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Tātaki Auckland Unlimited is the
council-controlled organisation Council-controlled organisations (CCOs) and council-controlled trading organisations in New Zealand are what were formerly known as ''local-authority trading enterprises'' (''LATEs''). Introduced under Sections 6 and 7 of the ''Local Government Ac ...
(CCO) of
Auckland Council Auckland Council () is the local government council for the Auckland Region in New Zealand. It is a territorial authority that also has the responsibilities, duties and powers of a regional council and so is a unitary authority, according to t ...
that serves as
Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
's economic and cultural agency. The organisation runs major assets such as the zoo, theatres, stadiums, galleries and other facilities. It was formed in December 2020 from the merger of Auckland Tourism, Events and Economic Development (ATEED) and Regional Facilities Auckland. It self-funds some of its operations but is subsidised by the council for the majority.


Background

Auckland Unlimited was formed from the merger of Auckland Tourism, Events and Economic Development (ATEED) and Regional Facilities Auckland in December 2020, following a review of Auckland's council-controlled organisations. The review recommended that the two CCOs be amalgamated on the basis that they had similar goals and performed similar activities, some of which overlapped. The review concluded that having these functions all performed by a single entity would lead to cost savings and efficiencies, as well as a single coordinated programme for delivery of these functions. The council followed through with the recommendation – reducing the number of CCOs from five to four – and
councilors A councillor, alternatively councilman, councilwoman, councilperson, or council member, is someone who sits on, votes in, or is a member of, a council. This is typically an elected representative of an electoral district in a municipal or regio ...
voted to call the new organisation "Auckland Unlimited," with its Te Reo Maori name introduced as Tātaki Auckland Unlimited. At the time of merger, the two organisations had a combined annual budget of $175 million, with the new organisation expected to yield $6.7 million in annual cost-savings over the first decade of its existence.


Purpose

Auckland Unlimited is charged with supporting the
Economic An economy is an area of the Production (economics), production, Distribution (economics), distribution and trade, as well as Consumption (economics), consumption of Goods (economics), goods and Service (economics), services. In general, it is ...
and
Cultural Culture ( ) is a concept that encompasses the social behavior, institutions, and Social norm, norms found in human societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilities, Attitude (psychology), attitudes ...
development of Auckland. From one of its predecessors (Regional Facilities Auckland) it has acquired responsibly for many of the major regional facilities of Auckland such as
Auckland Zoo Auckland Zoo () is a zoo, zoological garden in Auckland, New Zealand, situated next to Western Springs Park not far from Auckland's Auckland CBD, central business district. It is run by Auckland Council with the Zoological Society of Auckland as ...
,
Auckland Art Gallery Auckland Art Gallery Toi o Tāmaki is the principal public gallery in Auckland, New Zealand. It has the most extensive collection of national and international art in New Zealand and frequently hosts travelling international exhibitions. Set be ...
, the
Aotea Centre The Aotea Centre () is a performing arts and events centre in Auckland, New Zealand. Located at the western edge of Aotea Square, off Queen Street, the centre provides a cultural, entertainment and conventions venue space in the heart of the ...
, and various major sports facilities. From ATEED, it has acquired responsibly for major events as well as various other activities to support the Auckland economy. The organisation's statement of intent lists its strategic responsibilities as being: * "Enhancing Auckland as a culturally vibrant city for all" * "Expanding economic opportunities for all Aucklanders" * "Achieving social, economic, cultural and environmental return on Tataki Auckland Unlimited's investment" * "Enhancing Auckland's local, national and global reputation and appeal" * "Increasing capital invested into Auckland for economic and cultural outcomes."


Organisation


Owned Facilities

*
Aotea Centre The Aotea Centre () is a performing arts and events centre in Auckland, New Zealand. Located at the western edge of Aotea Square, off Queen Street, the centre provides a cultural, entertainment and conventions venue space in the heart of the ...
*
Auckland Art Gallery Auckland Art Gallery Toi o Tāmaki is the principal public gallery in Auckland, New Zealand. It has the most extensive collection of national and international art in New Zealand and frequently hosts travelling international exhibitions. Set be ...
*
Auckland Zoo Auckland Zoo () is a zoo, zoological garden in Auckland, New Zealand, situated next to Western Springs Park not far from Auckland's Auckland CBD, central business district. It is run by Auckland Council with the Zoological Society of Auckland as ...
* Bruce Mason Centre *
Mt Smart Stadium Mount Smart Stadium, currently known as Go Media Stadium for sponsorship reasons, is a multi-purpose stadium in the suburb of Penrose, Auckland, New Zealand. It is the main home ground of the New Zealand Warriors of the National Rugby League a ...
*
New Zealand Maritime Museum The New Zealand Maritime Museum Hui Te Ananui A Tangaroa is a maritime museum in Auckland, New Zealand. It is located on Hobson Wharf, adjacent to the Viaduct Harbour in central Auckland. It houses exhibitions spanning New Zealand's maritime hist ...
*
North Harbour Stadium North Harbour Stadium is a stadium situated in Albany, in North Shore City, New Zealand. It was opened in 1997, after nearly a decade of discussion, planning and construction. Rugby union, association football, rugby league, and baseball are a ...
* The Civic Theatre *
Western Springs Stadium Western Springs Stadium is a stadium in Auckland, New Zealand. Built within a natural amphitheatre, it is primarily used for rugby union matches during the winter and for speedway racing during the summer. It is also occasionally used for large ...
*
Viaduct Events Centre The Viaduct Events Centre is a stand-alone, multi-purpose events centre built on the Halsey Street extension wharf, Wynyard Quarter of Auckland, New Zealand. It was owned and operated by Regional Facilities Auckland, an organisation under the con ...
*
Spark Arena Spark Arena (also known as Auckland City Arena, and formerly as Vector Arena) is a multipurpose arena in Auckland, New Zealand. The venue is located at Quay Park, Parnell, very close to Britomart Transport Centre and The Strand Station. The ...
(long-term lease to a third party) Source:


Controversies


Wayne Brown


2022 Mayoral Campaign

In his 2022 Mayoral Campaign, candidate Wayne Brown was heavily critical of Auckland's council-controlled organisations - including Auckland Unlimited. He campaigned to "Take Back Control of Council Organisations", declaring that "Panuku & Auckland Unlimited are expensive organisations that need to prove their worth. They must be accountable and deliver real benefit for ratepayers or be shut down. ..Auckland Unlimited is a sprawling empire that needs to be refocused back to top priorities." He was also reported as promising to stop ratepayer funding for the organisation, calling it a "tourism promotions company" and - at other times - a "travel agency" while questioning why the council was "subsidising" it. Upon assuming office as
mayor In many countries, a mayor is the highest-ranking official in a Municipal corporation, municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilitie ...
, however, he was quoted as saying that he was "pleasantly surprised" with the organisation after attending a
governing body A governing body is a group of people that has the authority to exercise governance over an organization or political entity. The most formal is a government, a body whose sole responsibility and authority is to make binding decisions in a taken ...
briefing presented by the CCOs. During the campaign an article on the news website -
Stuff Stuff, stuffed, and stuffing may refer to: *Physical matter *General, unspecific things, or entities Arts, media, and entertainment Books *''Stuff'' (1997), a novel by Joseph Connolly *''Stuff'' (2005), a book by Jeremy Strong Fictional c ...
- was critical of Brown's position on Auckland Unlimited and his depiction of it as a "travel agency," pointing out that the organisation runs major Auckland assets such as "the zoo, theatres, stadiums, galleries and other facilities and self-funds 44% of its operation."


Art Gallery Controversy

In December 2022, Auckland Mayor Wayne Brown once again clashed with Auckland Unlimited over its management of the
Auckland Art Gallery Auckland Art Gallery Toi o Tāmaki is the principal public gallery in Auckland, New Zealand. It has the most extensive collection of national and international art in New Zealand and frequently hosts travelling international exhibitions. Set be ...
. The organisation presented its quarterly report to the CCO Direction and Oversight committee of the council's governing body; the presentation reportedly made mention of the fact that the Art Gallery missed its target of 13,000 visitors between July and September, and only had 9516. This reportedly led to the mayor making various "disparaging" remarks about the Art Gallery, including "How do we get to have 122 people looking after a few paintings in a building that nobody goes to?" and "9500 wouldn't run a dairy in terms of turnover." Auckland Unlimited later clarified that the 9516 statistic referred to the visitors to paid exhibitions and that the Art Gallery received 54, 812 total visitors over that period.{{Cite web , last=Niall , first=Todd , date=2022-12-06 , title=Mayor Wayne Brown compares Auckland Art Gallery visitors to dairy customers , url=https://www.stuff.co.nz/national/politics/local-government/130687673/mayor-wayne-brown-compares-auckland-art-gallery-visitors-to-dairy-customers , access-date=2023-01-16 , website=Stuff , language=en


References

Politics of the Auckland Region Auckland Council Economic development organizations Government agencies of New Zealand