBS's 1995 graphics package, designed by PMcD Design and animated by Black Logic. At the 1998
Academy Scientific and Technical Award The Scientific and Technical Awards are three different Honorary Awards that are given by the Academy of Motion Picture Arts and Sciences (AMPAS) during the annual Academy Awards season. The Awards have been presented since the 4th Academy Awards ...
s, Gary Tregaskis (design), Dominique Boisvert, Phillippe Panzini and Andre Le Blanc (development and implementation) received a Scientific and Engineering Award for Inferno and Flame. ;Flare Flare, a software-only subset of Flame for creative assistants, was introduced in 2009 at around one-fifth the cost of a full-featured Flame seat. ;Lustre Lustre is
color grading Color grading is a post-production process common to filmmaking and video editing of altering the appearance of an image for presentation in different environments on different devices. Various attributes of an image such as contrast (vision), ...
software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...
originally developed by Mark Jaszberenyi, Gyula Priskin and Tamas Perlaki at Colorfront in Hungary. The application was first packaged as a plugin for Flame product under the name "Colorstar" to emulate film type color grading using printer lights controls. It was then developed as a standalone software. It was introduced through British company 5D under the Colossus name in private demonstrations a
IBC
show in Amsterdam in 2001. Alpha and beta testing were held at Eclair Laboratoires in Paris. During the trials, Colossus was running on the
Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct successor to Windows 2000 for high-end and business users a ...
operating system, but the same code base was also used on the
IRIX IRIX (, ) is a discontinued operating system developed by Silicon Graphics (SGI) to run on the company's proprietary MIPS architecture, MIPS workstations and servers. It is based on UNIX System V with Berkeley Software Distribution, BSD extensio ...
operating system. After the demise of 5D in 2002, Autodesk acquired the license to distribute the Lustre software, and later acquired Colorfront entirely. In the 2009 Academy Scientific and Technical Awards the original developers received a Scientific and Engineering Award for Lustre. ;Flame Premium In September 2010, Autodesk introduced Flame Premium 2011, a single license for running Flame, Smoke Advanced and Lustre together on a single workstation.


References


External links


Official website
{{DEFAULTSORT:Autodesk Media And Entertainment Media and Entertainment 1991 establishments in Quebec 3D graphics software Companies based in Montreal Companies based in New York (state) Compositing software IRIX software Software companies of Canada Software companies of the United States Visual effects software