"Attitude" is a song recorded by South Korean girl group Ive for their third Korean extended play '' Ive Empathy''. It was released as the EP's second single on February 3, 2025, by

Starship Entertainment Starship Entertainment () is a South Korean entertainment company founded in 2008 and became an independent subsidiary of Kakao Entertainment in 2013. It is also called one of the "five major agencies" in the pop music world, with SM Entertainm ...

Background and release

On December 24, 2024, Starship Entertainment announced that Ive would release their third Korean extended play, ''Ive Empathy'', on February 3, 2025. It was also announced that "

Rebel Heart ''Rebel Heart'' is the thirteenth studio album by American singer-songwriter Madonna, released by Interscope Records on March 6, 2015. She worked on the album throughout 2014, co-writing and co-producing it with various musicians, including Di ...

" would be pre-released on January 13, 2025. On January 5, the EP's concept trailer premiered, followed by the concept film on January 9. The track listing was released on January 16, with "Attitude" announced as the second single. The song's concept film was released on January 26. On February 1, the music video teaser was released, while the song and its music video were released on February 3.

Composition

"Attitude" was written by Seo Ji-eum, Nietzsche, and

Jang Won-young Jang Won-young (; born August 31, 2004), also known mononymously as Wonyoung, is a South Korean singer. She is a member of the South Korean girl group Ive (group), Ive under Starship Entertainment and former member of project girl group Iz*One, ...

, composed and arranged by James Lewis and Ryan S. Jhun, with

Suzanne Vega Suzanne Nadine Vega ( Peck; born July 11, 1959) is an American singer-songwriter of Folk music, folk-inspired music. Vega's music career spans 40 years. In the mid-1980s and 1990s she released four singles that entered the Top 40 charts in the ...

, Roland Spreckley, Olga Sundin, and Lotte Morkved contributing to the composition. It was described as a "retro vibe" song that interpolates Vega's " Tom's Diner" with lyrics about "determining one's attitude in a given situation".

Promotion

Ive performed the song on four music programs in the first week of promotion:

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

's ''

M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leeteuk ...

'' on February 6, KBS's '' Music Bank'' on February 7, MBC's ''

Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. I ...

'' on February 8, and SBS's ''

Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...

'' on February 9. In the second week of promotion, they performed on music programs: ''M Countdown'' on February 13,

Accolades

Charts

Weekly charts

Monthly charts

Release history

References

{{Ive (group) Ive (group) songs 2025 songs 2025 singles Songs in Korean Starship Entertainment singles Kakao Entertainment singles Columbia Records singles